Nosh Food Market

What Nosh Food Market does

Nosh Food Market is described in firmographic records as a marketplace for purchasing groceries and food items. It was established in 2006 and is headquartered in Auckland, New Zealand, with a listed headcount of 11-50 employees. According to available metadata, the company operates as a for-profit private entity, with a website at noshfoodmarket.com.

The firm's underlying technology, product surface, revenue model, pricing, and customer base are not documented in any of the provided sources. No management team, funding history, partnerships, certifications, product launches, or operating geographies are recorded. The firmographic record describes a grocery/food marketplace, but no transactional, logistical, or platform details are available to substantiate this description.

Critically, the company's primary web domain (noshfoodmarket.com) currently displays a "This domain may be for sale" notice hosted via Above.com, an Australian domain parking service. The Privacy Policy and Terms of Use pages on the domain belong to Above.com, not to Nosh Food Market. There is no operational website, no active commerce flow, and no company-controlled content. This suggests the entity is either inactive, wound down, or operating under a different unrecorded digital identity. Any investment-relevant conclusion therefore must be tempered by the near-total absence of verifiable operating data.

Name

Nosh Food Market

Website

https://noshfoodmarket.com

Company type

Private

Founded year

2006

Headcount range

11–50 employees

Short description

Nosh Food Market is described in firmographic records as a New Zealand-based online marketplace for groceries and food items, founded in 2006 in Auckland, though its primary domain is currently parked for sale with no active operations documented.

Ownership category

akta.pro rank

Product category

Online Grocery Marketplace

NAICS

Food and Beverage Retailers (445)

SIC

Retail-Grocery Stores (5411), Retail-Catalog & Mail-Order Houses (5961)

akta.pro industry

PRIMARYCRAFAEAE

Grocery & Food Omnichannel

Consumer Products & Retail/E-commerce & Marketplaces/Omnichannel Retail E-commerce

SECONDARYAFAIAMAC

Online Grocery Retailers (Inventory-Holding)

Agriculture & Food Production/Food Distribution & Wholesale/Online Food Distribution

Keywords

• Online grocery marketplace
• Food retail platform
• Grocery e-commerce
• Food marketplace
• Groceries online

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel

Core offering

Nosh Food Market is described as a marketplace for purchasing groceries and food items. The company is headquartered in Auckland, New Zealand, and operates in the food retail domain. Note: the company website (noshfoodmarket.com) currently displays a parked-domain 'for sale' page with no active business operations or product offerings documented.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Emerging players

• Ocado Group: Ocado is a UK-based online grocery platform and technology provider that licenses its e-commerce, fulfillment, and robotics technology to grocery retailers worldwide. It is comparable as a model for what an asset-light, technology-led online grocery marketplace could evolve into, though it operates at vastly greater scale than Nosh Food Market.
• Greens.co.nz: Greens is a New Zealand online retailer specializing in organic, specialty, and health-focused grocery items. As an emerging niche grocery e-commerce operator in NZ, it shares Nosh Food Market's marketplace-adjacent positioning around curated and specialty grocery assortments in the same geography.
• Supie: Supie is a New Zealand-based online grocery marketplace connecting consumers to local and specialty producers. It is the closest emerging marketplace-format peer to Nosh Food Market in the NZ market, differentiated by a curated local-producer focus rather than mass-market grocery assortment.

Direct peers

• HelloFresh: HelloFresh operates a subscription meal-kit and grocery delivery service in New Zealand, similar in concept to Nosh Food Market's marketplace for groceries and food items. It is a direct peer in online food retail, though with a more standardized subscription model rather than a broad marketplace.
• MyFoodBag: MyFoodBag is a New Zealand-based online meal-kit and grocery delivery company headquartered in Auckland. It is the closest direct comparable to Nosh Food Market's described grocery marketplace model, operating an asset-light online food retail platform in the same geography.

Broad incumbents

• Uber Eats: Uber Eats is an online food and grocery delivery marketplace active across New Zealand, including Auckland. It competes for the same consumer occasions (online food purchase and delivery) that Nosh Food Market's marketplace would target, though its primary focus is restaurant delivery rather than grocery.
• Instacart: Instacart is a leading online grocery marketplace and delivery platform in North America. While geographically distant, it represents the canonical template for the online grocery marketplace model that Nosh Food Market describes, and is frequently referenced in grocery e-commerce comparisons.
• Woolworths New Zealand: Woolworths NZ (formerly Countdown) is the country's largest grocery retailer with a developed online grocery platform serving Auckland and the rest of New Zealand. It is the dominant incumbent that any NZ-based grocery marketplace like Nosh Food Market would compete against for share of wallet.
• Foodstuffs (New World & Pak'nSave): Foodstuffs is the New Zealand cooperative that operates the New World and Pak'nSave supermarket banners, with growing online grocery offerings. As the other half of NZ's grocery duopoly, it sets the pricing and assortment baseline against which a marketplace like Nosh Food Market would have to differentiate.

Regional players

• Woolworths Online (AU): Woolworths Australia operates one of the most developed grocery e-commerce platforms in the Australasian region. While based in Australia rather than New Zealand, it shares the parent company heritage with Woolworths NZ and offers a useful regional benchmark for online grocery scale and execution against which a small NZ marketplace like Nosh is implicitly benchmarked.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks4 records

Key highlights3 records

Customer concentration

• Xx.com/noshfoodmarket
• Facebookfacebook.com/noshfoodmarket
• LinkedInlinkedin.com/company/nosh-food-market

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nosh Food Market