Bloomon
Bloomon is a Netherlands-based, Amsterdam-headquartered e-commerce company founded in 2014 that delivers fresh floral arrangements and gift products directly to Dutch consumers via its bloomon.nl platform.
- Company typePrivate
- Founded2014
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bloomon does
Bloomon is a Netherlands-based e-commerce company founded in 2014 and headquartered in Amsterdam that delivers fresh floral arrangements and gift products directly to consumers. Operating under the consumer-facing brand "bloomon bloemenbezorging," the company built its early differentiation on a subscription-style flower delivery model, positioning itself as a modern, design-led alternative to traditional Dutch florist channels. The current product surface has expanded beyond pure flower delivery to include complementary gift items, broadening the addressable use-case set across personal and occasion-based gifting.
The business model is direct-to-consumer, monetizing through transactional and (historically) subscription-based flower and gift sales via the bloomon.nl website, bypassing the traditional florist intermediary to control the last-mile delivery experience. Over four funding rounds between 2014 and 2019, Bloomon raised approximately $35.3 million from investors including Tablomonto Ventures, Inkef, Fortino Capital, Partech, and Rabobank, with the $23 million Fortino-led round in February 2017 representing the largest capital injection and a clear scale-up signal. The leadership team comprises founder Patrick Hurenkamp in a Chief Innovation Officer capacity and Bart Troost as CEO, consistent with a founder-to-professional-manager handoff typical of a venture-backed company transitioning into a mature operating phase.
No proprietary technology platform, patents, AI/ML capabilities, or named enterprise customers are disclosed in the available source data, and the company appears to compete primarily on brand, curation, and delivery logistics within the Dutch market. No international geographic footprint has been disclosed, and no funding activity has been reported since the March 2019 Rabobank round, leaving the company's current growth trajectory and financial scale uncertain.
Bloomon firmographics
Firmographics- Name
- Bloomon
- Legal name
- Bloomon
- Website
- https://bloomon.nl
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bloomon is a Netherlands-based, Amsterdam-headquartered e-commerce company founded in 2014 that delivers fresh floral arrangements and gift products directly to Dutch consumers via its bloomon.nl platform.
- Ownership category
- akta.pro rank
Bloomon industry classification
Industry- Product category
- Online Floral Retail
- NAICS
- Florists (459310), Florists (4593), Florists (45931)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Event Floral Design & Arrangements (HSACAOAA)
- akta.pro secondary industries
- Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB), Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE)
Keywords
Where Bloomon is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Bloomon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Bloomon product offering
Product offeringCore offering
Bloomon operates a flower and gift delivery e-commerce service that provides fresh floral arrangements and related gift products to individual customers. The company offers a single core product line centered on direct online ordering and delivery of curated flowers and gifts, trading under the name "bloomon bloemenbezorging" (Bloomon flower delivery).
Product overview
Bloemon is a flower delivery service that offers fresh floral arrangements and gifts. The company provides a single core product offering focused on flower and gift delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh floral arrangement delivery Direct-to-consumer delivery of fresh, curated floral arrangements ordered online via bloomon.nl; intended for individual consumers buying flowers for personal use, home/office decoration, or gifting on special occasions.
- Gift product delivery Online ordering and delivery of gift products bundled with or sold alongside fresh flowers, marketed under the heading "Bloemen en cadeaus" (Flowers and gifts) on the company's e-commerce site; targeted at individual consumers seeking a combined flower-and-gift purchase.
Companies that use Bloomon
Customer profileIdeal customer profiles1 record
Bloomon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bloomon partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights4 records
Bloomon competitors and assessment
Company assessmentBroad incumbents
- Interflora: Long-established global floral delivery network with a franchised local-florist model. Competes with Bloomon for both consumer and event gifting orders across Europe.
- Teleflora: US floral wire service connecting customers with local florists; broad incumbent in the same flower delivery category as Bloomon, with a network-based model.
- 1-800-Flowers: Large US-listed floral and gifting platform offering a broad portfolio of brands across flowers, plants, and gifts. Operates in the same category as Bloomon at much larger scale.
Direct peers
- ProFlowers: US online flower delivery brand offering fresh bouquets and gifts on subscription and one-off basis; comparable e-commerce flower delivery proposition.
- Bloom & Wild: UK-founded D2C flower delivery company with a subscription-led model and gift add-ons; widely regarded as the European category leader and the most direct comparable to Bloomon's model.
- Euroflorist: Pan-European online florist network operating across multiple countries with both subscription and one-off delivery — directly overlapping with Bloomon's flower delivery proposition and European footprint.
- The Bouqs: US-based D2C flower delivery company using a farm-to-door subscription model; comparable in operating model to Bloomon, though primarily serving North America.
- Freddie's Flowers: UK-based subscription flower delivery brand with a curated, design-led approach nearly identical to Bloomon's value proposition.
- Arena Flowers: UK online florist offering fresh flower arrangements and gift bundles with subscription and one-off options; overlaps with Bloomon's core product and bundling strategy.
- Appleyard Flowers: UK premium online florist with subscription and gift bundles, sharing Bloomon's design-led, premium positioning in the European market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Bloomon social profiles
Digital presenceBloomon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bloomon leadership team
Management profileNumber of profiles
Profiles2 records
Bloomon funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bloomon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bloomon
What does Bloomon do?
Bloomon operates a flower and gift delivery e-commerce service that provides fresh floral arrangements and related gift products to individual customers. The company offers a single core product line centered on direct online ordering and delivery of curated flowers and gifts, trading under the name "bloomon bloemenbezorging" (Bloomon flower delivery).
Is Bloomon a public or private company?
Bloomon is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bloomon founded?
Bloomon was founded in 2014. It employs 11 to 50 people.
Where is Bloomon based?
Bloomon is headquartered in Amsterdam, Netherlands, in the Europe region.
Who are Bloomon's main competitors?
Broad incumbents on record are Interflora, Teleflora and 1-800-Flowers. Direct peers are ProFlowers, Bloom & Wild, Euroflorist, The Bouqs, Freddie's Flowers, Arena Flowers and Appleyard Flowers.
Does Bloomon have an API?
No public API is recorded for Bloomon.
What industry is Bloomon in?
Bloomon's product category is Online Floral Retail. Its primary akta.pro industry code is HSACAOAA, Event Floral Design & Arrangements, with a secondary code of HSAIAFAB, Garden Bed Installation & Planting (Annuals, Perennials, Shrubs). Its NAICS code is 459310 and its SIC code is 5940.