What Gotlands Bryggeri does

Gotlands Bryggeri is a Swedish craft brewery founded in 1995 and headquartered in Visby on the island of Gotland, operating as a wholly-owned subsidiary of Spendrups Bryggeriaktiebolag. The brewery produces and sells a 20+ SKU portfolio organized under two sub-brands: Wisby (traditional, food-friendly styles including Pils, Weisse, Lager, Stout, and seasonal editions such as Påsk and Jul) and Bulldog (modern hop-forward craft ales spanning IPAs, Pale Ales, and a non-alcoholic IPA), plus specialty offerings like Källartrollet (Kellerbier) and barrel-aged Barley Wine and Ek-porter. Production runs across two Visby sites: the original development and visitor brewery at S:t Hansgatan 47 inside Visby's medieval ring wall (with two copper brewing kettles), and a production facility at Cypressgatan 3B opened in autumn 2024. The company employs 19 staff including three brewmasters led by CEO and master brewer Johan Spendrup. Revenue is generated primarily through wholesale listings at Systembolaget (the Swedish state alcohol retail monopoly), supplemented by grocery-store distribution for select low-ABV SKUs (e.g., People's Bulldog), direct-to-consumer merchandise via a dedicated webshop, and on-site brewery tours and event bookings for tourist and corporate groups. Additional revenue-side activity includes barrel-aged specialty releases aged 3 months in Sauternes oak (Barley Wine) and with French oak chips (Ek-porter), positioned at the premium 49-59 SEK price point. The company targets Swedish beer consumers seeking quality craft options with traditional roots, plus visitor tourism to Gotland seeking authentic cultural experiences.

Name

Gotlands Bryggeri

Legal name

Gotlands Bryggeri AB

Website

https://gotlandsbryggeri.se

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Gotlands Bryggeri is a Swedish craft brewery founded in 1995, operating from Visby (Gotland) as a subsidiary of Spendrups. It produces the Wisby and Bulldog beer series plus specialty brews, distributed primarily through Systembolaget and complemented by brewery tours and merchandise.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (312120)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft brewery operations
• Traditional Swedish beers
• Specialty beer production
• Brewery visitor tours
• Alcoholic beverage manufacturing

Headquarters

HQ city

Visby

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beer Sales - Systembolaget: Primary revenue stream through Systembolaget (Swedish government-owned liquor retailer). Products sold include Wisby series, Bulldog series, Källartrollet, and specialty beers.
2. E-commerce - Merchandise: Online store selling merchandise including caps, shirts, and glasses. Operated via gotlandsbryggerishop.se.
3. Brewery Tours and Events: Visitor experiences including guided tours, tastings, and custom events for private groups and corporate bookings (minimum 7 people).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Gotlands Bryggeri is a craft brewery producing traditional Swedish beers (Wisby series) and modern hop-forward craft ales (Bulldog series), along with the specialty Källartrollet kellerbier. The company manufactures and sells its own beer portfolio through Swedish retail (Systembolaget, grocery), its own webshop, and on-site, and operates guided brewery tours and tastings at its Visby, Gotland facility.

Product overview

Gotlands Bryggeri is a craft brewery founded in 1995, located in Visby, Gotland, Sweden. The company operates two production facilities: a development and visitor brewery at S:t Hansgatan 47, and a larger production facility at Cypressgatan 3B operational since autumn 2024. The product portfolio is organized into two main sub-brands: Wisby (traditional Swedish beer styles including Pils, Lager, Weisse, Stout, and seasonal specialties) and Bulldog (modern, hop-forward craft ales including various IPA styles, Pale Ales, and specialty brews). Additional offerings include the specialty Källartrollet Kellerbier, merchandise via webshop, and brewery tours. The company employs three brewmasters and produces beers ranging from non-alcoholic options to 10% ABV barley wines, with distribution through Systembolaget and grocery retail.

Differentiator

Problem solved

Functional benefit

Brands

• Wisby: A series of traditional Swedish beer styles including Pils, Weisse, Lager, Stout, seasonal editions such as Påsk and Jul, and specialty beers like Ek-porter and Barley Wine.
• Bulldog
• Källartrollet

Products and services

• Wisby (beer series) Family of traditional Swedish-style beers (lagers and ales) produced by Gotlands Bryggeri, sold through Systembolaget, grocery retail, and the brewery's own webshop. Targeted at Swedish consumers seeking classic, locally-rooted beer.
• Bulldog (craft ale series) Range of modern, hop-forward craft ales produced by Gotlands Bryggeri under the Bulldog brand, sold through Systabolaget, grocery retail, webshop, and on-premise. Targeted at craft beer drinkers seeking bolder, contemporary flavor profiles.
• Källartrollet (kellerbier specialty) Specialty kellerbier (cellar-brewed unfiltered lager) produced using traditional cellar-brewing techniques. Sold through select Swedish retail channels and the brewery webshop; aimed at consumers seeking authentic, specialty beer styles.
• Brewery tours and tastings (visningar) Guided brewery tours and structured tastings offered at the Visby brewery visitor facility, open to the public and to tourists. Targeted at visitors and tourists to Gotland seeking a heritage craft beer experience.
• Direct-to-consumer webshop (Gotlands Bryggeri online store) Online direct-to-consumer store selling the brewery's own beer portfolio and branded merchandise, providing a margin-rich channel alongside Systembolaget and grocery distribution.

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PangPang Bryggeri: Independent Swedish craft brewery of comparable size distributing hop-forward beers through Systembolaget, directly overlapping with Gotlands Bryggeri's Bulldog series in style and consumer occasion.
• Brewski: Swedish craft brewery focused on hop-forward IPAs and modern ales through Systembolaget, closely comparable in craft positioning, distribution model, and consumer occasion.
• Beerbliotek: Swedish craft brewery with a portfolio of hop-forward beers distributed via Systembolaget, directly comparable to Gotlands Bryggeri's Bulldog modern-ale positioning and Swedish-market focus.
• Oppigårds Bryggeri: Regional Swedish craft brewery producing traditional and modern styles sold through Systembolaget, directly comparable in product breadth, traditional/modern portfolio mix, and craft positioning.
• Stigbergets Bryggeri: Gothenburg-based Swedish craft brewery with broad Systembolaget distribution and modern hop-forward craft ale positioning that competes head-to-head with Gotlands Bryggeri for the same craft beer occasions.
• Nynäshamns Ångbryggeri: Established Swedish craft brewery with broad Systembolaget presence and a wide range of traditional and experimental styles, similar in portfolio approach and market reach to Gotlands Bryggeri.
• S:t Eriks Bryggeri: Established Swedish craft brewery with wide Systembolaget distribution and a multi-style portfolio comparable in structure to Gotlands Bryggeri's two-series Wisby/Bulldog approach.

Regional players

• Mikkeller: Danish-origin craft brewery with international reach and an innovative specialty-beer portfolio; comparable in craft philosophy, premium positioning, and specialty/limited-release approach, though operating primarily outside Sweden.

Broad incumbents

• Åbro Bryggeri: Large Swedish brewer with a broad mainstream and craft portfolio operating across the same Systembolaget channel; comparable as an established incumbent that competes with Gotlands Bryggeri for retail share and consumer occasions.
• Spendrups Bryggeriaktiebolag: Parent company and one of Sweden's largest breweries; operates a broad portfolio of mainstream and craft brands nationally and provides the infrastructure that anchors Gotlands Bryggeri's operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gotlands.bryggeri
• Instagraminstagram.com/gotlandsbryggeri
• LinkedInlinkedin.com/company/gotlands-bryggeri

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gotlands Bryggeri