Sendethic
Sendethic is a French SaaS platform providing email marketing, SMS marketing, marketing automation, and contact database management to 30,000+ businesses and public-sector organizations, with a consumption-based pricing model and proprietary France-hosted deliverability infrastructure.
- Company typePrivate
- Founded2006
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sendethic does
Sendethic SAS is a French marketing technology platform that provides email marketing, SMS marketing, marketing automation, contact database management, form/survey creation, and REST API integration capabilities to businesses and public-sector organizations. Founded in 2006 in La Rochelle, France under the name Message Business and later rebranded to Sendethic, the company operates a cloud-based SaaS platform hosted exclusively in France and offers a unified customer reference (RCU) data layer that consolidates behavioral signals (opens, clicks, web visits), contact scoring, and dynamic segmentation. Core technical differentiators include proprietary deliverability infrastructure with 12+ years of routing expertise, IP reputation management, authentication protocols (SPF/DKIM/DomainKeys), and demonstrated throughput above 1 million emails per hour.
The company monetizes through a consumption-based pricing model combining usage credits (email and SMS routing), storage fees, and subscription add-ons including dedicated sender domains (€99/year) and multi-domain capability (€499/year), with a free Discovery tier (100 marketing emails, 100 SMTP, 10 SMS monthly) serving as the top-of-funnel entry point. Go-to-market is multi-channel: self-serve product-led growth, direct enterprise sales, an agency/consultant referral program, and API/OEM distribution through software publishers (IGA, Microsoft Office Live). Target segments span e-commerce, cultural institutions, nonprofits, public administration, insurance/mutuals, franchise networks, and software publishers, with named enterprise customers including Ministère de la Culture, Gallimard, UCAR, Henner, Groupe Up, AG2R La Mondiale, Assemblée Nationale, Vendée Globe, and Aftral.
In October 2023, Sendethic was acquired by Sellsy, a French CRM software company supporting 18,000+ businesses, and in April 2026 was integrated into the European business management software group TeamSystem. The combined entity positions marketing automation alongside commercial CRM and management software. The platform holds the Privacy Protection Pact label (one of the first recipients, 2019), maintains GDPR compliance with a designated DPO, and is an active member of Signal Spam and DMA France (formerly SNCD). The company reports a 30,000+ business customer base with 11–50 employees and historical growth above 90% in the three years preceding the Sellsy acquisition.
Sendethic firmographics
Firmographics- Name
- Sendethic
- Legal name
- Sendethic SAS
- Website
- https://sendethic.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sendethic is a French SaaS platform providing email marketing, SMS marketing, marketing automation, and contact database management to 30,000+ businesses and public-sector organizations, with a consumption-based pricing model and proprietary France-hosted deliverability infrastructure.
- Ownership category
- akta.pro rank
Sendethic industry classification
Industry- Product category
- Email Marketing Automation
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)
- akta.pro secondary industries
- Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ), SMS & Mobile Direct Marketing Services (BPAFAKAI)
Keywords
Where Sendethic is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Sendethic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Platform Subscription & Credits: Consumption-based pricing model where customers pay for email routing credits, SMS units, and storage. The platform offers tiered plans including a free Discovery tier (100 marketing emails, 100 SMTP, 10 SMS monthly) with paid upgrades based on volume. Additional paid options include dedicated sender domains (99 EUR/year managed), multi-domain capability (499 EUR/year), and storage expansions.
- Professional Services & Expert Support: On-demand expert services including onboarding support, account setup assistance, campaign creation (Joli.email), digital/social marketing automation campaigns, data management consulting, and email marketing training. These services are priced separately and provide higher-touch engagement for customers requiring implementation support.
- Domain & Technical Services: Revenue from domain management services including dedicated sender domain setup (99 EUR/year), domain transfer fees (79 EUR technical fee), and multi-domain configuration (499 EUR/year base).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Discovery tier for new users |
| Usage-based | Pay-as-you-go | Self-managed domain authentication |
| Subscription | Annual | Managed single domain (1 domain) |
| Subscription | Annual | Multi-domain capability |
| One time/ perpetual license | Pay-as-you-go | Domain transfer technical fee |
Go-to-market motion5 records
Distribution channels4 records
Marketing channels7 records
Sendethic product offering
Product offeringCore offering
Sendethic is a cloud-based email and SMS marketing automation platform (originally launched in 2006 as Message Business) that enables businesses, agencies, public-sector organizations, and software publishers to design, send, route, and analyze multi-channel marketing campaigns. The product combines email and SMS routing, a responsive email and landing page editor, marketing automation workflows, customer database management, forms and surveys, and developer APIs/webhooks/connectors, serving over 30,000 customers.
Product overview
Sendethic is a French marketing technology platform providing an integrated suite of email marketing, SMS marketing, and marketing automation tools. The product architecture consists of a unified marketing platform with core modules for email/SMS routing, visual email and landing page editing, contact database management with segmentation and scoring, form and survey collection, and REST API integration. The platform is designed for ethical marketing with GDPR compliance, anti-spam policies, and eco-responsibility principles. Sendethic operates as a cloud-based SaaS solution, hosting all data in France, and was acquired by Sellsy (now part of TeamSystem) in 2023.
Differentiator
Problem solved
Functional benefit
Products and services
- Routage Emailing et SMS Cloud-based email and SMS routing and delivery platform for businesses and marketing teams needing high-volume, multi-channel campaign sending with deliverability controls.
- Marketing Automation Workflow automation tool for designing triggered, multi-step email and SMS campaigns, including scenario-based customer journeys.
- Gestion de la base de données (Customer Data Platform) Unified customer database with segmentation, multi-account management, and contact-scoring capabilities for organizing and activating audiences across email and SMS.
- Éditeur responsive (Email & Landing Page Editor) Drag-and-drop responsive editor for designing email templates and landing pages without coding, targeting marketers and designers producing campaign assets.
- Formulaires et Enquêtes (Forms & Surveys) Forms and survey builder for capturing leads and audience data, integrated directly into Sendethic's customer database.
- API, Connecteurs et Webhooks REST API V4 plus connectors and webhooks enabling software publishers, agencies, and integrators to embed Sendethic's email/SMS/database capabilities into their own products and workflows.
Quantifiable outcome
- 55%+ email open rates achieved for government client (Ministère de la Culture)
- +5 more outcomes
Companies that use Sendethic
Customer profileNamed customers15 records
Segments9 records
Ideal customer profiles5 records
Sendethic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature9 records
Sendethic partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- SellsyflagshipIn October 2023, Sellsy (French CRM software publisher founded 2009) acquired Sendethic to create a comprehensive CRM + Marketing platform. Sellsy reported 90%+ growth over three years and supports 18,000+ businesses. The acquisition provides Sendethic with industrial backing for product evolution and financial stability. Victor Douek serves as CEO. Products are complementary: Sendethic handles marketing/email/SMS/automation while Sellsy focuses on commercial CRM and management.
- MicrosoftcoreSendethic is laureat of Microsoft IDEES program supporting innovative software companies. Additionally, Sendethic and Microsoft signed a partnership for Office Live where Sendethic provides online survey services within Microsoft's ASP platform. Microsoft is described as the world's largest software publisher.
- DMA France (Ex SNCD)coreSendethic is an active member of DMA France (formerly SNCD - Syndicat National de la Communication Directe). The company serves as a 'trusted third party' in customer database hosting and advocates for responsible, ethical digital marketing practices.
- Signal SpamcoreSendethic is an active member of Signal Spam, participating in the feedback loop program to combat spam. The company processes reports from Signal Spam's internet users and similar FAI feedback loops to maintain platform quality.
- Bruno Florence ConsultantsminorBruno Florence Consultants specializes in email marketing and CRM consulting. The firm audits Sendethic's platform for functional capabilities and deliverability performance, serving as an independent validation of Sendethic's technical quality.
- Mon directeur MarketingminorMonDirecteurmarketing specializes in comprehensive SME marketing support, combining consulting and operational agency services. They use Sendethic for email marketing execution for their client base of small and medium enterprises.
- Digital Agency Partners (Atoupro, Noviweb, PowerBoutique, Epixelic, and others)minorSendethic maintains a partner directory listing digital-native agencies, communication agencies, and web agencies that recommend or resell Sendethic services. Categories include: Web Agencies (Atoupro, Noviweb, PowerBoutique, Epixelic, Intermediatic, Deleganet, Kokmoka, Artcom Productions, Novagence, Passerelle, Smart Agence, Micrologiciel, Upian), Communication Agencies (Cnossos, OGAM, Autour de l'Image, l'Agence 46, Ratanas, 2h+M, Dataevent, Agence DLG, IFANE), and Software Publishers (PowerBoutique, SMK, Microsoft).
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Sendethic competitors and assessment
Company assessmentDirect peers
- Brevo (formerly Sendinblue): French-founded email marketing and marketing automation platform serving SMBs and mid-market across Europe. Closest direct competitor given shared French origin, similar email/SMS/automation stack, freemium go-to-market, and EU data-residency positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sendethic social profiles
Digital presenceSendethic compliance and trust
Trust signalCompliance2 records
Sendethic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sendethic leadership team
Management profileNumber of profiles
Profiles3 records
Sendethic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sendethic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sendethic
What does Sendethic do?
Sendethic is a cloud-based email and SMS marketing automation platform (originally launched in 2006 as Message Business) that enables businesses, agencies, public-sector organizations, and software publishers to design, send, route, and analyze multi-channel marketing campaigns. The product combines email and SMS routing, a responsive email and landing page editor, marketing automation workflows, customer database management, forms and surveys, and developer APIs/webhooks/connectors, serving over 30,000 customers.
Is Sendethic a public or private company?
Sendethic is a private company. It is classified as corporate owned and is currently operating.
When was Sendethic founded?
Sendethic was founded in 2006. It employs 11 to 50 people.
Where is Sendethic based?
Sendethic is headquartered in Paris, France, in the Europe region.
How does Sendethic make money?
Three revenue lines are on record. Platform Subscription & Credits are the primary driver. The others are professional Services & Expert Support and domain & Technical Services.
Who are Sendethic's main competitors?
Brevo (formerly Sendinblue) is listed as a direct peer.
Does Sendethic have an API?
Yes. Sendethic offers a REST API V4 following the Open API Initiative standard. The API enables programmatic account management, contact and list operations, campaign creation (Email & SMS), form and survey management, and behavioral data collection. Authentication uses MB_ACCOUNT_ID and MB_API_KEY via HTTP Basic Auth (RFC2617). Rate limits vary: 2 calls/second for contacts/purge/add, contacts/export/add, contacts/import/add, contacts/attribute endpoints; 1 call/second for contacts/import/emailing/operation; 30 calls/second for other endpoints. The base URL is https://services.message-business.com/api/rest/v4/. API definition file available in JSON format for generating clients in PHP, Android, C#, .NET, JavaScript, and other languages via Swagger editor. Developer documentation is at www.sendethic.com/campus/api-emailing-connecteurs/api/documentation-api-rest.
What industry is Sendethic in?
Sendethic's product category is Email Marketing Automation. Its primary akta.pro industry code is BPAFAKAB, Email Marketing Services (Campaigns, Deliverability, Lifecycle), with a secondary code of BPAFAAAJ, Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty). Its NAICS code is 5182 and its SIC code is 7372.