Wilhelmiina

What Wilhelmiina does

Wilhelmiina Palvelut Oy is a Finnish non-profit elderly care provider operating two residential campuses in Helsinki: Wilhelmiina Taavetti in Pikku Huopalahti (opened 1995, approximately 130 permanent residents, 8 round-the-clock care group homes including memory-specialized units, and 37 senior apartments) and Wilhelmiina Tenhola in Ruskeasuo (opened summer 2023, 39 community senior apartments and 40 Lyyli 24-hour care apartments including memory care, plus short-term stay and rehabilitation units). The company delivers a continuum of services spanning independent senior housing, community-based senior living, 24-hour nursing care, specialized memory care (muistikodit), short-term rehabilitation, and open-to-the-public restaurant and catering operations at both campuses.

The operational backbone is the proprietary Muistimontessori (Memory Montessori) care methodology, implemented across memory homes with prepared environments, individualized daily roles, and identity-supporting tools such as the Muistojen kirja (Memory Book) photo album. Wilhelmiina is among the first providers in Finland to adopt Montessori-based care for dementia, supported by international expertise including a Fulbright-funded residency by U.S. specialist Jennifer Brush in 2024. Both campuses include on-site physician services, restaurant-cafés, gym/sauna/swimming facilities, and integrated healthcare partners (mobile dental care, podiatry, Orton rehabilitation, physiotherapy). Interior design and facility layouts were purpose-built for barrier-free, dementia-friendly use.

Revenue is generated through recurring monthly subscriptions (senior housing with base service package, all-inclusive 24-hour care), per-stay rehabilitation fees, and ancillary transaction-based revenue from restaurant lunches (€14 weekday, €19.90 Sunday), catering packages (€25-€35/person), meeting room rentals (€85/hour), and supplementary healthcare services. GTM is sales-led, driven by direct admissions, healthcare-professional referrals, the City of Helsinki SAS assessment process, and service voucher (palveluseteli) acceptance. Wilhelmiina is wholly owned by the non-profit Miina Sillanpään Säätiö (founded 1965); all surpluses are reinvested into the foundation's charitable mission rather than distributed, and no external investors or capital markets activity is evidenced.

Name

Wilhelmiina

Legal name

Wilhelmiina Palvelut Oy

Website

https://wilhelmiina.fi

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Wilhelmiina Palvelut Oy is a Finnish non-profit elderly care provider operating two residential campuses in Helsinki, offering independent senior housing, 24-hour nursing care, specialized memory care, and rehabilitation built on the proprietary Muistimontessori methodology.

Ownership category

akta.pro rank

Product category

Elderly Care and Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

akta.pro secondary industries

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

Keywords

• Elderly care services
• Memory care housing
• Senior rehabilitation
• Assisted living facilities
• Dementia care

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Senior Housing Monthly Rent + Service Package: Monthly rent includes rent, water, and a base service package. The base service package includes daily lunch at the restaurant, monthly cleaning, emergency bracelet (nurse on-site 24/7), and the facility's events and leisure programme. Additional services are charged separately.
2. Round-the-clock Care Housing: Full-board residential care including nursing, cleaning, laundry, meals, and all utilities. Also includes the facility's own physician services and full leisure programme. Revenue is recurring monthly based on care level and room type.
3. Rehabilitation and Short-term Stays: Fixed-length rehabilitation stays (approximately 2 weeks average) and short-term care periods, charged per stay or per week. Includes housing, meals, physiotherapy, and care planning.
4. Restaurant and Catering Services: Both Taavetti and Tenhola operate open restaurants/cafes serving daily lunch and café items to the general public. Catering for private events and off-site celebrations. Takeaway meals also available.
5. Additional Healthcare Services: Additional services including podiatrist, dentist, hairdresser, and massage therapy are available on-site through partner providers, generating supplementary revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Wilhelmiina operates two residential service centers in Helsinki — Taavetti (opened 1995) and Tenhola (opened 2023) — providing a continuum of housing, 24-hour care, specialized memory care, community senior living, and short-term rehabilitation for elderly residents. The portfolio spans independent senior apartments, Lyyli round-the-clock care apartments, Muistikodit memory homes applying the Muistimontessori methodology, and on-site restaurant, café, and catering services open to the public.

Product overview

Wilhelmiina operates two residential care campuses in Helsinki — Wilhelmiina Taavetti (opened 1995, ~130 residents) and Wilhelmiina Tenhola (opened 2023) — offering a continuum of senior living and care services. The portfolio includes independent senior apartments (Taavetti: 37 units; Tenhola: 39 community units), Lyyli-seniorikodit (24-hour care apartments at Tenhola), 24-hour care group homes (8 at Taavetti, 40 places at Tenhola including Lyyli), and specialized Muistikodit (memory homes applying Muistimontessori principles). Short-term stays and 'Back Home' rehabilitation programs are available at both sites. Both campuses include fully operating restaurant-cafés (open to the public) serving daily home-cooked meals, plus catering and event services. Wilhelmiina is owned by Miina Sillanpään Säätiö, a non-profit foundation.

Differentiator

Problem solved

Functional benefit

Products and services

• Wilhelmiina Taavetti residential service center A residential service center in Pikku Huopalahti, Helsinki, opened in 1995, offering 24-hour care in eight group homes (some specialized for memory care), 37 senior apartments, and short-term rehabilitation stays. Facilities include a restaurant-café, gym, sauna, swimming pool, and accessible courtyard.
• Wilhelmiina Tenhola residential service center A residential service center in Ruskeasuo, Helsinki, opened in summer 2023, offering 39 community senior apartments, 40 24-hour care places in Lyyli-senior homes and memory homes, plus short-term stays and rehabilitation.
• Round-the-clock Care Housing (Ympärivuorokautinen hoiva) 24-hour residential care including nursing, cleaning, laundry, meals, and on-site physician services, designed to enable residents to live in their home through end of life. Available at both Taavetti and Tenhola; Tenhola includes Lyyli apartments where couples can stay together even when one or both require full-time care.
• Memory Homes (Muistikodit) Specialized 24-hour care units for residents with advanced memory illness, applying Muistimontessori (Memory Montessori) principles with prepared environments, daily roles, and sensory engagement. Available at both Taavetti and Tenhola.
• Senior Apartments (Senioriasuminen) Independent rental apartments for seniors aged 65+ at Wilhelmiina Taavetti, with 37 apartments ranging from 44.5–74 m². Monthly fee includes rent, water, daily lunch, monthly cleaning, emergency wristband with 24/7 nurse access, and facility events and leisure programming.
• Community Senior Living (Yhteisöllinen senioriasuminen) Community-based independent senior living at Wilhelmiina Tenhola, combining 39 private apartments with shared community programming led by a dedicated community coordinator. Includes emergency wristband, daily lunch, monthly cleaning, and wellbeing meetings.
• Short-term Stay and Rehabilitation (Lyhytaikainen asuminen ja kuntoutus) Short-term residential care and 'Back Home' rehabilitation programs at both Taavetti and Tenhola for post-surgery or hospitalization recovery. Average stay about 2 weeks, including individual care plans, physiotherapy, daily activities and meals. Also covers temporary housing for renovations or caregiver relief.
• Restaurant and Café Services (Ravintolapalvelut) On-site restaurant and café operations at both Wilhelmiina Taavetti (80 seats) and Tenhola (30 seats), preparing fresh home-cooked meals tailored to elderly nutritional needs. Open daily to the public with lunch buffet, café, takeaway, catering for events, and private party dining.

Quantifiable outcome

• Over 93% of residents' relatives would recommend Wilhelmiina (2025 survey)
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor.

• Apollon Yhteiskoulu (Montessori-linja)minorStrategic or Co-development Partner · 1 April 2025Wilhelmiina Taavetti and Apollon Yhteiskoulu's Montessori line run an intergenerational project pairing students (grades 7–8) with Wilhelmiina residents. Activities include gardening, cooking, spring celebrations, and joint projects. Both organizations share Montessori philosophy, making the collaboration a natural fit. The partnership fosters cross-generational connection and mutual learning.
• Ammattiopisto LiveminorStrategic or Co-development Partner · 1 September 2024Wilhelmiina Tenhola and Ammattiopisto Live (the largest vocational special education provider in the Helsinki region) collaborate on student-led themed activity days at Wilhelmiina, including grilling events, baking, gardening, and Mummodisco assistance. Students gain authentic care sector experience; residents benefit from intergenerational activities. The partnership supports career exploration in elderly care.
• Jennifer Brush (Muistimontessori specialist)minorStrategic or Co-development Partner · 1 September 2024American Muistimontessori expert Jennifer Brush visited Wilhelmiina in September 2024 as part of a Fulbright Foundation-funded project. She worked with staff and management for one week across three group homes and presented at a public event organized with Suomen MuistiMontessori-yhdistys and Suomen Montessoriliitto. Her visit advanced Wilhelmiina's Montessori care methodology implementation.
• Suomen MuistiMontessori-yhdistys (Finnish Memory Montessori Association)minorStrategic or Co-development Partner · 1 January 2024Co-organized a public event with Jennifer Brush at Wilhelmiina. The association and Suomen Montessoriliitto partnered with Wilhelmiina to spread Montessori-based care knowledge in Finland.
• Luokse – Liikkuva hammashoito (Mobile Dental Care)minorOthersLuokse provides dental care services to Wilhelmiina residents on-site. Dentists and dental hygienists visit Wilhelmiina regularly, providing check-ups, treatments, and extractions. Care can be provided in residents' own rooms using portable equipment. This partnership ensures comprehensive on-site healthcare for residents without transportation needs.
• Kaisa Ristola (Jalkaterapeutti / Podiatrist)minorOthersPodiatrist Kaisa Ristola has operated at Wilhelmiina Taavetti for over 20 years, providing foot care, callus removal, corn treatment, nail correction (Podofix/Onyfix methods), orthotic fabrication, and nail prosthetics. Services available to all Wilhelmiina residents and neighborhood visitors.
• Orton (Rehabilitation Center)minorOthersOrton operates within the same building as Wilhelmiina Tenhola, offering private physiotherapy, occupational therapy, massage, gym, and warm water pool access to Wilhelmiina Tenhola residents at negotiated contract prices.
• Tuija Salmi / Tampellan Työhuone Oy (Interior Design)minorOthersTuija Salmi from Tampellan Työhuone Oy was the interior design partner for Wilhelmiina Tenhola, bringing years of experience in barrier-free, dementia-friendly, and sensory-friendly interior design for elderly care environments.
• Muuttopalvelu Niemi (Moving Services)minorOthersMuuttopalvelu Niemi provides preferred-rate moving services to Wilhelmiina residents through a negotiated partnership agreement, simplifying the transition to senior living.

Scale indicators3 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Esperi Care: Finnish private provider of residential care, assisted living, and home care services for elderly and disabled clients. Direct competitor to Wilhelmiina in the Helsinki market with overlapping assisted living and 24-hour care offerings.
• Humana: Swedish/Nordic care provider operating elderly residential care, individual and family services, and personal assistance across the Nordics. Comparable to Wilhelmiina in care model (assisted living, memory care) and Nordic municipal procurement dynamics.
• Folkhälsan: Finnish-Swedish non-profit foundation providing health, elder care, and disability services including residential care for seniors. Comparable to Wilhelmiina as a non-profit, values-driven elder care operator in the Helsinki region with a similar continuum-of-care model.
• Norlandia Health & Care: Nordic care services operator offering assisted living, dementia care, and home care across Norway, Sweden, and Finland. Comparable to Wilhelmiina through its multi-site residential care model and focus on quality-of-life-oriented elderly services.
• Attendo: Nordic senior care and assisted living operator headquartered in Finland (formerly Attendo Finland) and listed on Nasdaq Stockholm. Directly comparable to Wilhelmiina as a multi-site provider of assisted living, memory care, and 24-hour residential care in the Helsinki metropolitan area.

Broad incumbents

• Mehiläinen: One of Finland's largest private healthcare and care services groups, offering assisted living, home care, and medical services nationwide. Operates as a broader incumbent that competes with Wilhelmiina on assisted living referrals in Helsinki while also providing primary care and hospital services.
• Orpea: Major European operator of nursing homes, assisted living facilities, and home care services. Broader incumbent in the senior care space that competes indirectly with Wilhelmiina through pan-European scale, differentiated specialty memory care offerings, and procurement scale.

Others

• Terveystalo: Finland's largest private healthcare service company offering primary care, specialized care, and occupational health. Adjacent to Wilhelmiina via physician services and Helsinki-area health ecosystem, but does not directly operate residential senior care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WilhelmiinaKoti

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilhelmiina