KEP Italia
KEP Italia is an Italian manufacturer of premium equestrian riding helmets, sold direct-to-consumer globally via kepitalia.com across three lines—E-Light Carbon, Cromo 2.0, and Smart Nova—targeting equestrian athletes in show jumping, dressage, polo, and related disciplines.
- Company typePrivate
- Founded2007
- HeadquartersCarzago Della Riviera, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What KEP Italia does
KEP Italia is an Italian manufacturer of premium equestrian riding helmets, headquartered in Calvagese della Riviera (Brescia), Italy. The company designs and produces 100% in Italy three principal helmet lines: the E-Light Carbon series (carbon fiber outer shells handcrafted and processed in autoclave, ~550g), the Cromo 2.0 series (polycarbonate shell with in-moulding technology, 500–535g), and the Smart Nova series (ABS external shell with EPS internal liner). Across these lines the catalog comprises approximately 296 product variants, with retail pricing spanning roughly $171 (accessories) to $3,410 (top-tier E-Light Carbon with Nebula finishes). Notable technical features include the KEP Air Control ventilation system, an integrated microchip linked to the KEP App for medical data storage, a flexible interchangeable visor, post-purchase replaceable front/rear inserts, and Coolmax removable padding.
The company sells direct-to-consumer through its e-commerce storefront at kepitalia.com with global shipping and a store pickup option, supported by a KEP Configurator that enables bespoke helmet design. Revenue is generated from one-time hardware purchases (helmets priced $620–$3,410) plus aftermarket accessories, replacement parts, and customizable name tags. Payment options include major cards, PayPal (with 3 interest-free installments), Apple Pay, Google Pay, and Klarna. KEP holds multiple international safety certifications—ASTM F1163-23, EN 1384:2023, EN 1078, and CPSC 1203—supporting distribution across the US, EU, and adjacent markets, and uses a materials partnership with Swarovski for crystal embellishments on premium variants.
Customer targeting is vertical: equestrian athletes and enthusiasts across show jumping, dressage, driving, polo, cross country, endurance, horse racing, and horseball. Marketing is digital-first, relying on owned social channels (Facebook, Instagram, YouTube, LinkedIn) and email newsletter capture. The company operates as a private firm with no disclosed investors, headcount, or revenue figures.
KEP Italia firmographics
Firmographics- Name
- KEP Italia
- Legal name
- Kep Italia
- Website
- https://kepitalia.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KEP Italia is an Italian manufacturer of premium equestrian riding helmets, sold direct-to-consumer globally via kepitalia.com across three lines—E-Light Carbon, Cromo 2.0, and Smart Nova—targeting equestrian athletes in show jumping, dressage, polo, and related disciplines.
- Ownership category
- akta.pro rank
KEP Italia industry classification
Industry- Product category
- Equestrian Safety Equipment
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN)
- akta.pro secondary industry
- Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB)
Keywords
Where KEP Italia is headquartered
LocationHeadquarters
- HQ city
- Carzago Della Riviera
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
KEP Italia business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Equestrian Helmet Sales: One-time purchase revenue from selling premium equestrian helmets across multiple product lines (E-Light Carbon, Cromo 2.0, Smart Nova) with various customization options. Helmets range from $620 to $3,410 depending on materials and features.
- Accessories and Replacement Parts: Sales of helmet accessories, replacement visors, inserts, chinstraps, and padding. The company also offers customizable name tags and accessories through their KEP Configurator.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | E-Light Carbon - Premium carbon fiber helmets |
| Unit Pricing | Pay-as-you-go | Cromo 2.0 - Polycarbonate shell helmets |
| Unit Pricing | Pay-as-you-go | Smart Nova - Entry-level ABS shell helmets |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
KEP Italia product offering
Product offeringCore offering
KEP Italia is an Italian manufacturer of premium equestrian riding helmets, producing three primary product lines — the carbon E-Light, the polycarbonate Cromo 2.0, and the Smart Nova — sold primarily direct-to-consumer through its own e-commerce platform with extensive customisation in colour, finish, and accessories.
Product overview
KEP Italia is an Italian manufacturer of equestrian riding helmets, offering a portfolio of helmet products across three main lines: the premium E-Light Carbon series featuring carbon fibre shells processed in autoclave; the Smart Nova line with ABS shell and EPS liner technology; and the Cromo 2.0 series with polycarbonate shell and in-moulding system. All helmets are designed and manufactured 100% in Italy and include features such as interchangeable visors, ventilation systems, and various finish options including velvet, matte, and carbon polish. The company also offers customization options through their KEP Configurator. Products range from $620 to $3,410 and include certifications such as ASTM F1163-23 and EN 1384:2023.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- E-Light Carbon helmet weight approximately 550g
- +1 more outcomes
Companies that use KEP Italia
Customer profileSegments1 record
Ideal customer profiles1 record
KEP Italia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
KEP Italia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SwarovskiminorSwarovski crystals are used as decorative elements on premium Cromo 2.0 helmet models, specifically the 'Chrome Frame with Crystals' variant. This is a materials partnership where Swarovski provides crystal embellishments for helmet aesthetics rather than a strategic business alliance.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
KEP Italia competitors and assessment
Company assessmentDirect peers
- Samshield: French premium equestrian helmet brand known for high-end designs and customization. Direct competitor in the premium equestrian helmet segment with comparable design-led positioning and price points.
- Tipperary: North American equestrian helmet manufacturer focused on riding safety across multiple disciplines. Direct competitor in equestrian helmets with comparable safety certifications and product positioning.
- One K: Irish equestrian helmet brand offering riding helmets with similar safety standards and customization options. Direct competitor serving the same equestrian athlete and enthusiast customer segment.
- GPA: French equestrian helmet brand specializing in riding helmets for show jumping and other disciplines. Direct competitor in the premium equestrian helmet market with comparable safety certifications.
- KASK: Italian helmet manufacturer producing equestrian, cycling, and skiing helmets. Directly comparable as an Italian-made helmet brand with overlapping equestrian product lines and similar premium positioning.
- Charles Owen: Long-established UK-based equestrian helmet manufacturer founded in 1911, offering premium riding helmets across multiple disciplines. Directly comparable to KEP Italia as a premium helmet specialist serving the same equestrian customer base with similar safety certifications.
- Troxel: US-based equestrian helmet manufacturer with broad distribution through tack and feed stores. Direct competitor in the equestrian helmet category, though positioned at more accessible price points than KEP Italia's premium tier.
- IRH (International Riding Helmets): US-based equestrian helmet brand offering riding helmets for multiple disciplines. Direct competitor in the equestrian safety helmet category with similar ASTM and EN certifications.
Broad incumbents
- Uvex: German manufacturer of sports and occupational safety helmets covering cycling, equestrian, skiing, and industrial applications. Comparable as a broader sports helmet manufacturer with equine product lines, though not specialized in equestrian.
- Casco: German sports helmet manufacturer with equestrian, cycling, and skiing product lines. Comparable as a European sports helmet maker with an equestrian offering, though broader in scope than KEP Italia's equestrian-only focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
KEP Italia social profiles
Digital presenceKEP Italia compliance and trust
Trust signalCompliance4 records
KEP Italia financial estimates
Financial estimateRevenue estimate
Valuation estimate
KEP Italia leadership team
Management profileNumber of profiles
KEP Italia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KEP Italia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KEP Italia
What does KEP Italia do?
KEP Italia is an Italian manufacturer of premium equestrian riding helmets, producing three primary product lines — the carbon E-Light, the polycarbonate Cromo 2.0, and the Smart Nova — sold primarily direct-to-consumer through its own e-commerce platform with extensive customisation in colour, finish, and accessories.
Is KEP Italia a public or private company?
KEP Italia is a private company. It is classified as unknown and is currently operating.
When was KEP Italia founded?
KEP Italia was founded in 2007. It employs 11 to 50 people.
Where is KEP Italia based?
KEP Italia is headquartered in Carzago Della Riviera, Italy, in the Europe region.
How does KEP Italia make money?
Two revenue lines are on record. Equestrian Helmet Sales are the primary driver. The others are accessories and Replacement Parts.
Who are KEP Italia's main competitors?
Direct peers on record are Samshield, Tipperary, One K, GPA, KASK, Charles Owen, Troxel and IRH (International Riding Helmets). Broad incumbents are Uvex and Casco.
Does KEP Italia have an API?
No public API is recorded for KEP Italia.
What industry is KEP Italia in?
KEP Italia's product category is Equestrian Safety Equipment. Its primary akta.pro industry code is IMACAEAN, Powersports Safety, Helmets & Protective Gear Manufacturing, with a secondary code of CRAMANAB, Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow). Its NAICS code is 336991 and its SIC code is 3751.