Healing Waters Counseling Centers

What Healing Waters Counseling Centers does

Healing Waters Counseling Center is a private, for-profit behavioral health practice headquartered in Cedar Bluff, Virginia that delivers full-spectrum outpatient mental health services across the lifespan in rural Southwestern Virginia. Its core offering comprises eight integrated service lines — Individual Counseling, Family Therapy, Group Counseling, Psychiatric Services, Psychological Assessment, Telehealth, Community-Based Services, and Autism Assessments — supplemented by Medication Management delivered both in-person and via telehealth. Services are accessed through five physical offices (Richlands, Wise, Wytheville, Abingdon, and the newly opened Pennington Gap location) and a HIPAA-compliant telehealth channel that extends reach across the state of Virginia; scheduling and patient engagement are handled through the Valant platform and the MYIO patient portal. The customer base consists of individual adults, teens, children, older adults, couples, and families seeking treatment for anxiety, depression, stress, trauma, grief, and autism-related concerns, with a concentration on underserved rural populations including Department of Behavioral Health and Development Services-licensed in-home cases.

The company monetizes primarily through professional-services fee-for-service billing (individual, family, group, and psychiatric sessions), augmented by grant funding supporting its pediatric autism program in partnership with Virginia Tech's Autism Clinic & Center for Autism Research and a coalition of regional and statewide foundations. GTM is sales-led and direct: phone/email intake, online appointment scheduling via Valant, healthcare-provider referrals, and content-driven demand generation through an active blog, Facebook page, and monthly newsletter. Underlying technology is conventional healthcare SaaS rather than proprietary: a HIPAA-compliant video stack for telehealth and the Valant EHR/patient portal for scheduling, records, and care management — there is no disclosed proprietary technology, AI/ML capability, or custom platform. The practice is privately held, independently operated (no parent company or institutional investor identified), with 11-50 employees; Clinical Director Brad Kinder leads the community-based / intensive in-home service line licensed by the state of Virginia.

Operationally, Healing Waters is differentiated less by technology than by a regional distribution footprint, a conservative non-addictive prescribing posture shaped by the area's substance-abuse context, and a coordinated foundation + academic-partner ecosystem underwriting free autism diagnostics in a region where such access is scarce. The primary growth levers visible in the data are geographic (telehealth statewide plus new physical offices), product (autism assessments and psychiatric medication management), and channel (digital scheduling and content marketing).

Name

Healing Waters Counseling Centers

Legal name

Healing Waters Counseling Center

Website

https://healingwaterscc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Healing Waters Counseling Center is a private, full-spectrum behavioral health practice operating five offices in Southwestern Virginia plus statewide telehealth, serving individuals, couples, and families with counseling, psychiatric, and autism-assessment services in partnership with Virginia Tech.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Outpatient Mental Health & Counseling Clinics (HLAFABAC), Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Mental health counseling
• Family therapy services
• Psychiatric medication management
• Telehealth counseling
• Psychological assessment

Headquarters

HQ city

Cedar Bluff

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Mental Health Counseling Services: Fee-for-service professional counseling and therapy services including individual, family, couples, and group counseling. Services provided in-person at five Southwestern Virginia locations or via telehealth across the state.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Healing Waters Counseling Centers is a private mental health practice providing outpatient counseling, therapy, psychiatric, and assessment services to individuals, couples, families, and groups across the lifespan. Services are delivered in-person at five offices across Southwestern Virginia and via HIPAA-compliant telehealth throughout the state of Virginia, with a grant-funded pediatric autism assessment partnership with Virginia Tech.

Product overview

Healing Waters Counseling Center is a full-spectrum mental health treatment center serving Southwestern Virginia through a multi-service model combining both in-person care at five regional offices and telehealth delivery. The core offering comprises eight integrated service lines: Individual Counseling, Family Therapy, Group Counseling, Psychiatric Services, Psychological Assessment, Telehealth Services, Community-Based Services, and Autism Assessments. Medication Management operates as a cross-cutting capability delivered alongside psychiatric and telehealth services. Services span the full lifespan and address conditions including anxiety, depression, trauma, grief, and autism. The center is partnered with Virginia Tech for specialized pediatric autism assessments funded by grant support.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counseling One-on-one therapy sessions that help individuals develop insight, understand themselves, and identify causes of problems to drive positive change and better outcomes. Delivered in-person across Southwestern Virginia offices and via telehealth statewide.
• Family Therapy Therapy focused on the family unit, addressing how one individual's suffering impacts the whole family and how a supportive family atmosphere can promote healing.
• Group Counseling Facilitated group therapy sessions providing a supportive environment for shared experiences and mutual learning among participants.
• Psychiatric Services Psychiatric evaluation and medication management with a conservative, ethical prescribing approach focused on non-addictive medications for mental health symptom treatment.
• Psychological Assessment Comprehensive evaluation addressing intellectual, academic, social, and emotional functioning through standardized tests, interviews, questionnaires, and observation.
• Telehealth Services Online mental health counseling and medication management delivered via secure HIPAA-compliant video platform across the state of Virginia, accessible via phone, tablet, or computer.
• Community-Based Services Mental health skills sessions and intensive in-home services licensed by the Virginia Department of Behavioral Health and Development Services.
• Autism Assessments Free diagnostic autism assessments for children 17 years old or younger, provided in partnership with Virginia Tech Autism Clinic & Center for Autism Research, offered at the Abingdon office.
• Medication Management Conservative, ethical prescribing of non-addictive medications with regular monitoring, follow-ups, and treatment plan adjustments; offered in-person and via telehealth across Virginia.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Virginia Tech Autism Clinic & Center for Autism ResearchcoreStrategic or Co-development PartnerHealing Waters Counseling Center partners with Virginia Tech to provide free diagnostic autism assessments for children 17 and younger in Southwest Virginia. Virginia Tech professionals work on-site at the Abingdon office to provide evaluations as part of a funded research project. This collaboration increases access to high-quality, research-based autism assessments in rural and underserved communities.
• Virginia Tech College of Agriculture and Life SciencescoreStrategic or Co-development PartnerAcademic partner contributing to the Virginia Tech Autism Clinic & Center for Autism Research collaboration for autism assessments.
• Virginia Cooperative ExtensionminorStrategic or Co-development PartnerPartner in the autism assessment research initiative providing funding and support for autism diagnostic services in Southwest Virginia.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Sandstone Care: Outpatient mental health and substance use treatment provider serving adolescents and young adults with counseling, psychiatry, and telehealth. Comparable in integrated counseling + psychiatry model and family-focused offering.

Broad incumbents

• Pyramid Healthcare: Regional behavioral health provider offering outpatient counseling, psychiatric services, and community-based programs across multiple states. Comparable integrated outpatient + community-based mental health model.
• Thriveworks: Large multi-state outpatient mental health practice offering individual, couples, and family counseling plus psychiatry and telehealth. Comparable in counselor-led, multi-service outpatient model with strong telehealth distribution.
• Deer Oaks Behavioral Health: Provider of outpatient mental health services in rural and underserved communities, including individual therapy and psychiatric services. Comparable rural-market positioning and outpatient clinical model.
• BrightView Health: Multi-state outpatient mental health and substance use treatment provider with medication management and counseling. Less rural-focused but comparable outpatient clinical model with telehealth at scale.

Direct peers

• Intercept Health: Virginia-based outpatient and community-based mental health provider offering counseling, case management, and home-based services across multiple regions of the state. Closest comparable in geography, service mix, and home/community-based licensing model.
• New River Valley Community Services: Community services board serving Southwestern Virginia with outpatient mental health, psychiatric, and home-based services. Comparable regional peer with similar publicly licensed service model.
• Mount Rogers Community Services Board: Community services board serving Southwestern Virginia with outpatient mental health, case management, and home-based services. Directly comparable in catchment geography and publicly licensed service portfolio.
• Horizon Behavioral Health: Virginia-based outpatient mental health and counseling provider serving multiple regions with individual and family therapy plus community-based programs. Comparable in service breadth and state-level presence.
• Family Insight: Multi-site outpatient mental health and counseling provider operating across Virginia with individual, family, and couples therapy plus community-based services. Direct peer with overlapping service lines and similar Virginia footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/healingwaterscc
• Xx.com/kinderbt8
• LinkedInlinkedin.com/company/healing-waters-counseling-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healing Waters Counseling Centers