What PeopleSafe does

PeopleSafe, trading through UK private limited company Skyguard Ltd (Company Registration Number 04107459), is an employee safety technology provider for organizations whose staff operate alone, in the field, or in higher-risk public-facing roles. The company is a subsidiary of the Send for Help Group and positions itself as the world's largest and longest-serving provider of personal safety technology, with 375,000+ employees protected across its customer base.

Its core offering centers on an in-house, BS 8484:2022-certified Alarm Receiving Centre (ARC) that monitors alarms in under three seconds on average and routes emergencies faster than 999. Around this ARC sits an integrated ecosystem that includes dedicated hardware (MySOS Compact, MySOS ID Badge 4G, SPOT Gen4, SPOT X, TWIG Ex ATEX), safety applications (Lone Worker App, Personal Safety App, Travelsafe, Apple Watch App, International Traveller, Roamsafe, OK Alone), the Nexus proactive people risk management platform, Service and User Management APIs for workforce and HR system integration, an Emergency Alert System and Team Broadcast for multichannel mass notification, and Body Worn Camera and SureCam for visual monitoring. The product surface spans devices, software, platform, and integration layers rather than any single point solution.

PeopleSafe earns revenue through a mix of hardware sales (SOS devices and cameras), recurring subscription services covering ARC monitoring, Nexus platform access, and emergency notification, and API and integration services. Pricing is quote-based and annual, distributed through a direct enterprise field-sales motion supported by a sectorized go-to-market covering NHS, Housing, Retail, Transport, Education, Police, Utilities, Construction, Councils, Charity, Hospitality, Estate Agents, Manufacturing, Haulage, and Professional Services and Government. Named reference customers include the UK Ministry of Justice, Sky, Arsenal, and Openreach.

Name

PeopleSafe

Legal name

Skyguard Ltd

Website

https://peoplesafe.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

PeopleSafe (legal entity Skyguard Ltd) is a UK-based employee safety technology provider serving organizations with lone, field, and at-risk workers, operating a BS 8484:2022-certified 24/7 Alarm Receiving Centre backed by hardware, apps, and the Nexus management platform.

Ownership category

akta.pro rank

Product category

Workforce Safety Software & Devices

NAICS

Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621)

SIC

Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Workplace/On-the-Job Lone Worker Duress & Personal Safety Alert Services (HSAHAHAK)

akta.pro secondary industries

Medical Alert / PERS Monitoring (Emergency Response) (BPAKAFAD), Guard Tour / Lone Worker / Duress & Panic Alarm Monitoring (BPAKAFAF), Emergency Dispatch, Call Center Monitoring & Response Services (HSAHAHAG)

Keywords

• Lone worker safety
• Personal safety devices
• Employee safety software
• Workforce risk management
• Alarm receiving centre

Headquarters

HQ city

Palmerston North

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Safety Device Sales: Sale of dedicated SOS safety devices including MySOS, SPOT satellite alarms, TWIG ATEX alarms, body worn cameras, and safety badges. Devices are sold as part of comprehensive safety solutions.
2. Subscription Services: Recurring subscription services for 24/7 monitoring, ARC access, and platform usage including Nexus management platform, emergency alerts, and app-based safety services.
3. API and Integration Services: Revenue from API access and integration services for workforce management and HR systems, enabling streamlined operations for enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

PeopleSafe delivers integrated personal and lone-worker safety solutions comprising dedicated SOS hardware devices (cellular, satellite, ATEX), smartphone and wearable safety apps, body-worn cameras, a Nexus management platform, and APIs. These are backed by a BS 8484:2022 certified 24/7 Alarm Receiving Centre that monitors alerts and dispatches emergency response on behalf of client organisations.

Product overview

PeopleSafe is a technology-enabled employee safety solutions provider offering an integrated ecosystem of safety devices, mobile applications, API products, emergency notification systems, safety cameras, and a management platform. The portfolio includes hardware devices (MySOS Compact, MySOS ID Badge 4G, SPOT Gen4, SPOT X, TWIG Ex ATEX, Standard Mobile) for SOS alarm functionality including satellite-based coverage, mobile safety apps (Lone Worker App, Personal Safety App, Travelsafe, Apple Watch App, International Traveller, Roamsafe, OK Alone) for smartphone-based protection, Service and User Management APIs for enterprise system integration, Emergency Alert System and Team Broadcast for multichannel notifications, Body Worn Camera and SureCam for visual monitoring, and the award-winning Nexus management platform that connects staff, managers, and the 24/7 Alarm Receiving Centre (ARC) in one place. The company operates its own BS 8484:2022-certified ARC that handles alarms in under 3 seconds on average.

Differentiator

Problem solved

Functional benefit

Brands

• MySOS: Personal safety alarm device
• Nexus
• SureCam
• Travelsafe
• Roamsafe
• OK Alone

Products and services

• PeopleSafe Lone Worker Solution (hardware + ARC monitoring subscription)
• MySOS Compact device
• MySOS ID Badge 4G
• SPOT Gen4 satellite device
• SPOT X satellite device
• TWIG Ex ATEX device
• Standard Mobile device
• Lone Worker App
• Personal Safety App
• Travelsafe app
• International Traveller app
• Apple Watch App
• Roamsafe app
• OK Alone app
• Nexus platform
• Service API
• User Management API
• Emergency Alert System / Team Broadcast
• Body Worn Camera
• SureCam body-worn camera

Quantifiable outcome

• Alarms handled in under 3 seconds on average
• +1 more outcomes

Named customers7 records

Segments19 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Send for Help GroupcoreOthersPeoplesafe is part of the Send for Help Group, indicating a parent-subsidiary relationship within the group structure. This affiliation positions the company within a larger organization focused on safety and emergency response solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Blackline Safety: Canada-listed provider of lone-worker and gas-detection wearables with in-house monitoring, serving industrial and enterprise customers globally. Comparable to PeopleSafe on the integrated device-plus-monitoring subscription model.
• SoloProtect: UK-based lone-worker safety solution provider offering dedicated devices, mobile apps and an in-house monitoring centre. Direct competitor to PeopleSafe across the same enterprise lone-worker use cases and customer types.
• Argality: UK lone-worker and personal-safety specialist providing monitored devices and 24/7 response services. Closely overlaps PeopleSafe's enterprise lone-worker proposition, particularly for social housing and local authority buyers.
• Reliance High-Tech / Reliance Monitoring: UK provider of lone-worker monitoring devices, body-worn cameras and security technology services. Direct peer in the same BS 8484-certified monitoring category and competing for similar enterprise and public-sector contracts.
• StaySafe (app): Lone-worker safety app focused on smartphone-based monitoring with check-in, SOS and missed-period alerts. Competes head-to-head with PeopleSafe's Lone Worker App and Standard Mobile offerings on price for lower-risk roles.

Broad incumbents

• ADT (UK): Large incumbent UK security provider offering intrusion alarms, CCTV and monitored services. Competes with PeopleSafe at the broader monitored-security level (where alarm monitoring, ARC operations and managed response overlap) rather than as a focused lone-worker specialist.
• Everbridge: Public-listed critical event management and mass-notification vendor used by large enterprises and governments. Overlaps with PeopleSafe's emergency communication and travel-risk products but operates at a much broader, higher-priced layer of the stack.
• AlertMedia: Global mass-notification and emergency communication SaaS platform. Adjacent competitor to PeopleSafe's Emergency Alert System and Team Broadcast products, with a broader communications portfolio but lighter dedicated lone-worker device stack.
• Securitas UK: UK arm of the global security services group providing guarding, electronic security and lone-worker offerings. Overlaps with PeopleSafe in monitored personal safety and lone-worker services as part of a much wider portfolio.

Emerging players

• MePACS: Australia-based personal emergency response monitoring provider with 24/7 response services. Comparable monitoring-stack and use cases (personal safety alarm plus ARC) though oriented to personal/aged care rather than UK workplace lone workers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/peoplesafe_hq

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PeopleSafe