Fast Track
Fast Track is an AI-native CRM platform purpose-built for the iGaming industry, serving over 200 operators and 500+ brands globally with real-time player engagement, personalization, gamification, and gameplay intelligence products.
- Company typePrivate
- Founded2016
- HeadquartersSliema, Malta
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Fast Track does
Fast Track is a Malta-headquartered software company that builds an AI-native customer relationship management (CRM) platform purpose-built for the iGaming industry. Founded in 2016 and operating from offices in Malta, Sweden, Spain, and the United States, the company serves over 200 operators running 500+ brands globally, including tier-1 names such as Betsson Group and Flutter Entertainment alongside regional operators. Its go-to-market is enterprise field sales with dedicated partner success managers assigned to each customer, supported by channel distribution through 35+ iGaming platform integrations.
The platform is built around a real-time customer data layer (Fast Track RTD) that ingests player events — including bets, sessions, deposits, KYC, and support interactions — into a single in-memory customer object, processing over 2,500 real-time data points per player and reportedly handling 50,000 events per second. Core products include Fast Track CRM (campaign design, automation, and analytics), Rewards (AI-driven gamification with no engineering deployment requirements), and Greco (gameplay intelligence and bonus abuse prevention, acquired February 2025 and integrated as a core product in January 2026). The Singularity Model (introduced 2021) powers 1:1 personalization using configurable algorithms and a library of data science models. Fast Track AI, launched in September 2025 and expanded with agentic workflows in May 2026, enables users to interact conversationally and delegate end-to-end CRM tasks.
The company operates an enterprise SaaS subscription model with annual billing, multi-brand bundling (offering up to 90% cost savings per additional brand), and pricing that is not publicly disclosed. It reports strong operational outcomes from EY-Parthenon-cited customer interviews: roughly 70% reduction in manual CRM workload, a 3x increase in CRM team efficiency, 67% improvement in retention rates, and 35% increase in total customer deposits. The company maintains SOC 2 Type 2 certification, GDPR compliance, and EU AI Act compliance, with operations certified for four consecutive years as a Great Place to Work (91% Trust Index).
Fast Track firmographics
Firmographics- Name
- Fast Track
- Legal name
- Fast Track
- Website
- https://fasttrack.ai
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Fast Track is an AI-native CRM platform purpose-built for the iGaming industry, serving over 200 operators and 500+ brands globally with real-time player engagement, personalization, gamification, and gameplay intelligence products.
- Ownership category
- akta.pro rank
Fast Track industry classification
Industry- Product category
- iGaming CRM Software
- akta.pro primary industry
- Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)
Keywords
Where Fast Track is headquartered
LocationHeadquarters
- HQ city
- Sliema
- HQ country
- Malta
- HQ region
- Europe
Offices4 records
Markets served
Fast Track business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS CRM Platform Subscription: Subscription-based access to Fast Track CRM platform including AI-native capabilities, real-time data processing, and multi-channel engagement tools. Platform pricing includes all functionalities and service for operators.
- Multi-brand Add-on: One CRM platform, as many brands as operators want - all functionalities and service included. Enables cost savings of up to 90% on each new brand added.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS subscription model |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Fast Track product offering
Product offeringCore offering
Fast Track is an AI-native CRM platform purpose-built for the iGaming industry, providing real-time player data processing, multi-channel engagement orchestration, AI-driven personalization, and gamification capabilities. The platform unifies three integrated products — Fast Track CRM, Rewards, and Greco — to help operators acquire, retain, and re-engage players across the full lifecycle.
Product overview
Fast Track is an AI-native CRM platform built specifically for the iGaming industry, offering a modular platform-plus-products architecture. The core Fast Track CRM platform is enhanced by three integrated products: Fast Track AI (natural language and agentic workflow engine), Rewards (AI-driven gamification add-on), and Greco (gameplay intelligence and risk management). These four products share the same real-time integration and work together to engage players from onboarding through retention and reactivation. Fast Track positions itself as the iGaming industry's first natural language platform for CRM, with the platform monitoring over 2,500 real-time data points per player to power AI agents that can analyze, plan, and execute CRM operations autonomously. The company has evolved through multiple CRM eras from workflow-based (1.0) through real-time (2.0), 1:1 personalization (3.0), AI-assisted (4.0), to today's AI-native agentic CRM (5.0).
Differentiator
Problem solved
Functional benefit
Brands
- Fast Track AI: AI-native, natural language CRM platform enabling users to interact with the platform conversationally and delegate end-to-end CRM tasks to AI agents
- Fast Track CRM
- Fast Track Rewards
- Greco
- Singularity Model
- Fast Track RTD
Products and services
- Fast Track CRM AI-native customer relationship management platform built for online gaming operators, providing a 360-degree player view, automated lifecycle journeys, segmentation, campaign management, and multi-channel messaging across email, SMS, push, and in-app.
- Fast Track AI AI layer for the Fast Track platform that enables natural-language and agentic workflows, allowing operators to query data, build segments, design campaigns, and orchestrate player journeys through conversational interfaces and autonomous AI agents.
- Rewards Gamification engine that lets operators design, run, and optimize gamified experiences such as tournaments, missions, leaderboards, prize drops, and jackpots to drive player engagement and retention.
- Greco Gameplay intelligence platform acquired and integrated by Fast Track that helps operators personalize in-game experiences using real-time gameplay data and AI-driven recommendations.
Quantifiable outcome
- ~70% reduction in manual CRM workload
- +5 more outcomes
Companies that use Fast Track
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles1 record
Fast Track technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration63 records
AI capability12 records
Feature6 records
Fast Track partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, strategic and minor.
- bet-at-homecoreEuropean online sports betting and gaming operator launched Fast Track's player engagement technology across sportsbook and casino verticals. Implements unified real-time customer model covering CRM, Rewards, and Greco, plus AI-powered agentic CRM workflows for player engagement, gamification, and loyalty programs from a single connected system.
- NetWin.itcoreRegulated Italian online casino and sports betting brand selected Fast Track's CRM, Rewards, and Greco solutions to manage player engagement across Italian operations. Deployment integrates Fast Track AI's natural-language interaction and agentic workflow capabilities.
- MozzartBetcoreSports betting and gaming operator went live with Fast Track's AI-native CRM platform, rolling it out across brands in the Balkans, Romania, and Africa. Provides single real-time customer model with AI-powered natural-language and agentic-workflow capabilities.
- Atomo GamingstrategicStrategic partnership with Atomo Gaming, a leading iGaming platform provider with strong foothold across Latin America, to expand Fast Track's Latin American iGaming presence.
- MeridianbetcoreInternational sports betting and gaming operator (subsidiary of Golden Matrix Group, NASDAQ: GMGI) selected Fast Track as customer engagement platform for rollout across Europe, Africa and South America operations.
- EveryMatrixcorePlatform integration partner providing online gambling platforms, products, and software to online casinos, sportsbook operators, and state-owned or private lotteries.
- BetConstructcorePlatform integration partner excelling in iGaming with flexible platform, advanced tech, broad market reach, and diverse products enabling operators to deliver tailored gaming experiences.
- GiG (Gaming Innovation Group)coreTechnology company integration partner offering comprehensive suite of products and services for global iGaming industry.
- EnteractiveminorIndustry pioneer for player reactivation and retention providing personalised one-on-one communication solutions integrated with Fast Track platform.
Scale indicators10 records
Recent moves7 records
Expansion highlights7 records
Fast Track competitors and assessment
Company assessmentBroad incumbents
- HubSpot: HubSpot is a broad CRM incumbent with growing AI capabilities. While not iGaming-specific, it competes for SMB and mid-market CRM budgets and increasingly targets verticals with specialized offerings.
- Braze: Braze is a major enterprise CRM and customer engagement platform with AI capabilities that competes for cross-vertical CRM workloads. It has broadened into iGaming and offers real-time personalization that overlaps with Fast Track's capabilities.
- Zoho CRM: Zoho provides a broad CRM platform with extensive customization and integrations. It competes on price-sensitive CRM workloads for iGaming operators and adjacent verticals, offering a general-purpose alternative to vertical-specialized solutions.
- Salesforce Marketing Cloud: Salesforce is the broad incumbent in CRM and marketing automation, used by several tier-1 operators. While not iGaming-specific, it competes for the same CRM budget with broader capabilities and established enterprise relationships.
Direct peers
- Iterable: Iterable is a cross-channel customer engagement platform with AI-driven personalization capabilities. It serves similar enterprise use cases real-time customer engagement and lifecycle automation, though not specifically built for iGaming.
- Klaviyo: Klaviyo is a vertical-specialized CRM and marketing automation platform (originally e-commerce) demonstrating the same vertical-software playbook Fast Track applies to iGaming. Both compete for the "purpose-built CRM" positioning against broad incumbents.
- Emarsys: Emarsys provides AI-driven customer engagement and CRM platform with strong personalization capabilities. It serves multiple verticals including gaming and competes for similar enterprise CRM workloads with real-time campaign orchestration.
- Optimove: Optimove is the most direct competitor to Fast Track, providing AI-driven CRM and player engagement specifically for iGaming operators. Both companies offer real-time personalization, multi-channel orchestration, and predictive analytics for the online gambling vertical.
Regional players
- Playtech Sports: Playtech is a major iGaming platform provider that bundles player engagement tools with its turnkey platform. While primarily a platform provider, it competes at the operator level for the CRM and engagement budget that Fast Track targets.
Emerging players
- Insider: Insider is a fast-growing cross-channel customer experience platform with AI personalization capabilities. It targets similar enterprise use cases with predictive segmentation and journey orchestration, emerging as a competitor in the broader CRM space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Fast Track social profiles
Digital presenceFast Track compliance and trust
Trust signalCompliance7 records
Fast Track financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fast Track leadership team
Management profileNumber of profiles
Profiles2 records
Fast Track subsidiaries and ownership
Company hierarchySubsidiaries1 record
Fast Track funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fast Track M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fast Track
What does Fast Track do?
Fast Track is an AI-native CRM platform purpose-built for the iGaming industry, providing real-time player data processing, multi-channel engagement orchestration, AI-driven personalization, and gamification capabilities. The platform unifies three integrated products — Fast Track CRM, Rewards, and Greco — to help operators acquire, retain, and re-engage players across the full lifecycle.
Is Fast Track a public or private company?
Fast Track is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fast Track founded?
Fast Track was founded in 2016. It employs 101 to 250 people.
Where is Fast Track based?
Fast Track is headquartered in Sliema, Malta, in the Europe region.
How does Fast Track make money?
Two revenue lines are on record. SaaS CRM Platform Subscription is the primary driver. The others are multi-brand Add-on.
Who are Fast Track's main competitors?
Broad incumbents on record are HubSpot, Braze, Zoho CRM and Salesforce Marketing Cloud. Direct peers are Iterable, Klaviyo, Emarsys and Optimove. Playtech Sports is listed as a regional player. Insider is listed as an emerging player.
Does Fast Track have an API?
Yes. Fast Track provides a REST API for real-time data integration. The API supports X-Api-Key header authentication, OAuth (client_credentials), and basic authentication. Real-time events should be published within 1 second of occurrence. For high-volume operations (100-200+ messages per second), RabbitMQ or Kafka connectors are recommended over REST API. The platform also offers a GraphQL API for Rewards. Supported real-time events include Registrations, Login, Consents, Player Blocks, Payments, Balance, Casino, Lottery, Sportsbook, Poker, and Custom Events. Developer documentation is at www.fasttrack-solutions.com/en/resources/integration.
What industry is Fast Track in?
Fast Track's product category is iGaming CRM Software. Its primary akta.pro industry code is MPAEAKAG, Game Aggregation, Content Distribution & RGS (Remote Game Servers).