What Aragona Properties does

Aragona Properties is a privately held real estate investment, development, and management firm headquartered in Rochester Hills, Michigan, operating under the same name in Southeast Michigan since the 1950s. The company owns and operates a horizontally diversified portfolio across multifamily (six apartment communities ranging from value-oriented garden units to luxury urban lofts and smart-home-equipped residences), retail (seven neighborhood shopping centers anchored by tenants such as Walgreens, CVS, Dollar General, and Taco Bell), office (the ~85,000 sq ft Holiday Professional Buildings complex), and held-for-sale or joint-venture land. Geographic concentration is tightly bounded to Macomb, Oakland, and Monroe counties at strategic market intersections, limiting operational complexity but also exposure to a single regional economy.

The company's revenue model is dominated by recurring monthly rental income from residential and commercial leases, supplemented by episodic income from land sales or leases and build-to-suit development fees. Distribution is fully direct-to-tenant: leasing, applications, and rent payments flow through the company's own website, the apply.aragonaproperties.com portal, property-specific microsites, and the RentCafe payment platform, supported by on-site property-management offices. Underlying technology is conventional property-management and payments infrastructure (RentCafe, a proprietary tenant/work-order portal, Multi-Platform Online Payments, AutoPay via direct debit, embedded Bing/Google Maps) rather than differentiated platforms. The company has no disclosed funding rounds, investors, subsidiaries, M&A activity, or leadership transitions.

Name

Aragona Properties

Legal name

Aragona Properties

Website

https://aragonaproperties.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Aragona Properties is a privately held, vertically integrated real estate investment, development, and management firm based in Rochester Hills, Michigan, owning and operating multifamily, retail, office, and land assets across Macomb, Oakland, and Monroe counties in Southeast Michigan since the 1950s.

Ownership category

akta.pro rank

Product category

Commercial and Residential Real Estate

NAICS

Lessors of Nonresidential Buildings (except Miniwarehouses) (53112), Real Estate Property Managers (53131), Lessors of Real Estate (5311), Lessors of Other Real Estate Property (53119)

SIC

Real Estate Operators (No Developers) & Lessors (6510), Lessors Of Real Property, Nec (6519), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Portfolio & Fund Management (Institutional/REIT/PE) (BPAJAMAJ)

akta.pro secondary industries

New Development & Project Marketing (Pre-Construction Sales) (FSAEAJAE), Residential Real Estate Asset Management (BPAJAMAA)

Keywords

• Commercial real estate
• Residential apartments
• Retail leasing
• Property management
• Land development

Headquarters

HQ city

Clinton Township

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Residential Apartment Rentals: Monthly rental income from residential apartment properties including City Flats, City Lofts, Eight55, The Enclave, Holiday Center Apartments, and Hampton Apartments. Tenants pay monthly rent with payment options including credit card, debit card, eCheck, and AutoPay.
2. Retail/Commercial Space Rentals: Rental income from retail shopping centers and commercial office spaces including Bay River Marketplace, River Park Plaza, City Life Plaza, Hampton Plaza, Holiday Shopping Center, Macomb Centre Plaza, Cambridge Park Plaza, and Holiday Professional Buildings. Tenants include national retailers like Walgreens, CVS, and local businesses.
3. Land Sales and Leases: Land development opportunities sold or leased for commercial, industrial, residential, and office use including The Hamptons Frenchtown development and parcels along I-94 with highway frontage.
4. Property Development Services: Build-to-suit, improved, planned and fully developed commercial real estate development services for investment partners, generating development fees and long-term property ownership.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Aragona Properties owns, develops, leases, and manages a diversified portfolio of commercial and residential real estate across Southeast Michigan. Core offerings include retail shopping centers, luxury and mid-market apartment communities, professional office buildings, and entitled land parcels sold, leased, or developed through joint ventures. The company operates a vertically integrated model spanning ownership, operations, development, and construction.

Product overview

Aragona Properties is a Southeast Michigan real estate company offering a diversified portfolio of commercial and residential properties. The company's offerings span three main categories: (1) Retail Centers – seven shopping center properties including Bay River Marketplace, City Life Plaza, Hampton Plaza, Holiday Shopping Center, Macomb Centre Plaza, River Park Plaza, and Cambridge Park Plaza; (2) Apartment Communities – six residential properties including City Flats Apartments, City Lofts, Eight55 Royal Oak, The Enclave, Holiday Center Apartments, and Hampton Apartments & Townhomes; and (3) Office/Land – Holiday Professional Buildings office complex and multiple land parcels for development. The company has developed more than $140 million in properties since the 1950s across Macomb, Oakland, and Monroe counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Bay River Marketplace Multi-tenant retail shopping center property developed and managed by Aragona Properties in Southeast Michigan.
• City Life Plaza Retail plaza located in Rochester Hills at the intersection of Rochester Road and Tienken Road, featuring a Walgreens anchor store.
• Hampton Plaza Retail shopping center located in Monroe, Michigan near the Hampton Apartments community.
• Holiday Shopping Center Retail center in Clinton Township featuring tenants including Randazzo's pizza. Also known as Holiday Shopping Center Plaza.
• Macomb Centre Plaza Retail shopping center in Macomb Township with signature clock tower feature.
• River Park Plaza Retail center located in Macomb Township.
• Cambridge Park Plaza Retail plaza in Clinton Township at 17 Mile Road and Hayes Road with tenants including Bo Rics, CVS, Dollar General, and Dolly's Pizza.
• City Flats Apartments Luxury apartment community in Rochester Hills featuring modern design, stainless steel appliances, quartz countertops, wood grain flooring, and smart home features. 52 luxury one and two bedroom units.
• City Lofts Luxury urban-style loft apartments in Rochester Hills featuring over 9-foot ceilings, floor-to-ceiling windows, quartz countertops, stainless steel appliances, in-unit washer/dryer, and modern designer finishes. Six luxury one and two bedroom units starting from $1,449.
• Eight55 Apartments Luxury apartment community located on South Main Street in downtown Royal Oak, Michigan. Urban living with proximity to restaurants, bars, shopping, and entertainment.
• The Enclave Resort-style ranch apartment community in Washington Township near M-53. Features attached garages, private entries, covered porches, cathedral ceilings, fireplaces, walk-in closets, in-unit laundry, and access to clubhouse and pool. Multiple floor plans from 1 to 2 bedrooms.
• Holiday Center Apartments Apartment community in Clinton Township featuring recently remodeled units, covered carport facilities, swimming pool, central heating and A/C, full ceramic tile baths, and included water. Located near Metro Beach bike path.

Quantifiable outcome

• $140 million+ in properties developed during the last decade alone

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Centerspace: Public multifamily REIT with a portfolio concentrated in the Midwest and Mountain West. Comparable to Aragona's apartment community business on product type and geographic overlap in the Midwest.
• Brixmor Property Group: One of the largest publicly traded open-air shopping center REITs in the U.S. Compares on retail center ownership, leasing, and redevelopment strategy, though at substantially greater scale and national footprint than Aragona.
• Independence Realty Trust: Public multifamily REIT focused on non-gateway Midwest and Sunbelt markets. Comparable to Aragona's apartment book in renter-by-choice positioning and Sunbelt-adjacent (Midwest) market focus, though at institutional scale.
• Phillips Edison & Company: Public retail REIT focused on grocery-anchored shopping centers across the U.S. Comparable to Aragona's retail center business in asset class and anchor tenant strategy, though materially larger and nationally diversified.
• Ramco-Gershenson Properties Trust: Public shopping center REIT with a portfolio concentrated in the Midwest, including Michigan. Larger and publicly traded, but directly comparable on retail center strategy, grocery and pharmacy anchor mix, and regional operating model.

Direct peers

• Kirco Group: Michigan-based diversified real estate developer and owner-operator of commercial, multifamily, and senior living properties. Comparable in scale, vertically integrated approach, and regional Southeast Michigan focus.
• REDICO: Southfield, Michigan-based real estate developer and investment manager operating office, retail, hospitality, and mixed-use assets across the Midwest. Directly comparable as a Michigan-rooted, full-service developer/owner.
• Schostak Brothers & Company: Michigan-based, family-owned real estate investment and development firm with a portfolio of retail centers, multifamily, and mixed-use assets across the state. Closely mirrors Aragona's vertically integrated owner/operator/developer model in the same Southeast Michigan geography.
• Etkin Realty Group: Michigan-based commercial real estate investment, management, and development firm with a multi-decade regional focus. Closely comparable to Aragona's mid-sized, owner-operator profile in Southeast Michigan.
• McKinley, Inc. Ann Arbor, Michigan-based real estate investment and management company operating multifamily, commercial, and student housing across the Midwest. Comparable as a Michigan-anchored, multi-product real estate operator with multifamily depth similar to Aragona's apartment book.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aragona Properties