What Squirrel does

Squirrel (小松鼠) is a Chinese manufacturer of residential gas wall-hung boilers and HVAC comfort-home systems, operated by Guangzhou Devotion Home Environment Technology Co., Ltd., a wholly-owned subsidiary of Devotion Group (深圳迪森股份, ticker 300335.SZ). The company was established in 2000 with the introduction of China's first European automatic wall-hung boiler production line and has since grown into one of China's leading domestic wall-hung gas boiler brands, serving a cumulative installed base of more than 3 million households across over 30 export countries. Core products include condensing wall-hung boilers (M100, M30, M6, M3C series) using proprietary full premixed combustion technology achieving 108% thermal efficiency, conventional wall-hung boilers, air source heat pumps, and the integrated Five-Constant System (constant temperature, humidity, air quality, oxygen, and silence) comprising radiant panels, fresh air dehumidification units, and hydraulic mixing centers. Supporting technologies include AI adaptive combustion control, third-generation AI smart zero-cold-water pre-circulation, a 5G+ IoT big data platform for predictive after-sales service and remote diagnostics, Xiaomi smart-home voice integration on the B30, and CNAS-accredited laboratory (L3378) R&D capabilities. The company holds 227 national patents and has led or co-authored 42 national, industry, and group standards including GB25034-2020.

Squirrel operates a sales-led, multi-channel go-to-market model. Distribution spans a four-tier network of regional operation centers (冀鲁/Ji-Lu, 新疆/Xinjiang, 西北/Northwest, 中南/Central-South), 300+ dealer/distributor partners, 1,000+ dedicated after-sales service vehicles, a 7×24 call center, plus Tmall and JD.com flagship e-commerce stores. Revenue is generated primarily through hardware sales of wall-hung boilers (RMB 9,999 package / RMB 17,999-19,999 for premium M100), air source heat pumps, Five-Constant System components, and kitchen appliances (water heaters, integrated stoves, range hoods, gas stoves), with an additional recurring stream from installation, maintenance, and spare parts service. Customer segments include individual residential homeowners (retail and replacement), China's top 100 real estate developers through centralized procurement (Vanke Caizhu, Zhonghai Property, Greentown Group, China State Construction, Languang, Shougang, China Gas), and government coal-to-gas/coal-to-electric replacement programs. The company is also expanding into southern China non-central-heating households and the small-space/affordable segment via a 2026 JD Appliance partnership. Parent Devotion Group is publicly listed, providing access to public capital markets; major strategic milestones include the 2018 acquisition of Changzhou Boiler for full-power coverage, the 2019 commissioning of the 4.0 lean intelligent production line (one unit per 45 seconds), and continued leadership of China's gas heating standardization committees.

Name

Squirrel

Legal name

Guangzhou Devotion Home Environment Technology Co., Ltd. (广州迪森家居环境技术有限公司)

Website

https://squirrelboiler.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Squirrel (小松鼠) is a leading Chinese manufacturer of residential wall-hung gas boilers and HVAC comfort-home systems, serving individual homeowners, top-100 real estate developers, and government coal-to-gas programs through nationwide distributors, four regional operation centers, e-commerce, and project-based procurement.

Ownership category

akta.pro rank

Product category

Residential HVAC & Home Heating Equipment

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Major Household Appliance Manufacturing (33522)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Heating Equipment, Except Electric & Warm Air Furnaces (3433), Household Appliances (3630)

akta.pro primary industry

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

akta.pro secondary industry

Heat Pump & Smart HVAC Controller Integration (HSAOANAD)

Keywords

• Wall-mounted gas boilers
• Condensing boilers
• Heat pumps
• Home heating systems
• Kitchen appliances

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Wall-Hung Gas Boiler Sales (壁挂炉销售): Primary revenue stream from manufacturing and selling wall-mounted gas boilers, including condensing and conventional models. Products sold through distributors, dealers, e-commerce platforms (Tmall, JD.com), and direct project sales to real estate developers and government entities.
2. Air Source Heat Pump Sales (空气能销售): Revenue from residential and commercial air source heat pump products, part of the clean energy heating solution portfolio.
3. Five Constant System (五恒系统): Revenue from radiant panels, fresh air dehumidification integrated machines, and mixing centers forming the five-constant (constant temperature, humidity, oxygen, cleanliness,静音) comfort system.
4. Kitchen Appliances (厨房电器): Revenue from kitchen appliances including water heaters, integrated stoves, range hoods, and gas stoves under the Squirrel brand.
5. After-Sales Service (售后服务): Revenue from after-sales installation, maintenance, and spare parts services, supported by 1000+ dedicated service vehicles and 24/7 call center.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Squirrel, a brand of Guangzhou Devotion Home Environment Technology Co., Ltd. (广州迪森家居环境技术有限公司), manufactures and sells wall-mounted gas-fired boilers (both conventional and condensing models), air source heat pumps, integrated radiant heating (Five-Constant) systems, and complementary kitchen appliances (gas water heaters, range hoods, gas stoves, integrated stoves) and thermostats for residential heating, hot water and indoor climate use in China and export markets.

Product overview

Squirrel (小松鼠) is a leading Chinese manufacturer of wall-mounted gas boilers and HVAC solutions. The product portfolio centers on wall-mounted gas boilers as the core offering, with condensing and conventional models. The portfolio has expanded to include air source heat pumps and the Five-Constant System (constant temperature, humidity, air quality, oxygen, silence) for complete comfort home solutions. Supporting products include thermostats, radiant panels, fresh air dehumidification units, and hydraulic mixing centers. A full line of kitchen appliances including water heaters, integrated stoves, range hoods, and gas stoves completes the offering. The company also offers smart home integration with Xiaomi ecosystem for AI-powered voice control of heating.

Differentiator

Problem solved

Functional benefit

Brands

• 劳力特 (Laolite): A brand under the comfort home segment alongside Squirrel, offering clean energy and smart home comfort products.
• 维瓦尔第 (Vivardi)

Products and services

• Wall-Mounted Gas Boilers (Condensing & Conventional) Gas-fired residential wall-hung boilers used for home heating and domestic hot water; core Squirrel product family available in condensing (full premixed) and conventional variants for individual households, real estate projects and government clean-heating programs.
• Air Source Heat Pumps (Residential & Commercial) Air-source heat pump units for residential and commercial heating, hot water and cooling applications, marketed under the Squirrel brand as a complementary clean-energy heating solution.

Quantifiable outcome

• Over 3 million accumulated users
• +7 more outcomes

Named customers8 records

Segments4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• 京东电器 (JD Appliance)coreStrategic or Co-development Partner · 20 April 2026Squirrel partnered with JD Appliance in April 2026 for the '小空间·装得下·用得起' (Small Space, Affordable, Affordable to Use) initiative targeting small-apartment homeowners. The partnership provides a one-stop healthy comfort home solution addressing installation conditions, energy consumption, and user experience for small-space residences.
• 京东五星电器 (JD Five-Star Appliance)coreStrategic or Co-development Partner · 1 January 20262026 annual strategic cooperation meeting held between Squirrel and JD Five-Star Appliance. Both parties aim to leverage Squirrel's product advantages and JD Five-Star's full-channel retail resources to provide efficient and professional comfort heating solutions to consumers.
• 万科采筑 (Vanke Caizhu)coreChannel Partner/ Reseller/ Distributor · 1 January 2023Squirrel successfully bid on Vanke Caizhu's 2023-2025 strategic centralized procurement for heating systems. Caizhu is one of China's largest real estate building materials e-commerce platforms and the exclusive procurement channel for Vanke Properties.
• 天猫 (Tmall)minorChannel Partner/ Reseller/ DistributorOfficial Tmall flagship store (squirreldq.tmall.com) serves as the primary e-commerce retail channel for Squirrel products targeting individual consumers.
• 京东 (JD.com)minorChannel Partner/ Reseller/ DistributorOfficial JD.com flagship store (mall.jd.com) serves as an e-commerce channel for direct consumer sales, offering product information, pricing, and online purchase capabilities.

Scale indicators9 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Vaillant Group: German premium heating technology manufacturer specializing in wall-hung gas boilers and heat pumps. Direct competitor in both Chinese premium residential market and European export markets, where both companies sell condensing boiler technology.
• Bosch Thermotechnology: Major global manufacturer of heating and hot water solutions including wall-hung gas boilers. Competes head-to-head with Squirrel in China's premium residential segment and in international export markets.
• Vanward (万和): Leading Chinese home appliance and gas water heater manufacturer with significant presence in gas wall-hung boilers. Directly competes with Squirrel in domestic Chinese retail and distribution channels at overlapping price points.
• Ariston Group: Italian heating and water heating multinational with strong China presence in wall-hung gas boilers. Competes directly with Squirrel in premium Chinese residential segment and adjacent Asian markets.
• Viessmann: German premium heating systems manufacturer specializing in condensing boilers and heat pumps. Competes with Squirrel in upper-premium tier and represents the technology benchmark Squirrel's full premixed products target.
• Macro (万家乐): Established Chinese gas appliance brand with wall-hung boiler product line. Directly competes with Squirrel in domestic retail, real estate developer procurement, and replacement markets.
• BDR Thermea Group (Baxi): European leader in smart indoor climate solutions including wall-hung boilers under brands like Baxi, De Dietrich, and Remeha. Competes with Squirrel in condensing boiler technology and smart heating controls.

Broad incumbents

• Midea Group (美的): Chinese home appliance giant with broad HVAC portfolio including wall-hung boilers, heat pumps, and central air conditioning. Competes with Squirrel across multiple product lines leveraging greater scale and distribution.
• Haier Smart Home: Global white goods and HVAC manufacturer with growing presence in gas wall-hung boilers and heat pumps in China. Broad portfolio competitor with stronger appliance retail positioning.

Emerging players

• Rinnai Corporation: Japanese gas appliance specialist expanding in China and broader Asia with condensing water heaters and heating products. Emerging competitor in adjacent categories overlapping with Squirrel's kitchen appliance line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights8 records

Customer concentration

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Squirrel