We Are Collider

What We Are Collider does

We Are Collider is a London-based creative brand experience agency, founded in 2003 and operating as part of the We Are Group collective, that designs and delivers immersive brand activations, events, and content for large enterprise clients. Its core offering combines a proprietary behavioural science framework, MARVELS™ (developed with behavioural scientist Patrick Fagan and operationalised via the MARVELS™ Mapper), with bespoke experiential design across live, digital, and virtual spaces. The agency's work spans esports tournaments at Royal Albert Hall and Velodromes, global film takeovers at the Burj Khalifa, multi-city retail experiences for brands such as John Lewis, Waitrose, Pokémon, Netflix/Riot Games, Red Bull, AstraZeneca, Urban Decay, and Rituals, and is supported by an internal sustainability tool (Green Gauge) and a dedicated R&D arm, ARQ Innovation Lab, focused on XR/AR/VR, generative AI, and spatial computing.

The business model is a professional services agency model: revenue is generated project-by-project through bespoke engagements negotiated directly with enterprise clients, with new business handled principally by the CEO. Pricing is not publicly disclosed; project sizes vary from large global multi-city rollouts to mid-sized UK consumer campaigns and B2B corporate activations. The agency is a member of the 27Names collective of independent agencies across 27 European markets, which extends its delivery footprint and research base, and operates Elevate Mentoring as a community-led talent initiative. Proprietary IP is concentrated in MARVELS™ and Green Gauge, both registered trademarks, with AI and emerging-tech capabilities positioned through ARQ rather than as a separately monetised product line.

Name

We Are Collider

Legal name

We Are Collider

Website

https://wearecollider.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

We Are Collider is a London-based creative brand experience agency that designs and delivers immersive activations, events, and content for large enterprise B2C and B2B clients, anchored by its proprietary MARVELS behavioural science framework and the ARQ Innovation Lab for emerging technology.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Brand Experience & Activation Services: The agency earns revenue by conceptualising, designing, and delivering bespoke brand experiences, events, and immersive activations for clients. Projects are typically large-scale, bespoke engagements for enterprise brands. Revenue is project-based, with notable campaigns including Red Bull esports events, Waitrose festivals, Netflix Arcane global launches, and John Lewis Christmas takeovers.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

We Are Collider is a global creative brand experience agency that decodes human behaviour to design and deliver bespoke brand activations, experiential events, and share-worthy content across live, digital, and virtual spaces. The agency combines behavioural science research (via its proprietary MARVELS™ framework and MARVELS Mapper tool) with immersive activation design, supported by an internal innovation lab (ARQ) focused on AI, XR, AR, VR, spatial computing, and emerging technologies. Engagements are project-based and tailored to enterprise and mid-market brands across entertainment, gaming, FMCG, beauty, retail and pharmaceutical sectors.

Product overview

We Are Collider is a global creative brand experience agency that operates as a single unified offering rather than a platform-plus-modules architecture. The core service is immersive experiential marketing, with two proprietary internal capabilities: ARQ Innovation Lab (their dedicated R&D arm for immersive media and emerging technology including AI, XR, VR, AR, and Web3) and the MARVELS™ Framework (behavioural science methodology with seven levers applied via the MARVELS™ Mapper tool). Supporting tools include Green Gauge for sustainability measurement. The agency delivers brand activations, experiential events, retail experiences, and cultural campaigns for clients including Netflix, Red Bull, John Lewis, Pokémon, Urban Decay, Waitrose, Rituals, and Riot Games, operating across live, digital, and virtual spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Experience & Activations Bespoke brand experience and activation services for enterprise and mid-market clients across live, digital and virtual spaces, including experiential marketing campaigns, retail theatre, pop-up experiences, esports events, product launches and cultural activations.
• ARQ Innovation Lab Dedicated R&D and innovation arm offering immersive media marketing, virtual worlds, gamification and experiential storytelling capabilities. Develops AI, XR/AR/VR, spatial computing, generative AI and metaverse solutions for client brand experiences, and serves as a business incubator for emerging technology applications.
• MARVELS™ Framework Proprietary behavioural science framework consisting of seven levers (Magic, Adequacy, Relevance, Value, Exchange, Labelling, Sociality) used to design brand experiences that stick, spark action and leave lasting impressions. Applied to client work via the MARVELS™ Mapper strategic filter tool.
• Green Gauge Sustainability measurement tool that assesses and tracks decisions across Production, Travel, Energy and Catering throughout the project lifecycle, enabling clients to make sustainable choices from the design stage rather than via after-the-fact reporting.

Quantifiable outcome

• Turnover increased 73% vs previous Mother's Day for Rituals activation
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• 27NamescoreStrategic or Co-development PartnerWe Are Collider is a member of the 27Names collective — a network of independent agencies spanning 27 European markets. The network conducts collaborative research (e.g., European Experience Index), shares methodologies, and facilitates cross-border client referrals and joint pitches.
• Elevate MentoringcoreStrategic or Co-development PartnerWe Are Collider is lead partner of Elevate Mentoring, an initiative empowering the next generation of talent in the events industry. The partnership supports industry talent development and positions the agency as a leader in industry community building.
• Patrick Fagan (Behavioural Scientist)coreStrategic or Co-development PartnerRenowned behavioural scientist Patrick Fagan collaborated with We Are Collider to develop the proprietary MARVELS™ behavioural science framework, which forms the methodological foundation of the agency's brand experience design approach.
• LEGOminorStrategic or Co-development PartnerLEGO partnered with We Are Collider for the John Lewis Christmas Takeover activation, providing the theme for Santa's Enchanted Postroom experience. LEGO prizes were featured as incentives in the advent calendar.
• CrocsminorStrategic or Co-development PartnerCrocs partnered with We Are Collider for the John Lewis Christmas Takeover, with a custom Crocs Jibbitz 'pick n mix' activation for limited edition gifting at John Lewis Oxford Street.
• Riot GamescoreStrategic or Co-development PartnerWe Are Collider has a longstanding relationship with Riot Games, delivering multiple activations including the Netflix Arcane global launch (for the League of Legends IP) and Red Bull League of Its Own esports events. Riot Games is a repeat client across multiple years and campaign types.
• VO Group (27Names Member)minorStrategic or Co-development PartnerWithin the 27Names network, Belgian member VO Group has created MyImpactTool for measuring event emissions across five high-impact areas (travel, technical production, signage, venue choice, food and catering), serving as a model for sustainability tools across the network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Customer concentration

• YouTubeyoutube.com/channel/UCCkniboP-SAHdv-W41W0hAQ
• LinkedInlinkedin.com/company/919988
• Xx.com/wearecollider
• Facebookfacebook.com/WeAreCollider

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Are Collider