Metric Financial LLC
Metric Financial LLC is a private FINRA-registered broker-dealer based in Atlanta that provides retail and managing broker-dealer services, private placement management, and municipal bond underwriting to Registered Representatives, issuers, and municipal entities across the US.
- Company typePrivate
- Founded2019
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Metric Financial LLC does
Metric Financial LLC is a privately held independent broker-dealer founded in 2019 and headquartered in Atlanta, Georgia. The firm operates as a FINRA-registered member with SIPC coverage and is registered in all 50 US states plus the District of Columbia, providing a national regulatory footprint that supports three core service lines: retail broker-dealer services for Registered Representatives, managing broker-dealer services for private placements, M&A, joint ventures, and debt and equity offerings, and municipal bond underwriting for public sector entities. Its registered representative offering bundles due diligence, compliance administration, FINRA/SEC/SIPC registration support, and access to a holistic alternative investments platform; the managing broker-dealer arm has facilitated approximately $750,000,000 in capital raises for issuers across office, industrial, data centers, hospitality, multifamily, alternative energy, and private debt verticals since inception.
The firm's revenue model is transaction-fee based across all three lines, with pricing determined on a quote basis and disclosed primarily through confidential Private Placement Memoranda. Go-to-market is direct B2B enterprise field sales targeting Registered Representatives as distribution agents, issuers seeking capital raise management, and municipal entities requiring bond underwriting. The firm also maintains an Advisor Portal as a digital channel for representative onboarding and document processing. Core technology is not explicitly disclosed and no proprietary software products, APIs, or AI/ML capabilities are evidenced in the source material.
The firm is led by Jack Grella (CEO), Sharon Jones (CCO with 25+ years compliance experience including prior FINRA examiner tenure), Andy Marshall (Head of Capital Markets with a track record of managing billion-dollar offerings), and Nikola Miskovic (Director of Public Finance with 10+ years municipal bond origination experience). Headcount is reported at 1-10 employees, reflecting a boutique operating model. No funding rounds, mergers, acquisitions, or external institutional investors are disclosed; growth has been organic and funded by transaction economics.
Metric Financial LLC firmographics
Firmographics- Name
- Metric Financial LLC
- Legal name
- Metric Financial LLC
- Website
- https://metric-financial.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Metric Financial LLC is a private FINRA-registered broker-dealer based in Atlanta that provides retail and managing broker-dealer services, private placement management, and municipal bond underwriting to Registered Representatives, issuers, and municipal entities across the US.
- Ownership category
- akta.pro rank
Metric Financial LLC industry classification
Industry- Product category
- Broker-Dealer Services
- NAICS
- Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)
- akta.pro primary industry
- Independent Broker-Dealer / Registered Representative Networks (FSAEACAG)
- akta.pro secondary industries
- Broker-Dealer Affiliated Wealth Advisory (FSAEABAB), Independent Broker-Dealers (Retail Network) (FSAAAAAC)
Keywords
Where Metric Financial LLC is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Metric Financial LLC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Compliance, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Broker Dealer Services: Revenue generated from providing broker dealer services to Registered Representatives, including back-office support, compliance administration, and processing of investments into Private Placements and Variable Products.
- Managing Broker Dealer Services: Revenue from managing private placements, M&A transactions, joint ventures, debt, and equity offerings. The firm has facilitated approximately $750,000,000 in capital raises for various issuers since 2019.
- Municipal Bond Underwriting: Revenue from underwriting municipal bonds for public sector entities, including General Obligation and Revenue Bonds. The Public Finance Department provides market analysis, structuring assistance, distribution, risk management, and regulatory compliance services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Broker Dealer Services for Registered Representatives |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Metric Financial LLC product offering
Product offeringCore offering
Metric Financial LLC operates as an independent broker-dealer offering Retail Broker Dealer Services for Registered Representatives and Managing Broker Dealer Services for Private Placements, M&A, Joint Ventures, Debt, and Equity Offerings. The firm also runs a Public Finance Department that provides municipal bond underwriting services for municipal entities. Support includes due diligence, compliance administration, FINRA/SEC/SIPC registration processing, and access to a risk-adjusted alternative investments platform.
Product overview
Metric Financial LLC operates as an Independent Broker Dealer offering a unified suite of financial services. The core offering consists of Retail Broker Dealer Services for Registered Representatives and Managing Broker Dealer Services for Private Placements, M&A, Joint Ventures, Debt, and Equity Offerings. These services are supported by an Alternative Investments Platform that provides holistic, risk-adjusted investment options with back office support. The company also operates a Public Finance Department offering Municipal Bond Underwriting Services for municipal entities, covering both General Obligation and Revenue Bonds with capabilities including market analysis, structuring assistance, distribution, and regulatory compliance. The company has raised approximately $750,000,000 in capital for various issuers since 2019.
Differentiator
Problem solved
Functional benefit
Products and services
- Retail Broker Dealer Services Broker dealer services for Registered Representatives providing back-office support including due diligence, compliance administration, and processing of investments into Private Placements and Variable Products.
- Managing Broker Dealer Services Managing broker dealer services for Private Placements, M&A, Joint Ventures, Debt, and Equity Offerings, including FINRA, SEC, and SIPC registration support.
- Alternative Investments Platform A holistic, risk-adjusted, and organized platform of Alternative Investments catering to the Financial Planning aspect of a Registered Representative's business.
- Municipal Bond Underwriting Services Public finance services specializing in municipal bond underwriting, including market analysis, bond structuring, distribution, risk management, and regulatory compliance for General Obligation and Revenue Bonds.
Quantifiable outcome
- $750,000,000 in capital raised for various issuers since 2019
Companies that use Metric Financial LLC
Customer profileSegments4 records
Ideal customer profiles3 records
Metric Financial LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Metric Financial LLC partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Metric Financial LLC competitors and assessment
Company assessmentDirect peers
- Alexander Capital Group: Independent broker-dealer that provides retail BD services and managing BD services for private placements, IPOs, and alternative investments. Comparable in size and product mix to Metric Financial.
- Newbridge Securities Corporation: Independent broker-dealer offering retail brokerage and managing BD services with a focus on private placements and alternative investments. Directly comparable to Metric Financial's retail and managing BD activities.
- Aegis Capital Corp. Independent broker-dealer providing retail BD services to registered representatives and managing BD services for private placements and corporate finance mandates. Direct competitor to Metric Financial's retail and managing BD offerings.
- Maxim Group: Independent broker-dealer and investment bank with retail brokerage and managing BD services across equity, debt, and alternative products. Comparable in serving both retail reps and issuers seeking capital-raise support.
- WestPark Capital: Independent broker-dealer and investment bank providing retail brokerage and managing BD services for private placements, IPOs, and capital raises. Comparable in business model and product mix to Metric Financial.
- SC Lowman & Co. Small independent broker-dealer focused on retail brokerage and managing BD services for alternative investments. Comparable in scale and product focus to Metric Financial.
- Boenning & Scattergood: Independent broker-dealer and investment bank providing retail BD services, public finance, and managing BD services. Comparable to Metric Financial's mix of retail BD, managing BD, and municipal underwriting.
- Cabot Lodge Securities: Independent broker-dealer serving retail representatives with alternative investments and managing BD services for private placements. Direct comparable in business model and product offering to Metric Financial.
- National Securities Corporation: Independent broker-dealer offering retail brokerage and managing BD services for private placements and alternative investments. Overlaps with Metric Financial's retail and managing BD business lines.
- Preferred Capital Securities: Independent broker-dealer focused on retail and institutional distribution of alternative investments and private placements. Highly comparable to Metric Financial's core retail and managing BD offerings for Registered Representatives.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Metric Financial LLC social profiles
Digital presenceMetric Financial LLC compliance and trust
Trust signalCompliance2 records
Metric Financial LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metric Financial LLC leadership team
Management profileNumber of profiles
Profiles4 records
Metric Financial LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metric Financial LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metric Financial LLC
What does Metric Financial LLC do?
Metric Financial LLC operates as an independent broker-dealer offering Retail Broker Dealer Services for Registered Representatives and Managing Broker Dealer Services for Private Placements, M&A, Joint Ventures, Debt, and Equity Offerings. The firm also runs a Public Finance Department that provides municipal bond underwriting services for municipal entities. Support includes due diligence, compliance administration, FINRA/SEC/SIPC registration processing, and access to a risk-adjusted alternative investments platform.
Is Metric Financial LLC a public or private company?
Metric Financial LLC is a private company. It is classified as unknown and is currently operating.
When was Metric Financial LLC founded?
Metric Financial LLC was founded in 2019. It employs 1 to 10 people.
Where is Metric Financial LLC based?
Metric Financial LLC is headquartered in Atlanta, United States, in the North America region.
How does Metric Financial LLC make money?
Three revenue lines are on record. Retail Broker Dealer Services are the primary driver. The others are managing Broker Dealer Services and municipal Bond Underwriting.
Who are Metric Financial LLC's main competitors?
Direct peers on record are Alexander Capital Group, Newbridge Securities Corporation, Aegis Capital Corp., Maxim Group, WestPark Capital, SC Lowman & Co., Boenning & Scattergood, Cabot Lodge Securities, National Securities Corporation and Preferred Capital Securities.
Does Metric Financial LLC have an API?
No public API is recorded for Metric Financial LLC.
What industry is Metric Financial LLC in?
Metric Financial LLC's product category is Broker-Dealer Services. Its primary akta.pro industry code is FSAEACAG, Independent Broker-Dealer / Registered Representative Networks, with a secondary code of FSAEABAB, Broker-Dealer Affiliated Wealth Advisory. Its NAICS code is 523 and its SIC code is 6211.