KEP Italia

What KEP Italia does

KEP Italia is an Italian manufacturer of premium equestrian riding helmets, headquartered in Calvagese della Riviera (Brescia), Italy. The company designs and produces 100% in Italy three principal helmet lines: the E-Light Carbon series (carbon fiber outer shells handcrafted and processed in autoclave, ~550g), the Cromo 2.0 series (polycarbonate shell with in-moulding technology, 500–535g), and the Smart Nova series (ABS external shell with EPS internal liner). Across these lines the catalog comprises approximately 296 product variants, with retail pricing spanning roughly $171 (accessories) to $3,410 (top-tier E-Light Carbon with Nebula finishes). Notable technical features include the KEP Air Control ventilation system, an integrated microchip linked to the KEP App for medical data storage, a flexible interchangeable visor, post-purchase replaceable front/rear inserts, and Coolmax removable padding.

The company sells direct-to-consumer through its e-commerce storefront at kepitalia.com with global shipping and a store pickup option, supported by a KEP Configurator that enables bespoke helmet design. Revenue is generated from one-time hardware purchases (helmets priced $620–$3,410) plus aftermarket accessories, replacement parts, and customizable name tags. Payment options include major cards, PayPal (with 3 interest-free installments), Apple Pay, Google Pay, and Klarna. KEP holds multiple international safety certifications—ASTM F1163-23, EN 1384:2023, EN 1078, and CPSC 1203—supporting distribution across the US, EU, and adjacent markets, and uses a materials partnership with Swarovski for crystal embellishments on premium variants.

Customer targeting is vertical: equestrian athletes and enthusiasts across show jumping, dressage, driving, polo, cross country, endurance, horse racing, and horseball. Marketing is digital-first, relying on owned social channels (Facebook, Instagram, YouTube, LinkedIn) and email newsletter capture. The company operates as a private firm with no disclosed investors, headcount, or revenue figures.

Name

KEP Italia

Legal name

Kep Italia

Website

https://kepitalia.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

KEP Italia is an Italian manufacturer of premium equestrian riding helmets, sold direct-to-consumer globally via kepitalia.com across three lines—E-Light Carbon, Cromo 2.0, and Smart Nova—targeting equestrian athletes in show jumping, dressage, polo, and related disciplines.

Ownership category

akta.pro rank

Product category

Equestrian Safety Equipment

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN)

akta.pro secondary industry

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB)

Keywords

• Equestrian helmets
• Riding helmets
• Carbon fiber helmets
• Horse riding safety
• Premium equestrian gear

Headquarters

HQ city

Carzago Della Riviera

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Equestrian Helmet Sales: One-time purchase revenue from selling premium equestrian helmets across multiple product lines (E-Light Carbon, Cromo 2.0, Smart Nova) with various customization options. Helmets range from $620 to $3,410 depending on materials and features.
2. Accessories and Replacement Parts: Sales of helmet accessories, replacement visors, inserts, chinstraps, and padding. The company also offers customizable name tags and accessories through their KEP Configurator.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

KEP Italia is an Italian manufacturer of premium equestrian riding helmets, producing three primary product lines — the carbon E-Light, the polycarbonate Cromo 2.0, and the Smart Nova — sold primarily direct-to-consumer through its own e-commerce platform with extensive customisation in colour, finish, and accessories.

Product overview

KEP Italia is an Italian manufacturer of equestrian riding helmets, offering a portfolio of helmet products across three main lines: the premium E-Light Carbon series featuring carbon fibre shells processed in autoclave; the Smart Nova line with ABS shell and EPS liner technology; and the Cromo 2.0 series with polycarbonate shell and in-moulding system. All helmets are designed and manufactured 100% in Italy and include features such as interchangeable visors, ventilation systems, and various finish options including velvet, matte, and carbon polish. The company also offers customization options through their KEP Configurator. Products range from $620 to $3,410 and include certifications such as ASTM F1163-23 and EN 1384:2023.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• E-Light Carbon helmet weight approximately 550g
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• SwarovskiminorOthersSwarovski crystals are used as decorative elements on premium Cromo 2.0 helmet models, specifically the 'Chrome Frame with Crystals' variant. This is a materials partnership where Swarovski provides crystal embellishments for helmet aesthetics rather than a strategic business alliance.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Samshield: French premium equestrian helmet brand known for high-end designs and customization. Direct competitor in the premium equestrian helmet segment with comparable design-led positioning and price points.
• Tipperary: North American equestrian helmet manufacturer focused on riding safety across multiple disciplines. Direct competitor in equestrian helmets with comparable safety certifications and product positioning.
• One K: Irish equestrian helmet brand offering riding helmets with similar safety standards and customization options. Direct competitor serving the same equestrian athlete and enthusiast customer segment.
• GPA: French equestrian helmet brand specializing in riding helmets for show jumping and other disciplines. Direct competitor in the premium equestrian helmet market with comparable safety certifications.
• KASK: Italian helmet manufacturer producing equestrian, cycling, and skiing helmets. Directly comparable as an Italian-made helmet brand with overlapping equestrian product lines and similar premium positioning.
• Charles Owen: Long-established UK-based equestrian helmet manufacturer founded in 1911, offering premium riding helmets across multiple disciplines. Directly comparable to KEP Italia as a premium helmet specialist serving the same equestrian customer base with similar safety certifications.
• Troxel: US-based equestrian helmet manufacturer with broad distribution through tack and feed stores. Direct competitor in the equestrian helmet category, though positioned at more accessible price points than KEP Italia's premium tier.
• IRH (International Riding Helmets): US-based equestrian helmet brand offering riding helmets for multiple disciplines. Direct competitor in the equestrian safety helmet category with similar ASTM and EN certifications.

Broad incumbents

• Uvex: German manufacturer of sports and occupational safety helmets covering cycling, equestrian, skiing, and industrial applications. Comparable as a broader sports helmet manufacturer with equine product lines, though not specialized in equestrian.
• Casco: German sports helmet manufacturer with equestrian, cycling, and skiing product lines. Comparable as a European sports helmet maker with an equestrian offering, though broader in scope than KEP Italia's equestrian-only focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/KepItalia
• Facebookfacebook.com/KepItalia
• LinkedInlinkedin.com/company/kep-italia
• Instagraminstagram.com/kepitalia
• Xx.com/kepitalia

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KEP Italia