Mirasol

What Mirasol does

Mirasol was a privately held, for-profit residential treatment center specializing in integrative care for eating disorders and co-occurring mental health conditions, headquartered in Tucson, Arizona. Founded by Jeanne Rust in 1999 with $5,000 of initial capital, the company operated a single residential site that pioneered the combination of traditional psychotherapies — primarily Dialectical Behavioral Therapy with its four core skill modules (mindfulness, interpersonal effectiveness, emotion modulation, distress tolerance) — with alternative body-oriented modalities including Somatic Experiencing, Equine Therapy, Ecotherapy, and Expressive Arts Therapy. The proprietary integration of these modalities was branded the "Mirasol Method" and was positioned as a holistic treatment framework addressing anorexia, bulimia, binge eating disorder, and frequently co-occurring conditions such as depression, anxiety, PTSD, OCD, bipolar disorder, and borderline personality disorder. Mirasol also published a multidimensional model of threat perception (HRMTP) explaining how predisposing factors and triggers interact with social support and coping skills to produce psychological or somatic symptoms.

The business model relied on per-diem residential fees ranging from $500 to $2,800 (averaging approximately $30,000 per month, with typical stays of 3–6 months) reimbursed primarily through commercial insurance. Mirasol cultivated in-network status with most major U.S. carriers — Aetna, Blue Cross/Blue Shield, Cigna, Tricare, Banner UFC, Arizona Community Health, CareFirst, ComPsych, and MHN — and employed admissions representatives who negotiated single-case agreements to maximize covered benefits. Go-to-market combined a sales-led admissions funnel with content marketing (educational website, social media on Facebook and Instagram, and referral partnerships with NEDA and edreferral.com). The organization also distributed free resources including insurance navigation guides and 364 daily affirmations.

Mirasol ceased residential operations in 2021 when the COVID-19 pandemic made it impossible to maintain social distancing requirements. The company is no longer operational, and the website is maintained as a public service providing educational content, coping skills, and treatment information based on the Mirasol Method. There is no indication of resumption, sale, or successor entity.

Name

Mirasol

Legal name

Mirasol Inc.

Website

https://mirasol.net

Company type

Private

Founded year

1999

Operating status

Closed

Short description

Mirasol was a Tucson-based residential treatment center that pioneered integrative eating disorder care, combining DBT with alternative therapies under the proprietary Mirasol Method from 1999 until closing in 2021 due to COVID-19, after which its website operates as a free public educational resource.

Ownership category

akta.pro rank

Product category

Mental Health Treatment Services

NAICS

Other Residential Care Facilities (6239), Individual and Family Services (6241)

SIC

Services-Health Services (8000), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Eating Disorder Treatment Programs (HLAFACAK)

Keywords

• Eating disorder treatment
• Residential mental health
• Integrative therapy
• Dialectical behavioral therapy
• Recovery center services

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Treatment Services: Mirasol operated as a residential eating disorder treatment facility providing inpatient care programs for clients with anorexia, bulimia, binge eating disorder and co-occurring conditions. Revenue was generated through insurance reimbursement and direct payment for residential treatment services. The facility closed in 2021 due to the COVID-19 pandemic.
2. Insurance Reimbursement: Mirasol was recognized as an in-network provider by most major insurance carriers including Aetna, Blue Cross/Blue Shield, Cigna, Tricare, and others. Admissions representatives negotiated single-case agreements to maximize insurance benefits for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Mirasol operated a residential eating-disorder treatment program in Tucson, Arizona, using the proprietary "Mirasol Method" — an integrative model combining traditional psychotherapies (Dialectical Behavioral Therapy, process groups) with alternative modalities (Somatic Experiencing, Equine Therapy, Ecotherapy, Expressive Arts Therapy) to treat anorexia, bulimia, binge eating disorder, and co-occurring conditions. After closing its residential facility in 2021 due to the COVID-19 pandemic, the company continues to distribute the Mirasol Method as a free public-service educational resource through its website.

Product overview

Mirasol is a mental health treatment center specializing in integrative eating disorder treatment. Founded in 1999, it operated a residential treatment program until 2021 and now serves as an informational resource. The core offering is the Mirasol Method, an integrative treatment approach for anorexia, bulimia, binge eating disorder, and co-occurring mood disorders. Treatment incorporates Dialectical Behavioral Therapy (DBT) along with alternative therapies including Somatic Experiencing, Equine Therapy, Ecotherapy, Expressive Arts Therapy, and other holistic modalities. The organization also provides an online Learning Center with educational content, coping skills resources, and insurance navigation support for families.

Differentiator

Problem solved

Functional benefit

Products and services

• Mirasol Integrative Eating Disorder Treatment
• Dialectical Behavioral Therapy (DBT)
• Mirasol Learning Center
• Eating Disorder Affirmations
• Insurance Navigation Services

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• AetnacoreOthersMajor insurance carrier for which Mirasol was recognized as an in-network provider for eating disorder treatment services
• Blue Cross/Blue ShieldcoreOthersMajor insurance carrier for which Mirasol was recognized as an in-network provider for eating disorder treatment services
• CignacoreOthersMajor insurance carrier for which Mirasol was recognized as an in-network provider for eating disorder treatment services
• TricarecoreOthersMajor insurance carrier for which Mirasol was recognized as an in-network provider for eating disorder treatment services
• Banner UFCcoreOthersInsurance carrier for which Mirasol was recognized as an in-network provider for eating disorder treatment services
• Arizona Community HealthcoreOthersRegional insurance carrier for which Mirasol was recognized as an in-network provider for eating disorder treatment services
• CareFirstcoreOthersInsurance carrier for which Mirasol was recognized as an in-network provider for eating disorder treatment services
• ComPsychcoreOthersInsurance carrier for which Mirasol was recognized as an in-network provider for eating disorder treatment services
• MHNcoreOthersInsurance carrier for which Mirasol was recognized as an in-network provider for eating disorder treatment services
• National Eating Disorders Association (NEDA)majorOthersReferral resource partner providing helpline support (1-800-931-2237) and insurance resources for individuals seeking eating disorder treatment
• edreferral.comminorOthersReferral resource for eating disorder treatment facilities, including free treatment options offered by facilities that have received government grant money

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Alsana: Alsana operates residential, PHP, IOP, and virtual programs for eating disorders and co-occurring conditions, with a "whole person" integrative approach and multiple US sites. Closely comparable to Mirasol in clinical philosophy, insurance-based admissions, and emphasis on underlying trauma.
• Center for Discovery: Center for Discovery runs residential, PHP, and IOP programs for eating disorders and co-occurring mental health conditions at multiple US sites. Comparable to Mirasol in patient acuity, integrative clinical model, and insurance-driven admissions process.
• Rosewood Centers for Eating Disorders: Rosewood operates residential and outpatient eating disorder treatment programs in Arizona (Wickenburg) and other locations, serving adult and adolescent populations. Comparable to Mirasol in geographic overlap (Arizona), residential care model, and integrative treatment approach.
• Clementine: Clementine provides residential eating disorder treatment specifically for adolescents and young adults, including programs for athletes. Comparable to Mirasol in residential model, integrative care, and dedicated athlete-focused programming.
• Eating Recovery Center (ERC): Part of Embark Behavioral Health, ERC operates a national network of residential, partial hospitalization, and intensive outpatient eating disorder programs. Directly comparable to Mirasol in clinical model, payor relationships, and patient acuity, and serves as a benchmark for multi-site ED treatment at scale.
• Veritas Collaborative: Veritas Collaborative offers residential and outpatient eating disorder treatment with a focus on co-occurring medical and psychiatric conditions, with sites across the eastern US. Directly comparable to Mirasol in clinical model, integrated medical/psychiatric care, and target population.
• Renfrew Center: Founded in 1985, Renfrew is the largest US provider of residential and outpatient eating disorder treatment, operating multiple sites nationwide. Closest direct competitor to Mirasol in scope, clinical model (integrative, trauma-informed), and target population (women and girls with ED and co-occurring conditions).
• Monte Nido: Monte Nido operates residential and day treatment programs for eating disorders across the US, including specialty tracks for exercise addiction and co-occurring trauma. Closely comparable to Mirasol in integrative treatment philosophy, female-focused residential model, and inclusion of experiential/alternative therapies.
• Walden Behavioral Care: Walden provides residential, partial hospitalization, and intensive outpatient care for eating disorders and related mental health conditions across multiple Northeast locations. Comparable to Mirasol in clinical model, payor mix, and integrated treatment of ED with co-occurring psychiatric conditions.
• McCallum Place: McCallum Place provides residential, partial hospitalization, and outpatient eating disorder treatment in St. Louis and Kansas City. Comparable to Mirasol in integrative treatment philosophy, co-occurring condition focus, and acceptance of major commercial insurance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MirasolEDRecovery
• Instagraminstagram.com/mirasoledrecovery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirasol