Lapa Communication
Lapa Comunicação is a Rio de Janeiro-based digital marketing agency and professional training school founded in 2013, serving Brazilian corporate, governmental, educational, and nonprofit clients with strategic planning, social media management, content production, and digital communication courses.
- Company typePrivate
- Founded2013
- HeadquartersRio De Janeiro, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Lapa Communication does
Lapa Comunicação is a privately held Brazilian agency-school ("agência-escola") founded in 2013 and headquartered in Ipanema, Rio de Janeiro. The company combines digital marketing agency services with professional training, operating on the thesis that strategy and formation strengthen each other. Its core agency offerings for corporate, governmental, educational, and nonprofit clients include strategic digital marketing planning, social media management, digital campaigns, communication consulting, content production (SEO-optimized text, infographics, video, photography, event coverage), and customized in-company training. Named clients span Itaú, Rede D'or, Fundação Roberto Marinho, Museu Nacional/UFRJ, Fiocruz (Casa de Oswaldo Cruz), IBEU, Yoo2, FenaCap, Dufry, Supergasbras, Oxford Porcelanas, and Grupo Valsa, indicating cross-vertical reach in Brazil.
The company's parallel education line consists of professional courses sold through the Sympla event platform on subjects including social media, agency and digital business management, storytelling for digital media, TikTok for creators and brands, and AI for marketing, plus a fixed-fee strategic mentorship program called Café Digital (three online sessions of 1h30 each). The underlying technology base is conventional digital marketing tooling, content production, and platform-based social media management rather than proprietary software or AI products; no APIs, SDKs, or patents are disclosed. The "agência-escola" concept itself is treated as an unregistered brand identity positioning the firm against pure-play agencies and pure-play schools.
Go-to-market is sales-led through direct website inquiries, WhatsApp, and referrals for B2B agency contracts, while courses and mentorship use self-serve/PLG mechanics via Sympla and Google Forms. Revenue streams are split between professional services (agency work, in-company training) and one-time program fees (courses, Café Digital). Pricing for enterprise agency work and corporate training is not publicly disclosed; course pricing is set per ticket on Sympla and mentorship is sold as a fixed program. The company is 100% Brazilian-domestic in geographic reach, founder-led by Júlio Duarte (PhD in Communication, PUC-Rio) and Larissa Ribeiro, with no disclosed external funding, parent company, or institutional investors.
Lapa Communication firmographics
Firmographics- Name
- Lapa Communication
- Legal name
- Lapa Comunicação
- Website
- https://lapacomunicacao.com.br
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lapa Comunicação is a Rio de Janeiro-based digital marketing agency and professional training school founded in 2013, serving Brazilian corporate, governmental, educational, and nonprofit clients with strategic planning, social media management, content production, and digital communication courses.
- Ownership category
- akta.pro rank
Lapa Communication industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industry
- E-commerce & Online Business (Marketplaces, DTC) (EDAMAHAH)
Keywords
Where Lapa Communication is headquartered
LocationHeadquarters
- HQ city
- Rio De Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Lapa Communication business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Agency Services: Digital marketing agency services including strategic planning, social media management, content production, digital campaigns, and consulting for corporate clients.
- Professional Courses: In-person and online courses on social media, agency management, storytelling, TikTok, and AI for marketing. Sold through Sympla platform with tickets ranging from practical workshops to comprehensive training programs.
- Strategic Mentorship (Café Digital): Three-session online mentorship program pairing clients with two consultants for strategic digital positioning guidance. Priced as a fixed program rather than recurring subscription.
- In-Company Training: Customized corporate training programs delivered on-site for enterprise clients. Pricing negotiated based on scope and team size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Café Digital Mentorship - 3 online sessions with 2 consultants |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Lapa Communication product offering
Product offeringCore offering
Lapa Comunicação operates as an "agência-escola" (agency-school) providing digital marketing agency services to companies — including strategic marketing planning, social media management, digital campaigns, content production, and communication consulting — alongside professional training offerings for individual marketers and entrepreneurs, comprising in-person and online courses plus the Café Digital strategic mentorship program.
Product overview
Lapa Comunicação operates as an 'agência-escola' (agency-school) that combines strategic communication services with professional education. The company offers a unified portfolio centered on digital marketing services for brands (strategic planning, social media management, digital campaigns, consulting, and content production) alongside professional development offerings (online/offline courses and Café Digital strategic mentorship). All educational offerings draw from the practical experience gained through 13 years of client work, creating an integrated model where services inform training and training enriches service delivery.
Differentiator
Problem solved
Functional benefit
Brands
- Café Digital: Strategic mentorship program of Lapa Comunicação, consisting of 3 online sessions of 1h30 each, designed for entrepreneurs, communication professionals, freelancers, and content creators who want to structure their digital presence without committing to a monthly agency contract.
Products and services
- Planejamento Estratégico de Marketing Digital (Strategic Digital Marketing Planning) Strategic digital marketing planning service for brands involving market analysis, positioning, and digital channel strategy development. Targeted at companies and organizations needing external strategic direction for their digital presence.
- Gerenciamento de Mídias Sociais (Social Media Management) Social media management service including content planning, posting, engagement monitoring, and performance analytics across Instagram, Facebook, LinkedIn, and YouTube. Targeted at companies and brands seeking ongoing management of their social channels.
- Campanhas Digitais (Digital Campaigns) Digital campaign creation and execution across social media and other online channels to achieve specific marketing objectives. Targeted at brands needing campaign-level execution tied to defined marketing outcomes.
- Consultoria de Comunicação (Communication Consulting) Communication consulting service helping clients define voice, language, content structure, and channel strategy. Targeted at organizations redefining their brand communication or building a digital presence from scratch.
- Produção de Conteúdo (Content Production) Content production service including SEO-optimized texts, infographics, videos, photography, and event coverage for digital channels. Targeted at brands and institutions needing steady production of high-quality digital content.
- Treinamentos In-Company (In-Company Training) Customized corporate training programs delivered at client premises for teams needing to develop digital communication and marketing skills. Pricing is negotiated based on scope and team size. Targeted at enterprise clients requiring bulk capacity building.
- Cursos Presenciais e Online (In-Person and Online Professional Courses) Professional development courses including Social Media, Agency Management and Digital Businesses, Storytelling for Digital Media, TikTok for Creators and Brands, and AI for Digital Marketing, offered in-person and online through the Sympla platform with individual ticket purchases. Targeted at marketing and communication professionals, agency owners, and content creators.
- Café Digital - Mentoria Estratégica (Café Digital Strategic Mentorship) Strategic mentorship program consisting of three online sessions of 1h30 each, providing guidance on digital positioning, service definition, audience targeting, and practical next steps for entrepreneurs and professionals who want strategic direction without committing to a monthly agency contract. Priced as a fixed program.
Companies that use Lapa Communication
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
Lapa Communication technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lapa Communication partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Lapa Communication competitors and assessment
Company assessmentDirect peers
- Foo (Foo Fighters / Foo Marketing): Brazilian independent branding and digital agency offering strategy, content, social media, and campaigns for corporate clients. Similar mid-sized positioning to Lapa with a comparable focus on strategic digital communications.
- F.biz: Brazilian digital-first agency providing e-commerce, digital marketing, social media, and content services for enterprise clients. Competes directly with Lapa for digital communications mandates in the Brazilian market.
- Suno (Suno Marketing de Conteúdo): Brazilian content marketing agency focused on content production, strategy, and brand storytelling for corporate clients. Closely comparable to Lapa's content and strategy offerings, serving similar mid-market and enterprise segments in Brazil.
Broad incumbents
- Ogilvy Brazil: Brazilian operation of the global Ogilvy network offering advertising, public relations, consulting, and digital experience services. Direct competitor for the same blue-chip enterprise clients (e.g., financial services, healthcare) that Lapa serves.
- Publicis Brazil: Brazilian arm of the Publicis Groupe offering creative, media, digital, and content services. Competes with Lapa for large enterprise digital communications engagements, particularly with global multinational clients in Brazil.
- DPZ&T: Major Brazilian full-service advertising agency affiliated with the TBWA network. Offers integrated communications, digital strategy, social media, and content production for enterprise clients, comparable to Lapa's offering but with national reach and larger production capacity.
- WMcCann: One of Brazil's largest full-service advertising agencies, part of the global McCann Worldgroup network. Provides strategic planning, digital campaigns, social media management, and content production for major Brazilian and multinational brands — directly overlapping with Lapa's core service lines but at significantly greater scale.
- Lew'Lara\TBWA: Brazilian affiliate of TBWA\Worldwide providing full-service advertising including digital strategy, social media, and content production. Competes with Lapa for mid-to-large enterprise clients seeking integrated digital and creative services.
- Artplan: Established Brazilian communications agency providing advertising, digital strategy, content, and branded experiences. Serves enterprise clients across verticals and competes with Lapa for digital and social media mandates.
Emerging players
- Alura: Brazilian online education platform offering professional courses in technology, marketing, and business. Comparable to Lapa's training and courses business line rather than its agency services; represents a potential competitor or partnership target in the professional education space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Lapa Communication social profiles
Digital presenceLapa Communication financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lapa Communication leadership team
Management profileNumber of profiles
Profiles2 records
Lapa Communication funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lapa Communication M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lapa Communication
What does Lapa Communication do?
Lapa Comunicação operates as an "agência-escola" (agency-school) providing digital marketing agency services to companies — including strategic marketing planning, social media management, digital campaigns, content production, and communication consulting — alongside professional training offerings for individual marketers and entrepreneurs, comprising in-person and online courses plus the Café Digital strategic mentorship program.
Is Lapa Communication a public or private company?
Lapa Communication is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lapa Communication founded?
Lapa Communication was founded in 2013. It employs 11 to 50 people.
Where is Lapa Communication based?
Lapa Communication is headquartered in Rio De Janeiro, Brazil, in the Latin America region.
How does Lapa Communication make money?
Four revenue lines are on record. Agency Services are the primary driver. The others are professional Courses, strategic Mentorship (Café Digital) and in-Company Training.
Who are Lapa Communication's main competitors?
Direct peers on record are Foo (Foo Fighters / Foo Marketing), F.biz and Suno (Suno Marketing de Conteúdo). Broad incumbents are Ogilvy Brazil, Publicis Brazil, DPZ&T, WMcCann, Lew'Lara\TBWA and Artplan. Alura is listed as an emerging player.
Does Lapa Communication have an API?
No public API is recorded for Lapa Communication.
What industry is Lapa Communication in?
Lapa Communication's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of EDAMAHAH, E-commerce & Online Business (Marketplaces, DTC). Its NAICS code is 541810 and its SIC code is 7311.