Therapy In Motion

What Therapy In Motion does

Therapy In Motion is an outpatient rehabilitation practice founded in 1992 and headquartered in Norman, Oklahoma. The company operates 9 clinic locations across Oklahoma — including Ada, Edmond, Lawton, Moore, Newcastle, Norman (two sites), Oklahoma City West, and Purcell — and is a regional brand within the Upstream Rehabilitation network, which operates more than 1,200 clinics nationwide. Therapy In Motion delivers a broad service portfolio spanning core physical therapy, occupational therapy, and speech therapy, augmented by specialty programs including sports rehabilitation, hand therapy, aquatic therapy, geriatric and pediatric therapy, neurological rehabilitation, pelvic health, LSVT-BIG for Parkinson's, concussion management, cardiac and pulmonary rehabilitation, lymphedema management, wound care, orthotics/splinting, and work/industry services. Treatment techniques include manual therapy, dry needling, instrument-assisted soft tissue mobilization (IASTM), and the McKenzie Method. The company also offers a telehealth/virtual care platform providing video-based remote consultations without requiring an app download.

The company serves individual patients with musculoskeletal conditions, athletes, pre/post-surgical patients, workers' compensation cases, and motor vehicle accident patients. Its GTM motion is primarily direct-to-consumer, with patients able to self-refer under Oklahoma's direct access laws, request appointments online, or be referred by physicians via a formal 24-hour-response referral program. Distribution is concentrated in Oklahoma through physical clinic locations, supplemented by telehealth extending access to additional licensed states.

Therapy In Motion's revenue is generated through insurance-billed evaluation and treatment services on a per-visit basis, with copays collected at each visit and self-pay options available for uninsured patients. Pricing is not publicly disclosed, and federal Good Faith Estimates are provided for uninsured patients as required by law. The company does not disclose revenue publicly. As part of Upstream Rehabilitation, Therapy In Motion benefits from shared administrative services (HR, payroll, payor contracting, revenue cycle management, recruiting, accounting, legal) and a therapist partnership model offering minority equity ownership to clinical leaders, with 600+ equity partners across the parent network.

Name

Therapy In Motion

Legal name

Therapy In Motion Physical Therapy

Website

https://therapyinmotion.urpt.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Therapy In Motion is an outpatient physical, occupational, and speech therapy practice operating 9 clinics across Oklahoma as part of the Upstream Rehabilitation network. Founded in 1992 and headquartered in Norman, it serves individual patients, athletes, and post-surgical cases through in-person care and telehealth.

Ownership category

akta.pro rank

Product category

Outpatient Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Home Health Care Services (62161)

SIC

Services-Health Services (8000), Services-Home Health Care Services (8082)

akta.pro primary industry

Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB)

akta.pro secondary industries

Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA), Home Health Physical Therapy & Mobile PT (HSADAIAO), Balance, Fall Prevention & Gait Training In-Home (HSABADAH)

Keywords

• Outpatient physical therapy
• Cardiac rehabilitation
• Sports injury rehab
• Occupational therapy
• Telehealth physical therapy

Headquarters

HQ city

Norman

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Outpatient Physical Therapy Services: Revenue generated from providing physical therapy evaluation and treatment services to patients. Billing is submitted to insurance providers, with patient responsibility including copays and deductibles. Self-pay options available for uninsured patients or those without coverage.
2. Telehealth/Virtual Care Services: Remote physical therapy consultations delivered via video conferencing, covered by most insurance plans with similar copay structures to in-person visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Therapy In Motion operates an outpatient rehabilitation practice providing physical therapy, occupational therapy, and speech therapy across 9 Oklahoma clinic locations and via telehealth. Founded in 1992 and operating as part of the Upstream Rehabilitation network, the practice delivers evidence-based specialty programs covering sports, cardiac, pulmonary, neurological, hand, aquatic, pelvic health, pediatric, and geriatric rehabilitation, plus workers' compensation and motor vehicle accident injury care.

Product overview

Therapy In Motion is an outpatient physical therapy practice operating as part of the Upstream Rehabilitation network of care. The company provides a comprehensive suite of rehabilitation services organized as a unified clinical platform with multiple specialty programs and treatment techniques. Core services include physical therapy, occupational therapy, and speech therapy, augmented by telehealth/virtual care capabilities. Specialty programs encompass sports rehabilitation, hand therapy, neurological rehabilitation, pelvic health, pediatric therapy, geriatric therapy, and aquatic therapy. Treatment techniques include manual therapy, dry needling, IASTM, and the McKenzie Method. The company also offers condition-specific programs for Parkinson's disease, concussion management, cardiac/pulmonary rehabilitation, wound care, and work/industry services. Founded in 1992, Therapy In Motion operates multiple clinic locations in Oklahoma.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Therapy Evidence-based physical therapy services for back/neck pain, joint pain, sprains/strains, post-surgical rehab, and chronic musculoskeletal conditions. Delivered by licensed physical therapists across 9 Oklahoma clinics and via telehealth for individuals across the lifespan.
• Occupational Therapy Occupational therapy services addressing activities of daily living, fine motor deficits, sensory processing, and functional independence for adults and children. Delivered by licensed occupational therapists across Therapy In Motion's Oklahoma clinics and via telehealth.
• Speech Therapy Speech-language pathology services for articulation, language, dyslexia, voice, stuttering, swallowing, and post-stroke/aphasia recovery for pediatric and adult patients. Delivered by licensed speech-language pathologists across Therapy In Motion's Oklahoma clinics and via telehealth.
• Telehealth / Virtual Physical Therapy Live, one-on-one virtual therapy sessions delivered by licensed therapists for at-home care, including post-op and orthopedic rehab. Available to patients across Oklahoma who prefer remote care or live far from a physical clinic.
• Sports Rehabilitation Sport-specific rehabilitation and return-to-sport programs for ACL tears, rotator cuff injuries, sprains/strains, overuse injuries, and athletic conditioning for athletes including collegiate partnerships. Includes a sports medicine partnership with the University of Oklahoma.
• Aquatic Therapy Water-based physical therapy using a therapeutic pool to reduce joint loading, ease mobility, and accelerate recovery for arthritis, post-surgical, chronic pain, and balance-impaired patients.
• Hand Therapy Specialized rehabilitation of the hand, wrist, and upper extremity, including post-surgical hand therapy and treatment of carpal tunnel, tendon injuries, and arthritis-related hand dysfunction.
• Cardiac Rehabilitation Supervised, multi-phase outpatient cardiac rehab program for patients recovering from heart attack, cardiac surgery, or living with heart failure, combining monitored exercise, education, and risk-factor management.
• Pulmonary Rehabilitation Outpatient pulmonary rehab program combining supervised exercise, breathing techniques, and education for patients with COPD, emphysema, chronic bronchitis, asthma, and other chronic respiratory conditions.
• Neurological Rehabilitation Specialized therapy for neurological conditions including stroke, Parkinson's disease, ALS, multiple sclerosis, cerebral palsy, and post-brain-injury recovery to restore mobility, function, and independence.
• Pediatric Therapy Multi-disciplinary pediatric therapy (PT, OT, and speech) for torticollis, plagiocephaly, gross motor delays, sensory processing challenges, and other developmental needs in infants, toddlers, and children.
• Geriatric Therapy Rehabilitation tailored for older adults addressing fall prevention, balance and frailty, joint replacement recovery, and age-related functional decline to support independence and mobility.
• Pelvic Health Therapy Specialized pelvic floor therapy for incontinence, pelvic pain, prenatal and postpartum care, and other pelvic floor dysfunctions in women and men.
• Vestibular Rehabilitation Specialized therapy for vertigo, dizziness, imbalance, and other vestibular disorders, including inner-ear-related balance dysfunction.
• Work & Industry Services (Workers' Compensation / Auto Injury) Rehabilitation and return-to-work programs for workplace injuries, motor vehicle accident trauma, and other industrial injuries, with services such as functional capacity evaluations, work conditioning, and coordination with case managers and employers.

Quantifiable outcome

• Patient satisfaction is a top priority with focus on individual care
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Upstream RehabilitationcoreStrategic or Co-development PartnerTherapy In Motion is part of Upstream Rehabilitation, a national provider of rehabilitation services. Upstream provides administrative support including HR, payroll, payor contracting, revenue cycle management, recruiting, accounting, legal services, and clinical development. The partnership allows Therapy In Motion to maintain community-based care while leveraging organizational resources.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Athletico Physical Therapy: National outpatient PT provider specializing in orthopedic, sports, occupational, and specialty rehab; competes for the same musculoskeletal and workers' comp patient segments.
• Pivot Physical Therapy: Multi-state outpatient PT operator formed via Athletico-BenchMark combination; competes in sports medicine, industrial rehab, and specialty therapy markets similar to Therapy In Motion.
• U.S. Physical Therapy (USPH): Public operator and acquirer of ~670 outpatient PT clinics nationwide with a partnership model similar to Upstream; directly comparable business model and clinic footprint strategy.
• Benchmark Physical Therapy: Multi-state outpatient PT practice offering orthopedic, hand, pelvic health, vestibular, and industrial rehab with a partnership acquisition model paralleling Upstream's.
• ATI Physical Therapy: National outpatient PT chain offering orthopedic, sports, hand, and industrial rehab plus telehealth; directly competes for patients, referrals, and clinicians in the same multispecialty outpatient model.
• Upstream Rehabilitation: Direct parent company and operator of 1,200+ outpatient PT clinics across the US; Therapy In Motion is one of Upstream's 20+ brand family members, sharing operating model, telehealth stack, and equity-partner program.
• CORA Physical Therapy: Outpatient PT operator with 200+ clinics across the Southeast and Midwest; similar service mix (orthopedic, sports, hand, balance) and direct-to-patient acquisition motion.
• Drayer Physical Therapy Institute: Outpatient PT brand within the Upstream Rehabilitation network; sister brand with directly comparable service lines, employer model, and patient acquisition approach.

Broad incumbents

• Select Medical / Select Physical Therapy: Large publicly traded healthcare services company operating outpatient rehab clinics alongside critical illness recovery and inpatient rehab hospitals; overlaps with Therapy In Motion on the outpatient PT side but at much greater scale.

Emerging players

• Bayada Home Health Care: Large home health and adult/pediatric therapy provider with overlapping therapy service lines (PT/OT/SLP) delivered in patient homes; comparable to Therapy In Motion's telehealth/home-based offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/therapyinmotn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Therapy In Motion