Vectorcom
- Company typePrivate
- Founded2008
- HeadquartersYeoksamdong, South Korea
- Headcount11–50
- GTM typeB2B
- OfferingServices
Vectorcom firmographics
Firmographics- Name
- Vectorcom
- Legal name
- 주식회사 벡터컴
- Website
- https://vectorcom.co.kr
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Vectorcom is headquartered
LocationHeadquarters
- HQ city
- Yeoksamdong
- HQ country
- South Korea
- HQ region
- Asia
Offices10 records
Markets served
Vectorcom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Marketing Communication Services: Full-service integrated marketing communications including branding, digital marketing, PR, and influencer marketing services provided to enterprise clients
- Global Commerce Services: Overseas e-commerce consulting, global marketplace setup and operations (Rakuten, Qoo10, Amazon, Shopee), logistics setup, and cross-border sales execution
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on service scope |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
Vectorcom product offering
Product offeringCore offering
Vectorcom is an integrated marketing communications (IMC) agency that delivers one-stop marketing solutions spanning strategy, branding, digital marketing, PR, influencer/SNS-driven viral campaigns, and global commerce/distribution for brand clients across 12 Asian countries. The company's offering combines brand strategy formulation with in-market execution through 14 local subsidiaries, enabling multinational brands to launch and scale campaigns from creative development through channel rollout and e-commerce enablement.
Product overview
Vectorcom is a comprehensive integrated communication group founded in 2008, providing ONE-STOP total solution services from marketing strategy to distribution. The company operates through six core service modules: Branding Services (market research, strategy, TV/radio/newspaper advertising, outdoor ads, PPL), Digital Marketing Services (performance marketing via GDN, Meta, X, TikTok, YouTube, Naver, Line, Yahoo Japan), PR Services (press releases, media relations, PR events), SNS/Viral Marketing Services (influencer marketing across Instagram, YouTube, TikTok, Naver with proprietary matching platform), Global Commerce Services (overseas e-commerce via Rakuten, Qoo10, Amazon, Shopee in Japan, Taiwan, Vietnam, Singapore, Malaysia), and IMC/Performance Campaigns. The group has expanded through acquisitions including With&Co (2023), JNJ (2023), 即時 (2020), KNIT Communication (2020), and Wi Masters (2020), operating across 12 countries with 14 subsidiaries and 1,600+ employees under the Vector Group umbrella.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding and Brand Strategy Brand strategy, positioning, and identity development for enterprise brand clients seeking integrated Asia-wide marketing programs.
- Digital Marketing Digital marketing campaign planning, media buying, and analytics for brand clients targeting Asian consumer audiences.
- Public Relations (PR) PR strategy and execution for brand clients, integrated with broader marketing communications programs across Asian markets.
- Influencer and SNS/Viral Marketing Influencer and social-media-driven viral marketing campaigns leveraging Asia-localized SNS networks and creator partnerships.
- Global Commerce and Distribution Global commerce enablement and distribution support extending brand marketing programs into multi-market e-commerce and channel rollout.
Companies that use Vectorcom
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles1 record
Vectorcom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature1 record
Vectorcom partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Asatsu-DK (WPP Group)coreOriginal joint venture partner in 2008. Asatsu-DK Korea became 100% owned by Asatsu-DK in 2010, and the company was integrated into WPP group. Name changed to Vectorcom Inc. in 2018 with 100% equity transition.
- Vector Group CompaniescoreNetwork of 14 subsidiaries across Asia including Vector Group International Limited (Hong Kong), 維酷公共関係諮問 (Shanghai/Beijing), PacRim Marketing Group (Hawaii), Taiwan branch, Thailand office, Malaysia/Singapore office, and Vietnam office.
- Global E-commerce Platforms (Rakuten, Qoo10, Amazon, Shopee)coreAuthorized channel partnerships for global commerce services, enabling Korean brands to sell on major Asian and global marketplaces.
Scale indicators4 records
Recent moves10 records
Expansion highlights5 records
Vectorcom competitors and assessment
Company assessmentDirect peers
- Innocean Worldwide: Korean integrated marketing agency (Hyundai Motor Group affiliate) offering advertising, digital, and brand experience services. Comparable as a Korea-based IMC group serving large enterprise brand mandates across multiple markets.
- Cheil Worldwide: Korean-headquartered full-service marketing communications and advertising network (Samsung-affiliated). Directly comparable to Vectorcom in offering integrated branding, digital, PR, and shopper marketing to enterprise clients across Asia and globally.
- Saatchi & Saatchi Korea: Korean arm of Publicis-owned Saatchi & Saatchi creative network. Comparable as a creative-led integrated marketing agency serving large Korean and multinational brand clients with multi-market campaign work.
- TBWA\Korea: Korean office of TBWA\Worldwide, a global creative and integrated marketing network. Directly comparable as a full-service creative/digital agency serving enterprise brands in the Korean market with regional Asia execution.
- Leo Burnett Korea: Korean operations of Publicis-owned Leo Burnett network, providing integrated brand communications and digital services to enterprise clients. Comparable scope, client tier (consumer brands, FMCG, tech), and Korean-market execution focus.
- ADK Holdings (Asatsu-DK): Japanese advertising holding company and original JV partner that founded Vectorcom's predecessor (Asatsu-DK Korea) in 2008. Direct comparable as an Asian integrated ad network with similar full-service IMC capabilities and historical ownership linkage.
Broad incumbents
- Publicis Groupe Korea: Korean operations of Publicis Groupe (Leo Burnett, Saatchi & Saatchi, Publicis, Digitas). Competes for enterprise IMC budgets with a broader global network service offering across creative, media, and commerce.
- Ogilvy Asia: WPP-owned global brand communications network with major Asia operations spanning China, Japan, Korea, and Southeast Asia. Directly competes for the same enterprise brand IMC mandates Vectorcom serves, but with global holding-company scale.
- Hakuhodo DY Holdings: Japan's second-largest advertising group offering integrated communications across Asia. Comparable in delivering pan-Asian IMC services to large Japanese and Korean brands, though at substantially larger scale.
- Dentsu: Largest Japanese-headquartered global advertising network with deep Asia-Pacific integrated communications capability. Competes with Vectorcom on regional IMC mandates for enterprise brands and tourism accounts (e.g., cross-border Japan/Korea work).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vectorcom social profiles
Digital presenceVectorcom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vectorcom leadership team
Management profileNumber of profiles
Profiles1 record
Vectorcom subsidiaries and ownership
Company hierarchySubsidiaries14 records
Vectorcom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vectorcom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vectorcom
What does Vectorcom do?
Vectorcom is an integrated marketing communications (IMC) agency that delivers one-stop marketing solutions spanning strategy, branding, digital marketing, PR, influencer/SNS-driven viral campaigns, and global commerce/distribution for brand clients across 12 Asian countries. The company's offering combines brand strategy formulation with in-market execution through 14 local subsidiaries, enabling multinational brands to launch and scale campaigns from creative development through channel rollout and e-commerce enablement.
Is Vectorcom a public or private company?
Vectorcom is a private company. It is classified as unknown and is currently operating.
When was Vectorcom founded?
Vectorcom was founded in 2008. It employs 11 to 50 people.
Where is Vectorcom based?
Vectorcom is headquartered in Yeoksamdong, South Korea, in the Asia region.
How does Vectorcom make money?
Two revenue lines are on record. Marketing Communication Services are the primary driver. The others are global Commerce Services.
Who are Vectorcom's main competitors?
Direct peers on record are Innocean Worldwide, Cheil Worldwide, Saatchi & Saatchi Korea, TBWA\Korea, Leo Burnett Korea and ADK Holdings (Asatsu-DK). Broad incumbents are Publicis Groupe Korea, Ogilvy Asia, Hakuhodo DY Holdings and Dentsu.
Does Vectorcom have an API?
No public API is recorded for Vectorcom.