NOOD International
- Company typePrivate
- Founded-
- HeadquartersKowloon City, Hong Kong SAR China
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
NOOD International firmographics
Firmographics- Name
- NOOD International
- Legal name
- NOOD International Limited
- Website
- https://noodpetfood.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
NOOD International industry classification
Industry- Product category
- Pet Food
- NAICS
- Dog and Cat Food Manufacturing (311111), Pet and Pet Supplies Retailers (459910)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Dry Pet Food (Kibble) (AFADAFAA)
- akta.pro secondary industry
- Functional & Veterinary Diet Pet Food (CRADAFAF)
Keywords
Where NOOD International is headquartered
LocationHeadquarters
- HQ city
- Kowloon City
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
NOOD International business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Pet Food and Treats Sales: NOOD generates revenue through one-time product sales of dry pet food (available in 6lb, 14lb, and 28lb sizes) and treats. Products are sold directly through their e-commerce platform and through retail supermarket distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pet food and treats |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
NOOD International product offering
Product offeringCore offering
NOOD International Limited sells premium dry dog food and dog treats formulated by animal nutritionists, with meat (cage-free chicken or grass-fed beef) as the first ingredient and added superfoods, probiotics, Omega-3/6, and joint-support nutrients. Products are sold through the company's own e-commerce storefront and through local supermarkets across six countries (US, UK, Australia, New Zealand, France, Philippines), emphasizing 100% ingredient traceability and accessible mass-market pricing.
Product overview
NOOD International is a premium pet food brand offering a focused portfolio of nutritionally complete dry dog food formulas and dog treats. The core product line consists of four dry dog food recipes — Dry Dog Chicken & Vegetable Recipe, Dry Dog Beef & Vegetable Recipe, Dry Dog Small Breed Recipe, and Dry Puppy Formula — all formulated by animal nutritionists with 100% traceable, ethically sourced ingredients, superfoods, probiotics, and vitamins and minerals. These are complemented by a treats line (Premium Jerky Pieces, Premium Chunky Bites, and Premium Tasty Twists) that share the same principles of cage-free protein, full traceability, and absence of artificial additives. The brand positions itself on transparency, affordability, and accessibility through major supermarket retail channels, with claims of 40 million bowls sold and over 10,000 five-star reviews.
Differentiator
Problem solved
Functional benefit
Products and services
- Dry Dog Chicken & Vegetable Recipe
Quantifiable outcome
- 40 million+ bowls served to date
- +2 more outcomes
Companies that use NOOD International
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
NOOD International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
NOOD International partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Animal Shelters (Dozens)minorNOOD partners with dozens of animal shelters, donating thousands of bags of food as well as bowls, balls and scoops. The company is actively seeking additional shelter partnerships as part of community giving initiatives.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
NOOD International competitors and assessment
Company assessmentDirect peers
- Wellness Pet Company: Wellness makes natural dry, wet and treat pet foods distributed through grocery and pet specialty. Comparable to NOOD in mass-market natural/holistic positioning and supermarket availability.
- Ollie: Ollie is a subscription DTC fresh dog food brand using human-grade, vet-formulated recipes. Overlaps with NOOD on premium positioning, vet/nutritionist-formulated claims, and digital-first customer acquisition.
- Open Farm: Open Farm is a premium pet food brand selling traceable-ingredient dry kibble, wet food, treats and supplements across North America and select international markets. Like NOOD, it competes on ingredient transparency, ethically sourced protein, and DTC-plus-retail distribution.
- Spot & Tango: Spot & Tango offers DTC fresh and dry (Unkibble) dog food built around whole ingredients and personalized plans. Comparable to NOOD in combining premium dry kibble with a transparent, DTC-led go-to-market.
- The Farmer's Dog: The Farmer's Dog is a leading DTC fresh dog food brand emphasizing human-grade ingredients and subscription delivery. Comparable to NOOD as a digitally-native, premium-positioned challenger brand in the dog food category.
- Orijen / Acana (Champion Petfoods): Champion Petfoods produces premium dry kibble and freeze-dried food marketed on regionally sourced, whole-prey ingredients. Comparable to NOOD in positioning meat-first, premium dry recipes in mass-market and specialty retail channels.
Broad incumbents
- Royal Canin: Royal Canin (Mars Petcare) is a global premium pet food brand built on life-stage and breed-specific formulations. Comparable to NOOD on nutritionist-formulated, breed/life-stage-specific dry recipes, but with a much larger product matrix and vet-channel distribution.
- Hill's Pet Nutrition: Hill's (Colgate-Palmolive) is a global premium dry and wet pet food leader with science-led, veterinary-positioned branding. Overlaps with NOOD on premium supermarket kibble, but operates at vastly larger scale and a broader portfolio.
Emerging players
- Smalls: Smalls is a DTC fresh cat food subscription brand emphasizing human-grade ingredients. Comparable to NOOD as a digitally-native premium pet food brand and the most relevant reference for NOOD's underdeveloped cat food line.
- JustFoodForDogs: JustFoodForDogs produces fresh, refrigerated and shelf-stable pet foods with veterinary-formulated recipes sold DTC and through its own kitchens/retail. Comparable to NOOD in premium, nutritionist-formulated positioning but focused on fresh rather than dry kibble.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key highlights6 records
Customer concentration
NOOD International social profiles
Digital presenceNOOD International financial estimates
Financial estimateRevenue estimate
Valuation estimate
NOOD International leadership team
Management profileNumber of profiles
Profiles1 record
NOOD International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NOOD International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NOOD International
What does NOOD International do?
NOOD International Limited sells premium dry dog food and dog treats formulated by animal nutritionists, with meat (cage-free chicken or grass-fed beef) as the first ingredient and added superfoods, probiotics, Omega-3/6, and joint-support nutrients. Products are sold through the company's own e-commerce storefront and through local supermarkets across six countries (US, UK, Australia, New Zealand, France, Philippines), emphasizing 100% ingredient traceability and accessible mass-market pricing.
Is NOOD International a public or private company?
NOOD International is a private company. It is classified as corporate owned and is currently operating.
When was NOOD International founded?
NOOD International was founded in -1. It employs 11 to 50 people.
Where is NOOD International based?
NOOD International is headquartered in Kowloon City, Hong Kong SAR China, in the Asia region.
How does NOOD International make money?
One revenue line is on record: pet Food and Treats Sales.
Who are NOOD International's main competitors?
Direct peers on record are Wellness Pet Company, Ollie, Open Farm, Spot & Tango, The Farmer's Dog and Orijen / Acana (Champion Petfoods). Broad incumbents are Royal Canin and Hill's Pet Nutrition. Emerging players are Smalls and JustFoodForDogs.
Does NOOD International have an API?
No public API is recorded for NOOD International.
What industry is NOOD International in?
NOOD International's product category is Pet Food. Its primary akta.pro industry code is AFADAFAA, Dry Pet Food (Kibble), with a secondary code of CRADAFAF, Functional & Veterinary Diet Pet Food. Its NAICS code is 311111 and its SIC code is 2000.