Willows Run Golf Complex

What Willows Run Golf Complex does

Willows Run Golf Complex is a privately held, 45-hole public golf facility located at 10402 Willows Road NE in Redmond, Washington. Founded in 1994, the complex was expanded in 1997 to include two 18-hole championship courses — Eagle's Talon (designed by Lisa Maki) and Coyote Creek (designed by Ted Locke) — plus a 9-hole Par 3 short course (Heron Links) and an 18-hole family mini-golf course (Rainbow Run). Supporting amenities include a driving range, on-site restaurant (Fire Creek Grill & Ale House), a pro shop, and a third-party-licensed InRange interactive practice technology platform that provides shot tracking, dispersion charts, and competitive leaderboards through mobile apps.

The company generates revenue through a diversified mix of usage-based and subscription streams: per-round green fees (Eagle's Talon $42–$49 Mon–Thu; Coyote Creek $37–$42 Mon–Thu; weekend dynamic pricing), power cart rentals ($13–$18 per rider), driving range buckets ($8.50–$14.50), short course and mini-golf play ($9.50–$16.50), annual memberships (Willows $175/year, Silver $125/year for seniors, ladies, and juniors), and event hosting for corporate and charity outings at $55–$117 per player plus $1,400–$7,400 shotgun flat fees. Gift cards and on-site F&B provide ancillary recurring and transactional revenue.

Willows Run serves individual golfers of all skill levels as its primary segment, supplemented by corporate and charity groups, annual members, and league players. The facility can accommodate up to 288 golfers simultaneously for events, and the company markets predominantly through its own website, Google Local Guides reviews, and phone reservations. General Manager Yuki Sasada oversees operations. The company operates as a single-site, single-jurisdiction business with no disclosed parent company, no institutional investors, no subsidiaries, and no external funding rounds.

Name

Willows Run Golf Complex

Legal name

Willows Run Golf Complex

Website

https://willowsrun.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Willows Run Golf Complex is a privately held 45-hole public golf facility in Redmond, Washington, operating two 18-hole championship courses, a 9-hole Par 3, an 18-hole mini-golf course, a driving range, and an on-site restaurant, serving individual golfers, corporate outings, and annual members.

Ownership category

akta.pro rank

Product category

Public Golf Facility

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

Keywords

• Public golf course
• Golf practice facilities
• Golf event hosting
• Golf membership programs
• Family mini-golf

Headquarters

HQ city

Redmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Green Fees: Public play fees for Eagle's Talon and Coyote Creek 18-hole courses, varying by day of week and time slot. Eagle course: $42-$49 Mon-Thu. Coyote course: $37-$42 Mon-Thu.
2. Annual Golf Memberships: Willows Membership at $175/year offering discounted green fees, discounted cart fees, and 2-week advance booking vs 1-week public. Silver Membership at $125/year for Men 60+, Ladies, and Juniors with limited tee time bookings.
3. Golf Outings & Tournaments: Group event bookings with per-person fees ranging $55-$117 depending on season and format (tee time vs shotgun). Shotgun format adds flat fees of $1,400-$7,400 plus per-person costs.
4. Power Cart Rentals: Per-rider cart fees: Public $18, Member $14, Silver Member $13. Required for most outings.
5. Driving Range: Range balls sold in buckets: Small (40 balls) $8.50, Medium (60 balls) $12.25, Large (90 balls) $14.50.
6. Restaurant (Fire Creek Grill & Ale House): On-site dining with views, serving golfers and general public.
7. Gift Cards: Gift cards available for purchase 365 days a year through online store.
8. Short Course & Mini Golf: Heron Links Par 3: Adults $15-$16.50, Juniors/Seniors $12-$16.50. Rainbow Run Mini Golf: Adults/Teens $13-$14.50, 12 & Under $9.50.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Willows Run Golf Complex is a 45-hole public golf facility in Redmond, Washington operating two 18-hole championship courses (Eagle's Talon and Coyote Creek), a 9-hole Par 3 short course (Heron Links), and an 18-hole family mini-golf course (Rainbow Run). It also provides a driving range, on-site restaurant (Fire Creek Grill & Ale House), golf outings and tournaments hosting, league play, and annual golf memberships.

Product overview

Willows Run Golf Complex is a 45-hole public golf facility with a platform-plus-courses architecture. The core offering consists of two 18-hole championship courses (Eagle's Talon and Coyote Creek), a 9-hole Par 3 short course (Heron Links), and an 18-hole family mini-golf course (Rainbow Run). Supporting services include a driving range, the InRange App technology platform for immersive practice games and leaderboards, on-site restaurant (Fire Creek Grill & Ale House), golf outings and tournaments hosting (up to 288 golfers), golf leagues, gift cards, and annual membership programs (Willows Membership at $175 and Silver Membership at $125).

Differentiator

Problem solved

Functional benefit

Brands

• InRange: Technology platform for driving range practice and gamification with shot tracking and leaderboards

Products and services

• Eagle's Talon 18-hole championship golf course designed in 1994 by Canadian Lisa Maki, featuring newly renovated cavernous white sand bunkers. Course stats: 6,843 yards, Par 72, Slope 125, Rating 72. Geared toward golfers seeking a challenging layout.
• Coyote Creek 18-hole golf course designed in 1997 by Ted Locke of British Columbia, featuring wide sweeping fairways. Course stats: 6,344 yards, Par 74, Slope 120, Rating 70.8.
• Heron Links 9-hole Par 3 short course (1,107 yards, Par 27) designed for practice, beginners, or quick nine-hole sessions. Open year-round.
• Rainbow Run Mini-Golf 18-hole family putting course open daily from sunrise to sunset, first come first serve. Family-friendly entertainment option.
• Driving Range Year-round practice facility selling range balls in small (40 balls, $8.50), medium (60 balls, $12.25), and large (90 balls, $14.50) buckets.
• Fire Creek Grill & Ale House On-site restaurant offering dining with a view, serving golfers and the general public.
• Golf Outings & Tournaments Event hosting services for charity outings, corporate events, and tournaments with tee time and shotgun formats. Can accommodate up to 288 golfers across the two 18-hole courses with professional planning staff assistance. Reservations accepted up to 13 months in advance.
• Golf Leagues League hosting services for organized groups meeting regularly for league play and weekly events.
• Annual Golf Memberships Annual membership programs providing discounted green fees, discounted cart fees, and advance tee time booking privileges (2 weeks vs. 1 week for public). Includes Willows Membership ($175/year) and Silver Membership ($125/year for Men 60+, Ladies, and Juniors).
• Gift Cards Gift cards available for purchase 365 days a year through the online store, suitable for birthdays, holidays, and other occasions.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Home Course: Public golf course in DuPont, WA, designed by Robert Trent Jones Jr. Comparable as a Pacific Northwest public golf facility competing for regional golfers, tournament business, and corporate outings.
• PopStroke: Tiger Woods-backed golf entertainment concept combining a TaylorMade-designed putting course with food, beverage, and play formats. Comparable as a tech-enabled, family-friendly golf facility extending beyond traditional 18-hole play.
• Drive Shack: Operator of tech-enabled golf entertainment venues (formerly operated by Newcastle Investment Corp). Comparable in combining technology-driven practice/play formats with food and beverage to reach casual and family customers.
• Chambers Bay: Public championship golf course in University Place, WA, also serving the Puget Sound market. Comparable as a high-quality public facility in the same regional competitive set, with similar weather exposure and customer demographics.
• Topgolf: Multi-location golf entertainment operator combining technology-enabled practice and gamified play with food and beverage. Comparable as a tech-enabled, multi-format golf facility serving mass-market consumers with non-traditional golf formats layered onto traditional play.
• The Golf Club at Newcastle: Two-course public golf facility in Newcastle, WA, less than 10 miles from Willows Run. Comparable in format (multi-course public facility) and customer base (Eastside Seattle tech corridor residents and corporate events).
• Bellevue Golf Course: Public golf facility in Bellevue, WA, immediately adjacent to Redmond. Directly comparable in format (public course), customer base (Eastside Seattle metro), and pricing tier, competing for the same local golfers.
• Indian Summer Golf & Country Club: Semi-private golf course in Olympia, WA, serving the Pacific Northwest market. Comparable as a regional golf operator competing for tournament business and member play in the broader Puget Sound area.

Broad incumbents

• ClubCorp (now Invited): Large operator of country clubs and golf facilities across the U.S. Comparable in golf facility operations and membership economics, but operates a nationwide portfolio of private clubs rather than a single public facility.
• Troon: Largest third-party golf course management company in the world, managing hundreds of public and private facilities. Comparable as a scaled golf operator, but operates as a portfolio manager rather than a single-site owner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/willowsrungolf
• Facebookfacebook.com/willowsrun

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willows Run Golf Complex