Tollwood

Name

Tollwood

Legal name

Tollwood Gesellschaft für Kulturveranstaltungen und Umweltaktivitäten mbH

Website

https://tollwood.de

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Cultural Festival Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arts & Culture Community Festivals (Multidisciplinary Arts Weeks) (MPAGAEAG)

akta.pro secondary industries

Cultural & Community Festivals (Ticketed) (THAJAFAI), Concerts & Music Festivals (THAJAFAA), Music Festival Organizers & Promoters (MPAGAAAB)

Keywords

• Cultural festival events
• Live music concerts
• Theater circus performances
• Arts crafts marketplace
• Organic food catering

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue from paid ticketed events including concerts in Musik-Arena and theater performances in Grand Chapiteau. Ticket hotline (089-38 38 50 0) with free dispatch, online sales through München Ticket and Eventim partners.
2. Market Stand Rentals: Rental income from approximately 200 international craft market exhibitors (Markt der Ideen) selling Fair Trade handcrafts. Vendors apply through online application process.
3. Gastronomy Concessions: Revenue from approximately 50 gastro operators offering bio-certified international cuisine. Gastronomes apply through dedicated application process.
4. Sponsorship: Support from sponsors including Stadtsparkasse München and other corporate partners who align with the festival's cultural and environmental values.
5. Voluntary ClimateFair Contribution: Visitors can voluntarily add 3 euros at ticket purchase for local climate protection, flowing into Munich Climate Protection & Transformation Fund.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Tollwood operates two annual cultural festivals in Munich: the Sommerfestival (June/July at Olympiapark Süd) and the Winterfestival (late November through December 23, plus Silvesterparty on December 31 at Theresienwiese). The festivals feature ticketed concerts in the Musik-Arena, theater productions in the Grand Chapiteau, free international theater and circus performances, walk acts, and the Markt der Ideen — an international marketplace with approximately 200 craft vendors and 50 bio-certified gastronomers offering 100% organic-certified food.

Product overview

Tollwood is a cultural and environmental festival in Munich operating two major annual events: the Sommerfestival (summer) at Olympiapark Süd and the Winterfestival (winter) on Theresienwiese. The festival features multiple venues including the Musik-Arena (concert tent), Grand Chapiteau (theater tent), Andechser Zelt, Hexenkessel, and Amphitheater. Core offerings span international theater productions, circus and dance performances, concerts, walk acts, art installations, and the 'Markt der Ideen' marketplace with international crafts and bio-certified gastronomy. A comprehensive children's program, environmental initiatives (Bio für Kinder), and accessibility services complement the offerings. Over 90% of events are free to attend, with ticket sales supporting paid venues.

Differentiator

Problem solved

Functional benefit

Brands

• Musik-Arena: The main concert venue tent at the Summer Festival, hosting national and international music acts each evening during the festival period.
• Markt der Ideen
• Grand Chapiteau
• Hexenkessel
• Bio für Kinder
• Andechser Zelt

Products and services

• Tollwood Sommerfestival Annual summer cultural festival held for approximately four weeks in June/July at Olympiapark Süd in Munich, featuring concerts in the Musik-Arena, theater productions, circus performances, international art, and the Markt der Ideen marketplace with crafts and bio-certified gastronomy.
• Tollwood Winterfestival Annual winter cultural festival held from late November through December 23 on Theresienwiese in Munich, featuring international circus and dance productions in the Grand Chapiteau, an alternative Christmas market with handcrafts and bio-certified gastronomy, and concluding with the Silvesterparty on December 31.
• Musik-Arena Concert Series Large tent venue within the Sommerfestival hosting ticketed evening concerts with national and international artists, ranging from emerging musicians to established music legends.
• Grand Chapiteau Theater Program Main theater tent at the Winterfestival hosting ticketed award-winning international circus and dance productions such as Ten Thousand Hours, Triptych, and MAD IN FINLAND.
• Markt der Ideen International marketplace present at both Sommerfestival and Winterfestival, featuring approximately 200 international craft exhibitors selling largely Fair Trade handcrafts and approximately 50 gastronomers offering 100% bio-certified cuisine from around 20 nations.
• Kinderprogramm (Children's Program) Free children's and youth program at both Tollwood festivals including open children's kitchens, creative workshops, Ideenlabor, bungee trampolines, children's cinema, and SDG mini-festival for ages 4-17.
• Tollwood Silvesterparty Annual New Year's Eve celebration on December 31 at Theresienwiese, featuring dance music and midnight waltz to ring in the new year as part of the Winterfestival.
• Tollwood Ticket Sales Platform Ticket purchasing system for Musik-Arena concerts and Winterfestival theater productions, available via phone hotline (089-38 38 50 0) with free shipping, online through München Ticket and Eventim, Karstadt retail outlets, and the festival box office. Offers reduced-price tickets for children up to 12, students, retirees, unemployed persons, wheelchair users, and people with disabilities.

Quantifiable outcome

• 621 tons CO2 emissions avoided annually through green electricity usage
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• atmosfaircoreStrategic or Co-development PartnerClimate compensation partner for unavoidable emissions from artist travel and transport. atmosfair invests contributions in Solar, hydropower, biomass, or energy efficiency projects in developing countries.
• Entrepreneurs for FutureminorStrategic or Co-development PartnerTollwood is a member of Entrepreneurs for Future, an organization of businesses committed to sustainability and climate action.
• PHI/SCH ART GmbHcoreChannel Partner/ Reseller/ DistributorBooking agency for Musik-Arena concerts. Mathias Schaettgen serves as booking contact for Musik-Arena.
• München TicketcoreChannel Partner/ Reseller/ DistributorOfficial ticket sales partner operating the Tollwood online ticket shop. Handles ticket dispatch and maintains physical outlets.
• CTS EVENTIM AGcoreChannel Partner/ Reseller/ DistributorInternational ticket sales partner and platform for Tollwood events.
• Vollblut LiveMarketingminorGTM or Marketing PartnerMarketing and event agency handling corporate client inquiries and firm event bookings for Tollwood.
• H&G Consulting GmbHminorImplementation/ SI/ Consulting PartnerExternal gastronomy management consultancy supporting Norbert Keßler in gastronomy leadership.
• PATHOS theaterminorStrategic or Co-development PartnerInitiator of the ClimateFair voluntary contribution program, partnered with Tollwood, München Ticket, and Klimaschutz+ Stiftung for local climate protection fund.
• Stadtwerke MünchencoreStrategic or Co-development PartnerMunicipal utility providing M-Ökostrom (eco electricity) to the festival, saving 621 tons of CO2 annually.
• Environmental and Human Rights NGOsminorStrategic or Co-development PartnerVarious environmental and human rights organizations receive up to 150 m² of free exhibition space at the festival to present their work.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Bardentreffen Nürnberg: Free-entry German world-music and cultural festival in Nuremberg. Highly comparable to Tollwood's freemium model and multi-stage cultural programming, though smaller in scale and without the marketplace/gastronomy ecosystem.
• Oktoberfest (Munich): Munich's flagship seasonal event held annually on Theresienwiese — the exact same venue Tollwood uses for its Winter Festival. Comparable in scale (millions of visitors) and seasonal concentration, though Oktoberfest's beer-tent/marketplace model is structurally distinct from Tollwood's cultural programming focus.
• Münchner Christkindlmarkt: Munich's flagship Christmas market on Marienplatz. Direct competitor for winter holiday foot traffic and discretionary spend during Tollwood's Winter Festival window, operating a comparable craft vendor and gastronomy model.

Direct peers

• Fusion Festival: German counter-cultural arts and music festival in Mecklenburg-Vorpommern. Comparable to Tollwood in its blend of music, theater, art installations, and social/environmental positioning, though operates on a single annual event model.
• Avignon Festival: Prestigious French performing arts festival combining theater, dance, and visual arts across multiple venues. Comparable to Tollwood's Grand Chapiteau programming in its emphasis on ticketed international theater productions alongside free public programming.
• Edinburgh Festival Fringe: The world's largest multi-arts festival combining theater, comedy, dance, and music. Directly comparable to Tollwood in its multi-disciplinary cultural programming, free vs. ticketed event mix, and vendor/marketplace ecosystem on the Royal Mile.
• Salzburger Festspiele: Austrian multi-disciplinary arts festival combining opera, theater, and concerts across dedicated venues. Highly comparable to Tollwood in format — multi-arts cultural festival with ticketed headline performances and a strong programmatic identity — though larger in scope and global brand recognition.
• Roskilde Festival: Major European non-profit music and culture festival with similar scale (130,000+ attendees), strong social/environmental mission, and combined ticketed and free programming. Operates a comparable marketplace of food and craft vendors alongside headline concerts.
• Rock am Ring / Rock im Park: Germany's largest rock festival brand operating simultaneous events. Comparable in ticketed multi-day concert programming, headline artist booking scale, and German operational footprint, though narrower in artistic scope than Tollwood.
• Hurricane / Southside Festival: Twin German rock/pop music festivals sharing lineup and operations. Comparable as large-scale German festival operators with multi-day ticketed concert programming, though narrower artist range than Tollwood's music offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TollwoodFestival
• Facebookfacebook.com/Tollwood
• LinkedInlinkedin.com/company/tollwood
• Instagraminstagram.com/tollwoodfestival
• Xx.com/Tollwoodmunich

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tollwood