What Wasing does

Wasing is a privately-held, family-owned organic estate in Aldermaston, near Reading, UK, operated under the Mount family since 1759 and currently in the stewardship of seventh-generation Custodian Joshua Dugdale, with Andrew Perkins serving as Chief Executive since 2019. The estate is structured across multiple legal entities (Wasing Leisure Limited, Wasing Limited, Wasing Outdoor Events Ltd, TJSDugdale trading as Wasing Farm, and The Mount Charity, alongside 1975/1983/1985 Settlement Trusts) and operates as a diversified rural hospitality and events destination with 11–50 employees.

Its core product set comprises Wasing Park (a Grade II listed Castle Barn and 15th-century Parish Church of St Nicholas hosting exclusive-use weddings with 26 ensuite bedrooms), The Mount (a woodland amphitheatre hosting world-class concerts and festivals via Ticketmaster and DigiTickets), Wasing Wellbeing (retreats, yoga, breathwork, wild swimming, sauna), Wasing Farm (Soil Association organic estate-to-plate produce), Wasing Fisheries (membership-only angling on the River Kennet and estate lakes), and Frouds Bridge Marina (160 moorings). The estate also runs recurring seasonal festivals — Solstice, Medicine, Well Read Literary, Pumpkin Picking — and offers glamping (bell tents, tipis, yurts) and corporate venue hire.

The business model is multi-streamed: quote-based wedding and corporate hire (professional services), transaction-fee concert ticketing via Ticketmaster, subscription-recurring wellbeing and fishing memberships, one-time glamping licence fees, and accommodation upsells. Distribution combines direct enquiry for weddings with Ticketmaster and DigiTickets for events, Senbla as a core concert-booking partner, Big Green Coach as official travel partner, and Kerb for Food Glade curation. GTM is event-driven, with content-led marketing via the website, organic social, email newsletter, and earned media through author and literary programming. No proprietary software, API, or AI/ML capabilities are evidenced.

Name

Wasing

Legal name

Wasing Leisure Limited / Wasing Limited (multiple entities including Wasing Outdoor Events Ltd, TJSDugdale trading as Wasing Farm, The Mount Charity, and settlement trusts)

Website

https://wasing.co.uk

Company type

Private

Founded year

1759

Operating status

Operating

Headcount range

11–50 employees

Short description

Wasing is a privately-held, family-owned organic estate near Reading, UK, operating since 1759 as a diversified rural hospitality and events destination offering exclusive-use weddings, woodland amphitheatre concerts, wellbeing retreats, membership fishing, a 160-mooring marina, and glamping to consumer and corporate clients.

Ownership category

akta.pro rank

Product category

Wedding and Events Venue Hospitality

NAICS

Nature Parks and Other Similar Institutions (71219)

SIC

Hotels & Motels (7011), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Wedding venue hire
• Outdoor concert venue
• Wellness retreat services
• Organic estate hospitality
• Fishing membership club

Headquarters

HQ city

Reading

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Wedding and Event Hire: Wasing generates revenue from hosting weddings, ceremonies, and private events at its venues including Castle Barn (Grade II listed) and 15th-century Parish Church of St Nicholas, with 26 bedrooms, plus exclusive-use hire of the wider estate.
2. Concert and Festival Ticketing: Concert tickets sold via Ticketmaster and DigiTickets for The Mount woodland amphitheatre, featuring hospitality upgrades (Hilltop), accessible viewing, car parking, and tipis/yurts accommodation upsells.
3. Wellbeing Retreats and Memberships: Revenue from day retreats, workshops, yoga classes, breathwork and shamanic healing retreats, wild swim and sauna monthly memberships, and exclusive hire of wellbeing facilities.
4. Venue Hire for Corporate Events: Meetings, conferences, and corporate events held in venues such as the Castle Barn and Garden Room, with bespoke catering and accommodation.
5. Fishing Memberships and Produce Sales: Exclusive, membership-only fishing on the estate's lakes and rivers; organic farm produce (beef, lamb, vegetables, game, crayfish) used in estate menus.
6. Glamping Accommodation: Bell tent, tipi, and yurt accommodation offered concert nights and retreats, with add-on breakfast packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Wasing Estate operates as a diversified rural hospitality and events destination on a historic 267-year-old family estate near Reading, UK. It provides exclusive-use wedding venues (Castle Barn, 15th-century Parish Church), hosts outdoor concerts and festivals at The Mount woodland amphitheatre, runs wellbeing retreats and wellness programmes, and operates ancillary businesses including an organic farm, membership fishing lakes and rivers, and a 160-mooring marina.

Product overview

Wasing Estate operates as a diversified rural hospitality and events destination offering multiple distinct products and venues. The core portfolio includes Wasing Park Weddings (exclusive-use wedding venue with Castle Barn and 15th-century church), The Mount Amphitheatre (woodland concert venue), Wasing Wellbeing (holistic wellness retreats and classes), Wasing Farm (organic produce), Wasing Fisheries (membership fishing), Frouds Bridge Marina (160-boat moorings), and Venue Hire for corporate events. The estate also hosts seasonal festivals including Solstice, Well Read Literary Festival, and Medicine Festival. Accommodation options span 26 hotel bedrooms and glamping tipis/yurts. The business operates on an 'Estate to Plate' ethos, integrating organic farming with hospitality services.

Differentiator

Problem solved

Functional benefit

Brands

• The Mount: Woodland amphitheatre for concerts and festivals, a pioneering open-air space for music and community connection
• Wasing Wellbeing
• Medicine Festival
• Solstice at Wasing
• Well Read Literary Festival
• On The Mount

Products and services

• Wasing Park Weddings Premium exclusive-use wedding venue featuring a Grade II listed Castle Barn and 15th-century Parish Church of St Nicholas, offering bespoke wedding celebrations with 26 ensuite bedrooms for on-site guest accommodation.
• The Mount Amphitheatre Concerts

Quantifiable outcome

• Over 200 acres of conservation land dedicated to pollinators and birdlife — supporting red list bird species with improving populations year on year.
• +2 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and supporting.

• SenblacoreStrategic or Co-development PartnerSenbla is Wasing's special partnership for concert bookings and event production at The Mount woodland amphitheatre. Senbla is credited with bringing world-class artists including Mika, Pixies, Belle & Sebastian, Ben Howard, and Self Esteem to perform at the venue.
• Big Green CoachsupportingGTM or Marketing PartnerOfficial travel partner providing carbon-neutral coach day-return services from Reading (Centre) to Wasing Estate for concert evenings. Coaches are pre-bookable from £29 and arrive before music starts.
• KerbsupportingStrategic or Co-development PartnerKerb brings a carefully curated menu of delicious street food from hand-picked small independent businesses to The Mount's Food Glade. Offerings include vegetarian, vegan, gluten-free options, sweet treats, and gelato. Sustainability and minimising environmental footprint are core to the partnership.
• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary authorised ticketing agent for The Mount concerts, handling General Admission, Hilltop Hospitality, Accessible Viewing Platform, car parking, and accommodation upsells. Only tickets purchased through Ticketmaster or its official resale platform are valid for entry.
• Country House Wedding VenuessupportingChannel Partner/ Reseller/ DistributorThird-party wedding venue directory and referral partner listed in Wasing's privacy policy as a provider of technical, payment and delivery services for wedding bookings.
• DigiTicketssupportingChannel Partner/ Reseller/ DistributorTicketing platform used for Solstice, Equinox, Well Read Literary Festival, and some accommodation (tipi/yurt) bookings at Wasing. Listed as a payment and delivery service provider in the privacy policy.
• YawanawacoreStrategic or Co-development PartnerIndigenous people of Brazil who Joshua Dugdale was introduced to in 2016. A deep connection was forged and Medicine Festival was conceptualised from this relationship. The festival invites people to come together and envision a more enlightened, peaceful and sustainable world, creating a platform where ancient wisdom and western perspectives can come together.
• Soil AssociationcoreOthersCertifying body for Wasing's organic farming. The estate's land and livestock are certified by the Soil Association. Also certified for Pasture for Life and Red Tractor.
• Anglers Trust / Anglers Against LittersupportingStrategic or Co-development PartnerWasing Fisheries participates in the Anglers Against Litter campaign, registering as a recycling point for old fishing lines through the Anglers National Line Recycling Scheme. Supports environmental conservation at the fisheries.
• Action for the River Kennet (ARK)supportingStrategic or Co-development PartnerWasing Fisheries is working on collaboration with ARK (Action for the River Kennet) to maintain and improve water quality in the section of River Kennet flowing through Wasing Estate.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Loseley Park: Heritage estate near Guildford, Surrey, with Grade I listed barn and historic house for exclusive weddings and corporate events. Direct peer in the South East premium wedding venue segment with similar on-site catering and estate hire economics.
• Cain Manor: Surrey-based country house wedding venue offering exclusive-use hire with on-site accommodation. Direct competitor for the affluent South East wedding market segment, with similar mid-size estate footprint and pricing tier.
• Wilderness Reserve: Suffolk-based private country estate with multi-venue accommodation, exclusive-use weddings, and corporate events; explicitly mentioned as previous employer of Andrew Perkins (as COO). Direct peer given comparable exclusive-use multi-day celebration model.
• Knebworth House: Hertfordshire heritage estate hosting weddings, corporate events, and major outdoor concerts (including legacy of large-scale rock concerts). Comparable to Wasing as a historic country estate pairing weddings and music events on the same grounds.
• Syon House: Duke of Northumberland's historic house estate in West London offering exclusive-use weddings, corporate events, and seasonal festivals. Direct peer given similar Grade I heritage status, exclusive-use wedding model, and London/South-East catchment overlap with Wasing.
• Eastnor Castle: Herefordshire castle estate marketed for exclusive weddings, corporate events, and tearoom/visitor experiences. Comparable to Wasing as a multi-use heritage estate with castle/listed building focal point, event hire, and rural setting.
• Bowood House: Wiltshire heritage estate offering weddings, corporate events, and a major outdoor concert series in its grounds. Relevant peer for combining heritage weddings with a woodland/garden concert calendar analogous to The Mount.

Broad incumbents

• Soho Farmhouse: Oxfordshire countryside members' club with cabins, spa, farm-to-table dining, and event programming under Soho House. Broader incumbent peer given similar rural English setting, wellness offering, and premium positioning—though operating a membership model rather than weddings/concerts as core.
• Blenheim Palace: UNESCO-listed heritage estate in Oxfordshire hosting weddings, corporate events, and concerts. Comparable to Wasing as a multi-purpose country estate venue with Grade I heritage assets, on-site accommodation, and a major outdoor events calendar.
• Forest Live (Forestry England): Government-run outdoor concert series across UK forests featuring touring headliner artists. Compares to Wasing/The Mount as a competing UK outdoor concert platform with similar woodland venues and artist-driven ticketing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wasing1759
• Instagraminstagram.com/wasing1759
• TikToktiktok.com/@wasing1759
• Xx.com/1759wasing
• LinkedInlinkedin.com/company/wasing-park_2

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wasing