Lovys
Lovys is a Paris-based digital insurer offering a multi-line, monthly-subscription insurance portfolio (home, auto, health, pet, life, mobility) to individual consumers across France, Spain, and Portugal through a fully online, self-serve platform.
- Company typePrivate
- Founded2017
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Lovys does
Lovys SAS is a Paris-headquartered digital insurance company, founded in 2017 and operating as a French Société par Actions Simplifiée registered with ORIAS (number 18001949). It sells a multi-line insurance portfolio directly to individual consumers across France, Spain, and Portugal through a 100% digital, self-serve platform with mobile app access, where customers can obtain quotes and subscribe in approximately two minutes without paperwork. The product range spans home, auto (including high-risk "malussé" drivers), soft mobility (bikes and new mobility devices), pet, smartphone, health, borrower, life/PER, and rent guarantee insurance, with monthly subscription billing and at-will cancellation. Several products are delivered through technical partnerships: Mila for rent guarantee, Ulygo for soft mobility, Magnolia for borrower insurance, and Generali for life insurance and PER (with Generali holding the underlying savings funds). Underlying infrastructure includes an internal API, proprietary pricing algorithms for underwriting optimization and fraud prevention, Adyen for payment processing, and a partner-side backoffice for quote and policy management. The company has raised approximately €20M+ across venture rounds in 2017, 2019, and 2021 (notably a €17M Series A from Adevinta Ventures in July 2021), with a smaller 2024 raise of approximately $0.9M indicating continued but more constrained capital activity.
Lovys firmographics
Firmographics- Name
- Lovys
- Legal name
- Lovys SAS
- Website
- https://lovys.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lovys is a Paris-based digital insurer offering a multi-line, monthly-subscription insurance portfolio (home, auto, health, pet, life, mobility) to individual consumers across France, Spain, and Portugal through a fully online, self-serve platform.
- Ownership category
- akta.pro rank
Lovys industry classification
Industry- Product category
- Digital Consumer Insurance
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
Keywords
Where Lovys is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Lovys business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insurance Premiums: Monthly subscription-based collection of insurance premiums across multiple product lines including home, auto, bike, pet, smartphone, health, and loan insurance. Customers pay recurring monthly premiums with the flexibility to cancel at any time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Home Insurance from €3.99/month |
| Subscription | Monthly | Auto Insurance from €9/month |
| Subscription | Monthly | Bike Insurance from €3.50/month |
| Subscription | Monthly | New Mobilities Insurance from €2.90/month |
| Subscription | Monthly | Pet Insurance from €10.50/month |
| Subscription | Monthly | Smartphone Insurance from €4.99/month |
| Subscription | Monthly | Health Insurance from €8.90/month |
| Subscription | Monthly | Loan Insurance - Savings up to €15,000 |
| Subscription | Monthly | Life Insurance and PER - 2x cheaper than traditional banks |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Lovys product offering
Product offeringCore offering
Lovys is a 100% digital insurance company that delivers customizable consumer insurance products across multiple lines (home, auto, pet, smartphone, health, borrower, life/PER, bicycle, new mobility, and rent guarantee) on a flexible monthly subscription basis. Customers can obtain a quote and subscribe in approximately 2 minutes through the website or mobile app with no paperwork, and can cancel at any time. The platform consolidates multiple insurance products under a single subscription, supported by 47 partner integrations and a proprietary pricing algorithm.
Product overview
Lovys is a digital insurance platform offering a portfolio of seven core insurance products (home, auto, pet, smartphone, health, borrower, and life/PER) plus rent guarantee, across both its own offerings and white-label partnerships. The platform is architected as a unified multi-product subscription model (branded 'all-in-one'), allowing customers to bundle multiple coverages under a single monthly payment, cancel/add products independently with 30-day notice, and manage all contracts through a single digital dashboard and mobile app. Key partnerships include Ulygo (bicycle and new mobility insurance), Mila (rent guarantee), Magnolia (borrower insurance), and Generali (life insurance/PER). The platform targets French and European consumers seeking flexible, paperless, and customizable insurance with transparent pricing.
Differentiator
Problem solved
Functional benefit
Brands
- Lovys x Mila: Partnership brand for guarantee against unpaid rents (Garantie Loyers Impayés) insurance product.
- Lovys x Ulygo
- Lovys with Generali
Products and services
- Home Insurance (Assurance Habitation) Digital home insurance policy for tenants and owners covering the home, civil liability, and belongings, available on a monthly subscription starting at €3.99/month.
- Auto Insurance (Assurance Auto) Car insurance product offered in three tiers (Tiers mini, Tiers, Tous Risques), starting at €9/month, with coverage in France, Spain, and Portugal.
- Soft Mobility Insurance (Assurance Mobilités Douces) Umbrella insurance product for bicycles, e-scooters, gyroroues, and hoverboards, offered in partnership with Ulygo, with civil liability, individual accident protection up to €50,000, legal protection, and optional damage/theft coverage, starting at €2.90/month.
- Bicycle Insurance (Assurance Vélo) Bicycle insurance product co-branded with Ulygo, covering electric-assist bikes (VAE), standard bikes, cargo bikes, tandems, and folding bikes, starting at €3.50/month.
- New Mobility Insurance (Assurance Nouvelles Mobilités) Insurance for motorized personal mobility devices including e-scooters, gyroroues, gyropodes, hoverboards, and mini e-scooters, co-branded with Ulygo, starting at €2.90/month.
- Pet Insurance (Assurance Animaux) Pet insurance covering dogs and cats with veterinary expense reimbursement starting at €10.50/month, billed via Adyen payment infrastructure.
- Smartphone Insurance Smartphone insurance that activates and manages coverage through the Lovys mobile app, starting at €4.99/month.
- Health Insurance (Mutuelle Santé) Health insurance (mutuelle) for individuals with coverage starting at €8.90/month.
- Borrower Insurance (Assurance Emprunteur) Mortgage/loan life insurance that allows borrowers to switch their insurance and save up to €15,000, distributed in partnership with Magnolia.
- Life Insurance & PER (Assurance Vie & PER) Life insurance and retirement savings plan (PER) underwritten in partnership with Generali, with zero entry fees and reported as 2x cheaper than traditional bank offerings.
- Rent Guarantee Insurance (Garantie Loyers Impayés) Rent default guarantee for landlords starting at 2.55% of annual rent, distributed in partnership with Mila.
Companies that use Lovys
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles3 records
Lovys technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
Lovys partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- MilaminorPartnership with Mila for Garantie Loyers Impayés (GLI) rental guarantee insurance product, enabling Lovys to offer landlord protection against unpaid rent.
- UlygominorPartnership with Ulygo for mobility insurance covering bikes, scooters, and other new mobility solutions, expanding Lovys product portfolio in the micro-mobility segment.
- MAIFminorInsurance partnership with MAIF, a mutual insurance company, mentioned in press coverage as a strategic insurance partner.
- GeneraliminorPartnership with Generali, one of the historical French insurance actors, for insurance product distribution and co-development.
- WakamminorPartnership with Wakam (formerly Orange Insurance), a digital-native insurer, for insurance product offerings.
- AllianzminorPartnership with Allianz, one of the historical French insurance actors, for insurance product distribution.
- Plug and PlayminorInnovation platform partnership with Plug and Play, mentioned in La Tribune coverage, likely related to startup ecosystem engagement.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Lovys competitors and assessment
Company assessmentDirect peers
- Luko: French digital home insurance platform offering instant online subscription and a similar PLG-style consumer experience. Most direct French analog to Lovys's home/renters insurance and partner-driven model; acquired by Allianz in 2023.
- Lemonade: US-listed digital-first multi-line insurance platform (home, renters, pet, auto, life) using a similar mobile-first subscription UX and proprietary AI-driven pricing. Closely comparable product breadth and B2C digital distribution model.
- Alan: French digital health insurance challenger offering 100% digital subscription health coverage, sharing Lovys's home market and tech-led distribution model. Overlaps on health line though Alan is primarily B2B/B2B2C.
- Friday: German digital-first auto and home insurer offering fully online subscription-based insurance. Comparable digital-only P&C model targeting individual consumers in Continental Europe.
- Getsafe: German digital insurance platform offering multi-line personal insurance (home, liability, legal, life, health) via a single digital subscription. Closely mirrors Lovys's all-in-one subscription model in Continental Europe.
Emerging players
- Many Pets (formerly Bought By Many): UK digital-first pet insurance platform with a multi-product subscription model. Comparable on the pet insurance line and digital subscription UX; less overlap on other lines.
- Zego: UK insurtech offering flexible subscription-based insurance for new mobility (scooters, e-bikes) and gig economy drivers. Highly comparable on the mobility and new-mobility insurance lines Lovys offers via Ulygo.
- Cuvva: UK digital auto insurance offering flexible monthly subscription car insurance including high-risk drivers. Overlaps with Lovys's auto line, particularly the malussé driver segment.
- Bima: Mobile-first microinsurance provider distributing life and health products via partnerships with mobile operators in emerging markets. Adjacent peer demonstrating the embedded/affinity distribution model Lovys uses via its 47 partner integrations.
Regional players
- Knip: Swiss digital insurance broker aggregating multiple personal lines in one app, similar to Lovys's multi-product bundling. Comparable business model but serves a different European geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Lovys social profiles
Digital presenceLovys financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lovys leadership team
Management profileNumber of profiles
Profiles3 records
Lovys funding detail
Funding detailFunding overview
Funding rounds7 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lovys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lovys
What does Lovys do?
Lovys is a 100% digital insurance company that delivers customizable consumer insurance products across multiple lines (home, auto, pet, smartphone, health, borrower, life/PER, bicycle, new mobility, and rent guarantee) on a flexible monthly subscription basis. Customers can obtain a quote and subscribe in approximately 2 minutes through the website or mobile app with no paperwork, and can cancel at any time. The platform consolidates multiple insurance products under a single subscription, supported by 47 partner integrations and a proprietary pricing algorithm.
Is Lovys a public or private company?
Lovys is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lovys founded?
Lovys was founded in 2017. It employs 101 to 250 people.
Where is Lovys based?
Lovys is headquartered in Paris, France, in the Europe region.
How does Lovys make money?
One revenue line is on record: insurance Premiums.
Who are Lovys's main competitors?
Direct peers on record are Luko, Lemonade, Alan, Friday and Getsafe. Emerging players are Many Pets (formerly Bought By Many), Zego, Cuvva and Bima. Knip is listed as a regional player.
Does Lovys have an API?
No public API is recorded for Lovys.
What industry is Lovys in?
Lovys's product category is Digital Consumer Insurance. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms. Its NAICS code is 524210 and its SIC code is 6411.