AMA S.p.A.
AMA S.p.A. is a privately-held Italian manufacturer of components and integrated systems (cabin interiors, steering, hydraulics, electronics, composites) for off-highway vehicles, agricultural machinery, and garden-care equipment, sold to OEM manufacturers and a global network of 1,000+ dealers.
- Company typePrivate
- Founded1967
- HeadquartersSan Martino In Rio, Italy
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What AMA S.p.A. does
AMA S.p.A., headquartered in San Martino in Rio (Reggio Emilia, Italy), is a privately-held, family-controlled industrial group founded in 1967 by Luciano Malavolti and Lena Carnevali. The company designs and manufactures components and integrated systems for off-highway vehicles, agricultural machinery, earth-moving equipment, forklifts, cleaning machines, recreational vehicles, and garden-care equipment, serving OEM manufacturers in its primary enterprise channel and a global dealer network of more than 1,000 partners in its after-market channel.
The product portfolio spans cabin interior components, seats, steering wheels and modular steering columns (Dynamica), hydraulics/oleodynamics, soil-working and agricultural components, electronic control systems, and the Nimbus Safety integrated control platform developed by AMA Instruments. AMA Composites develops and holds a granted patent on GRIT, a recyclable thermoplastic material for structural parts such as hoods and roofs. The after-market business operates the FREEMOW robot lawnmower sub-brand and is supported by the AMA Shop B2B e-commerce portal, offering over 100,000 SKUs across agricultural, workshop, and garden categories with 24-hour shipment capability in Italy.
AMA's go-to-market combines direct enterprise sales to OEMs, more than 40 area sales representatives, a 1,000+ dealer network, an owned B2B e-commerce platform, and recurring participation in major international trade fairs (Agritechnica, EIMA, Bauma, CONEXPO, Agrishow). The group operates 16 production factories, including a 25-year-old Indian facility, a German commercial subsidiary (AMA Deutschland GmbH, opened February 2021), and a Turkish operation acquired in 2024 (Star Zirai). Recent inorganic moves include the February 2025 acquisition of CMR Agriculture (gears, reducers, cardan shafts) and the January 2025 exclusive Italian distributorship of FJ Dynamics precision-agriculture solutions. Pricing is quote-based and not publicly disclosed.
AMA S.p.A. firmographics
Firmographics- Name
- AMA S.p.A.
- Legal name
- AMA S.p.A.
- Website
- https://ama.it
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- AMA S.p.A. is a privately-held Italian manufacturer of components and integrated systems (cabin interiors, steering, hydraulics, electronics, composites) for off-highway vehicles, agricultural machinery, and garden-care equipment, sold to OEM manufacturers and a global network of 1,000+ dealers.
- Ownership category
- akta.pro rank
AMA S.p.A. industry classification
Industry- Product category
- Off-Highway Vehicle Components
- NAICS
- Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Construction Machinery Manufacturing (333120), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)
- SIC
- Motor Vehicle Parts & Accessories (3714), Construction Machinery & Equip (3531), Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Off-Highway Vehicle Cabs, Frames & Attachments Manufacturing (Cabs/Booms/Buckets/Implements) (IMACAFAL)
- akta.pro secondary industries
- Steering Systems & Components (Columns/Racks/EPS Pumps & Motors) (IMACAIAB), Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD), Specialty Off-Road Utility Vehicles (UTVs, ATVs, Side-by-Sides) (IMAHAIAG)
Keywords
Where AMA S.p.A. is headquartered
LocationHeadquarters
- HQ city
- San Martino In Rio
- HQ country
- Italy
- HQ region
- Europe
Offices4 records
Markets served
AMA S.p.A. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- OEM Solutions: Design, production and supply of components and systems for original equipment manufacturers (OEM) including cabin interiors, seats, steering wheels, hydraulics, soil working equipment, and agricultural components
- After Market Products: Spare parts, accessories and components sold through dealer network and B2B e-commerce portal for agricultural, gardening and workshop applications
- Logistics and After-Sales Services: Logistics, design and after-sales support services offered to customers
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
AMA S.p.A. product offering
Product offeringCore offering
AMA S.p.A. designs, manufactures, and supplies integrated components and systems for Off-Highway Vehicles — including agricultural machinery, earth-moving equipment, forklifts, cleaning machines, and recreational vehicles — covering cabin interiors, seats, steering systems, hydraulics, soil working components, electronic controls, and safety systems. The company also distributes after-market spare parts, accessories, garden care equipment, and the FREEMOW autonomous robot lawnmower through a worldwide dealer network and a B2B e-commerce portal.
Product overview
AMA S.p.A. is a component manufacturer for Off Highway Vehicles (OHV) offering a comprehensive portfolio of OEM solutions and after-market products. The company operates through distinct product lines: OEM Solutions (Cabin interior components, Seats and Steering Wheels, Oleodynamics/Hydraulics, Soil Working components, and Agricultural Components), and After-Market Products (via AMA Shop e-commerce platform offering garden equipment, agricultural accessories, spare parts, and FREEMOW robot lawnmowers). Recent acquisitions include CMR Agriculture (specializing in gears, reducers, cardan shafts) and Star Zirai (Turkey). Notable product innovations include Nimbus Safety (advanced safety control system), Dynamica Steering Column (modular steering system), and GRIT (recyclable thermoplastic composite material). The company serves agricultural, earthmoving, construction, recreational vehicle, and garden care sectors.
Differentiator
Problem solved
Functional benefit
Brands
- FREEMOW: Robot lawnmower brand for automated garden care
- AMA Composites
- AMA Instruments
- AMA Imel
- CMR Agriculture
- GRIT
- Nimbus Safety
Products and services
- OEM Cabin Interior Components and Electrical Equipment Components for vehicle cabin interiors including electrical systems and materials for off-highway, agricultural, and construction vehicles. Sold to OEM manufacturers.
- OEM Seats and Steering Wheels Ergonomic seating solutions and steering wheel systems for agricultural and off-highway vehicles, supplied to OEM manufacturers.
- OEM Oleodynamics (Hydraulics) Hydraulic systems and components for off-highway vehicles, agricultural machinery, and earth-moving equipment. Supplied to OEM manufacturers.
- OEM Soil Working Components Components and systems for soil cultivation and preparation in agricultural applications, supplied to OEM manufacturers.
- OEM Agricultural Components General agricultural machinery components for off-highway vehicles, including transmission parts and specialized attachments. Supplied to OEM manufacturers.
- Nimbus Safety Integrated safety control system combining vehicle control and safety functions into a single system, providing greater design flexibility for OEMs and raising safety standards. Sold to OEM manufacturers.
- Dynamica Steering Column Modular steering system designed in synergy between different Group units, integrating electronic, mechanical and design components into a single configurable solution for agricultural and construction equipment. Supplied to OEMs and CLAAS-style customers.
- GRIT Composite Material Patented recyclable thermoplastic material developed by AMA Composites for structural components such as hoods and roofs, providing high mechanical performance without thermosetting materials and supporting environmental sustainability. Sold as a material technology.
- FREEMOW Robot Lawnmower Autonomous robot lawnmower for residential and professional lawn maintenance, sold through the after-market dealer network and the AMA Shop B2B portal.
- CMR Agriculture Products (gears, reducers, cardan shafts) Specialized drivetrain products (gears, reducers, cardan shafts) for agricultural, forestry and gardening sectors, representing over 30 years of industrial experience, integrated into AMA's product portfolio following the CMR Agriculture acquisition.
- AMA Garden After-Market Products After-market solutions, equipment, spare parts and components dedicated to the gardening sector (ride-on mowers, professional gardening machines, tillers, accessories), distributed through dealers and the AMA Shop B2B portal.
- AMA Agriculture and Workshop After-Market Products After-market accessories, spare parts, and components for agricultural machinery and workshop applications, distributed through dealers and the AMA Shop B2B portal.
Quantifiable outcome
- Shipment within 24 hours for in-stock items
- +2 more outcomes
Companies that use AMA S.p.A.
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
AMA S.p.A. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
AMA S.p.A. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FJ DynamicscoreAMA is the official distributor and exclusive importer for the Italian market of FJ Dynamics precision agriculture solutions, strengthening its offering with advanced technologies for agricultural automation. A specialized team provides personalized commercial consultancy, advanced technical support, and efficient order management.
Scale indicators8 records
Recent moves7 records
Expansion highlights7 records
AMA S.p.A. competitors and assessment
Company assessmentBroad incumbents
- Bosch Rexroth: Global Tier 1 supplier of hydraulic components, mobile hydraulics, and factory automation for off-highway machinery. Comparable to AMA in hydraulics, electronic controls, and steering systems, but operates at much larger scale across many industrial end markets beyond agriculture.
- ZF Friedrichshafen: Global Tier 1 supplier of driveline, chassis, and steering systems for commercial vehicles, agricultural tractors, and construction equipment. Directly comparable to AMA's Dynamica steering column and driveline ambitions, with much greater scale and a global R&D footprint focused on electrification.
- Parker Hannifin: Diversified global motion and control technologies company supplying hydraulic, electromechanical, and pneumatic components to off-highway OEMs. Comparable to AMA in hydraulic and steering categories, with broader portfolio spanning aerospace, industrial, and automotive.
Direct peers
- Comer Industries: Italian-headquartered manufacturer of gearboxes, gear reducers, and drivetrain components for agricultural, construction, and off-highway machinery. Directly comparable to AMA in OEM customer base (agricultural OEMs), Italian/European manufacturing footprint, and driveline product portfolio—now overlapping directly after AMA's acquisition of CMR Agriculture.
- Carraro Group: Italian manufacturer of axles, transmission systems, and driveline components for agricultural tractors, construction equipment, and forklifts. Directly comparable as a Tier 1 Italian supplier to the same off-highway OEMs that AMA serves, with overlapping product categories in driveline and chassis.
- Bondioli & Pavesi: Specializes in power take-off (PTO) drive shafts, gearboxes, and hydraulic components for agricultural and off-highway equipment. Comparable to AMA as a driveline and powertrain component supplier to agricultural OEMs, with similar Italian heritage and global manufacturing presence.
- Cobo Group: Italian manufacturer of seats, cabs, and operator comfort systems for agricultural, construction, and material handling equipment. Direct peer to AMA's cabin interior components and seats/steering wheels product lines, serving the same OEM customers in off-highway vehicles.
- Stoneridge: Designs and manufactures electronic components including instrument clusters, vehicle control units, and safety systems for commercial and off-highway vehicles. Comparable to AMA Instruments' Nimbus Safety and electronic control systems, with similar focus on HMI and safety electronics for off-highway OEMs.
Others
- Yara International: Global crop nutrition and precision agriculture company with digital farming platforms. Relevant as a potential ecosystem partner for AMA's FJ Dynamics precision agriculture distribution and as a comparable mover in agricultural digitalization, though not a direct component peer.
Regional players
- GRIMME Group: German manufacturer of agricultural machinery (potato, beet, and vegetable harvesting equipment) and related components. Comparable to AMA as a European-headquartered agricultural components/OEM player, though with more vertical integration into complete machines rather than pure component supply.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AMA S.p.A. social profiles
Digital presenceAMA S.p.A. financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMA S.p.A. leadership team
Management profileNumber of profiles
Profiles7 records
AMA S.p.A. subsidiaries and ownership
Company hierarchySubsidiaries7 records
AMA S.p.A. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMA S.p.A. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMA S.p.A.
What does AMA S.p.A. do?
AMA S.p.A. designs, manufactures, and supplies integrated components and systems for Off-Highway Vehicles — including agricultural machinery, earth-moving equipment, forklifts, cleaning machines, and recreational vehicles — covering cabin interiors, seats, steering systems, hydraulics, soil working components, electronic controls, and safety systems. The company also distributes after-market spare parts, accessories, garden care equipment, and the FREEMOW autonomous robot lawnmower through a worldwide dealer network and a B2B e-commerce portal.
Is AMA S.p.A. a public or private company?
AMA S.p.A. is a private company. It is classified as family owned and is currently operating.
When was AMA S.p.A. founded?
AMA S.p.A. was founded in 1967. It employs 1,001 to 5,000 people.
Where is AMA S.p.A. based?
AMA S.p.A. is headquartered in San Martino In Rio, Italy, in the Europe region.
How does AMA S.p.A. make money?
Three revenue lines are on record. OEM Solutions are the primary driver. The others are after Market Products and logistics and After-Sales Services.
Who are AMA S.p.A.'s main competitors?
Broad incumbents on record are Bosch Rexroth, ZF Friedrichshafen and Parker Hannifin. Direct peers are Comer Industries, Carraro Group, Bondioli & Pavesi, Cobo Group and Stoneridge. Yara International is listed as an others. GRIMME Group is listed as a regional player.
Does AMA S.p.A. have an API?
No public API is recorded for AMA S.p.A..
What industry is AMA S.p.A. in?
AMA S.p.A.'s product category is Off-Highway Vehicle Components. Its primary akta.pro industry code is IMACAFAL, Off-Highway Vehicle Cabs, Frames & Attachments Manufacturing (Cabs/Booms/Buckets/Implements), with a secondary code of IMACAIAB, Steering Systems & Components (Columns/Racks/EPS Pumps & Motors). Its NAICS code is 3363 and its SIC code is 3714.