N Seguros

What N Seguros does

N Seguros is a 100% digital insurance brand operating in Portugal, distributing six consumer insurance products — N AUTO (motor vehicle), N MOTO (motorcycle), N BIKE (bicycle, with Start and Top tiers), N PROTEÇÃO (personal accident), N PET (pet, with Start and Top tiers), and N SAÚDE (health, with Start and Top tiers) — through a self-serve website, an online client portal (clientes.nseguros.pt), a mobile application, and phone-based sales and support lines. The company operates with no physical branches, distinguishing it from traditional Portuguese insurers by relying on digital quote, bind, policy management, and claims workflows, with promotional discounts of 10–30% on selected products. Service quality and ancillary benefits are delivered through partner networks: RNA for 24/7 roadside assistance, Carglass/GlassBack/Expressglass/Glassdrive/Newcar for glass claims, AdvanceCare's Rede Essencial (14,100+ providers) for N Saúde, and AnimaDomus for N Pet. N Seguros is a registered trademark of Lusitania, Companhia de Seguros, S.A., the regulated insurance carrier, following a merger completed in June 2023 that fully integrated N Seguros into Lusitania's operational and regulatory framework under ASF (Autoridade de Supervisão de Seguros e Fundos de Pensões) supervision. The customer base is exclusively Portuguese retail consumers — individual automobile, motorcycle, and bicycle owners, pet owners, and individuals seeking supplementary health or personal accident coverage — with pricing structured around annual or monthly recurring premiums and customer acquisition driven by digital channels (website, Facebook, Instagram, YouTube) and published testimonials rather than a broker or branch network.

Name

N Seguros

Legal name

N Seguros

Website

https://nseguros.pt

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

N Seguros is a 100% digital Portuguese insurance brand under Lusitania, selling auto, moto, bike, pet, personal accident, and health policies online to individual consumers through a self-serve website, client portal, and mobile app.

Ownership category

akta.pro rank

Product category

Personal Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Health and Medical Insurance Carriers (524114), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321), Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAJAMAA

Personal Auto Insurance

Financial & Insurance/Insurance — Motor, Property & Casualty/Motor Vehicle Liability Insurance

SECONDARYFSAJAMAH

Specialty & Excess/Surplus Lines (E&S)

Financial & Insurance/Insurance — Motor, Property & Casualty/Motor Vehicle Liability Insurance

Keywords

• Digital insurance distribution
• Motor insurance Portugal
• Pet insurance products
• Health insurance plans
• Personal accident coverage

Headquarters

HQ city

Moreira

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Insurance Premiums: N Seguros generates revenue through annual insurance premiums paid by customers. The company offers various insurance products including automobile, motorcycle, bicycle, personal accidents, health, and pet insurance. Premiums can be paid annually, semi-annually, quarterly, or monthly with varying payment methods including direct debit and Multibanco.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

N Seguros is a 100% digital insurance brand in Portugal that sells and services personal insurance policies through its website and client portal. Its product portfolio covers motor (N AUTO, N MOTO), bicycle (N BIKE), personal accident (N PROTEÇÃO), pet (N PET), and health (N SAÚDE) insurance, each available as a standalone purchase with simulation, contracting, document access, and claims filing handled fully online. The brand operates as a registered trademark of Lusitania, Companhia de Seguros, S.A., the regulated insurer that underwrites the policies and assumes the role of data controller.

Product overview

N Seguros is a 100% digital insurance brand operating under Lusitania, Companhia de Seguros, S.A., that distributes a portfolio of seven distinct insurance products across multiple lines: N AUTO (motor vehicle), N MOTO (motorcycle), N BIKE (bicycle), N PROTEÇÃO (personal accident), N PET (pet insurance for dogs and cats), and N SAÚDE (health). All products are sold and managed entirely online through the website and client portal (clientes.nseguros.pt), with digital customer support and online claim filing. The product set functions as a multi-line direct insurance platform rather than a single unified product with modules.

Differentiator

Problem solved

Functional benefit

Brands

• N AUTO: Digital car insurance product offering simulation, purchase, and policy management for automobiles.
• N MOTO
• N BIKE
• N PROTEÇÃO
• N PET
• N SAÚDE

Products and services

• N AUTO Compulsory and optional motor vehicle insurance covering automobile liability, own-damage (collision, fire, theft), windscreen replacement, legal protection, and roadside assistance. Available for online simulation and purchase, with service delivery supported by the RNA vehicle assistance network and partner glass repair providers (Carglass, GlassBack, Expressglass, Glassdrive, Newcar).
• N MOTO Motorcycle insurance covering mandatory third-party liability as well as optional own-damage and rider personal accident coverages, with online simulation and purchase. Promotional discount of 30% is offered on the product.
• N BIKE Cycling insurance available in Start and Top tiers. Start covers third-party liability (up to 150,000 euros) and travel assistance; Top adds personal accident coverage (death, permanent disability, medical expenses, funeral costs). Service is completed online through the N Seguros simulator and bike travel assistance hotline.
• N PROTEÇÃO (N Protecção) Personal accident insurance covering extraprofessional (non-work-related) risks, providing indemnification for death, permanent disability, medical treatment costs, and hospital daily allowances, with a 10% promotional discount offered.
• N PET Pet insurance for dogs and cats, available in Start (no age limit) and Top (up to 10 years) tiers, covering veterinary consultations, vaccinations, diagnostics, hospitalisation, surgeries, and third-party liability. Services are accessed through the AnimaDomus provider network, with a 30% promotional discount offered.
• N SAÚDE (N Saude) Health insurance with START and TOP tiers providing access to a network of private healthcare providers (hospitals, clinics, diagnostic centers) through AdvanceCare (Rede Essencial: 14,100+ providers, 4,302 diagnostic centers, 314 physiotherapy centers, 7,324 physicians, 40 hospitals, 76 emergency services) covering outpatient consultations, hospitalisation, and dental care with copayments and up to 40% discounts on standard rates; a 10% promotional discount is offered.

Quantifiable outcome

• 30% discount offered on N Moto and N Pet products
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Lusitania, Companhia de Seguros, S.A.coreOthersN Seguros is a brand of Lusitania, one of Portugal's established insurance companies. Lusitania assumes the role of data controller for personal data processing and provides the operational and regulatory framework under which N Seguros operates as a digital distribution channel.
• AnimaDomuscoreTechnology or IntegrationAnimaDomus is the national network of pet health and wellness providers integrated with N Pet insurance. Includes veterinary hospitals, clinics, pet shops, grooming services, hotels, and trainers. Provides direct access to negotiated rates without waiting periods.
• AdvanceCare (Essencial Network)coreTechnology or IntegrationAdvanceCare provides the healthcare provider network for N Saúde insurance. Network includes 14,100+ providers, 4,302 diagnostic centers, 314 physiotherapy centers, 7,324 physicians, 40 hospitals, and 76 emergency services. Offers up to 40% discounts on standard rates.
• RNA (Rádio Nacional de Assistência)coreTechnology or IntegrationRNA provides 24/7 vehicle assistance services including replacement vehicles and breakdown recovery for N Auto customers. Contact: [email protected]
• Carglass, GlassBack, Expressglass, Glassdrive, NewcarsupportingTechnology or IntegrationPartner network for windshield repair and replacement services under the N Auto glass coverage. Multiple regional partners ensure nationwide coverage for glass claims.

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Tranquilidade: Established Portuguese multi-line insurer with motor, home, health, and life products distributed through agents and brokers; competing head-to-head with N Seguros on motor pricing while operating a much larger traditional footprint.
• Fidelidade: Largest Portuguese insurance group offering auto, health, life, and other lines through traditional agency and broker channels; a broad incumbent competing with N Seguros in the same Portuguese personal-lines market but via legacy distribution.
• Generali Tranquilidade: Joint venture between Generali and Tranquilidade offering personal and commercial insurance in Portugal, including motor and health; overlaps directly with N Seguros' product lines but distributed through traditional broker networks.
• Ageas Portugal: Portuguese subsidiary of Belgian insurer Ageas, offering motor, home, and life insurance through agents and bancassurance; competes with N Seguros in Portuguese motor and household lines via traditional channels.
• MAPFRE Portugal: Iberian insurance incumbent offering auto, health, home, and life coverage across Portugal and Spain; overlaps with N Seguros on personal motor and health, but is part of a broader Spanish-owned multi-line portfolio.

Direct peers

• Lemonade: US-listed digital-first multi-line insurer using a mobile/app-led model and AI-driven claims to sell renters, home, auto, pet, and life insurance; directly comparable to N Seguros' 100% digital, multi-line, self-serve distribution approach in personal lines.
• Getsafe: German digital insurance platform offering liability, home, auto, pet, and health products via a mobile-first experience; comparable to N Seguros as a European digital-native multi-line personal-lines distributor.
• Lovys: French digital multi-line insurer offering home, auto, motorcycle, pet, and health coverage through a fully online subscription model; the closest continental-European analogue to N Seguros' digital, multi-product portfolio targeting individuals.

Emerging players

• Bdeo: Spanish insurtech providing AI-driven visual claims automation for motor and home insurers across Iberia and Latin America; comparable to N Seguros as a digital-first insurance technology player serving Iberian personal-lines markets.
• Many Pets: UK-based digital pet insurance provider offering online subscription policies for dogs and cats with tiered coverage; comparable to N Seguros' N Pet product as a digital-native specialist in pet insurance, though geographically separate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nseguros_pt
• YouTubeyoutube.com/c/NSegurosOficial
• Facebookfacebook.com/nseguros
• LinkedInlinkedin.com/company/nseguros
• Instagraminstagram.com/nseguros.pt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about N Seguros