What OZ Export does

OZ Export (legal entity OZ-Hami) is a Dutch flower and plant wholesale trading company headquartered in De Kwakel, Netherlands, operating from a 36,000m² fully air-conditioned warehouse. Founded in 1959 and a member of the Dutch Flower Group, the company sources fresh cut flowers, plants, greens, decorations, and dried/preserved flowers directly from growers worldwide and at the three major Dutch flower auctions (Aalsmeer, Naaldwijk/Westland, and Rijnsburg), offering more than 10,000 varieties on its B2B platform.

The company operates a proprietary 24/7 webshop at ozexport.nl that serves as a self-service ordering interface for international wholesalers and florists, augmented by multilingual account managers and an optional white-label storefront that lets wholesalers rebrand the catalog under their own identity. Product categories include fresh cut flowers (roses, tulips, chrysanthemums, lilies, orchids, peonies, and specialty varieties), greens and foliage, plants, decoration accessories, and dried/preserved flowers, with a curated BOXES program offering direct-grower selections from Ecuador and Colombia. The company carries a broad stack of sustainability certifications, including GlobalG.A.P., MPS-A, MPS-SQ, Fairtrade, Florverde, Rainforest Alliance, and PlanetProof.

Revenue is generated on a transaction-based B2B wholesale model, with quote-based pricing for registered trade accounts. The company does not sell to end consumers; instead, it serves a two-tier distribution network of international wholesalers and downstream florists across 25+ countries spanning Europe, Africa, South America, Central America, Asia, the Middle East, and Eastern Europe. The private firm employs 101-250 people and operates without disclosed institutional funding, M&A history, or public revenue figures.

Name

OZ Export

Legal name

OZ-Hami

Website

https://ozexport.nl

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Short description

OZ Export is a Dutch B2B wholesaler and exporter of fresh cut flowers, plants, greens, and decorations, sourcing from Dutch flower auctions and global growers to serve international wholesalers and florists across 25+ countries through a 24/7 webshop and 36,000m² air-conditioned warehouse.

Ownership category

akta.pro rank

Headquarters

HQ city

De Kwakel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Flower Trade: B2B sales of flowers, plants, greens and decorations to international wholesalers through their e-commerce platform. They source products directly from global growers and Dutch flower auctions, then sell to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

OZ Export is a Dutch flower and plant wholesaler and exporter that sources cut flowers, greens, plants, and floral decorations directly from global growers and major Dutch flower auctions (Aalsmeer, Naaldwijk, Rijnsburg). The company operates a 24/7 B2B webshop with over 10,000 varieties, processes inventory through a 36,000 m² air-conditioned warehouse, and delivers internationally to wholesalers and florists through an integrated coolchain. Dedicated multilingual account managers support customer orders, and a white-label webshop option is offered to wholesalers.

Product overview

OZ Export operates a comprehensive B2B e-commerce platform for wholesale flower and plant distribution from the Netherlands. The company sources products directly from growers worldwide and through Dutch flower auctions (Aalsmeer, Naaldwijk, Rijnsburg), processing orders from a 36,000 m² air-conditioned warehouse. Their product portfolio centers on fresh cut flowers as the primary category, complemented by dried/preserved flowers, greens & foliage, plants, and floral decorations. The platform offers a web-based ordering system available 24/7, account management services, and white-label customization options for wholesalers and florists globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Cut Flowers Primary product category offering over 10,000 varieties of fresh cut flowers sourced directly from global growers and Dutch flower auctions, including roses, tulips, chrysanthemums, lilies, gerbera, orchids, hydrangea, lisianthus, peonies, and specialty varieties. Sold to international wholesalers and florists.
• Greens & Foliage Complementary greenery and foliage assortment including eucalyptus, tropical greens, decorative greens, and fillers sourced globally and from Dutch auctions, sold wholesale to complete floral arrangements.
• Plants Range of flowering and foliage plants for indoor and outdoor use, including orchids, hydrangea, roses, bonsai, cacti/succulents, palms, ferns, and seasonal flowering plants. Sold wholesale.
• Decorations & Floral Supplies Floral decoration products and supplies including bags, baskets, candles, ceramics, cellophane, floral foam, ribbons, vases, and other accessories needed to complete floral orders.
• Dried & Preserved Flowers Everlasting flowers including dried flowers, preserved flowers, and artificial flowers for long-lasting floral arrangements, sourced from global suppliers.
• Paint/Wax Treated Flowers Specially treated flowers with paint or wax finishes in various colors, including painted roses, chrysanthemums, and foliage varieties for decorative applications.
• B2B E-Commerce Platform (OZ Export Webshop) Proprietary 24/7 webshop platform enabling international wholesalers and florists to order flowers, plants, greens and decorations with account management features. Also offered as a white-label webshop to wholesalers under their own branding.
• BOXES (Curated Box Selections) Pre-curated box selections of flowers, primarily Dianthus varieties and roses from specific growers in Ecuador and Colombia, available as virtual marketing products (VMP) for wholesale ordering.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Dutch Flower Auctions (Aalsmeer, Naaldwijk, Rijnsburg)coreStrategic or Co-development PartnerOZ Export buys flowers at all major Dutch flower auctions in Aalsmeer, Naaldwijk (Westland) and Rijnsburg, providing access to wide variety and competitive pricing for their international customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Royal FloraHolland: Royal FloraHolland is the world's largest flower auction cooperative and operates the Aalsmeer, Naaldwijk, and Rijnsburg auctions that OZ Export sources from. It is the dominant marketplace infrastructure for cut flowers globally — a broad incumbent in the same ecosystem rather than a direct competitor, since OZ Export is a buyer from rather than a rival of the cooperative.
• Dümmen Orange: Dümmen Orange is one of the world's largest ornamental plant breeders and propagators headquartered in the Netherlands. While primarily a breeder rather than a wholesaler, it operates in the same Dutch floriculture ecosystem and supplies the cut-flower and plant supply chain that OZ Export distributes.

Direct peers

• Marginpar B.V. Marginpar is a Dutch flower exporter specializing in summer flowers and specialty blooms for international wholesalers. It shares the same Dutch export-and-wholesale model, sourcing from growers and Dutch auctions, and targets the same international B2B customer base as OZ Export.
• Queen® (A. Heijnen Potplanten B.V.): Queen is a Dutch-based plant and flower exporter that supplies international wholesalers through B2B e-commerce, similar to OZ Export. It competes in the same Dutch-source cut-flower and plant export trade.
• Hilverda De Boer B.V. Hilverda De Boer is a Dutch flower and plant exporter serving international wholesalers and florists. It competes head-to-head with OZ Export in the same Dutch-source cut-flower, plant, and decoration export market.
• Holex Flower B.V. Holex is a Dutch flower exporter and wholesaler based in De Kwakel offering cut flowers, plants, and decorations to international buyers via B2B e-commerce. It directly competes with OZ Export in the same product categories, customer segments (international wholesalers), and same Dutch flower auction sourcing model.
• Jan de Wit & Zonen B.V. Jan de Wit & Zonen is a long-established Dutch flower exporter and wholesaler with a similar B2B export focus and sourcing model. It is directly comparable to OZ Export in customer type, geography, and product range (cut flowers and plants).
• Van der Plas B.V. Van der Plas is a Dutch-based flower and plant wholesaler and exporter serving international customers through webshop and account-management channels. It competes directly with OZ Export in the cross-border B2B cut-flower trade.

Regional players

• Koppert Cress B.V. Koppert Cress is a Dutch producer/exporter of specialty edible flowers, microgreens, and cresses sold into international wholesale and hospitality channels. It shares Dutch floriculture supply-chain dynamics and international B2B distribution but is focused on a narrower specialty niche rather than the broad flower assortment OZ Export offers.

Emerging players

• Bloomon: Bloomon is a digitally-native Dutch flower subscription company that sources from growers and delivers direct to consumers. It uses some overlapping Dutch floriculture supply-chain infrastructure but addresses end consumers rather than B2B wholesalers — an adjacent rather than direct competitor to OZ Export.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@oz-hami
• Facebookfacebook.com/ozexport
• LinkedInlinkedin.com/company/ozexport
• Instagraminstagram.com/ozhami_bv
• Xx.com/ozexport

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OZ Export