27Names
27Names is a private network of 27 independent live-experience agencies operating across 27 European countries, founded in 2008, that delivers borderless brand activations, product launches, conferences, and festivals to global enterprise clients through locally dominant member agencies.
- Company typePrivate
- Founded2008
- HeadquartersBerchem, Belgium
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What 27Names does
27Names is a private network collective of 27 independent live-experience agencies operating across 27 European countries, founded in 2008 in Amsterdam and now headquartered (contact address) in Dublin, Ireland. The organization does not own a single integrated production company; instead it connects locally dominant agencies that together span the United Kingdom, Germany, France, Spain, the Nordics, the Baltics, Central Europe, and South-East Europe, providing multinational brands with a single point of contact for borderless event planning, brand activations, product launches, conferences, festivals, and public-events execution.
The network's core "product" is the 27Names Agency Network, augmented by community programs (Inspiration XL biennial gatherings, Talent X exchanges, Community Day) and a research asset (the European Experience Index, a dual-perspective benchmark of nearly 200 agency and client leaders). The most differentiated technical feature disclosed is a custom matchmaking and personalized-session-insights app built by a member agency for use at network events. There is no proprietary software platform, API, or AI/ML model; the underlying technology is the operational and reputational coordination layer between independent agencies.
Commercially, 27Names operates a custom, project-based B2B services model with multi-year enterprise engagements and no public pricing. GTM is enterprise field sales through member agencies directly to global brands such as Ferrari, Google, Netflix, Coca-Cola, Red Bull, Sephora, YSL Beauty, Maersk, NATO, BYD, and HEMA. The 27Names central entity earns revenue through network coordination, knowledge programs, and likely member contributions, while end-client revenue is generated by each independent member agency. Ownership is distributed among member agency principals with no disclosed external investors; governance is via a Board of Directors chaired by Ralf Specht, with Christina Pilz leading community and culture.
27Names firmographics
Firmographics- Name
- 27Names
- Legal name
- 27Names
- Website
- https://27names.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- 27Names is a private network of 27 independent live-experience agencies operating across 27 European countries, founded in 2008, that delivers borderless brand activations, product launches, conferences, and festivals to global enterprise clients through locally dominant member agencies.
- Ownership category
- akta.pro rank
27Names industry classification
Industry- Product category
- Live-Experience and Experiential Marketing Services
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Campaign & Integrated Communications Agencies (MPAAAAAC)
- akta.pro secondary industry
- Exhibitor/Sponsor Management (Corporate Conferences) (THACAFAN)
Keywords
Where 27Names is headquartered
LocationHeadquarters
- HQ city
- Berchem
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
27Names business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Agency Services Revenue: Member agencies generate revenue through event production, brand activations, conferences, festivals, and live experiences for corporate clients across Europe
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
27Names product offering
Product offeringCore offering
27Names is a network of 27 independent live-experience agencies operating in 27 European countries. Through its member agencies, it delivers brand activations, product launches, conferences, corporate events, festivals, public events, and cultural experiences for global enterprise clients, providing a single point of contact for multi-country event execution.
Product overview
27Names is not a software product company but a network collective of Europe's leading independent live-experience agencies. The organization connects 27 agencies across 27 countries, offering clients access to borderless event planning, brand activations, conferences, and experiential marketing through collaboration. Key offerings include the European Experience Index (EEX) research benchmark, Inspiration XL annual gatherings, Talent X talent exchange program, and Community Day annual initiative. The network focuses on sharing ideas, inspiring innovation, and creating live experiences rather than offering a traditional software platform or product.
Differentiator
Problem solved
Functional benefit
Brands
- European Experience Index (EEX): The first dual-perspective benchmark for Europe's live-experience industry, shaped by nearly 200 agency and client leaders across 27 markets.
- Inspiration X
- Talent X
- Community Day
- Inspiration XL
- Talent Xperience
Products and services
- 27Names Agency Network (Live-Experience Services) A collective offering of live-event production, brand activations, conferences, product launches, festivals, and experiential marketing services delivered through 27 independent member agencies across 27 European countries. Designed for global enterprise clients that need multi-country execution with local expertise and a single point of contact.
- European Experience Index (EEX)
Quantifiable outcome
- 48% of clients cannot measure ROI effectively - opportunity for agencies to lead KPI co-creation
- +1 more outcomes
Companies that use 27Names
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
27Names technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
27Names partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Cventcore27Names connected with Gia Stavarache and Jamie Vaughan from Cvent's European sales team at Inspiration XL in Warsaw for discussions on shifts agencies should act on
- enyo.cominorAdvocacy agency partner for YSL Beauty event with endorfina events
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
27Names competitors and assessment
Company assessmentDirect peers
- MKG: Creative experience agency specializing in brand activations, live events, and experiential marketing for major consumer and tech brands. Directly comparable offering to 27Names' member agencies in scope of services and client type.
- INVNT: Global live brand storytelling agency that designs and produces brand experiences, product launches, and summits for enterprise clients, mirroring the live-experience focus of 27Names' member agencies.
- Jack Morton Worldwide: Global brand experience agency owned by IPG that designs and delivers live events, brand activations, and immersive experiences for the same enterprise client base (e.g., tech, automotive, consumer brands) that 27Names serves across Europe.
- Sense Worldwide: Independent creative experience agency with offices in London and beyond, producing live brand experiences and activations; comparable in size and boutique positioning to many 27Names member agencies.
- MCI Group: Swiss-headquartered association, meetings, and events agency operating globally; competes with 27Names for corporate conferences, association meetings, and incentive programs across European and international markets.
- Sparks: Global experiential marketing agency producing brand activations, conferences, and live experiences for enterprise clients. Overlaps directly with 27Names' core offering of brand activations and corporate events.
Broad incumbents
- Wasserman: Sports, music, and entertainment marketing agency with a sizable live-experiences practice serving global brands; broader portfolio than 27Names but overlaps in brand activation and live event execution.
- Pico Group: Global event and experiential agency headquartered in Asia, delivering corporate events, brand activations, and exhibitions at scale for multinational clients; competes for the same international brand budgets that 27Names pursues in Europe.
- George P. Johnson Experience Marketing: Large global experiential marketing agency and a pioneer of the brand experience category, with deep enterprise relationships and a wider portfolio of integrated services than 27Names' more boutique network model.
- Imagination Group: Independent brand experience agency with global reach delivering live events, brand environments, and digital experiences. Comparable in creative-led positioning to 27Names but larger and more centralized.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
27Names social profiles
Digital presence27Names financial estimates
Financial estimateRevenue estimate
Valuation estimate
27Names leadership team
Management profileNumber of profiles
Profiles5 records
27Names funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
27Names M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 27Names
What does 27Names do?
27Names is a network of 27 independent live-experience agencies operating in 27 European countries. Through its member agencies, it delivers brand activations, product launches, conferences, corporate events, festivals, public events, and cultural experiences for global enterprise clients, providing a single point of contact for multi-country event execution.
Is 27Names a public or private company?
27Names is a private company. It is classified as management employee owned and is currently operating.
When was 27Names founded?
27Names was founded in 2008. It employs 501 to 1,000 people.
Where is 27Names based?
27Names is headquartered in Berchem, Belgium, in the Europe region.
How does 27Names make money?
One revenue line is on record: agency Services Revenue.
Who are 27Names's main competitors?
Direct peers on record are MKG, INVNT, Jack Morton Worldwide, Sense Worldwide, MCI Group and Sparks. Broad incumbents are Wasserman, Pico Group, George P. Johnson Experience Marketing and Imagination Group.
Does 27Names have an API?
No public API is recorded for 27Names.
What industry is 27Names in?
27Names's product category is Live-Experience and Experiential Marketing Services. Its primary akta.pro industry code is MPAAAAAC, Brand Campaign & Integrated Communications Agencies, with a secondary code of THACAFAN, Exhibitor/Sponsor Management (Corporate Conferences). Its NAICS code is 561920 and its SIC code is 7311.