Njorden

What Njorden does

Njørden is a privately held, Scandinavian-themed gastronomic hospitality business operating in Aubonne, canton of Vaud, Switzerland, under the legal entity Njorden Sàrl and co-founded by chef Philippe Deslarzes (Swiss-Swedish, previously trained at Crissier) and co-creator Victor Lequet. The company runs a multi-concept portfolio from Place du Marché 15, comprising a one-Michelin-star fine dining restaurant serving 6- and 8-course tasting menus (CHF 92–224 per person, wine pairings extra, Thursday–Sunday lunch/dinner) and the Bib Gourmand 2025 Njørd Café, a casual brasserie offering à la carte Nordic dishes (CHF 37–82) and weekend brunch at CHF 59. Adjacent lines include a curated wine program (Gold at the 2026 Star Wine List of the Year and Swiss Wine List Awards), digital and printable gift cards distributed via the e-guma platform, a recurring membership/loyalty program, off-site event catering (Paléo Festival Nyon street food, Midsommar banquets), and bundled dining-stay packages with Afterwork Hotel.

The technology stack is standard for an independent hospitality operator: a Squarespace-built website, a Linktree/TheFork reservation widget for table booking, e-guma for gift cards, memberships, and ticketing, and Mews for the hotel package distribution channel. No proprietary software, API, or AI/ML capability is disclosed. Distribution is overwhelmingly direct-to-consumer and geographic-restricted to Switzerland, with the bulk of revenue generated from on-premise dining at the Aubonne headquarters and the balance from external event activations, accommodation bundles, gift cards, and membership fees. Customer segmentation spans fine-dining enthusiasts, casual diners, gift purchasers, and festival/event attendees.

The operating model is therefore a single-anchored, chef-led destination restaurant with a small café tributary and a thin but growing layer of recurring and off-premise revenue. The business employs 1–10 people, has no disclosed institutional investors or external funding, and is exposed to single-site operational risk (e.g., the announced facility closure for renovations). Pricing is premium per-cover, with the highest disclosed SKU at CHF 224 plus optional wine pairings up to CHF 223; the average blended check is a key unmonitored variable for revenue estimation.

Name

Njorden

Legal name

Njorden Sàrl

Website

https://njorden.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Njørden operates a Michelin-starred Scandinavian-inspired fine dining restaurant and Bib Gourmand brasserie café in Aubonne, Vaud, Switzerland, serving individual fine-dining and casual diners via direct reservations, gift cards, memberships, and off-site event catering.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511), Caterers (722320), Caterers (72232)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industries

Chef’s Table & Tasting Menu Restaurants (THAFACAG), Casual Dining Restaurants (THAFACAB), Gastronomy & Wine-Focused Boutique Hotels (THAGADAG), Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH), Hotel & Resort Banqueting (In-House Catering) (THAHAKAC)

Keywords

• Nordic fine dining
• Scandinavian-inspired cuisine
• Michelin-starred restaurant
• Café-brasserie dining
• Gift card experiences

Headquarters

HQ city

Aubonne

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fine Dining Restaurant Service: Michelin-starred fine dining experience with multi-course menus ranging from 92 CHF (lunch) to 224 CHF (8-course tasting menu), plus wine pairings. Serves Thursday through Sunday with lunch and dinner service.
2. Café-Brasserie Service: Njørd Café offers à la carte Scandinavian-inspired dishes and set menus at moderate price points (37-82 CHF), plus weekend brunch at 59 CHF per adult. Attracts broader customer base with casual dining format.
3. Gift Cards (Bons Cadeaux): Digital and printable gift cards sold online for value amounts chosen by purchaser, as well as pre-set experiences (gastronomic experience, brunch). Available via e-guma platform with online payment, TWINT, or invoice.
4. Event Catering and Pop-ups: Off-site gastronomic events including QChef collaboration, Paléo Festival street food, and Midsommar banquets. Extends brand reach and generates revenue through temporary food service operations at events.
5. Membership Program: Loyalty/membership program offering exclusive benefits, discounts, and privileges to members. Accessed through e-guma ticketing platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Njorden operates a multi-concept Scandinavian-inspired hospitality business in Switzerland, anchored by the Michelin-starred Njørden Restaurant offering multi-course tasting menus (92–224 CHF) led by Chef Philippe Deslarzes. Complementing the fine dining venue is the casual Njørd Café-brasserie with weekend brunch, plus digital gift cards, a curated wine program, and off-site gastronomic event pop-ups.

Product overview

Njørden operates as a multi-concept Scandinavian dining establishment in Aubonne, Switzerland. The core offering is the Michelin-starred Njørden Restaurant, a fine dining experience featuring multi-course tasting menus (Menu Å at 6 services, Menu Ø at 8 services) centered on Nordic-inspired cuisine with fish and seafood as the primary focus. Complementing the restaurant is the Njørd Café, a more casual café-brasserie offering à la carte Nordic dishes, daily specials, and weekend brunch service. Additional revenue streams include gift cards available as digital downloads or physical cards, a curated wine cellar program with sommelier pairings, and event catering services featuring street food gastronomique at external venues. The business also partners with Afterwork Hotel for combined dining-accommodation packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Njørden Restaurant (Michelin-starred fine dining) Michelin-starred (2025) Scandinavian-inspired fine dining restaurant offering multi-course tasting menus (Menu Å 6 services at 197 CHF, Menu Ø 8 services at 224 CHF, Menu Immersion at 130 CHF, Lunch at 92 CHF) focused on fish and seafood prepared with Nordic techniques (smoking, curing, foraging). Open Thursday–Sunday for lunch and dinner, with sommelier wine pairings available.
• Njørd Café-Brasserie Casual café-brasserie blending Fika culture with Nordic cuisine and local Swiss terroir products, offering à la carte dishes (37–82 CHF), set menus (Njørd Meny 60 CHF, Freya Meny 82 CHF), and weekend brunch service. Awarded the Michelin Bib Gourmand 2025 for quality food at moderate prices.
• Weekend Brunch Service Weekend brunch buffet (59 CHF per adult, age-based pricing for children) featuring cold buffet selections, hot dishes served at the table, fruit juices, Swedish coffee and tea. Served Saturdays and Sundays from 10h30.
• Gift Cards (Bons Cadeau) Digital and printable gift cards sold online in customer-chosen value amounts or as pre-set experience packages (gastronomic experience, brunch). Delivered via the e-guma platform with online payment, TWINT, or invoice options.
• Street Food Gastronomique (Event Catering) Off-site gastronomic event catering offering Nordic-inspired street food dishes (such as the signature Skagen Roll) at external festivals and pop-up venues, including the Paléo Festival Nyon Village du Monde and QChef collaboration banquets.

Quantifiable outcome

• Michelin star awarded 2025
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Paléo Festival Nyon - Village du MondeminorStrategic or Co-development Partner · 21 July 2026Njørden invited to represent Scandinavian cuisine at the Village du Monde (World Village) of Paléo Festival Nyon from July 21-26, 2026. Will offer gourmet street food including signature dishes like the Skagen Roll to festival attendees.
• QChef / Le StammminorStrategic or Co-development Partner · 23 June 2026QChef collaboration with Le Stamm in Bussigny for a 5-day Midsommar celebration event from June 23-27, 2026. Philippe Deslarzes brings his Nordic culinary expertise to an off-site venue for exclusive banquets.
• Domaine La ColombecoreStrategic or Co-development PartnerClose partnership with Domaine La Colombe in Féchy, a winery that has welcomed Njørden since its arrival in the region. Winemaker Raymond and Laura Paccot have collaborated on memorable events, and a special cuvée was created for the restaurant. The partnership includes exclusive wine selections and collaborative events.
• Jardins de ChivrageonminorStrategic or Co-development PartnerCollaboration with a local microfarm that supplies fresh, local produce to the restaurant. Featured in a video showcasing the partnership and local supply chain.
• Afterwork HotelminorChannel Partner/ Reseller/ DistributorPartnership offering hotel packages that combine overnight stays at the Afterwork Hotel with dining at Njørden Restaurant. Includes transport between hotel and restaurant, breakfast, and dinner. This partnership drives cross-bookings between accommodation and dining experiences.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• La Table d'Edgard: Michelin-starred restaurant at the Lausanne Palace hotel offering gastronomic cuisine and tasting menus. Comparable Swiss fine dining tier, similar prix-fixe structure, and similar affluent business and leisure traveler clientele.
• IGNIV by Andreas Caminada: Andreas Caminada's fine dining concept with locations in Bad Ragaz and St. Moritz. Michelin-starred Swiss tasting menu experience targeting affluent diners and tourists, directly comparable to Njørden's multi-course offering.
• Frantzén: Stockholm-based Michelin-starred fine dining restaurant specializing in New Nordic cuisine. Closest international peer for Njørden's Nordic culinary identity, similar tasting menu format, and similar scale as a chef-led destination venue.
• Domaine de Châteauvieux: Michelin-starred Swiss fine dining venue in Satigny (Geneva region) offering gastronomic cuisine with regional products. Comparable Swiss Michelin-starred positioning and similar tasting menu-driven offering to Njørden.
• Restaurant de l'Hôtel de Ville (Crissier): Michelin-starred Swiss fine dining institution in Crissier, Vaud, where Chef Philippe Deslarzes trained. Same Swiss fine dining tier and Canton of Vaud geographic base, making it the closest direct peer for culinary heritage and positioning.
• Memories (Grand Resort Bad Ragaz): Michelin-starred fine dining at the Grand Resort Bad Ragaz, offering multi-course tasting menus in an upscale Swiss hospitality setting. Comparable tier, pricing, and hotel-adjacent positioning to Njørden's Afterwork Hotel partnership model.
• Maison Wenger: Swiss fine dining restaurant mentioned by Njørden customers as a comparable top-tier gastronomic venue. Comparable Michelin-caliber cuisine, similar Swiss context, and similar customer profile of destination diners.

Broad incumbents

• noma: Copenhagen-based, multi-time World's Best Restaurant and Nordic cuisine benchmark. Defines the New Nordic movement that Njørden draws upon; broader incumbent comparable for culinary philosophy, technique, and category-defining status, though at much greater scale and global profile.
• Restaurant Guy Savoy (Paris): Multi-Michelin-starred French fine dining institution with tasting menus, signature dishes, and chef-driven identity. Comparable for Michelin-starred tasting menu economics and chef-centric brand, though French rather than Nordic in culinary tradition.
• Restaurant Anne-Sophie Pic: Multi-Michelin-starred fine dining establishment in Valence, France with international brand recognition. Broader incumbent comparable to Njørden for chef-driven tasting menu format, premium pricing, and Michelin-starred positioning, though at a significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/njoerden

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Njorden