Digital Footprints

What Digital Footprints does

Digital Footprints is a Glasgow-headquartered B2B marketing agency operating as a trading name of Tamacre Limited (Scottish company SC373186), exclusively serving the iGaming sector. The company provides an integrated suite of digital marketing services — including search engine optimisation, web design and development, branding and graphic design, PPC and paid media, copywriting, marketing and PR, and sports sponsorship and fan engagement — to a global client base of iGaming operators, affiliates, suppliers, agencies, and publications.

Its offering is human-talent-led rather than technology-led: there is no proprietary software platform, no APIs, and no disclosed AI/ML capabilities. The agency's core production asset is a copywriting operation delivering over 80,000 SEO-focused words per month, combined with senior practitioner expertise in navigating regulated gambling advertising across multiple jurisdictions. Core commercial outputs are proven through a case-study library documenting outcomes such as a 720% increase in page views for AgeChecked, 60% organic traffic growth across six languages for Vivo Gaming, and £107,000 in sponsorship revenue from a Scottish football club partnership.

Digital Footprints operates a professional-services business model on project, retainer, or managed-services engagements, with no publicly disclosed pricing. Its go-to-market combines sales-led direct engagement, event-driven demand generation (SBC Summit, EGR Summit, awards judging), content-led thought leadership (the Footprints in the Market webinar series, owned blog, and case-study library), and a community-led programme (the £50,000 DF Accelerator Fund for early-stage iGaming startups). The agency is privately held with no disclosed institutional funding and is led by co-founders Sharon McFarlane (Managing Director) and Steve Lee, and is increasingly extending into iGaming-adjacent sectors such as responsible gambling (EPIC Global Solutions) and social impact (Social Impact Scotland).

Name

Digital Footprints

Legal name

Tamacre Limited

Website

https://digital-footprints.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Digital Footprints is a Glasgow-based B2B marketing agency exclusively serving the iGaming industry, delivering SEO, web design, branding, PPC, copywriting, PR, and sports sponsorship services to 75+ operators, affiliates, suppliers, and adjacent organisations worldwide.

Ownership category

akta.pro rank

Product category

iGaming Marketing Services

NAICS

Indoor and Outdoor Display Advertising (541850)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

B2B Lead Generation for Betting Suppliers (Platforms, Payments, KYC) (MPAEAMAL)

Keywords

• IGaming marketing services
• Search engine optimization
• Web design development
• Digital marketing agency
• Brand strategy services

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Agency Services: Digital Footprints generates revenue by providing fee-based marketing services to iGaming operators, affiliates, and suppliers. Services include SEO, web design and development, branding, PPC and paid media, copywriting, marketing and PR, and sports sponsorship activation. Work is delivered on a project, retainer, or managed-services basis.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

Digital Footprints is a B2B marketing agency that sells integrated digital marketing services exclusively to iGaming businesses. Its offer spans SEO, web design and development, branding and graphic design, PPC and paid media, iGaming-specialist copywriting, marketing and PR, and sports sponsorship activation, delivered on project, retainer or managed-services engagements.

Product overview

Digital Footprints is an award-winning iGaming marketing agency offering a comprehensive suite of digital marketing services. The core offering consists of Search Engine Optimisation, Web Design & Development, Branding & Graphic Design, PPC & Paid Media, iGaming Copywriting, Marketing & PR, and Sports Sponsorship & Fan Engagement services. These are complemented by supplementary initiatives including the DF Accelerator Fund (a £50,000 marketing support program for early-stage iGaming startups), the co-founded iGaming Select supplier review platform, and the Footprints in the Market webinar series. The agency delivers over 80,000 words of SEO-focused copy monthly and works with operators, affiliates, suppliers, agencies, and publications globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimisation (SEO) Bespoke SEO strategies developed with client KPIs and objectives that drive targeted traffic to iGaming websites through technical SEO audits, keyword research, content creation and backlink building.
• Web Design & Development High-performance bespoke websites for iGaming brands including casino affiliate sites and supplier showcases, with multi-lingual capabilities, designed to drive player traffic and industry partnerships.
• Branding & Graphic Design Strategic brand identity development and visual design that fosters trust, loyalty and recognition in the iGaming landscape, including logo design and cross-platform brand consistency.
• PPC & Paid Media Targeted PPC campaigns and paid media services for iGaming brands that maximise player acquisition and ROI, with compliance-focused campaign design and conversion rate optimisation.
• iGaming Copywriting Expert iGaming copywriting covering website copy, blog content, game reviews, player guides and email/CRM copy, with capacity exceeding 80,000 words per month.
• Marketing & PR Strategic marketing and iGaming-focused PR including integrated marketing campaigns, strategic media relations, crisis management and responsible gaming advocacy for iGaming operators.
• Sports Sponsorship & Fan Engagement Strategic sports sponsorship services including partnership identification, negotiation, multi-channel activation campaigns and performance tracking for iGaming operators seeking compliant market entry and increased player trust.

Quantifiable outcome

• 720% increase in page views and 6,000 additional users per month for AgeChecked
• +8 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• iGaming SelectcoreStrategic or Co-development Partner · 25 March 2026Digital Footprints founders Sharon McFarlane and Steve Lee co-founded iGaming Select, a new supplier hub focused on showcasing and reviewing iGaming technology. The platform compiles verified reviews of hundreds of iGaming products, helping operators identify genuinely innovative solutions. This is a strategic initiative that positions Digital Footprints at the centre of the iGaming supplier ecosystem.
• EPIC Global SolutionscoreGTM or Marketing Partner · 4 March 2026EPIC Global Solutions, the global leader in gambling harm prevention consultancy, appointed Digital Footprints in March 2026 to support its global marketing efforts. Digital Footprints will work alongside EPIC to strengthen marketing activity, enhance international positioning, and support growth across key global markets. The partnership reflects EPIC's investment in strengthening its international presence as prevention programmes increasingly combine in-person and digital approaches.
• Vivo GamingcoreStrategic or Co-development PartnerDigital Footprints has an established relationship with Vivo Gaming, an award-winning live dealer solutions provider. The agency's prior experience with Vivo Gaming enabled it to quickly understand the needs of PPG Africa (a Vivo Gaming partner), demonstrating an integrated network effect within the iGaming supplier ecosystem.
• Game Changing MediaminorGTM or Marketing PartnerGame Changing Media is a sister agency of Digital Footprints. Commercial Director Jamie Mitchell appeared as a guest on the Footprints in the Market webinar series. The agencies collaborate on sports sponsorship and fan engagement work within the iGaming sector.
• TipsterizerminorGTM or Marketing PartnerTipsterizer was named the winner of the Digital Footprints Accelerator Fund. As winner, Tipsterizer receives £50,000 in marketing resources plus access to the mentorship programme. Tipsterizer enables influencers, affiliates and operators to scale engagement and monetisation.
• Master Affiliates NetworkminorGTM or Marketing PartnerMaster Affiliates Network is listed as a shortlisted applicant for the 2025 Digital Footprints Accelerator Fund Mentorship Programme, indicating an active relationship within the iGaming affiliate ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Optimove: Optimove is a CRM and player-marketing platform with strong penetration in iGaming, also shortlisted at the 2024 SBC Awards. While technology-led, it overlaps with Digital Footprints' CRM-marketing services and competes for the same iGaming operator marketing budgets.
• Better Collective: Better Collective is a publicly listed iGaming sports media and affiliate group operating major comparison and content brands. As a scaled incumbent, it competes for SEO traffic and affiliate relationships in the same verticals Digital Footprints services.
• Catena Media: Catena Media is a publicly listed iGaming affiliate and lead-generation operator with global brand portfolios. It is a much larger incumbent that competes for the same affiliate traffic and SEO budgets that Digital Footprints' clients target.
• Sportradar: Sportradar is a global sports data and technology provider with deep iGaming and sportsbook relationships. Its Head of Marketing Adam Azor featured on Digital Footprints' webinar, and it competes broadly for sportsbook and supplier marketing mindshare in the iGaming ecosystem.

Direct peers

• Square in the Air: Square in the Air is a long-established PR, content and sponsorship agency with deep iGaming and sports betting clients. It competes with Digital Footprints for PR, content and sponsorship-activation mandates from operators, suppliers and affiliates.
• BlueOcean Gaming Agency: BlueOcean Gaming is an iGaming-focused marketing services provider offering SEO, web design, branding and affiliate marketing support. It targets the same operator, affiliate and supplier client base as Digital Footprints.
• ICS-digital: ICS-digital is a B2B marketing agency specialising in the iGaming and gambling sector, offering SEO, content, PR and design services. Its Commercial Director Martin Calvert is named as a guest on Digital Footprints' webinar series, indicating direct head-to-head competition for iGaming marketing budgets.
• Game Changing Media: Game Changing Media is a sister iGaming marketing agency to Digital Footprints, collaborating on sports sponsorship and fan engagement work. It is described in Digital Footprints' source material as a commercial partner and direct peer in the iGaming marketing agency category.
• Leadstar Media: Leadstar Media operates a portfolio of comparison and affiliate websites in iGaming, betting and fintech with an in-house content and SEO operation. It overlaps with Digital Footprints' affiliate segment (e.g. CasinoStake-style affiliate launches) and competes for talent and clients in regulated markets.

Emerging players

• Fast Track: Fast Track is an iGaming CRM, loyalty and marketing technology provider shortlisted alongside Digital Footprints at the 2024 SBC Awards. It offers overlapping marketing-technology capabilities for the same operator and supplier client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/digi_footprints
• LinkedInlinkedin.com/company/digitalfootprints1
• Facebookfacebook.com/wearedigitalfootprints
• Instagraminstagram.com/digitalfootprints_igaming

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Footprints