We Are Collider
We Are Collider is a London-based creative brand experience agency that designs and delivers immersive activations, events, and content for large enterprise B2C and B2B clients, anchored by its proprietary MARVELS behavioural science framework and the ARQ Innovation Lab for emerging technology.
- Company typePrivate
- Founded2003
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What We Are Collider does
We Are Collider is a London-based creative brand experience agency, founded in 2003 and operating as part of the We Are Group collective, that designs and delivers immersive brand activations, events, and content for large enterprise clients. Its core offering combines a proprietary behavioural science framework, MARVELS™ (developed with behavioural scientist Patrick Fagan and operationalised via the MARVELS™ Mapper), with bespoke experiential design across live, digital, and virtual spaces. The agency's work spans esports tournaments at Royal Albert Hall and Velodromes, global film takeovers at the Burj Khalifa, multi-city retail experiences for brands such as John Lewis, Waitrose, Pokémon, Netflix/Riot Games, Red Bull, AstraZeneca, Urban Decay, and Rituals, and is supported by an internal sustainability tool (Green Gauge) and a dedicated R&D arm, ARQ Innovation Lab, focused on XR/AR/VR, generative AI, and spatial computing.
The business model is a professional services agency model: revenue is generated project-by-project through bespoke engagements negotiated directly with enterprise clients, with new business handled principally by the CEO. Pricing is not publicly disclosed; project sizes vary from large global multi-city rollouts to mid-sized UK consumer campaigns and B2B corporate activations. The agency is a member of the 27Names collective of independent agencies across 27 European markets, which extends its delivery footprint and research base, and operates Elevate Mentoring as a community-led talent initiative. Proprietary IP is concentrated in MARVELS™ and Green Gauge, both registered trademarks, with AI and emerging-tech capabilities positioned through ARQ rather than as a separately monetised product line.
We Are Collider firmographics
Firmographics- Name
- We Are Collider
- Legal name
- We Are Collider
- Website
- https://wearecollider.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- We Are Collider is a London-based creative brand experience agency that designs and delivers immersive activations, events, and content for large enterprise B2C and B2B clients, anchored by its proprietary MARVELS behavioural science framework and the ARQ Innovation Lab for emerging technology.
- Ownership category
- akta.pro rank
Where We Are Collider is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
We Are Collider business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Brand Experience & Activation Services: The agency earns revenue by conceptualising, designing, and delivering bespoke brand experiences, events, and immersive activations for clients. Projects are typically large-scale, bespoke engagements for enterprise brands. Revenue is project-based, with notable campaigns including Red Bull esports events, Waitrose festivals, Netflix Arcane global launches, and John Lewis Christmas takeovers.
Go-to-market motion3 records
Distribution channels1 record
Marketing channels6 records
We Are Collider product offering
Product offeringCore offering
We Are Collider is a global creative brand experience agency that decodes human behaviour to design and deliver bespoke brand activations, experiential events, and share-worthy content across live, digital, and virtual spaces. The agency combines behavioural science research (via its proprietary MARVELS™ framework and MARVELS Mapper tool) with immersive activation design, supported by an internal innovation lab (ARQ) focused on AI, XR, AR, VR, spatial computing, and emerging technologies. Engagements are project-based and tailored to enterprise and mid-market brands across entertainment, gaming, FMCG, beauty, retail and pharmaceutical sectors.
Product overview
We Are Collider is a global creative brand experience agency that operates as a single unified offering rather than a platform-plus-modules architecture. The core service is immersive experiential marketing, with two proprietary internal capabilities: ARQ Innovation Lab (their dedicated R&D arm for immersive media and emerging technology including AI, XR, VR, AR, and Web3) and the MARVELS™ Framework (behavioural science methodology with seven levers applied via the MARVELS™ Mapper tool). Supporting tools include Green Gauge for sustainability measurement. The agency delivers brand activations, experiential events, retail experiences, and cultural campaigns for clients including Netflix, Red Bull, John Lewis, Pokémon, Urban Decay, Waitrose, Rituals, and Riot Games, operating across live, digital, and virtual spaces.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Experience & Activations Bespoke brand experience and activation services for enterprise and mid-market clients across live, digital and virtual spaces, including experiential marketing campaigns, retail theatre, pop-up experiences, esports events, product launches and cultural activations.
- ARQ Innovation Lab Dedicated R&D and innovation arm offering immersive media marketing, virtual worlds, gamification and experiential storytelling capabilities. Develops AI, XR/AR/VR, spatial computing, generative AI and metaverse solutions for client brand experiences, and serves as a business incubator for emerging technology applications.
- MARVELS™ Framework Proprietary behavioural science framework consisting of seven levers (Magic, Adequacy, Relevance, Value, Exchange, Labelling, Sociality) used to design brand experiences that stick, spark action and leave lasting impressions. Applied to client work via the MARVELS™ Mapper strategic filter tool.
- Green Gauge Sustainability measurement tool that assesses and tracks decisions across Production, Travel, Energy and Catering throughout the project lifecycle, enabling clients to make sustainable choices from the design stage rather than via after-the-fact reporting.
Quantifiable outcome
- Turnover increased 73% vs previous Mother's Day for Rituals activation
- +5 more outcomes
Companies that use We Are Collider
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
We Are Collider technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature4 records
We Are Collider partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- 27NamescoreWe Are Collider is a member of the 27Names collective — a network of independent agencies spanning 27 European markets. The network conducts collaborative research (e.g., European Experience Index), shares methodologies, and facilitates cross-border client referrals and joint pitches.
- Elevate MentoringcoreWe Are Collider is lead partner of Elevate Mentoring, an initiative empowering the next generation of talent in the events industry. The partnership supports industry talent development and positions the agency as a leader in industry community building.
- Patrick Fagan (Behavioural Scientist)coreRenowned behavioural scientist Patrick Fagan collaborated with We Are Collider to develop the proprietary MARVELS™ behavioural science framework, which forms the methodological foundation of the agency's brand experience design approach.
- LEGOminorLEGO partnered with We Are Collider for the John Lewis Christmas Takeover activation, providing the theme for Santa's Enchanted Postroom experience. LEGO prizes were featured as incentives in the advent calendar.
- CrocsminorCrocs partnered with We Are Collider for the John Lewis Christmas Takeover, with a custom Crocs Jibbitz 'pick n mix' activation for limited edition gifting at John Lewis Oxford Street.
- Riot GamescoreWe Are Collider has a longstanding relationship with Riot Games, delivering multiple activations including the Netflix Arcane global launch (for the League of Legends IP) and Red Bull League of Its Own esports events. Riot Games is a repeat client across multiple years and campaign types.
- VO Group (27Names Member)minorWithin the 27Names network, Belgian member VO Group has created MyImpactTool for measuring event emissions across five high-impact areas (travel, technical production, signage, venue choice, food and catering), serving as a model for sustainability tools across the network.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
We Are Collider competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Customer concentration
We Are Collider social profiles
Digital presenceWe Are Collider financial estimates
Financial estimateRevenue estimate
Valuation estimate
We Are Collider leadership team
Management profileNumber of profiles
Profiles9 records
We Are Collider subsidiaries and ownership
Company hierarchySubsidiaries1 record
We Are Collider funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We Are Collider M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We Are Collider
What does We Are Collider do?
We Are Collider is a global creative brand experience agency that decodes human behaviour to design and deliver bespoke brand activations, experiential events, and share-worthy content across live, digital, and virtual spaces. The agency combines behavioural science research (via its proprietary MARVELS™ framework and MARVELS Mapper tool) with immersive activation design, supported by an internal innovation lab (ARQ) focused on AI, XR, AR, VR, spatial computing, and emerging technologies. Engagements are project-based and tailored to enterprise and mid-market brands across entertainment, gaming, FMCG, beauty, retail and pharmaceutical sectors.
Is We Are Collider a public or private company?
We Are Collider is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was We Are Collider founded?
We Are Collider was founded in 2003. It employs 11 to 50 people.
Where is We Are Collider based?
We Are Collider is headquartered in London, United Kingdom, in the Europe region.
How does We Are Collider make money?
One revenue line is on record: brand Experience & Activation Services.
Does We Are Collider have an API?
No public API is recorded for We Are Collider.