What Auto-Industrial does

Grupo Auto-Industrial is a privately held Portuguese automotive and mobility conglomerate founded on 20 December 1920 in Coimbra and currently operating with 501–1,000 employees. Its core business is the distribution and retail of new and used passenger and commercial vehicles through 34 concessionaires across Portugal, representing 16 automobile brands spanning the budget to premium spectrum (Opel, Citroën, Fiat, Jeep, Alfa Romeo, Renault, Dacia, Peugeot, Mercedes-Benz, BMW, Mini, Mitsubishi, Isuzu, Maxus, Forthing, Changan). The group also distributes agricultural tractors and machinery (Kubota, Claas, Fendt, McCormick, Lovol, TAFE, Mahindra), marine motors and boats (Yamaha Marine, Temo, Perkins, Ocqueteau), and electric micromobility (Silence scooters, Eli microcars, Desiknio e-bikes) through its I-lectric City retail concept.

The technology stack is conventional for a multi-brand dealer group: a group-wide Visual Sgix ERP platform deployed since 2019 integrates accounting, payroll, invoicing, stock management, and sales; brand-specific websites support service booking and campaign management; and dedicated digital platforms operate for used-car sales (autousados.pt), online rental booking (rent.grupoautoindustrial.pt), and the agricultural division (agricola.grupoautoindustrial.pt). The multi-brand workshop network AutoGlobal (Coimbra and Leiria) and the Cliente Para Toda a Vida loyalty programme (spanning 17+ brands, offering €1,500 in service vouchers) underpin after-sales recurring revenue.

The revenue model combines one-time vehicle and equipment sales with professional-services revenue from authorised workshops, subscription/recurring revenue from Rent-a-Car (10 stations including Porto airport), transaction-fee revenue from credit intermediation (Banco de Portugal registration 0000750, partners include COFIDIS, BNP Paribas Personal Finance, Santander Consumer Finance, Banco BPI, BBVA), and insurance mediation via wholly owned subsidiaries (A.I. Mediação, Segline). Aggregated business volume exceeded €220 million in 2021. Customers span retail consumers, corporate fleets (served by a dedicated D.V.E. sales department), agricultural professionals, nautical buyers, and urban commuters. Geographic reach is Portugal-dominant with nascent cross-border agricultural expansion to Spain via Tractomaster.

Name

Auto-Industrial

Legal name

Auto Industrial, S.A.

Website

https://grupoautoindustrial.pt

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Grupo Auto-Industrial is a privately held Portuguese automotive conglomerate founded in 1920, operating 34 concessionaires across Portugal representing 16 automobile brands, plus agricultural machinery, nautical, and electric micromobility distribution. It serves retail consumers, corporate fleets, farmers, and boat owners through integrated sales, after-sales, rental, and credit intermediation services.

Ownership category

akta.pro rank

Headquarters

HQ city

Coimbra

HQ country

Portugal

HQ region

Europe

Offices21 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Automobile Sales (New & Used): Sale of new and used passenger vehicles through 34 concessionaires representing 16 brands including Opel, Chevrolet, Citroën, Fiat, Jeep, Alfa Romeo, Abarth, Lancia, Renault, Dacia, Peugeot, Mercedes-Benz, BMW, Mini, Mitsubishi, Isuzu, Maxus, Forthing, and Changan. Revenue generated from vehicle sales transactions, both retail and fleet (B2B).
2. After-Sales Service & Workshop: Maintenance, repair, and servicing of vehicles through authorised workshops and the AutoGlobal multi-brand network. Revenue from workshop labour, parts, and maintenance contracts.
3. Vehicle Rental (Rent-a-Car): Short-term daily vehicle rental and monthly subscription services via Rent Grupo Auto-Industrial, operating 10 stations across Portugal including airport locations (Porto airport). Fleet includes light, premium, and commercial vehicles from brands such as Mitsubishi, Opel, Ford, Mercedes-Benz, smart, Peugeot, and smart.
4. Credit Intermediation: Auto-Industrial acts as a credit intermediary (registration 0000750, Category: Título acessório) authorised by Banco de Portugal, presenting credit contracts and assisting consumers. Partners include COFIDIS, BNP Paribas Personal Finance, Santander Consumer Finance, Banco BPI, and BBVA. Receives no payments related to credit formation, execution or early repayment per Art. 46 of Decree-Law 81-C/2017.
5. Agricultural & Industrial Machinery Distribution: Importation and distribution of agricultural tractors and machinery through associated companies (Tractores Ibéricos, Sagar, Tractorluso, Tractomaster), representing brands such as Kubota (No.1 in Portugal since 2017), Claas, Fendt, McCormick, Lovol, TAFE, Mahindra, Landini, Goldoni, and UV Boosting. Revenue from equipment sales through dealer networks across Portugal.
6. Motors & Nautical Distribution: Distribution of marine motors, industrial engines (Perkins), and nautical boats and equipment via Motolusa. Brands include Yamaha Marine, Temo electric boat motors, Ocqueteau, Pinball, Bombard, Terhi boats, and Villager agro-garden equipment.
7. Micromobility (Electric Scooters & Microcars): Distribution of electric mobility products including Silence electric scooters, Eli microcars, Desiknio electric bikes, Lynx electric scooters, and WoW electric scooters through I-lectric City retail locations in Lisbon.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Grupo Auto-Industrial is a diversified automotive and mobility group that distributes new and used vehicles for 16 automobile brands through 34 concessionaires across Portugal. Beyond passenger vehicles, the group imports and distributes agricultural tractors and machinery (Kubota, Claas, Fendt, Lovol, McCormick, TAFE, Mahindra), marine motors and boats (Yamaha Marine, Temo, Ocqueteau, Pinball, Bombard, Perkins), and electric micromobility products (Silence scooters, Eli microcars, Desiknio e-bikes, Lynx, WoW). It also operates rent-a-car services at 10 locations, multi-brand after-sales workshops under AutoGlobal, used-car sales via AutoUsados, and credit intermediation for vehicle financing.

Product overview

Grupo Auto-Industrial is a diversified Portuguese automotive and mobility group founded in 1920, headquartered in Coimbra. The company operates through several interconnected divisions: automobile sales (new and used vehicles) representing approximately 16 brands including Opel, Ford, Renault, Mercedes-Benz, Citroën, and others through 34+ dealerships; after-sales workshop services via AutoGlobal network; used car sales through AutoUsados sub-brand; rental and fleet management via Rent Grupo Auto-Industrial; agricultural machinery import and distribution including Kubota, Claas, Fendt, and others; maritime and industrial motors via Motolusa; micromobility solutions including Silence electric scooters and I-lectric City. The group also provides credit intermediation services through partnerships with major financial institutions. The portfolio is coordinated through centralized services including parts distribution (AI.I. Peças) and multi-brand workshop offerings.

Differentiator

Problem solved

Functional benefit

Brands

• AutoUsados: Multi-brand used car sales network
• AutoGlobal
• AutoPremium
• I-lectric City
• Rent Grupo Auto-Industrial
• AutoPalace

Products and services

• New and Used Automobile Sales (Multi-Brand) Retail sale of new and used passenger vehicles across 16 automobile brands through 34 concessionaires and additional AutoUsados used-car locations in Portugal. Pricing ranges from EUR 15,990 Citro\u00ebn C3 to premium Mercedes-Benz and BMW models. Includes exclusive Chinese brand distribution (Changan, Forthing) and Aiways/Maxus electric vehicles.
• Rent Grupo Auto-Industrial (Rent-a-Car and Subscription) Short-term daily vehicle rental and monthly subscription rental (1-12 months) for light vehicles (Mitsubishi Space Star from EUR 18/day), premium vehicles (Mercedes-Benz A 180d from EUR 45.30/day, smart #1 from EUR 59.90/day), and commercial vehicles (Opel Combo, Ford Transit). Operates 10 stations including airport locations.
• Agricultural Tractors and Machinery Distribution Importation and distribution of agricultural tractors and machinery through associated companies (Tractores Ib\u00e9ricos, Sagar, Tractorluso, Tractomaster) representing brands Kubota (No.1 in Portugal since 2017 with highest European market share), Claas, Fendt, McCormick, Lovol, TAFE, Mahindra, Landini, Goldoni, and UV Boosting. Sales via regional dealer network across Portugal and Spain.
• Motors and Nautical Distribution Distribution of marine motors (Yamaha Marine, Temo electric, Perkins diesel, Rolls-Royce motors), boats (Ocqueteau, Pinball, Bombard, Terhi), and nautical equipment via Motolusa with dealer networks. Includes marina operation (Marina Monsanto, Portela da Ajuda) and dry dock facility. Villager agro-garden equipment also distributed.
• Electric Micromobility (I-lectric City) Electric mobility store in Lisbon selling Eli microcars, Desiknio electric bikes, Lynx electric scooters, WoW electric scooters, and Silence electric scooters (exclusive representation since 2022). Serves urban commuters seeking eco-friendly transportation solutions.
• Credit Intermediation Services Registered credit intermediary (Banco de Portugal Registration 0000750) presenting and proposing vehicle credit contracts from five lending partners (COFIDIS, BNP Paribas Personal Finance, Santander Consumer Finance, Banco BPI, BBVA) to consumers at dealerships. Revenue from credit intermediation commissions per Art. 46 of Decree-Law 81-C/2017.
• After-Sales Workshop and Maintenance Services Multi-brand vehicle maintenance, repair, collision repair, tire services, air conditioning, and periodic inspection services through authorised workshops and the AutoGlobal multi-brand network (Coimbra, Leiria, and additional locations). Includes Sodicentro Best Mercedes-Benz Trucks Workshop 2020 award-winning workshop.
• Cliente Para Toda a Vida Loyalty Programme Cross-brand customer loyalty programme for vehicle buyers offering EUR 1,500 in repair and maintenance vouchers on next vehicle purchase, plus annual gifts for registered customers with vehicles in service. Spans 17+ automotive brands across the concession network.
• Insurance Mediation (A.I.-Media\u00e7\u00e3o de Seguros / Segline Seguros) Insurance mediation services through wholly-owned subsidiaries A.I.-Media\u00e7\u00e3o de Seguros LDA and Segline Seguros - Media\u00e7\u00e3o de Seguros LDA, offering insurance products via the group's dealership network.

Quantifiable outcome

• Citroën ë-C3 is the 3rd most sold car in Portugal (2,944 units Jan-May 2026) and the best-selling B-Hatch 100% electric (788 units)
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• Changan Automobile (Portugal)flagshipChannel Partner/ Reseller/ DistributorGrupo Auto-Industrial became the exclusive importer of Changan automobiles in Portugal in May 2025, through its subsidiary Solmotor Lda. Changan is a fast-growing Chinese automotive brand recognised for intelligent technologies and sustainable mobility solutions. Partnership includes activation with the Portuguese Football Federation (FPF). The exclusive importership was announced in May 2025 and expands the group's Chinese brand portfolio alongside Forthing.
• Forthing (Portugal)flagshipChannel Partner/ Reseller/ DistributorGrupo Auto-Industrial became the exclusive importer of FORTHING automobiles in Portugal in Q3 2024, through Solmotor Lda. FORTHING is a fast-growing Chinese automotive brand known for quality, reliability, attractive design, and competitive pricing. The partnership provides FORTHING access to Auto-Industrial's extensive Portuguese distribution network.
• Kubota CorporationflagshipChannel Partner/ Reseller/ DistributorTractores Ibéricos Lda. is the exclusive importer and distributor of Kubota tractors in Portugal (continental and islands) since 1991. Kubota became the No. 1 tractor brand in Portugal in 2017 (first time ever) and holds the highest market share in Europe, being the only country where it is the absolute market leader. Tractores Ibéricos received awards from Kubota Japan for outstanding sales performance.
• Claas (Agricultural Machinery)flagshipChannel Partner/ Reseller/ DistributorAuto-Industrial (via Tecnicar and later Sagar) has represented Claas agricultural machinery since 1971, celebrating 40 years in Portugal in 2011. Claas is a major brand in the group's agricultural division. The distribution rights transferred from Tecnicar to Sagar in 2003 following Claas's acquisition of Renault's tractor manufacturing division.
• Fendt (Agricultural Machinery)flagshipChannel Partner/ Reseller/ DistributorAuto-Industrial was appointed exclusive distributor of Fendt tractors for continental Portugal and islands in 1985, with expansion to southern Portugal from 1982. Fendt is a premium brand in the group's agricultural portfolio.
• Yamaha Motor Europe (Marine)flagshipChannel Partner/ Reseller/ DistributorMotolusa has been a Yamaha marine motor distributor and was awarded 'Best Yamaha Dealer 2020' (1st place nationally) by Yamaha Motor Europe. Motolusa operates Marina Monsanto and a dry dock facility in Portela da Ajuda, Lisbon.
• Silence (Electric Scooters)flagshipChannel Partner/ Reseller/ DistributorGrupo Auto-Industrial began exclusive representation of Silence electric scooters in Portugal in 2022, marking the group's entry into the electric micromobility sector. Silence scooters are 100% electric and positioned as eco-friendly urban mobility solutions. Multiple Silence locations were opened across Portugal.
• Changan Automobile / Federação Portuguesa de Futebol (FPF)coreGTM or Marketing PartnerChangan Portugal (imported by Auto-Industrial) signed a global strategic partnership with the Portuguese National Football Team (Seleção Portuguesa de Futebol). Auto-Industrial activates this partnership in Portugal, with Phase 2 activation launched in June 2026.
• McCormick Tractors (Argo Group)coreChannel Partner/ Reseller/ DistributorIn May 2018, Auto-Industrial began importing and distributing McCormick tractors (produced by Italian Argo Group) through Tractorluso Lda. This expanded the agricultural portfolio in the premium tractor segment.
• Lovol (Weichai Lovol Heavy Industry)coreChannel Partner/ Reseller/ DistributorIn June 2021, Auto-Industrial's Agricultural Division began distributing Lovol tractors produced by Weichai Lovol Heavy Industry. New Lovol P4110 tractor was announced in 2024 with power, comfort, and efficiency features.
• TAFE (Tractors and Farm Equipment Limited)coreChannel Partner/ Reseller/ DistributorTAFE joined Auto-Industrial's agricultural portfolio in 2023. Tractomaster, a company of the group, began commercialising TAFE tractors in Spain in 2024, marking the group's agricultural international expansion.
• Mahindra (Agricultural Equipment)coreChannel Partner/ Reseller/ DistributorStarting Q4 2025, Grupo Auto-Industrial (via Tratorluso) began representing Mahindra agricultural equipment brand in Portugal, further expanding the agricultural portfolio.
• UV Boosting (Agricultural Technology)minorChannel Partner/ Reseller/ DistributorIn 2026, through Tractores Ibéricos, Auto-Industrial became exclusive representative for Portugal of UV Boosting, a brand specialised in UV light treatment solutions for high-value crops. This partnership emphasises the group's commitment to agricultural innovation and sustainable technologies.
• Ocqueteau, Pinball, Bombard (Nautical Brands)coreChannel Partner/ Reseller/ DistributorIn 2026, through Motolusa, Auto-Industrial assumed exclusive distribution in Portugal of French brands Ocqueteau, Pinball, and Bombard. These add fishing, leisure, and professional-use vessels to the nautical portfolio, including electric-hybrid catamarans, reinforcing the group's commitment to sustainable nautical solutions.
• Temo (Electric Boat Motors)coreChannel Partner/ Reseller/ DistributorMotolusa began commercialising 100% electric boat motors from French brand Temo in August 2022, marking the group's entry into sustainable electric nautical propulsion.
• Associação SalvadorminorStrategic or Co-development PartnerIn 2021, Grupo Auto-Industrial partnered with Associação Salvador, which operates in the field of motor disability and was founded by Salvador de Almeida in 2003.
• Student Keep (Social Mobility Project)minorStrategic or Co-development PartnerIn April 2021, Sodicentro created a partnership with the Student Keep project for delivering computers to students without access to online education, supporting digital inclusion.
• Fundação do GilminorStrategic or Co-development PartnerIn April 2021, C.A.M. Lisboa partnered with Fundação do Gil, providing a new Ford Focus to support the foundation's team mobility.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Astara: European mobility group operating automotive distribution, retail and new-mobility businesses across multiple countries. Comparable as a multi-brand, multi-country automotive distributor with broader geographic scope.
• Emil Frey Group: Major European automotive distribution and retail group with operations across multiple countries. Comparable in multi-brand dealer-network model and OEM-distribution structure, though substantially larger and broader.

Direct peers

• Carmona: Long-established Portuguese automotive retail group with multi-brand dealerships concentrated in southern Portugal. Comparable in business model and customer base as a multi-brand concessionaire group.
• Grupo Salvador Caetano: Largest Portuguese automotive distribution and mobility group, with multi-brand passenger car, commercial vehicle, industrial, energy and rental businesses. Directly comparable to Auto-Industrial in structure, scale, and vertical integration across Iberia.
• SIVA: Portuguese automotive distributor and dealer representing multiple international OEMs with national coverage. Directly comparable as a multi-brand concessionaire group operating in the same Portuguese market.
• Santogal: Major Portuguese multi-brand automotive dealer group operating dealerships across Lisbon, Porto and the Algarve. Comparable business model and OEM portfolio overlap (Mercedes-Benz, BMW, Ford among others).
• Auto Sueco (Hedin Mobility Portugal): Portuguese subsidiary of Swedish-origin Hedin Mobility Group, distributing Volvo, Mercedes-Benz trucks and other brands through national dealer network. Comparable in multi-brand distribution and after-sales focus.

Regional players

• Ibericar: Spanish automotive distribution group with national concessionaire network for multiple brands. Comparable multi-brand dealership and after-sales service model in the adjacent Spanish market.
• Quadis: Spanish automotive dealer group with multi-brand concessionaires across Spain. Comparable in multi-brand retail and after-sales service, though concentrated in the Spanish market rather than Portugal.
• Bergé y Cía: One of Spain's largest automotive distribution groups, representing multiple OEMs across Iberia. Comparable multi-brand distribution model across the Iberian peninsula, though operating primarily in Spain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/grupoautoindustrial
• LinkedInlinkedin.com/company/grupoautoindustrial

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto-Industrial