Newman

What Newman does

Newman Collective is a Jakarta-based multi-disciplinary design firm that delivers integrated branding, environmental graphic design, website development, and digital media services to enterprise clients across Indonesia. The firm operates as a creative thinking partner, organizing its work around four core disciplines: Branding & Graphics (brand strategy, identity, guidelines, packaging, marketing collaterals), Signage & Placemaking (sign identity, wayfinding systems, placemaking strategy, environmental graphics), Website Development (UI/UX, architecture, content seeding, optimization), and Digital Media (social media management, campaigns, KOL management, digital buying). The core methodology is research-driven, beginning each engagement with industry and cultural exploration before translating insights into visual and spatial systems.

The firm's client base is concentrated in Indonesian property development and hospitality, with named engagements spanning Sinar Mas Land group developments, Triniti Land (Collins Boulevard, Sequoia Hills), Lippo (Meikarta), Alam Sutera Realty, Astra Infra, Grand Hyatt Bali, Andaz & Hyatt Regency Bali, The Sira Luxury Collection, and Hiro Group (100+ locations), alongside retail, healthcare, automotive (BAIC/JDI), education (BINUS/SATU University), and corporate/financial accounts. Delivery is project-based and collaborative, often involving co-development with external architects (Arcadia, Willis Kusuma) and 3D studios (Aegepix). The team comprises approximately 16 professionals led by Managing Director Kenny Tanriyadi, Creative Director Samantha Alexandra, and Operations Director Martinus Tambayong, with no external institutional funding or parent company.

Commercially, Newman generates revenue through bespoke, scope-driven professional-services engagements with no publicly disclosed pricing tiers or standardized rates. Go-to-market is sales-led and B2B, with demand generated through its portfolio (newman.id), Instagram, LinkedIn, and educational articles on design topics, converted via direct inquiry and referrals. The firm is privately held, founder-operated, and operates exclusively within Indonesia despite servicing island-wide projects from Bali and Lombok to Banten and Pontianak.

Name

Newman

Legal name

Newman Collective

Website

https://newman.id

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Newman Collective is a Jakarta-based multi-disciplinary design firm serving Indonesian enterprises across property, hospitality, retail, corporate, and lifestyle sectors with integrated branding, signage and wayfinding, website development, and digital media services.

Ownership category

akta.pro rank

Headquarters

HQ city

Dki Jakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Branding & Graphics Services: Comprehensive branding services including brand strategy, brand identity, brand guidelines, company profiles, marketing collaterals, annual reports, and packaging design. These are project-based professional services.
2. Signage & Placemaking Services: Sign identity, wayfinding systems, liability studies, placemaking strategy, sign hierarchy, production, administration wall graphics, and environmental graphics. Project-based design and implementation services.
3. Website Development Services: Website design and development, website architecture, UI/UX design, keyword ranking, content seeding, content publication, and optimization services.
4. Digital Media Services: Social media marketing, creative strategy, social media management, digital campaigns, content creation, digital marketing strategy, digital media placement, digital media buying, and KOL management.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Newman Collective is a multi-disciplinary design firm that provides integrated creative services across four disciplines: Branding & Graphics (brand strategy, identity, guidelines, collateral, packaging), Signage & Placemaking (sign identity, wayfinding systems, placemaking, environmental graphics, production), Website Development (website design, UI/UX, content publishing and optimization), and Digital Media (social media marketing, digital campaigns, media buying, KOL management). The firm serves enterprise clients in Indonesia, functioning as a research-driven creative thinking partner rather than a transactional vendor.

Product overview

Newman Collective is a multi-disciplinary design firm offering a unified portfolio of creative services organized into four core disciplines: Branding & Graphics, Signage & Placemaking, Website Development, and Digital Media/Social Media Marketing. These services work together as an integrated offering—branding establishes brand identity and strategy, which is then extended into physical spaces through signage and placemaking, into digital touchpoints via website development, and into social/digital platforms through digital media services. Newman operates as a creative agency rather than a software platform, delivering project-based work across property, hospitality, retail, finance, fashion, food and beverage, and non-profit sectors primarily in Indonesia.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding & Graphics Comprehensive brand development service covering research, brand strategy, brand positioning, brand architecture, naming, brand identity creation, brand guidelines, company profiles, brand profile videos, marketing collaterals, annual reports, and packaging design — built for enterprise clients seeking a unified brand foundation.
• Signage & Placemaking Translates brand identity into the physical environment through sign identity, wayfinding systems, liability studies, placemaking strategy, sign hierarchy, production, administrative wall graphics, and environmental graphics — serving property developers, hospitality operators, retail complexes, and corporate campuses.
• Website Development Designs and develops structured, intuitive websites aligned with brand objectives, encompassing website architecture, UI/UX design, keyword ranking, content seeding, content publication, reporting, and ongoing optimization for enterprise and mid-market clients.
• Digital Media / Social Media Marketing Carries brands into the digital landscape through creative strategy, social media management, digital campaigns, content creation, digital marketing strategy, digital media placement, digital media buying, and KOL management for enterprise and mid-market clients.

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• Arcadia ArchitectminorStrategic or Co-development PartnerCollaborated with Arcadia Architect and their team on the M Bloc Space project, where Newman provided branding and signage design to transform a historic money-printing factory into a creative space, live music venue, and community hub within the Peruri complex in South Jakarta.
• Aegepix 3D StudiominorStrategic or Co-development PartnerCollaborated with Aegepix 3D Studio on The Ark project to create professional-looking renders that represented Newman's visual concept. Newman provided creative direction from render angles to overall visual look.
• Willis Kusuma ArchitectminorStrategic or Co-development PartnerPartnered with Willis Kusuma Architect on the Sequoia Hills Marketing Gallery project, where Newman was entrusted with creating comprehensive wayfinding and signage systems for the 90-hectare residential development.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Elmwood: Global design consultancy specializing in brand, packaging, and experience design with APAC presence. Comparable integrated brand and design services targeting enterprise and consumer-facing clients.
• Siegel+Gale: Global strategic brand, experience, and design firm operating across APAC. Comparable integrated branding, environmental design, and digital services model targeting enterprise clients across multiple verticals.
• Saffron Brand Consultants: Global brand strategy consultancy with strong Asia presence, helping clients build brand purpose, identity, and experience. Comparable in scope of integrated brand strategy and identity services for enterprise clients.
• Mucho Studio: Boutique multi-disciplinary design studio offering branding, environmental graphics, and digital design. Comparable integrated creative partner model targeting ambitious brand and enterprise clients.
• MetaDesign: International brand and design agency with strong presence in China and APAC, offering branding, environmental design, and digital experiences. Direct peer in multi-disciplinary design services for enterprise and property clients in Asia.
• LandDesign Studio Indonesia: Indonesian design and brand consultancy offering branding, web, and digital services. Direct local competitor with overlapping service portfolio and target market in Indonesia.

Broad incumbents

• Design Bridge and Partners: Global brand design agency with APAC offices offering brand strategy, identity, and experience design. Comparable integrated offering and enterprise client focus in the design services space.
• Interbrand: Global brand consultancy with offices across Asia Pacific offering brand strategy, identity, and experience design. Comparable in servicing enterprise clients across property, hospitality, and corporate sectors with end-to-end design solutions.
• Pentagram: World's largest independent design studio, offering multi-disciplinary branding, environmental graphics, and digital design. Pentagram is the global archetype for the integrated design-partner model Newman pursues, but at vastly greater scale and international reach.
• Landor & Fitch: Global branding and design consultancy with deep experience in brand strategy, identity, and experience design across physical and digital touchpoints. Comparable integrated offering targeting enterprise clients similar to Newman's property and corporate roster.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/newman-id
• Instagraminstagram.com/newman_id

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newman