What Senbla does

Senbla is a London-based concert promotion and production company founded in 2011 by Ollie Rosenblatt. The company produces and promotes live entertainment across five verticals: artist touring, film-in-concert productions, outdoor concerts, family entertainment, and theatrical/experiential events. Its portfolio includes pioneering film-in-concert shows featuring franchise IP from Warner Bros (Harry Potter, Batman), Disney (Beauty and the Beast, La La Land, Muppets), Lucasfilm (Star Wars), Lionsgate (Twilight), and Nickelodeon (Avatar: The Last Airbender, with 200+ shows and 400,000+ tickets sold worldwide). It owns two music festivals — Strawberries and Creem and The Cambridge Club — and operates the On The Mount at Wasing woodland amphitheatre in partnership with Wasing Estate. In 2026 the company launched Mundo Pixar Experience London, a 3,500+ sqm immersive exhibition running through October, signalling entry into year-round experiential IP.

The company is majority-owned by Sony Music Entertainment since July 2019, with the CEO concurrently serving as Senior Vice President of Sony Masterworks. Through Sony Masterworks, Senbla has acquired Terrapin Station Entertainment (experiential) and Seaview Productions (theatre), and in April 2021 it acquired GEA Live, a global entertainment company that brought the Avatar franchise touring capability. Revenue is generated primarily through transaction-fee economics on ticket sales distributed via the company's own website and through partnerships with Ticketmaster (primary) and Eventim (secondary), plus festival operations revenue. The company serves end consumers (music fans, families), B2B customers (artists and their management teams, venues/estate owners), and IP licensors (major film studios and franchises).

The business model is asset-light service delivery: Senbla books talent, secures venues, runs marketing through its website and social channels (Facebook, Twitter/X, Instagram), and relies on third-party ticketing infrastructure for point-of-sale. Geographic reach now spans the UK and at least 10 international markets including the Netherlands, Belgium, Switzerland, Austria, Sweden, Finland, Czech Republic, Australia, the United States, and South Korea. Technological capabilities are limited to standard event management systems, web analytics (Google Analytics, Google Tag Manager), and ticketing platform integrations — no proprietary software, AI/ML, or data products are evidenced.

Name

Senbla

Legal name

Senbla

Website

https://senbla.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Senbla is a London-based concert promotion and production company that produces artist tours, film-in-concert shows, festivals, and immersive experiences for music fans and families across the UK and 10+ international markets, and is majority-owned by Sony Music Entertainment since 2019.

Ownership category

akta.pro rank

Product category

Live Concert Promotion and Production

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

Keywords

• Concert promotion services
• Live event production
• Music festival operation
• Film in concert shows
• Artist tour management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Event Promotion and Production: Senbla generates revenue by promoting and producing live events including artist touring, outdoor concerts, family entertainment, theatre productions, and experiential events. They work with artists to produce shows and sell tickets through various channels.
2. Film in Concert Shows: Senbla pioneered 'films in concert' shows, touring franchises like Harry Potter and Star Wars with live orchestras. They produce and create these unique experiences.
3. Festival Ownership: Since 2020, Senbla owns music festivals Strawberries and Creem and The Cambridge Club, generating revenue from ticket sales and festival operations.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Senbla is a London-based concert promoting and production company that promotes and produces live entertainment including artist national tours, outdoor concerts, performing arts, family entertainment, theatre and experiential events. It owns music festivals (Strawberries and Creem, The Cambridge Club), operates a unique woodland amphitheatre venue (On The Mount at Wasing), and pioneered "Film In Concert" productions that screen major film franchises with live orchestral accompaniment.

Product overview

Senbla is a London-based concert promoting and production company offering a diversified portfolio of live entertainment services. The core offering centers on concert promotion and production for artist touring and specially produced shows, complemented by venue management through On The Mount at Wasing (a unique outdoor woodland amphitheatre). The company pioneered Film In Concert Shows featuring movies with live orchestras (Harry Potter, Star Wars, La La Land, Muppet Christmas Carol, Joker). Family entertainment includes Mundo Pixar Experience London immersive exhibition and Circus 1903. Through 2020 expansion, Senbla owns Strawberries and Creem and The Cambridge Club festivals. The company also produces broadcast-quality concerts (A Life in Song series with BBC) and invests in theatrical productions. Sony Music Entertainment acquired a majority stake in 2019.

Differentiator

Problem solved

Functional benefit

Brands

• Strawberries and Creem: Music festival owned by Senbla
• The Cambridge Club
• Circus 1903

Products and services

• Concert Promotion & Production Full-service concert promotion and production for artist touring, one-off specially produced shows, performing arts, and large-scale outdoor concerts across the UK and internationally, delivered on a bespoke, tailor-made basis.
• On The Mount at Wasing (outdoor venue) A spectacular woodland amphitheatre venue on Wasing Estate near Reading, Berkshire, used as a unique outdoor concert setting for world-class artists since 2014.
• Film In Concert Shows Pioneering productions that screen major films with a live orchestra performing the score in sync, including Harry Potter and Star Wars franchise titles, Beauty and the Beast, La La Land, Love Actually, A Muppet Christmas Carol, The Godfather and Joker in Concert.
• Mundo Pixar Experience London An immersive, family-friendly exhibition in London that recreates life-size scenes from Pixar films across more than 3,500 m2 of photo-ready installations, with a brand-new room created exclusively for the London run.
• Family Entertainment (including Circus 1903) Co-produced family theatrical entertainment including Circus 1903, which has run consecutive years at the Royal Festival Hall in London.
• Strawberries and Creem Festival Music festival owned by Senbla since 2020, featuring diverse musical programming and live entertainment experiences for UK and international festival audiences.
• The Cambridge Club Festival Music festival owned by Senbla since 2020, showcasing various music genres and live performance programming.
• A Life in Song Concert Series A critically acclaimed concert series featuring performances by renowned artists including Quincy Jones, Burt Bacharach, Tim Rice and Don Black, broadcast on BBC TV and Radio.
• Theatre & Musical Co-Productions (via Terrapin Station Entertainment and Seaview Productions) Co-production and investment in musicals and theatre productions through Terrapin Station Entertainment and Seaview Productions in the UK and US.
• Avatar: The Last Airbender In Concert Tour A live-to-picture orchestral concert experience based on the Avatar: The Last Airbender franchise, produced with Nickelodeon and GEA Live and touring internationally with over 200 shows and 400,000 tickets sold worldwide.

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Seven partnerships are on record, tiered core and major.

• Wasing EstatecoreStrategic or Co-development PartnerSenbla partners with Wasing Estate to produce 'On The Mount at Wasing' - a distinctive concert series set within a spectacular woodland amphitheatre in Berkshire. This long-standing partnership has produced annual outdoor concerts since 2014, hosting world-class artists in a unique natural setting.
• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary ticketing distribution partner for Senbla events across the UK. Ticketmaster provides the primary booking platform for ticket sales to consumers.
• EventimmajorChannel Partner/ Reseller/ DistributorTicketing partner for Eventim Apollo venue and associated venues, providing secondary distribution channel for tickets.
• NickelodeonmajorStrategic or Co-development PartnerSenbla partners with Nickelodeon and GEA Live for Avatar: The Last Airbender In Concert, a live-to-picture orchestral experience. This franchise has sold over 400,000 tickets across more than 200 shows globally.
• GEA LivemajorStrategic or Co-development PartnerGlobal entertainment company partnering with Senbla on Avatar: The Last Airbender and Legend of Korra concert tours.
• Sony MasterworkscoreStrategic or Co-development PartnerThrough Sony Masterworks, Senbla has acquired businesses in experiential space, family entertainment and theatre in UK and US including Terrapin Station Entertainment and Seaview Productions.
• LionsgatemajorStrategic or Co-development PartnerSenbla partners with Lionsgate for Twilight Saga concert experiences, bringing film with live orchestral accompaniment to audiences.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Live Nation UK: UK arm of Live Nation Entertainment, the world's largest live entertainment company. While much larger than Senbla and operating across all live segments, it competes head-to-head for marquee artist touring deals and festival programming in the UK market.
• AEG Presents: Global live entertainment conglomerate presenting concerts, tours, and festivals worldwide. Competes with Senbla for headline artist tours and operates festival brands at scale, though with a much broader portfolio across venues and sports.

Emerging players

• CineConcerts: Specialist producer of film-in-concert experiences including Harry Potter, Star Wars and Disney properties. The most direct competitor to Senbla's pioneering films-in-concert product line, competing for the same franchise IP licenses globally.
• IMG Artists: Global artist management and live entertainment firm active in classical/film-in-concert programming. Directly comparable to Senbla's film-in-concert and performing arts concert series activities, particularly the touring orchestral franchise shows.

Direct peers

• DHP Family: UK concert promoter and festival owner operating events like 2000trees and Beat-Herder. Comparable portfolio mix of festival ownership and concert promotion with similar artist tier focus to Senbla.
• Kilimanjaro Live: UK-based concert promoter and producer of similar size and portfolio, focused on mid-to-large scale artist touring, outdoor concerts, and festival promotion. Directly comparable as a UK promoter operating with bespoke artist relationships in a similar transaction-fee model.
• DF Concerts: Scottish-based concert promoter running UK-wide tours and events including TRNSMT festival. Closely comparable to Senbla's mix of artist touring, festival ownership, and venue partnerships across UK territory.
• SJM Concerts: Major UK and Ireland concert promoter producing national tours for high-profile artists across indoor venues and outdoor sites. Direct competitor for the same arena/ theatre-class artist tours that Senbla promotes, with overlapping artist relationships and similar distribution partnerships.
• Cuffe & Taylor: UK outdoor concert promoter producing the Heritage Live series at stately homes and castles, directly comparable to Senbla's On The Mount at Wasing woodland amphitheatre programming. Focused on the same premium outdoor estate concert segment.

Regional players

• MCD Productions: Ireland's largest concert promoter operating across Ireland, UK and increasingly international tours. Competes for the same roster of legacy and contemporary artists but anchored in Ireland rather than England.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/senbla
• Facebookfacebook.com/SenblaLiveEvents
• Instagraminstagram.com/senblaconcerts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senbla