REDICO
REDICO is a Michigan-based commercial real estate firm that develops, invests in, leases, and manages office, retail, mixed-use, multifamily, industrial, and senior housing properties across the Midwest, Florida, and select national markets.
- Company typePrivate
- Founded1973
- HeadquartersSouthfield, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What REDICO does
REDICO is a Michigan-headquartered, privately held commercial real estate firm that develops, invests in, constructs, leases, and manages real estate across multiple asset classes — office, retail, mixed-use, multifamily, industrial, medical, hospitality, and senior housing. Founded around 1973 in Southfield, the company operates a vertically integrated platform anchored by trophy office assets in the Detroit Financial District (150 West Jefferson, One Kennedy Square, One Towne Square, Two Towne Square, American Center) and has expanded geographically into Indiana, Florida, Hawaii, and Missouri, with senior housing concentrated in the Midwest, Southeast, Mid-Atlantic, and Northeast through its American House Senior Living subsidiary.
The company's revenue model blends recurring rental income from owned commercial properties with fee-based streams: property management services, leasing commissions, and acquisition/investment fees tied to a stated minimum deal size of $20M. Third-party asset management was added in 2024 via a strategic alliance with Detroit-based developer The Platform, under which REDICO manages The Platform's office and residential portfolio. REDICO serves enterprise tenants across legal, financial services, healthcare, retail, technology, and government segments — typically with multi-year leases on Class A space — and serves institutional capital partners as a deal source for income-producing and repositioning opportunities.
Operationally, REDICO pursues operational excellence through third-party validated programs such as EPA ENERGY STAR certification (achieved across multiple properties in partnership with Continuum Services) and BOMA TOBY Awards, and pursues senior housing expansion through dedicated acquisition and development leadership. The company is management-owned (led by President/CEO/COO Dale Watchowski, Chairman Ira Jaffe, and Principal Karen Sosnick Schoenberg), with no disclosed private equity or institutional investor backing.
REDICO firmographics
Firmographics- Name
- REDICO
- Legal name
- REDICO
- Website
- https://redico.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- REDICO is a Michigan-based commercial real estate firm that develops, invests in, leases, and manages office, retail, mixed-use, multifamily, industrial, and senior housing properties across the Midwest, Florida, and select national markets.
- Ownership category
- akta.pro rank
Where REDICO is headquartered
LocationHeadquarters
- HQ city
- Southfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
REDICO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Property Rental Income: REDICO generates revenue through rental income from its portfolio of commercial properties including office, retail, mixed-use, and senior housing properties across the Midwest and Florida.
- Acquisition and Investment Fees: The acquisition team sources and closes investment opportunities including acquisitions and developments, with minimum deal size of $20M for commercial properties.
- Property Management Services: Full-service property management including contract management, daily management, leasing coordination, property branding and marketing, tenant relations, expense planning, cash management, capital budget implementation, maintenance, energy management, security programs, and comprehensive reporting.
- Leasing Services: Creative leasing services including market analysis, property repositioning, branding, lease negotiation, tenant improvement coordination, and space planning for REDICO properties and third-party owners.
- Senior Housing Development: Development and acquisition of senior housing communities through American House Senior Living subsidiary, targeting senior apartments (55+), independent living, assisted living, and memory care communities in Midwest, New England, and Florida.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
REDICO product offering
Product offeringCore offering
REDICO is a full-service commercial real estate firm that develops, invests in, constructs, and manages office, retail, mixed-use, medical, multifamily, industrial, and hospitality properties, along with senior living communities through its American House Senior Living subsidiary. The company targets commercial property acquisitions with a minimum deal size of $20M in the Midwest and Florida, and provides property management, leasing, asset management, and design/construction services across its owned and third-party portfolio.
Product overview
REDICO is a commercial real estate development, investment, construction, and property management company offering a full spectrum of services. The company operates through distinct but integrated service lines including Development, Property Management, Leasing, Asset Management, Acquisitions, and Design & Construction. Key property portfolios include office properties (such as American Center, One/Two Towne Square, 150 West Jefferson, One Kennedy Square), retail spaces, mixed-use developments (Village at Bloomfield), multifamily projects (Hoover + Greene, Piquette Flats), and the American House Senior Living platform spanning senior apartments, independent living, assisted living, and memory care communities across the Midwest, Southeast, Mid-Atlantic, Northeast, and Florida. The company targets commercial property acquisitions in the Midwest and Florida with minimum deal sizes of $20M, while senior housing acquisitions focus on communities with at least 60 units in the Midwest, New England, and Florida.
Differentiator
Problem solved
Functional benefit
Brands
- American House Senior Living: REDICO's senior living platform focusing on independent living, assisted living, and memory care communities across the Midwest, Southeast, Mid-Atlantic, and Northeast markets.
Products and services
- Commercial Real Estate Development
- Property Management
- Asset Management
- Leasing Services
- Commercial Property Acquisitions
- Design and Construction
- American House Senior Living
- Senior Housing Acquisitions
Quantifiable outcome
- ENERGY STAR certification achieved for multiple properties including 150 West Jefferson, 6001 Cass Avenue, American Center, One Kennedy Square, One Towne Square, Two Towne Square, and Woodlands Officecentre
- +2 more outcomes
Companies that use REDICO
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles4 records
REDICO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
REDICO partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- American House Senior LivingcoreREDICO's senior living platform through which Samantha Eckhout leads investments, sourcing, structuring and closing senior housing acquisitions and ground-up developments. Geographic focus spans Midwest, Southeast, Mid-Atlantic and Northeast.
- The PlatformcoreStrategic partnership where REDICO assumes asset management responsibility for The Platform's portfolio of office and residential properties in Detroit, significantly expanding REDICO's 55-year history in the city. REDICO will be responsible for asset management while The Platform retains property ownership. Clarke Lewis joined REDICO to oversee The Platform assets including Fisher Building and Piquette Flats.
- Continuum ServicescorePartnership for energy efficiency and building performance optimization. Energy Engineer John Campbell monitors utilities, reduces energy consumption, and optimizes building performance. Key initiative is qualifying buildings for EPA ENERGY STAR certification through Portfolio Manager program.
- PCI-Dailey CompanyminorConstruction partner for $40 million renovation of Piquette Flats historic building renovation in Detroit's Milwaukee Junction neighborhood.
- National Lifestyle Residential Development Council 55+minorIndustry association membership for Samantha Eckhout focused on 55+ housing development
- American Seniors Housing Association (ASHA)minorIndustry association membership for senior housing professionals
- Urban Land Institute (ULI)minorAndrew Dunlap is active in ULI and served as co-president of ULI Young Leaders Group from 2013 to 2016
- International Council of Shopping Centers (ICSC)minorIndustry association membership for retail and commercial real estate professionals
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
REDICO competitors and assessment
Company assessmentDirect peers
- Sunrise Senior Living: Established national senior living operator with independent living, assisted living, and memory care communities concentrated in the Northeast and Mid-Atlantic — directly comparable service model and acuity mix to American House.
- Kojaian Management: Michigan-based commercial real estate firm specializing in office, retail, and industrial property management and brokerage — the previous employer of REDICO SVP of Operations David Haboian. Directly comparable operating model, geography, and asset class mix to REDICO's property management business.
- Schostak Brothers & Company: Michigan-headquartered commercial real estate developer, owner, and manager with a multi-decade history operating office, retail, and mixed-use assets in the same Midwest markets as REDICO. Comparable on asset class mix, regional focus, and full-service development-to-management model.
- Bedrock: Dan Gilbert's Detroit-based real estate firm — the dominant owner/developer of Detroit CBD office, mixed-use, and residential properties. Operates the Fisher Building and surrounding Campus Martius properties that REDICO asset-manages through The Platform alliance, making them both regional rival and counterparty in the Detroit office market.
- Etkin Equities: Michigan-focused commercial real estate investment and management firm operating office, retail, and self-storage assets. Overlapping tenant relationships and Midwest submarket exposure position it as a regional competitor to REDICO's Southfield-anchored portfolio.
- Atria Senior Living: National owner/operator of independent living, assisted living, and memory care communities. Most directly comparable operator to REDICO's American House Senior Living subsidiary across overlapping service lines, unit sizes (60+), and target geographies (Midwest, Southeast, Northeast).
Broad incumbents
- Barton Malow Company: One of the largest Michigan-based construction and real estate services firms with national reach — overlaps with REDICO's design & construction service line and provides a benchmark for scaled Midwest CRE/construction operations.
- JLL (Jones Lang LaSalle): Global commercial real estate services platform offering investment sales, property management, leasing, and asset management. Comparable to REDICO's service-based revenue lines (leasing, property management, acquisitions) at vastly greater scale, serving as the public-market benchmark for CRE services multiples.
- CBRE Group: Largest global commercial real estate services firm — directly comparable service lines (investment sales, property/asset management, leasing) to REDICO at enterprise scale; represents the national incumbent comparable for the leasing and property-management revenue streams.
- Brookdale Senior Living: The largest U.S. senior housing operator with hundreds of communities across IL, AL, and memory care. Provides the national benchmark against which American House Senior Living's growth and unit economics must be measured.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
REDICO social profiles
Digital presenceREDICO compliance and trust
Trust signalCompliance4 records
REDICO financial estimates
Financial estimateRevenue estimate
Valuation estimate
REDICO leadership team
Management profileNumber of profiles
Profiles17 records
REDICO subsidiaries and ownership
Company hierarchySubsidiaries1 record
REDICO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REDICO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REDICO
What does REDICO do?
REDICO is a full-service commercial real estate firm that develops, invests in, constructs, and manages office, retail, mixed-use, medical, multifamily, industrial, and hospitality properties, along with senior living communities through its American House Senior Living subsidiary. The company targets commercial property acquisitions with a minimum deal size of $20M in the Midwest and Florida, and provides property management, leasing, asset management, and design/construction services across its owned and third-party portfolio.
Is REDICO a public or private company?
REDICO is a private company. It is classified as management employee owned and is currently operating.
When was REDICO founded?
REDICO was founded in 1973. It employs 101 to 250 people.
Where is REDICO based?
REDICO is headquartered in Southfield, United States, in the North America region.
How does REDICO make money?
Five revenue lines are on record. Property Rental Income is the primary driver. The others are acquisition and Investment Fees, property Management Services, leasing Services and senior Housing Development.
Who are REDICO's main competitors?
Direct peers on record are Sunrise Senior Living, Kojaian Management, Schostak Brothers & Company, Bedrock, Etkin Equities and Atria Senior Living. Broad incumbents are Barton Malow Company, JLL (Jones Lang LaSalle), CBRE Group and Brookdale Senior Living.
Does REDICO have an API?
No public API is recorded for REDICO.