What Brande does

Brande Oy is a Finland-based strategic consultancy and development agency headquartered in Jyväskylä with a second office in Tampere. Founded in 2005 and operating with a team of approximately 15 people, the firm positions itself as a strategic "think tank" (ajattelutalo) focused on impact business design — helping companies transition from traditional profit-maximisation models to business models where societal and environmental benefit is the core competitive advantage. Its client base is concentrated among impact-driven startups and scale-ups in Finland across health, water, mining, and energy verticals (e.g., CLIN, LIQUM, Betolar, Geovisor, Norelco).

Brande's core offer is built on three proprietary methodologies: (1) the Impact Thinking approach combining futures work, systems thinking, and design thinking; (2) the IIOOII Impact Measurement Model, an adapted version of the internationally recognised IOOI framework that links impact to business value; and (3) Living Frame 16 (LF16), a biophilic and regenerative design framework spanning sixteen disciplines for environments, products, and materials. Services are delivered through a three-phase model — Direction (strategy), Form (design and commercialisation), and Change (implementation and impact communication) — and span strategic consulting, brand design, digital development, and space/environment design.

Brande generates revenue primarily through project-based professional services engagements initiated via direct sales contact, with no public pricing. The firm supplements consulting with direct impact investments in at least six companies (including LIQUM and the Impactverse platform) and operates ecosystem-building assets such as the Talent Sprint co-development program with Jyväskylä University of Applied Sciences (Jamk) and the Impactverse platform for the impact economy.

Name

Brande

Legal name

Brande Oy

Website

https://brande.fi

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Brande is a Finland-based strategic consultancy and development agency with offices in Jyväskylä and Tampere that helps companies transition to impact business through proprietary methodologies including Impact Thinking, the IIOOII impact measurement model, and the Living Frame 16 biophilic design framework.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Advertising Agencies (54181), Graphic Design Services (541430)

SIC

Services-Advertising (7310)

akta.pro primary industry

Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)

akta.pro secondary industries

Brand Strategy & Positioning (BPAFAEAA), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Strategic consulting services
• Impact business consulting
• Biophilic design framework
• Sustainability strategy advisory
• Business model design

Headquarters

HQ city

Jyväskylä

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Consultancy and Design Services: Brande provides strategic consulting, business design, brand design, digital development, impact communication, and space/environment design services to companies transitioning to impact business. Revenue is generated through project-based consulting engagements spanning strategy definition, design, and implementation phases.
2. Impact Investments: Brande acts as an investor in impact-driven companies, having invested in six companies. This represents both a strategic activity and a revenue stream through portfolio company returns.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Brande is a strategic consulting and development agency that helps companies transition to impact business through a three-phase methodology covering strategy definition (Direction), design and commercialization (Form), and impact communication and execution (Change). The firm also offers the proprietary Living Frame 16 biophilic design framework for regenerative environments and maintains the Impactverse ecosystem platform connecting impact economy stakeholders.

Product overview

Brande is a strategic development agency and think tank that offers a portfolio of services centered on impact business design. The core offerings include Impact Business consulting (a three-phase methodology covering strategy, design, and impact communication) and Living Frame 16 (a biophilic design framework). Supporting offerings include the Impactverse platform for ecosystem development and the Talent Sprint co-creation program. All services are delivered through an integrated approach combining strategy, design, digital development, and communication, based on the proprietary Impact Thinking methodology that merges futures work, systems thinking, and design thinking.

Differentiator

Problem solved

Functional benefit

Products and services

• Impact Business (Impaktiliiketoiminta)

Quantifiable outcome

• Living Frame 16 environments deliver 25% better cognitive performance in learning & workspaces; 20–30% lower stress levels with daily nature contact; 15% faster recovery in hospital environments.
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Jyväskylä University of Applied Sciences (Jamk)minorStrategic or Co-development Partner · 1 June 2026Brande partnered with Jamk to run the Talent Sprint program, a three-week co-development initiative bringing together international students and regional companies to solve real business challenges in sustainable impact business. The program combined AI-based matchmaking to pair students with challenges and culminated in a two-day intensive workshop.
• ImpactverseminorStrategic or Co-development PartnerImpactverse is a platform co-created by Brande that connects people and organisations interested in the impact economy and creates opportunities for ecosystem-based development. It serves as a community hub for the impact economy in Finland.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sitra: Finnish Innovation Fund and future-oriented impact organisation operating at significantly larger scale than Brande. Comparable as a Finland-based impact economy builder, but functions more as a public-sector-funded institution than a commercial consultancy.
• Systemiq: International systems-change consultancy focused on sustainable economic transformation. Comparable to Brande's systems thinking + impact strategy combination, but operating globally with deeper resources.
• IDEO: Global design and innovation consultancy known for design thinking methodology. Comparable to Brande's Impact Thinking approach and Living Frame 16 framework, but operating at significantly larger scale.
• Anthesis Group: Large global sustainability consultancy serving multinational clients across strategy, ESG advisory, and impact. Comparable to Brande in impact advisory services but at significantly larger scale and broader geographic reach.

Direct peers

• Demos Helsinki: Finnish independent think tank focused on sustainable future and societal transformation. Directly comparable to Brande as a Nordic mission-driven advisory combining research, strategy, and design with an impact-first positioning.
• Forum for the Future: UK-based sustainability non-profit and consultancy working with organisations on systemic change and impact strategy. Directly comparable to Brande's mission-driven consulting model combining futures thinking with impact transformation.
• Futerra: Sustainability communications and strategy agency combining brand strategy with impact storytelling. Comparable to Brande's impact communication and brand design services targeting purpose-driven companies.
• BSD Consulting: International sustainability and impact strategy consultancy with European operations. Comparable to Brande in offering strategic advisory to companies embedding social and environmental impact into core business models.
• Impact Hub: Global network of impact-focused entrepreneurs with a Helsinki hub. Comparable to Brande's Impactverse and Talent Sprint ecosystem-building activities, both focused on catalysing impact ventures rather than pure consulting delivery.
• Tomorrow Strategy & Design: Nordic strategy and design consultancy applying design thinking to business transformation. Comparable to Brande's blend of strategy consulting and design-led impact business development, focused on similar-sized Nordic clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brande