Lifetime Eyecare

What Lifetime Eyecare does

Lifetime Eyecare is a privately held, single-location optometry practice headquartered at 597 Baldwin St, Suite 1, Jenison, Michigan, founded in 1972 and currently operated by Dr. Allen R. Smith, a 2002 Michigan College of Optometry graduate and former US Navy optometrist who joined the practice in 2005. The practice serves a broad horizontal patient base across the greater Grand Rapids area, including general families, pediatric patients (including free InfantSee assessments for infants 6-12 months), diabetic patients, and seniors aged 55+, treating vision-correction needs along with disease states such as dry eye, glaucoma, macular degeneration, and myopia progression. The business is explicitly positioned as a Certified Dry Eye Center of Excellence.

The clinical offering combines routine optometric services (comprehensive eye exams, contact lens fitting including specialty lenses for keratoconus, eyewear dispensing, and pre-/post-op LASIK and cataract co-management) with an unusually deep dry-eye treatment stack that includes FDA-cleared LipiFlow thermal pulsation, IPL therapy, PROKERA and CAM360 amniotic membrane devices, tear osmolarity diagnostics, and prescription medications (RESTASIS, Tyrvaya, UPNEEQ, Vuity). Technology differentiators include Optomap ultra-widefield retinal imaging, digital progressive lens surfacing with an onsite edging lab for faster eyewear turnaround, and a wide frame selection featuring designer brands such as Ray-Ban, Maui Jim, and Kate Spade. No proprietary software, AI/ML systems, or digital platforms beyond a content/appointment website are mentioned in the source material.

Revenue is generated through five streams: (1) professional eye care services billed to patients and insurance, (2) optical hardware sales (frames and lenses with warranty programs), (3) contact lens sales and fitting fees, (4) prescription ophthalmic medication dispensing, and (5) insurance reimbursement across most major vision and medical plans. Pricing is quote-based and not publicly disclosed; promotional bundling is used occasionally (e.g., UPNEEQ buy-two-get-one-free). Go-to-market is direct-to-consumer via the lifetimeeyes.com website, phone/text scheduling, in-person walk-ins, and patient referrals, with no wholesale, enterprise, or B2B distribution. The practice is independently owned, has no parent company, no subsidiaries, and no external funding.

Name

Lifetime Eyecare

Legal name

Lifetime Eyecare

Website

https://lifetimeeyes.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Lifetime Eyecare is a privately held, single-location optometry practice in Jenison, Michigan, serving families and patients of all ages in the greater Grand Rapids area with comprehensive eye exams, dry-eye therapies, contact lenses, eyewear, and disease management under Dr. Allen Smith.

Ownership category

akta.pro rank

Product category

Optometry Services

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (45613)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Comprehensive Eye Exams & Vision Care (HLAKAKAA), Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF)

Keywords

• Comprehensive eye exams
• Dry eye treatment
• Contact lens fittings
• Prescription eyeglasses
• Optometry services

Headquarters

HQ city

Jenison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Eye Care Services: Comprehensive eye exams, dry eye treatments, glaucoma management, pediatric eye care, diabetic eye exams, and other professional optometry services billed to patients directly or through insurance
2. Optical Products (Eyeglasses and Frames): Sale of prescription eyeglasses, frames, and lenses. Offers designer brands including Ray-Ban, Maui Jim, Izod, Polaroid, Vera Bradley, BCBG Max Azria, Kate Spade, and Fossil. Includes warranty programs.
3. Contact Lens Sales and Fitting: Sale of contact lenses including CRT, Synergies, Ampleye, Moonlens, multifocal, and soft lenses, plus professional fitting services
4. Prescription Eye Medications: Dispensing of prescription eye drops and medications for conditions such as dry eye, glaucoma, and other eye disorders
5. Insurance Reimbursement: Billing to vision and medical insurance providers for covered services and procedures

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lifetime Eyecare is a private optometry practice delivering comprehensive eye exams, ocular disease management (dry eye, glaucoma, macular degeneration, diabetic eye care), and dispensing of prescription eyeglasses, designer frames, and specialty contact lenses. The practice operates as a Certified Dry Eye Center of Excellence offering advanced procedures such as LipiFlow, IPL therapy, PROKERA, and CAM360 amniotic membrane treatments alongside routine vision correction and pediatric eye care.

Product overview

Lifetime Eyecare is a comprehensive optometry practice offering a unified suite of eye care services and products. The core service portfolio centers on eye examinations, contact lenses (including specialty Ampleye for keratoconus), and eyeglasses with digital lens technology. The practice operates as a Certified Dry Eye Center of Excellence, providing an extensive treatment ecosystem that includes LipiFlow thermal pulsation, IPL therapy, prescription medications (RESTASIS, Tyrvaya, UPNEEQ, Vuity), and amniotic membrane products (PROKERA, CAM360). Additional services encompass glaucoma management, diabetic eye care, myopia control, pediatric eye care including InfantSee assessments, LASIK co-management, macular degeneration treatment, and red eye diagnosis. The practice features an onsite optical lab for rapid eyeglass fabrication and offers a 1-year warranty on frames and lenses.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Eye Exams Comprehensive eye exams for adults and children including visual acuity tests, glaucoma testing, dilation, refraction, and retinal imaging via Optomap. Used by patients of all ages for routine vision and eye health assessment.
• Contact Lenses Full range of contact lens options including rigid gas-permeable, soft daily-wear, extended-wear, CRT overnight corneal reshaping, multifocal, and specialty lenses for keratoconus, along with professional fitting services for adults and children.
• Prescription Eyeglasses Eyeglass frames and prescription lenses including digital lenses, progressive lenses, anti-reflective no-glare lenses, blue light protection, and UV protection, manufactured via an onsite lens edging laboratory for fast turnaround.
• Designer Frames Designer eyeglass and sunglass frames spanning different price points and styles from name brands including Ray-Ban, Maui Jim, Izod, Polaroid, Vera Bradley, BCBG Max Azria, Kate Spade, and Fossil.
• Prescription Sunglasses Prescription sunglasses from name brands with UV-A and UV-B protection for patients needing glare-protected vision correction.
• Dry Eye Treatment Comprehensive dry eye syndrome diagnosis and treatment program delivered at the Certified Dry Eye Center of Excellence, including multiple therapeutic options for various dry eye causes.
• LipiFlow Thermal Pulsation Treatment FDA-cleared thermal pulsation treatment for Meibomian Gland Dysfunction using Vectored Thermal Pulsation technology to apply precise heat and gentle massage, unclogging glands and restoring natural oil flow to tears.
• LipiFlow TearCare Revolutionary evaporative dry eye treatment combining gentle heat and pulsatile pressure to unclog meibomian glands.
• IPL (Intense Pulsed Light) Therapy Non-invasive dry eye treatment using light energy to stimulate meibomian glands by gently heating the eyelids to improve tear film quality and flow of the oily tear layer.
• PROKERA Amniotic Membrane Treatment Amniotic membrane device applied similarly to a contact lens to treat mild to severe cornea scarring and promote ocular surface healing.
• CAM360 Amniotic Membrane Treatment Ringless, hydrated cryopreserved amniotic membrane placed on the eye under a bandage contact lens to calm inflammation and heal the ocular surface for mild to moderate dry eye.
• Tear Osmolarity Testing Diagnostic test measuring salt concentration in tears to identify and monitor dry eye by assessing tear stability and quality.
• RESTASIS Prescription Eye Drops Prescription eye drops that treat chronic inflammation to help increase natural tear production for dry eye relief.
• Tyrvaya Prescription Medication Prescription medication designed to treat dry eye disease by reducing inflammation and increasing tear production.
• UPNEEQ Prescription Eyedrop FDA-approved prescription eyedrop for acquired ptosis (low-lying lids) that lifts upper eyelids to open the eyes.
• Vuity Prescription Eye Drops First and only FDA-approved prescription eye drop for treating age-related blurry near vision (presbyopia) in adults by reducing pupil size.
• Diabetic Eye Care Specialized eye exams for diabetic patients including dilation, digital retinal photography, eye pressure measurement, and visual field testing to prevent diabetic retinopathy and related complications.
• Glaucoma Treatment Prevention, diagnosis, and treatment of glaucoma including prescription eye drops, oral medications, laser therapy, and referral for surgical procedures.
• LASIK Co-Management Pre-operative evaluation and post-operative care for LASIK refractive surgery candidates, including referrals to trusted eye surgeons.
• Cataract Co-Management Tracking of cataract development and referral to top cataract surgeons, with co-management throughout the surgical experience.
• Macular Degeneration Management Prevention, treatment, and management of age-related macular degeneration including specialized testing and vitamin supplements for wet macular degeneration.
• Myopia Control Treatment plan to slow myopia progression in children ages 8-21 using atropine drops, CRT overnight reshaping lenses, soft bifocal contacts, and daily disposable contacts.
• Pediatric Eye Care Eye care for infants and children including participation in the national InfantSee program offering free eye assessments for infants 6-12 months old.
• Red Eyes Treatment Diagnosis and treatment of red or bloodshot eyes including identification of causes ranging from dryness and allergies to infections and injuries.
• Warranties on Eyewear Frame warranty (1-year against breakage under normal use, $20 copay), lens warranty (1-year against scratches and coating damage), and patient prescription guarantee (free re-examination within 30 days) provided alongside eyewear purchases.

Quantifiable outcome

• 86% of dry eye patients have Meibomian Gland Dysfunction (MGD) as the underlying cause
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• InfantSee Program (Administered by Optometry Cares)coreStrategic or Co-development PartnerLifetime Eyecare participates in the national InfantSee program, a public health initiative administered by Optometry Cares - the AOA Foundation. The program provides free initial eye assessments for infants ages 6-12 months to detect developmental vision concerns and enable early correction if needed.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• TLC Laser Eye Centers: National LASIK and refractive surgery provider. Not a direct competitor to Lifetime Eyecare but is a relevant co-management referral partner for its LASIK service line.

Emerging players

• 1-800 Contacts: Largest online contact lens retailer in the U.S. (owned by AEA Investors). Overlaps with Lifetime Eyecare on contact lens sales but competes from a pure e-commerce/fulfillment angle without in-person exams.

Direct peers

• Visionworks: National optical retailer (formerly owned by PE) operating hundreds of stores offering eye exams, frames, lenses, and contact lenses. Directly comparable service mix to Lifetime Eyecare but at significant scale advantage.
• Warby Parker: Direct-to-consumer eyewear brand with retail stores offering eye exams, prescription glasses, and contact lenses. Comparable core offering to Lifetime Eyecare but with an omnichannel model (online + ~200 retail stores) and DTC brand pricing strategy.
• Pearle Vision: EssilorLuxottica-owned optical chain providing eye exams, frames, lenses, and contact lenses through company-owned and franchise locations. Comparable to Lifetime Eyecare in service mix but with a national footprint, franchise model, and stronger brand marketing.
• For Eyes: Optical retailer (owned by EssilorLuxottica) operating ~100 stores offering eye exams, eyeglasses, and contact lenses. Comparable core service mix to Lifetime Eyecare with chain-store scale advantage.
• America's Best Contacts & Eyeglasses: National optical chain (owned by National Vision) focused on value-priced eye exams, contact lenses, and two-pair eyeglass deals. Comparable offerings to Lifetime Eyecare but with discount positioning and very high store count.
• LensCrafters: National optical retail chain owned by EssilorLuxottica offering comprehensive eye exams, prescription eyewear, and contact lenses. Directly comparable to Lifetime Eyecare on core services (exams, glasses, contacts) but operates at scale with hundreds of locations and corporate-backed marketing.

Broad incumbents

• MyEyeDr. Optometry group practice with hundreds of locations across the U.S., offering eye exams, glasses, contact lenses, and disease management. Comparable services to Lifetime Eyecare but as part of a multi-state group practice backed by private equity capital.
• EyeCare Partners: PE-backed (Partners Group) integrated eye care platform operating hundreds of optometry and ophthalmology locations across the U.S. Comparable clinical services to Lifetime Eyecare but at enterprise scale, with consolidated purchasing, marketing, and back-office functions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lifetimeicare
• Facebookfacebook.com/lifetimeeyes

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifetime Eyecare