Recoop

What Recoop does

Recoop operates an Indonesian direct-to-consumer e-commerce platform (getrecoop.com) selling baby and children's products, operating as the online retail channel associated with the Mothercare brand and the Kanmo Circle network in Indonesia. The platform's catalog spans more than 150 international brands organized across baby clothing (0-24 months), boys' and girls' clothing (18 months-8 years), footwear, travel essentials (strollers, car seats, carriers), bedding and furniture, feeding and safety products, bathing and care items, toys, accessories, maternity fashion, sleepwear, and swimwear. Underlying technology is a responsive e-commerce web platform accessible via desktop and mobile browsers, complemented by dedicated iOS and Android applications distributed through Apple App Store and Google Play Store, with multi-language support including Bahasa Indonesia.

Revenue is generated through direct retail product sales on a pay-as-you-go, unit-pricing basis with products starting from Rp 5,000 and installment payment options provided via a partnership with Kredivo. The go-to-market combines an owned e-commerce storefront with physical retail stores offering store pickup and home delivery nationwide within Indonesia, targeting Indonesian parents of infants, toddlers, and young children as well as expectant and new mothers. The website operates under the DBA name WOPSLOT, which references an online slot/gambling portal in its page metadata, suggesting either a repurposed domain, an unrelated landing experience, or co-mingled content operations — a material governance and brand-integrity concern that any acquirer or investor would need to diligence.

Name

Recoop

Legal name

Recoop

Website

https://getrecoop.com

Company type

Private

Operating status

Operating

Short description

Recoop is an Indonesian direct-to-consumer e-commerce platform selling baby and children's products from 150+ international brands to Indonesian parents, supported by mobile apps, physical stores, and Kredivo installment payments.

Ownership category

akta.pro rank

Product category

Baby and Children's Specialty Retail

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Kids & Baby Specialty Department Stores (CRAGAGAD)

akta.pro secondary industry

Kids & Nursery Furniture Retail (Cribs, Toddler Beds, Changing Tables, Bunk Beds) (CRAIAAAE)

Keywords

• Baby products retail
• Children's clothing
• Maternity apparel
• Infant care products
• Baby gear essentials

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Direct retail sales of baby and children's products including clothing, accessories, travel essentials, feeding supplies, bathing care, and toys through e-commerce platform and physical retail locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Recoop is an Indonesian online specialty retailer selling baby, toddler, maternity, and children's products through its e-commerce platform and mobile app. Its assortment spans apparel, footwear, strollers, car seats, feeding and nursery essentials, and toys from multiple international and regional brands. The platform is supported by installment payment options (Kredivo) and is affiliated with the Mothercare-branded physical retail footprint within the Kanmo Circle network.

Product overview

Recoop operates an e-commerce platform (getrecoop.com) that functions as an online retailer for baby and children's products, similar to Mothercare Indonesia. The platform offers a comprehensive portfolio organized into multiple product categories including baby clothing (0-24 months), kids clothing for boys and girls (18 months-8 years), footwear, travel essentials (strollers, car seats, carriers), bedding and furniture, feeding and safety products, bathing and care products, toys and activities, accessories, maternity fashion, sleepwear, and swimwear. The platform integrates with Kredivo for installment payments and offers a mobile app for iOS and Android devices. Products span over 150 international brands including Philips Avent, Chicco, Pigeon, Tommee Tippee, Bugaboo, Maxi Cosi, Graco, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Recoop Online Storefront An Indonesian e-commerce platform selling baby, toddler, maternity, and children's products from multiple brands directly to consumers.
• Recoop Mobile Application A mobile app version of the Recoop online store, enabling consumers to browse and purchase baby and children's products from their mobile devices.
• Installment Payment via Kredivo Pay-later/installment payment option integrated into the Recoop checkout, allowing consumers to split purchases — particularly higher-ticket items like strollers, car seats, and nursery gear — into installments through Kredivo.
• Mothercare Retail Store at Lippo Mall Puri Physical retail outlet under the Mothercare brand located at Lippo Mall Puri, Indonesia, offering in-person shopping for baby, maternity, and children's products alongside the online channels.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Babyshop: Multi-country specialty baby and kids retailer (part of M.H. Alshaya Co.) operating across the Middle East, North Africa, and parts of Asia. Comparable to Recoop as a multi-brand baby and kids specialty retailer serving similar parental demographics across multiple categories.
• Tokopedia: One of Indonesia's largest horizontal e-commerce marketplaces, hosting extensive baby and kids product assortments including official Mothercare stores. Competes with Recoop for Indonesian parents' online baby-product spending.
• Lazada Indonesia: Major Southeast Asian horizontal e-commerce marketplace with significant presence in Indonesia. Competes with Recoop on breadth of baby/kids assortment, logistics speed, and promotional pricing.
• Shopee Indonesia: Leading Southeast Asian e-commerce platform with major operations in Indonesia, offering wide baby and kids assortments from international brands. Represents the dominant horizontal competitive threat to Recoop's vertical specialty positioning.

Regional players

• Bhinneka: Long-standing Indonesian e-commerce retailer with categories spanning baby and kids products, electronics, and office supplies. Comparable as a domestic Indonesian multi-category online retailer with established brand recognition among Indonesian consumers.
• Pomelo: Thai-founded fashion retailer with presence across Southeast Asia, including kids categories. Comparable as a multi-brand Southeast Asian fashion retailer with omnichannel operations, though more focused on adult fashion than baby.
• Cottonink Kids: Indonesian fashion brand with a dedicated kids line, operating both direct e-commerce and physical retail in Indonesia. Comparable as an Indonesian-market kids apparel brand with omnichannel presence competing for similar parent customers.

Direct peers

• Mamas & Papas: UK-based premium brand specializing in baby and nursery products (prams, car seats, cots, clothing, maternity). Comparable to Recoop's positioning as a multi-category premium baby brand assortment with omnichannel retail.
• Mothercare: Global mother-and-baby specialty retailer whose brand is the parent identity of Recoop within the Kanmo Circle network. Recoop operates as the digital and physical embodiment of the Mothercare proposition in Indonesia, making Mothercare the most directly comparable peer in product, customer, and assortment.
• FirstCry: Asia's largest online retailer of baby and kids products, operating across multiple categories including clothing, toys, feeding, and nursery furniture. Like Recoop, FirstCry is a vertical specialty e-commerce platform for parents offering an extensive multi-brand assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/getrecoop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recoop