Secret Harbour Golf Links

What Secret Harbour Golf Links does

Secret Harbour Golf Links is a public-access 18-hole golf venue located 40 minutes south of Perth at 271 Secret Harbour Boulevard, Western Australia. The course is a links-style layout designed by Graham Marsh, set among natural dunes and coastal winds, and operates year-round (closed only on Christmas Day). It operates within the TenGolf Group portfolio alongside The Cut Golf Course and (from 2026) Meadow Springs Golf & Country Club. The venue serves multiple customer segments — general public golfers, seniors, corporate groups, event hosts, junior players, equipment enthusiasts, and local families — through a single integrated site.

The business runs on eight revenue streams: green fees (per-round, with online discounts versus walk-in rates), tiered memberships (annual and monthly subscriptions including full, 6-day, 5-day, 3-day, FIFO, junior, pay-as-you-play, and lifestyle tiers), food and beverage (restaurant and bar open daily from 7am, plus themed dining events), Pro Shop retail (clubs, apparel, accessories with both in-store and nationwide e-commerce via the On-Course platform), PGA professional lessons (individual, group, and junior programs including MyGolf), events and functions (weddings, corporate golf days, private functions), driving range ball sales and membership ($700/year for 200 balls/day), and equipment hire (clubs and carts). Tee-time bookings run on the Miclub platform, and golf instruction and custom club fitting use TrackMan launch monitor technology in a dedicated studio. Distribution is direct-to-consumer at the venue, with online booking as the primary tee-time channel and dedicated email contacts for functions and corporate sales.

The go-to-market combines a direct-to-consumer public-access model (anyone can book or walk in) with event-driven demand generation through a calendar of themed dining nights, live music Sundays, charity fundraisers, and brand fitting days for Callaway, Titleist, TaylorMade, and Mizuno. Pricing is structured as unit pricing for play and dining (e.g., 18 holes walking $55 weekday / $65 weekend online; $20 meals Monday-Thursday under The Twenty Club; senior Monday 18-hole-with-lunch at $37.50) layered with subscription tiers for memberships and driving range access. Marketing relies on the website (secretsgolf.com.au), Facebook (@secretsgolf), Instagram (@secrets_golf), an events calendar, and email newsletters, with no paid digital advertising or app presence disclosed.

Name

Secret Harbour Golf Links

Legal name

Secret Harbour Golf Links

Website

https://secretsgolf.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Secret Harbour Golf Links is a public 18-hole links-style golf course in Western Australia, part of TenGolf Group, serving casual golfers, corporate groups, event hosts, and local families through green fees, memberships, F&B, retail, lessons, and events.

Ownership category

akta.pro rank

Product category

Public Golf Course

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Public golf course
• Golf membership programs
• Golf lessons coaching
• Corporate golf events
• Pro shop retail

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Green Fees: Per-round green fee revenue from public golfers playing 9 or 18 holes, with options for walking or cart inclusion. Walk-in rates are higher than online booking rates, incentivizing advance purchase.
2. Golf Memberships: Annual and monthly subscription memberships offering varying levels of playing rights (full, 6-day, 5-day, 3-day, FIFO, junior, pay-as-you-play, lifestyle). Monthly auto-renewal with surcharges for card payments.
3. Food & Beverage: Restaurant and bar revenue from dining (breakfast, lunch, dinner), snacks, beverages, and special event dining. Menu includes regular items, weekly specials, and themed event offerings.
4. Pro Shop Retail: Retail sales of golf clubs, balls, apparel, and accessories through both online and physical Pro Shop. Also generates revenue from club repair services and professional club fitting using TrackMan technology.
5. Golf Lessons: PGA professional coaching services including individual lessons, group clinics, and junior programs (MyGolf). Revenue from paid instruction sessions.
6. Events & Functions: Venue hire and catering for weddings, private events, corporate functions, and golf days. Revenue from package bookings and per-head catering charges.
7. Driving Range: Practice facility revenue from range ball purchases (50, 70, or 100 balls) and optional annual driving range membership providing daily ball allocations.
8. Equipment Hire: Rental revenue from golf club hire and golf cart hire for players who do not own equipment or prefer not to walk.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels8 records

Core offering

Secret Harbour Golf Links operates an 18-hole links-style public golf course designed by Graham Marsh, combined with a 14-bay driving range, TrackMan-powered PGA coaching and club fitting, a Pro Shop, a restaurant and bar, and venue hire for events and functions. The venue is open to all golfers year-round and offers multiple membership tiers for regular players.

Product overview

Secret Harbour Golf Links is a public golf resort offering a comprehensive golf and hospitality experience. The core offering consists of an 18-hole links-style golf course (designed by Graham Marsh), a 14-bay sheltered driving range with TrackMan studio, PGA professional golf lessons, and an on-site pro shop. The resort provides multiple membership tiers (pay as you play, full, 6-day, 5-day, 3-day, FIFO, and junior memberships) and corporate/event hire services. Hospitality services include a restaurant and bar open daily with various dining promotions (The Twenty Club, Senior Menu, Schnitzel Thursday, Kids Eat Free). Additional offerings include club fitting (TrackMan-powered), club repair, golf club and cart hire, driving range membership, and a full calendar of events including live music, themed dining nights, and golf tournaments. The online Pro Shop is powered by On-Course, while membership and bookings are managed through Miclub platform.

Differentiator

Problem solved

Functional benefit

Brands

• Pro Shop: Fully stocked golf pro shop offering equipment from major suppliers, club fitting services using TrackMan technology, and club repair services. Part of Australia's largest on-course buying group.
• Restaurant & Bar
• PGA Professional Coaching
• Driving Range Membership

Products and services

• 18-Hole Links-Style Golf Course

Quantifiable outcome

• Mitch Roberts, Head Professional for 20 years, named 2023 MyGolf WA Junior Coach of the Year
• +2 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• TenGolf GroupcoreStrategic or Co-development Partner · 5 May 2026TenGolf Group is the parent company operating Secret Harbour Golf Links alongside The Cut Golf Course and Meadow Springs Golf & Country Club. Secret Harbour participates in the annual TenGolf Group $45k Pro Am Series tournament, a flagship multi-venue event. The group is identified as a Top 100 golf group in Australia.
• Meadow Springs Golf & Country ClubminorStrategic or Co-development Partner · 5 May 2026Meadow Springs Golf & Country Club has joined the TenGolf Group family in 2026, participating in the expanded 3-day Pro Am tournament alongside Secret Harbour and The Cut Golf Course.
• The Cut Golf CourseminorStrategic or Co-development Partner · 5 May 2026The Cut Golf Course is a TenGolf Group property participating in the annual Pro Am tournament series alongside Secret Harbour.
• On-CoursecoreTechnology or IntegrationOn-Course powers Secret Harbour's online Pro Shop e-commerce platform, enabling home delivery and click-and-collect for golf equipment. On-Course is Australia's largest on-course buying group, providing purchasing scale benefits.
• Callaway GolfminorGTM or Marketing PartnerMitch Roberts serves as a Callaway Golf Ambassador. The venue hosts regular Callaway fitting days where brand representatives provide on-site club demonstrations and personalized fitting services.
• TitleistminorGTM or Marketing PartnerBoth Mitch Roberts and Dale Howie are certified Titleist fitters and brand ambassadors. Dale Howie serves as a Titleist brand ambassador, promoting Titleist products through lessons and fittings.
• TaylorMademinorGTM or Marketing PartnerTaylorMade Qi4D series launch featured at the venue with a Demo & Fitting Day event on January 30, 2026. Brand experts provided on-site fitting consultations.
• MizunominorGTM or Marketing PartnerMizuno fitting day events hosted at the venue featuring the JPX ONE and JPX ONE SELECT with Nanoalloy face technology. Promotional offers include free wedges and vouchers with iron purchases and fittings.
• BARRC (Bunbury Animal Rescue Rehome Care Inc)minorOthersBARRC is a volunteer-run animal rescue organization operating across Perth, Rockingham, Mandurah, Baldivis, and South West. Secret Harbour hosts fundraising events for BARRC, with the October 2026 fundraiser featuring platters and donations supporting animal rescue and rehoming efforts.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Royal Perth Golf Club: Historic Perth public-access 18-hole course with clubhouse, F&B, and event facilities. Comparable WA public-access offering competing for the same corporate events and tournament calendar.
• Karrinyup Country Club: Established Perth public-access 18-hole course offering similar full-service amenities including clubhouse dining, pro shop, and event hosting. Operates in the same metro Perth catchment for both recreational and corporate golf.
• Pelican Waters Golf Club: Sunshine Coast public-access course combining championship golf with full hospitality amenities including driving range and event spaces. Comparable product architecture to Secret Harbour's one-stop venue model.
• Lakelands Golf Club: Gold Coast public-access Jack Nicklaus-designed course with clubhouse hospitality and event facilities. Comparable Australian full-service public golf venue offering similar revenue stream diversity.
• The Vines Resort (Novotel): Perth Hills resort combining 36 holes of golf with on-site hotel accommodation, F&B, and event venues. Comparable in multi-revenue-stream golf-and-hospitality model, though adds lodging as a fourth major stream.
• Brookwater Golf Club: Brisbane public-access championship course with clubhouse, pro shop, and event hosting. Comparable Australian public-access premium venue competing for similar tournament and event business.
• Joondalup Country Club: Northern Perth public-access resort-style course with driving range, hospitality, and event facilities. Directly comparable to Secret Harbour as a full-amenity public golf venue competing for the same WA discretionary golf market.
• Sanctuary Golf Resort: WA public-access 27-hole resort course in the Peel region offering similar full amenity mix including function venues and on-site dining. Geographic and product overlap with Secret Harbour's catchment south of Perth.
• Meadow Springs Golf & Country Club: Mandurah-based public-access 18-hole course that joined TenGolf Group in 2026. Same group operating model, comparable green-fee and function revenue mix, and shared tournament calendar.
• The Cut Golf Course: Sister venue within the TenGolf Group portfolio operating a public-access 18-hole course in Western Australia. Same parent, same group Pro-Am tournament series, and directly comparable public-golf-and-hospitality business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/secretsgolf
• Instagraminstagram.com/secrets_golf
• Xx.com/SecretsGolf

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secret Harbour Golf Links