Pully Lausanne Basketball Club

What Pully Lausanne Basketball Club does

Pully Lausanne Basketball Club (operating as Pully Lausanne Foxes, or "Foxes Basketball") is a Swiss private sports association founded on December 4, 1951, headquartered in Pully with operational presence across Lausanne in the canton of Vaud, Switzerland. The club fields a professional men's team competing in the Swiss Basketball League (SBL), the country's top-tier basketball division, alongside an extensive youth and amateur academy spanning approximately 15 teams from U6 through U23 in elite (CPE) and recreational (AVB) categories, plus two senior men's teams. Core operations include competitive league participation, youth development pathways, and matchday event production at the Vallée de la Jeunesse arena.

The product and service portfolio comprises annual tiered club memberships (CHF 370–1,620 + license fees per age category, with sibling discounts), match and season ticket sales including a premium "Courtside Experience by Njørden" VIP hospitality offering, branded merchandise sold through a WooCommerce-powered online store, holiday basketball camps (Easter and summer), the community-funded Migros Camps voucher program, and corporate sponsorship packages (La Mobilière as the main TopScorer partner, plus medical, supplier, and minor partners). Distribution is omnichannel but community-driven: active social media on Facebook, YouTube, Instagram, LinkedIn, and TikTok, a newsletter funnel, the foxesbasketball.ch website, and event-led GTM including the annual Foxes Night gala (100+ attendees in 2026).

The business model combines recurring subscription revenue (memberships), sponsorship and partnership income, transactional revenue (ticketing, merchandise, camps), and community crowdfunding (Migros vouchers). The club has no parent company, no external investors, and no disclosed funding rounds. The 2024-2025 season produced the club's best-ever SBL result (3rd place), and the 2025-2026 season added a U16 Swiss championship, a U23 final appearance, and a second consecutive U18 Patrick Baumann Swiss Cup title. The club has filed candidacy for the European North Basketball League (ENBL), signaling international expansion intent. There are no material AI/ML capabilities; technology is limited to e-commerce, payments (Worldline, TWINT), and league data integration (Basketplan).

Name

Pully Lausanne Basketball Club

Legal name

Pully Lausanne Basketball Club

Website

https://foxesbasketball.ch

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

Pully Lausanne Basketball Club (Foxes Basketball) is a Swiss private sports association operating a professional SBL men's team and a 15-team youth and amateur academy (U6–Seniors) in the Lausanne-Pully region, funded by memberships, sponsorships, ticketing, merchandise, and basketball camps.

Ownership category

akta.pro rank

Headquarters

HQ city

Pully

HQ country

Switzerland

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Membership Fees: Annual membership fees charged to players across all age categories (U6 through Seniors), with tiered pricing based on team level (elite, pre-elite, standard) and sibling discounts available.
2. Merchandise Sales: Online store selling branded merchandise including apparel (t-shirts, polo shirts, tracksuits), accessories (caps, beanies), sports equipment (balls, bags), and training gear.
3. Sponsorship: Partnership agreements with corporate sponsors including main partners and official suppliers, generating revenue through branding visibility at matches and club materials.
4. Ticket Sales: Revenue from match attendance at home games, with VIP Courtside Experience packages available at premium pricing.
5. Camps and Events: Revenue from basketball camps including Easter camps and summer camps, with participation fees for multi-day programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pully Lausanne Basketball Club (Foxes) is a Swiss basketball association that operates a professional men's team in the Swiss Basketball League (SBL) first division and runs a comprehensive youth academy of 15 teams spanning ages U6 through U23, plus two senior amateur teams. The club also sells branded merchandise via an online store, offers school-holiday basketball camps, and provides matchday ticket sales including a VIP Courtside Experience with Michelin-starred gastronomy.

Product overview

Pully Lausanne Basketball Club (Foxes) operates as a multi-level basketball organization with a professional SBL first-division team and extensive youth development programs. The club's product portfolio includes an online merchandise store selling branded apparel and accessories, basketball camps for youth development, match and season ticket sales with VIP experiences, and structured membership programs across competitive (CPE/Elite) and recreational (AVB) youth tracks plus adult leagues. The club competes in the Swiss Basketball League and runs the largest youth basketball program in the Lausanne-Pully region.

Differentiator

Problem solved

Functional benefit

Products and services

• SBL Professional Team (Match Operations and Season Tickets) The club fields a men's professional basketball team competing in the Swiss Basketball League (SBL) first division, with home games hosted at the Vallée de la Jeunesse arena in Lausanne. Match tickets and season tickets are sold direct to fans via the club ticketing system (billetterie). The team finished 3rd in the 2024-2025 championship and qualified for the 2026 playoffs.
• Club Memberships (annual player subscriptions) Annual club memberships for players from U6 through Seniors 4, covering team training sessions, league participation, and license fees. Tiered pricing by age category and competitive level (elite, pre-elite, standard), with sibling discounts (-5% for 2 children, -10% for 3 children). Members pay an annual fee that ranges from CHF 370 (Seniors 4) to CHF 1,620 (U18-1 elite).
• FOXES Online Merchandise Store (Boutique Woo) WooCommerce-powered online store selling branded Pully Lausanne Foxes merchandise including apparel (t-shirts, polo shirts, tracksuits, shorts), accessories (caps, beanies, bags), and sporting equipment (basketballs). Prices range from CHF 18 to CHF 95.
• Foxes Basketball Camps Multi-day youth basketball training camps held during school holidays (Easter, summer). Each camp includes professional coaching, skill development drills, and meet-and-greet sessions with professional players. Participation fees apply for multi-day programs.
• Courtside Experience by Njørden (VIP Hospitality) Premium VIP hospitality experience at home games featuring gastronomic services designed by Michelin-starred chef Philippe Deslarzes, with dining between quarters during playoff matches and special events. Tickets sold through the club's billetterie page.
• Elite Youth Academy (Catégorie Élite - CPE) Elite competitive youth basketball program covering U14, U16, U18, U20, and U23 age groups with intensive training schedules and participation in national championships. Includes multiple teams per age (e.g., U14-1 elite, U14-2 pre-elite, U14-3) and has produced the U16 Swiss champions 2025-2026 and back-to-back U18 Patrick Baumann Swiss Cup winners.
• AVB Youth Program (Catégorie AVB) Recreational to competitive youth basketball program for ages U6 through U18, including multiple teams per age category (e.g., U10-1, U10-2, U10-3) focused on skill development, fun, and an accessible entry point to club basketball. Coaching is led by dedicated Entraîneurs per team.
• Seniors Amateur Teams Adult recreational basketball teams including Seniors 3 (competitive, 2 LM league) and Seniors 4 (leisure) for players seeking weekly training and matches outside the elite pathway. Membership fees are CHF 370–930 depending on tier.
• Migros Camps Community Support Program Community support campaign in partnership with Migros that allows Migros customers to donate vouchers from Migros purchases to the club via QR-code scanning. Vouchers are attributed to the Foxes and fund youth basketball camp operations; over 3,000 vouchers have been collected by community supporters.

Quantifiable outcome

• U18 team won Patrick Baumann Swiss Cup for second consecutive year 2025-2026
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Groupe VidymedcoreStrategic or Co-development Partner · 1 February 2026Official medical partner providing players access to emergency services, sports medicine center, and physiotherapy. The partnership supports player health and performance for both elite and youth teams, promoting health, prevention, and sports performance.
• La Source FitphysiocoreStrategic or Co-development Partner · 1 February 2026Physiotherapy institute included in the medical partnership with Groupe Vidymed, providing rehabilitation and injury prevention services for players.
• La MobilièremajorStrategic or Co-development PartnerLa Mobilière is the main sponsor for the TopScorer award, recognizing the leading scorer in SBL. The partnership promotes youth development through basketball while providing brand visibility for La Mobilière at matches and in club communications. Season 2024-2025: Bryan Colon; Season 2023-2024: Omar El Sheik
• MigrosmajorStrategic or Co-development PartnerAnnual Migros Camps program allows supporters to donate vouchers from Migros purchases to the club through a QR code system. This community crowdfunding initiative supports youth basketball camps and player development.
• NjørdenminorStrategic or Co-development PartnerPartner for the Courtside Experience VIP zone at home games, featuring gastronomic experiences designed by Michelin-starred chef Philippe Deslarzes. Enhances matchday atmosphere for premium ticket holders.
• Philippe Deslarzes (Chef)minorStrategic or Co-development PartnerMichelin-starred chef designing the Courtside Experience by Njørden VIP culinary offerings during playoff matches and special events.
• SiL (Services Industriels de Lausanne)minorStrategic or Co-development PartnerCo-organizer of social media contests during the 2025-26 season, with joint data sharing for contest participants in compliance with data protection laws.
• McDonald's du FlonminorGTM or Marketing PartnerHost venue for Signature Day player meet-and-greet event, providing community engagement opportunity.
• Pathé FlonminorGTM or Marketing PartnerCinema venue for team outing to Le rêve américain film premiere with player meet-and-greet with actors.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BC Monthey: BC Monthey is a long-established Swiss basketball club competing in the top Swiss tiers with a similar mix of senior and youth teams. Its structure, geographic scale, and reliance on membership and sponsorship revenues closely parallel Pully Lausanne's operating model.
• Lions de Geneve: Lions de Geneve is an SBL first-division basketball club operating in the Lake Geneva region, sharing the same talent pool, sponsor base, and broadcast league as Pully Lausanne. Direct head-to-head matches in SBL and shared regional corporate sponsors make it a tight comparable.
• Fribourg Olympic: Fribourg Olympic is one of the most decorated basketball clubs in Switzerland and competes in the same SBL top division as Pully Lausanne. It serves the same spectators, sponsors, and youth-player pool, making it the most directly comparable peer for competitive positioning and structural economics.
• SAM Massagno Basket: SAM Massagno Basket is a Ticino-based basketball club playing in the same Swiss national leagues as Pully Lausanne. Comparable size, mixed elite/recreational youth pipeline, and similar reliance on membership and sponsorship make it a structural peer.

Emerging players

• BBC Nyon: BBC Nyon is a smaller basketball club in the broader Vaud/Geneva region with overlapping local youth-player catchment. It competes in lower Swiss divisions but intersects with Pully Lausanne on the youth player pipeline and regional sponsorship base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/PullyLausanneFoxes
• Facebookfacebook.com/PullyLausanneFoxes
• LinkedInlinkedin.com/company/foxesbasketball
• Instagraminstagram.com/pullylausannefoxes
• TikToktiktok.com/@pullylausannefoxes

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pully Lausanne Basketball Club