Southern Grace Hospice

What Southern Grace Hospice does

Southern Grace Hospice is a privately held, founder-owned hospice care provider headquartered at 80 Candler Road, McDonough, Georgia. The company delivers the four Medicare-defined levels of hospice care — routine home care, continuous care, inpatient care (in contracted facilities), and respite care — to terminally ill adults, children, and families across Georgia, with services rendered in private residences, nursing homes, assisted living facilities, personal care homes, and hospitals. It complements the standard hospice benefit with pediatric and perinatal programs, music therapy, art therapy, pet therapy, and bereavement services that extend up to 13 months after a patient's death, plus community programming such as Camp Grace, the Memorial Butterfly Release, and the Memorial Candle Lighting Ceremony. The organization is led by a founder-nurse whose stated thesis is a ministry-driven, patient-centered model that rejects the profit-margin focus she associates with larger hospice employers.

The company has no proprietary technology platform disclosed; operations rely on a traditional team-based clinical model (physicians, nurses, CNAs, social workers, chaplains, counselors, volunteers) supported by phone, fax, online, and downloadable referral forms with 24/7 intake and same-day nurse admission upon physician order. The Southern Grace Hospice Foundation operates as a separate 501(c)(3) nonprofit providing emergent financial assistance, wish-granting, and community education.

Revenue is generated through per-diem reimbursement under Medicare Part A, Medicaid hospice coverage, and most private insurance plans — the standard hospice payer stack — with the company committing not to refuse patients unable to pay. The company directs prospective families to Medicare's Hospice Compare tool, where it ranks highest in Families Experience of Care in its service area, and uses family testimonials, Facebook reviews, and community events as its primary demand-generation channels. No PE/VC backing, funding rounds, M&A, or institutional ownership are disclosed.

Name

Southern Grace Hospice

Legal name

Southern Grace Hospice and Palliative Care

Website

https://southerngracehospice.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Private, founder-owned hospice care provider in McDonough, Georgia, delivering Medicare-certified end-of-life care across the state, including routine home, continuous, inpatient, and respite care, plus pediatric, perinatal, and bereavement programs.

Ownership category

akta.pro rank

Product category

Hospice Care

NAICS

Home Health Care Services (62161), Home Health Care Services (621610), Nursing and Residential Care Facilities (623), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120), Other Ambulatory Health Care Services (6219)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Health Services (8000)

akta.pro primary industry

Home Hospice (Routine Home Care) (HLADAHAA)

akta.pro secondary industries

Inpatient Hospice (General Inpatient Care) (HLADAHAB), Residential Hospice / Hospice House (Facility-Based) (HLADAHAC), Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE), Hospice Care in Nursing Facilities (SNF/NH Hospice) (HLADAHAD), Home Hospice Agencies (HLAFAEAC), Hospice & Palliative Respite Care (HSABAGAG), Palliative Care, Hospice & Serious Illness Support (BPAGACAK), Community-Based Palliative Care (Home-Based Non-Hospice) (HLADAHAH)

Keywords

• Hospice care services
• Palliative care
• End-of-life care
• Bereavement support
• Home health hospice

Headquarters

HQ city

Mcdonough

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Medicare Part A Hospice Benefit: Hospice services are primarily covered under Medicare Part A for eligible beneficiaries certified by a physician as having a life expectancy of six months or less. The benefit covers the hospice team's services, medications, supplies, and equipment related to the patient's life-limiting illness.
2. Medicaid Hospice Coverage: Hospice services are covered under Medicaid for eligible individuals meeting hospice criteria.
3. Private Insurance: Most private insurance plans cover hospice services. The company works closely with insurance providers to ensure patients receive all available benefits.
4. Charitable Care/Financial Assistance: Southern Grace Hospice states it will never refuse a patient because of an inability to pay. The Southern Grace Hospice Foundation provides emergent financial support for families in crisis, including assistance with utility bills, food, and shelter costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Southern Grace Hospice provides team-oriented hospice and palliative care for terminally ill adults and children across Georgia, including expert medical care, pain management, and emotional and spiritual support tailored to each patient. Services span routine home care, continuous crisis care, inpatient symptom management, respite care, pediatric and perinatal programs, complementary therapies (music, art, pet), and bereavement support extending up to 13 months after a patient's death.

Product overview

Southern Grace Hospice offers a comprehensive hospice care portfolio built around four levels of care: Routine Home Care (intermittent services at home), Continuous Care (crisis management at home), Inpatient Care (acute symptom management in facilities), and Respite Care (caregiver relief). These core services are enhanced by pediatric and perinatal programs for children with life-limiting illnesses. Complementary therapy offerings include Music Therapy and Art Therapy to address physical, emotional, and social needs. Bereavement Services provide ongoing grief support including Memory Pillows, monthly support groups, and Camp Grace for children. Community memorial programs include the Memorial Butterfly Release and Memorial Candle Lighting Ceremony. The Southern Grace Hospice Foundation supports patients and families through emergent financial assistance and the Make a Wish Campaign.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospice Care Services Comprehensive team-oriented hospice care providing expert medical care, pain management, and emotional and spiritual support expressly tailored to terminally ill patients' needs and wishes. Available to anyone from children to elderly adults with life-limiting illnesses such as cancer, dementia, cardiac disease, renal failure, liver disease, multiple sclerosis, and Parkinson's.
• Routine Home Care Intermittent hospice services provided in a patient's place of residence (private home, nursing home, assisted living facility, or personal care home) according to an individualized plan of care, with 24/7 on-call availability.
• Continuous Care Crisis-level hospice care provided when symptoms cannot be managed with routine home care, keeping patients at home until symptoms are stabilized and avoiding transfer to an inpatient facility.
• Inpatient Care Short-term acute symptom management provided in contracted inpatient facilities when skilled interventions are required as authorized by Medicare, Medicaid, or private insurance.
• Respite Care Short-term caregiver relief of up to 5 days at a time by transferring the patient to a contracted inpatient facility, providing family caregivers time to rest and recover.
• Pediatric and Perinatal Programs Specialized hospice and palliative care programs for children facing life-limiting illnesses, including perinatal programs for families facing neonatal challenges, with age-appropriate family-centered support.
• Bereavement Services Grief support and counseling services including one-on-one support, quarterly newsletters, monthly support groups, and bereavement services available for up to 13 months after a patient's death.
• Music Therapy Therapeutic music services provided to hospice patients, including those no longer conscious, to address physical, emotional, cognitive, and social needs.
• Art Therapy Art and crafts therapy services that help decrease pain, anxiety, and emotional distress while improving quality of life for hospice patients.

Quantifiable outcome

• Highest ranking in Families Experience of Care compared to other hospice providers in service area (based on Medicare Hospice Compare data)
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• MedicarecoreOthersMedicare Part A provides the primary hospice benefit covering Southern Grace Hospice services for eligible beneficiaries. Medicare sets coverage guidelines and pays for hospice team services, medications, supplies, and equipment related to the terminal illness. Medicare beneficiaries must be certified as having a life expectancy of six months or less.
• MedicaidcoreOthersMedicaid provides hospice coverage for eligible individuals in addition to Medicare. Medicaid coverage allows broader access to Southern Grace Hospice services for low-income individuals and families.
• Private Insurance ProviderscoreOthersMost private insurance plans cover hospice services. Southern Grace Hospice works closely with insurance providers to ensure patients receive all benefits available under their plans.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Compassus: Compassus is a national hospice, palliative care, and home health provider operating across multiple states including the Southeast. It provides the same four levels of hospice care and competes for physician referrals and community goodwill in overlapping Georgia markets.
• Heartland Hospice (ProMedica): Heartland Hospice is a multi-state hospice provider with locations in Georgia. It competes for routine home, continuous, and respite hospice referrals and serves the same terminally ill adult and family segments as Southern Grace.
• Empath Health: Empath Health is a nonprofit integrated hospice and palliative care network serving Florida and the Southeast. It is comparable to Southern Grace as a mission-driven hospice provider with strong bereavement and community programs that compete on quality and family experience rather than scale.
• Seasons Hospice & Palliative Care: Seasons Hospice is a multi-state hospice and palliative care provider with active operations in Georgia. It offers the same four levels of hospice care plus complementary therapies and competes for hospital and nursing home referrals in the Atlanta region.

Broad incumbents

• VITAS Healthcare: VITAS Healthcare is the largest hospice provider in the United States and the broad incumbent in the hospice space. It competes with Southern Grace in the same Georgia referral market for terminally ill patients and operates all four levels of hospice care (routine home, continuous, inpatient, respite) that Southern Grace offers.
• Amedisys Hospice: Amedisys operates one of the largest US hospice and home health networks and is a direct competitor for referrals in Georgia. It offers the same core hospice services (routine home care, continuous care, inpatient, respite) and benefits from national scale and back-office infrastructure.
• Encompass Health: Encompass Health is a major home health and hospice operator with locations across the Southeast. It competes directly with Southern Grace for post-acute hospice referrals from hospitals and skilled nursing facilities and offers comparable levels of hospice care.
• Gentiva Hospice: Gentiva is a large national hospice and home health operator with a substantial Georgia footprint. It delivers the same routine, continuous, inpatient, and respite hospice levels of care and competes head-to-head with Southern Grace for hospital and physician referrals in the Atlanta-metro service area.

Emerging players

• Aveanna Hospice: Aveanna Hospice is a growing hospice provider with locations in the Southeast. It overlaps with Southern Grace in routine and continuous home hospice services for adult and pediatric patients and competes for physician referral relationships.
• St. Croix Hospice: St. Croix Hospice is a regional hospice provider expanding across the Midwest and Southeast. It offers the same routine home, continuous, and respite hospice services and competes for referrals in adjacent or overlapping Georgia-area markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pg/SoutherngraceHospice/reviews/?ref=page_internal
• LinkedInlinkedin.com/company/southern-grace-healthcare

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Grace Hospice