What United Automation does

United Automation, Inc. is a private industrial automation system integrator founded in 1999 and headquartered in Portsmouth, New Hampshire. The firm designs, retrofits, and modernizes industrial control systems for manufacturers throughout the New England region, with project work spanning the automotive, aerospace, food and beverage, pharmaceutical, power, water, and discrete manufacturing industries, as well as government transportation and defense customers. Core offerings include PLC upgrades, SCADA modernizations, full automation retrofits, turnkey solutions from concept through commissioning, custom control panel design and fabrication, motion control systems, motor and drive integration, and Connected Data Systems that link real-time production information to customer MRP/ERP platforms.

The company operates as a vendor-agnostic integrator, certified by GE Vernova as an Industrial Automation Certified partner and Solution Provider, by Rockwell Automation as a Bronze System Integrator, and by Cisco for industrial networking. Engineering scope covers programming in C/C++/C#, Visual Basic, and .NET, plus deployment across multiple HMI/SCADA platforms (Rockwell FactoryTalk, GE Vernova Cimplicity/iFix/Historian, AVEVA Wonderware, Emerson Movicon, Siemens WinCC) and PLC platforms (Allen-Bradley, Beckhoff, Emerson, Siemens, Unitronics). Data acquisition is supported through integrations with MS SQL Server and Kepware Server. The leadership team comprises President Duane Hoeman, VP of Engineering Brian Sheltra, and VP of Software Development Ken Archie, with the broader staff described as carrying over 200 years of combined industry experience.

Commercially, United Automation generates revenue primarily through project-based professional services — system design, project management, installation, commissioning, field service, and long-term contract support — supplemented by custom panel fabrication and application programming. Pricing is quote-based and not publicly disclosed; project intake is conducted through a website inquiry form that captures HMI/PLC platform selection, start date, and project duration. The firm uses a direct enterprise sales motion with regional coverage in New England, supported by LinkedIn presence and vendor partner referrals. Notable customers include GE Aerospace, Pratt & Whitney, Alstom Signaling, Analog Devices, L.L. Bean, Kraft Foods, Cabot Creamery, Genzyme, RSA Security, the US Navy, MBTA, MassDOT, and Public Service of New Hampshire.

Name

United Automation

Legal name

United Automation, Inc

Website

https://unitedautomation.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

United Automation is a Portsmouth, NH-based industrial automation system integrator founded in 1999, retrofitting PLCs and SCADA systems and delivering turnkey control solutions to manufacturers and government agencies across New England.

Ownership category

akta.pro rank

Product category

Industrial Automation and Control System Integration

NAICS

Industrial Machinery Manufacturing (3332), Electronic and Precision Equipment Repair and Maintenance (811210)

SIC

Services-Computer Integrated Systems Design (7373), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK)

akta.pro secondary industries

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ), Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)

Keywords

• Industrial automation integration
• PLC upgrade services
• SCADA modernization
• Control system retrofits
• Factory automation engineering

Headquarters

HQ city

Portsmouth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Engineering and System Integration Services: Project-based professional services including system design, project management, installation, commissioning, field service, and long-term contract support. Multidisciplinary engineering services spanning concept through final commissioning.
2. Custom Panel Design and Fabrication: Custom panel design and fabrication services including AutoCAD drawings, BOM documentation, and system documentation.
3. Application Programming Services: Software development and programming services including C/C++/C#, Basic, Visual Basic, .NET applications, and custom database design.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

United Automation retrofits and modernizes industrial control systems for manufacturers in New England, delivering PLC upgrades, SCADA modernizations, and full automation retrofits that minimize downtime and extend equipment life. The company also provides turnkey automation solutions from concept and design through final commissioning across automotive, aerospace, beverage, food, pharmaceutical, power, and water industries, and builds connected data systems that integrate real-time production information with MRP/ERP business platforms. Supporting offerings include custom control panel design and fabrication, test stand design, application programming in C/C++/C# and .NET, and motor/drive and motion control system integration.

Product overview

United Automation provides industrial automation solutions as a unified portfolio of services and specialized products. The core offering consists of PLC upgrades, SCADA modernization, and full automation retrofits that enable manufacturers to extend equipment life and reduce downtime. These are complemented by connected data systems that integrate real-time production information with business ERP/MRP platforms. Supporting services include turnkey automation solutions from design through commissioning, control system design, test stand design and fabrication, application programming (C/C++/C#, .NET), database design, custom panel fabrication, and motion control systems. The company works across automotive, aerospace, beverage, discrete manufacturing, food, power, pharmaceutical, and water industries throughout New England.

Differentiator

Problem solved

Functional benefit

Products and services

• PLC Upgrades Retrofit and modernization of programmable logic controller systems to improve reliability, extend equipment life, and reduce downtime for industrial manufacturers throughout New England.
• SCADA Modernization Upgrade of supervisory control and data acquisition systems to modern platforms (e.g., Cimplicity, iFix, Historian, Wonderware, WinCC) for improved monitoring, control, and data collection from industrial processes.
• Full Automation Retrofit Complete system modernization encompassing control systems, drive systems, and process controls for manufacturers across various industries.
• Turnkey Automation Solutions End-to-end automation services from concept and design through final commissioning, covering automotive, aerospace, beverage, discrete manufacturing, food, power, pharmaceutical, and water industries.
• Connected Data Systems Systems that gather real-time production information and link it to business MRP/ERP software for improved decision-making and operational efficiency.
• Control System Design Complete equipment, batch, and process control system design services for industrial automation applications.
• Test Stand Design and Fabrication Custom design and build of test stands for industrial equipment validation and quality assurance.
• SCADA System Services SCADA system design, programming, and commissioning for monitoring and controlling industrial processes.
• Application Programming Services Custom application development using C/C++/C#, Basic, Visual Basic, and .NET frameworks for industrial automation customers.
• Database Design and Development Database design, upgrades, and custom application development for industrial data management.
• Custom Panel Design and Fabrication Design and fabrication of custom control panels for industrial automation applications, including AutoCAD drawings, BOM documentation, and system documentation.
• Motor and Drive Integration Motor and drive specification and integration services for industrial control systems.
• Motion Control Systems Servo and stepper motion control system design and implementation for precision industrial applications.

Quantifiable outcome

• Upgrade paths designed to minimize downtime and reduce cost
• +1 more outcomes

Named customers20 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• GE VernovacoreTechnology or IntegrationGE Vernova Industrial Automation Certified partner and Solution Provider. United Automation certified to work with GE Vernova platforms including Cimplicity, iFix, Historian, and related industrial automation software products.
• Rockwell AutomationcoreTechnology or IntegrationRockwell Automation Bronze System Integrator partner. United Automation certified to design and deploy systems using Rockwell platforms including FactoryTalk SE, FactoryTalk ME, and related Allen Bradley PLC products.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hargrove Controls + Engineering: Independent systems integrator providing industrial control system design, programming, and commissioning for process and manufacturing clients. Comparable in being a multi-vendor SI serving large industrial customers with similar project profiles.
• Gray Solutions: Specialty systems integrator focused on batch process control, SCADA, and manufacturing IT for food & beverage, life sciences, and chemical clients. Comparable turnkey automation capability and vertical mix to United Automation's F&B and pharma segments.
• Optimation Technology: Industrial automation and systems integration company providing PLC, SCADA, and custom control panel solutions. Comparable in service mix, multi-vendor platform support, and project-based delivery to discrete and process manufacturers.
• Maverick Technologies: Global automation solutions provider specializing in process control, manufacturing execution, and industrial networking. Highly comparable for project-based industrial automation services across multiple verticals, with broader geographic reach.
• RoviSys: Independent North American system integrator delivering turnkey automation, SCADA, MES, and process control across discrete and process industries. Closest direct comparable in scale, multi-vendor (Rockwell, Emerson, Siemens) integration model, and project-based services to United Automation.
• Hallam-ICS: Engineering and control systems integration firm delivering PLC, SCADA, and automation services to manufacturing clients in the Northeast US. Strong regional overlap with United Automation's New England focus and similar customer profile.

Broad incumbents

• Emerson Automation Solutions: Major OEM and solutions provider offering DeltaV, Movicon, RX3i, and direct industrial services. United Automation is a channel partner today, but Emerson's direct services arm represents both a partner and a competitive threat in adjacent accounts.
• Avanceon: Provider of industrial automation, process control, and energy management solutions for manufacturing and infrastructure. Comparable scope in PLC/SCADA integration and ERP connectivity, with a broader multi-region presence.
• JMP Solutions (ATS Automation): Now part of ATS Automation, JMP delivers integrated automation, robotics, and control solutions. Comparable service mix (controls integration, SCADA, custom panels) but operating at much larger scale with broader geographic and capability footprint.
• Rockwell Automation (System Integrator ecosystem): United Automation is a Bronze-tier partner; Rockwell's broader integrator ecosystem and direct digital transformation offerings shape both the channel United Automation sells through and the competitive set it faces at the account level.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/united-automation-inc
• Facebookfacebook.com/United-Automation-Inc-110830422325247

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Automation