What Lacroix does

Lacroix is a premium German fine food (Feinkost) brand founded in 1921 in Frankfurt am Main by Eugen Lacroix, who began by producing truffle goose liver pâtés and scaled the business to 350 employees within four years. Today it operates as a brand under GB Foods Deutschland GmbH, headquartered in Lübeck, and produces a portfolio of culinary foundation products — fonds (broths in vegetable, game, fish, veal, and organic varieties), tafelfertige saucen (ready-to-use sauces including Hollandaise and Béarnaise), würzpasten (seasoning pastes), pasteten (pâtés including the Königin Pasteten line), truffles, ragout, soups, grill/fondue sauces, and seasonings. The core technology is traditional recipe and food preparation expertise refined over a century, with proprietary formulations tied to the founder's legacy and recognition as the only German member of the Academie Culinaire de France.

The company sells through German retail/grocery channels and a direct e-commerce storefront at lacroix.de, serving two named customer segments: home cooks (Hobbyköche) as the primary segment, and professional chefs as a secondary segment. Distribution is regional (DACH), and the brand is positioned in the premium delicatessen segment with an organic sub-line (Bio Fonds) certified under DE-ÖKO-012. Marketing is executed through a German-language content website with an extensive recipe library, SEO, and organic social media presence — there is no evidence of AI/ML technology, proprietary digital platforms, or paid digital advertising infrastructure.

Lacroix is part of the GBfoods corporate group, which also includes GB Foods Production Deutschland GmbH as a core operating subsidiary. The current management consists of three Managing Directors (Geschäftsführer) — Miranda Helena Visscher, Patricio Aspero Eyre, and Kadir Karaman. The company is privately held as a German GmbH with no disclosed funding history, no disclosed revenue, and 51-100 employees per firmographic data. The revenue model is one-time transactional consumer goods sales through retail and D2C channels, with pricing not publicly disclosed.

Name

Lacroix

Legal name

GB Foods Deutschland GmbH

Website

https://lacroix.de

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

51–100 employees

Short description

Lacroix is a 100+ year-old German premium fine food brand producing culinary foundations — fonds, sauces, pastes, pâtés, and seasonings — sold through DACH retail and direct e-commerce to home cooks and professional chefs, operating under GB Foods Deutschland GmbH.

Ownership category

akta.pro rank

Product category

Premium Fine Foods

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

BBQ Sauce & Marinades Manufacturing (AFAKADAH)

Keywords

• Premium cooking broths
• Culinary sauces pastes
• Fine food products
• Delicatessen specialties
• Gourmet food ingredients

Headquarters

HQ city

Lübeck

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Retail Food Products: Lacroix generates revenue through the sale of premium specialty food products including fonds, sauces, pastes, seasonings, and delicatessen items through retail/grocery channels and their direct-to-consumer website.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Lacroix manufactures and sells premium German fine food products including cooking broths (Fonds), ready-to-use sauces, seasoning pastes, pâtés, soups, ragouts, seasonings, and truffle specialties. The brand targets home cooks and professional chefs seeking professional-quality, ready-to-use culinary foundations that simplify preparation while delivering authentic flavors. Founded in 1921, Lacroix is now operated under GB Foods Deutschland GmbH and sold via grocery retail and direct e-commerce in the DACH region.

Product overview

Lacroix is a premium German fine food brand that has been inspiring passionate (home) cooks since 1921. The company produces a comprehensive range of culinary products centered around cooking foundations (Fonds/Broths), sauces, pastes, and specialty delicatessen items. The core portfolio consists of Bio Fonds (organic broths), Fonds (broths in varieties like vegetable, wild game, fish, and veal), Tafelfertige Saucen (ready-to-use sauces including Hollandaise and Béarnaise), Cumberland Grill/Fonduesaucen (grill and fondue sauces), Pasten and Würzpasten (cooking and seasoning pastes including asparagus, wild game, vegetable, and shellfish varieties), Würzmittel (seasonings), Suppen (soups), Ragout, Pasteten (pâtés), Trüffel (truffle products), and various mustard and fig sauces. Founded by Eugen Lacroix who began with truffle goose liver pâtés in 1921, the brand is now part of GB Foods Deutschland GmbH and maintains its position as a leading brand in the delicatessen segment.

Differentiator

Problem solved

Functional benefit

Products and services

• Bio Fonds (Organic Broths) Organic broths/stocks (DE-ÖKO-012 certified) made from selected organic ingredients, used as bases for soups, sauces, and various culinary preparations. Sold in the DACH region through retail/grocery and the Lacroix e-commerce site.
• Fonds (Broths / Stocks) Premium cooking broths and stocks including Gemüse Fond (vegetable), Wild Fond (game), Fisch Fond (fish), and Kalbs Fond (veal), forming the foundation for soups, sauces, and risottos. Targeted at home cooks and professional chefs.
• Tafelfertige Saucen (Ready-to-Use Sauces) Pre-prepared ready-to-serve sauces including Sauce à la Hollandaise and Sauce à la Béarnaise, designed to finish dishes with professional quality. Targeted at home cooks and professional kitchens.
• Cumberland Grill/Fonduesauce Grill and fondue sauces designed to complement grilled, roasted, and cooked dishes with multiple flavor variants. Sold to home cooks for casual dining applications.
• Pasten (Cooking Pastes) Concentrated cooking pastes including Spargel-Paste (asparagus), Wild-Paste (game), Gemüse-Paste (vegetable), and Krustentier-Paste (shellfish) for seasoning and enhancing dishes with consistent, intense flavors.
• Würzpasten (Seasoning Pastes) Seasoning pastes for refining, flavoring, and seasoning soups, sauces, and broths with precise dosing and concentrated taste. Used by home cooks to add depth to everyday cooking.
• Würzmittel (Seasonings) Seasoning ingredients and condiments including Worcester sauce for enhancing flavor profiles in cooking. Sold to home cooks and professional chefs.
• Suppen (Soups) Prepared ready-to-heat soups as part of Lacroix's ready-to-use product range, suitable for quick meal preparation at home.
• Ragout Classic ragout preparations including Ragout Fin, a traditional French-style stew sold ready-to-heat for home dining and special occasions.
• Pasteten (Pâtés)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hengstenberg: German premium pickled and preserved foods brand (sauerkraut, pickles, dressings); comparable positioning in fine food/delicatessen segment with overlapping retail presence.
• Maille (Unilever): Premium French mustard and condiment brand owned by Unilever; comparable premium-positioned condiment play with similar retail target in fine food segment.
• Knorr (Unilever): Unilever's flagship food brand offering bouillons, fonds, stocks, sauces, and seasonings across Europe; directly competes with Lacroix in the premium broth/sauce segment at retail in DACH.
• Kühne: German premium condiments brand (vinegars, mustards, sauces, pickles); directly comparable in German retail condiment set alongside Lacroix.
• Amora (Unilever): French sauces, dressings, and condiments brand owned by Unilever; overlaps with Lacroix's ready-to-use and cold sauces/marinades categories in European retail.
• Maggi (Nestlé): Nestlé-owned culinary brand with deep presence in bouillon cubes, fonds, sauces, and seasoning in Germany and DACH; competes head-to-head with Lacroix in stocks and cooking bases.
• Ostmann (Krüger Group): German spice and seasoning brand covering herbs, fonds, and seasonings in grocery; competes with Lacroix's Würzpasten/Würzmittel range in the seasoning aisle.
• Develey: German condiments and sauce manufacturer (mustards, dressings, BBQ sauces); overlaps with Lacroix's sauces, marinades, and mustard/fig-sauce SKUs in German grocery.
• Gallina Blanca (GBfoods): Sister brand within the same GBfoods corporate group producing bouillons, stocks, and ready meals across Southern Europe; shares production and distribution infrastructure with Lacroix and competes in adjacent European markets.

Broad incumbents

• Campbell Soup Company: Global packaged food incumbent with a soup, broth, and culinary foundation portfolio; offers overlapping categories (soups, stocks, ready sauces) as part of a much wider CPG portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lacroix