Valmano

What Valmano does

Valmano is a private German e-commerce retailer operating as VALMANO GmbH from Hagen, Germany, selling watches and jewelry directly to consumers across six European countries (Germany, Austria, Denmark, France, Italy, and Sweden) via localized storefronts on valmano.de and its country variants. The platform functions as a multi-brand online retailer, aggregating an assortment that spans premium and fashion watch and jewelry labels — including Michael Kors, Fossil, Diesel, Emporio Armani, Thomas Sabo, Jette, Maserati, Guido Maria Kretschmer, Lorus, and Purelei — alongside two private-label sub-brands, VALERIA (real jewelry including gold, silver, diamond, and engagement rings) and FAVS (fashion accessories). The assortment covers men's, women's, and children's categories across rings, necklaces, earrings, bracelets, charms, pendants, analog and digital watches, chronographs, automatics, sport watches, and smartwatches, with a dedicated B-Ware (Second Chance) channel for discounted refurbished or overstock inventory.

The business model is one-time direct-to-consumer product sales at unit pricing, supplemented by frequent seasonal promotions offering up to 25–60% discounts against manufacturer's suggested retail price and a €10 welcome discount for newsletter signups on orders over €120. Fulfillment is handled through DHL with same-day processing for orders placed before 13:30 and 1–3 working day delivery, supported by 30-day free returns. A key differentiator is the partnership with CHRIST, Germany's largest jewelry/watch retail network of over 200 shops, which provides customers with in-store services including bracelet shortening, battery replacement, and repairs — addressing the post-sale service gap typical of pure-play online jewelry retail. Payments are processed via Visa, Mastercard, PayPal, Klarna, Amazon Pay, Discover, and Diners Club. Marketing is conducted through email/newsletter, Instagram, Facebook, Pinterest, and an editorial magazine section on the site.

No funding rounds, acquisitions, headcount figures, or financial disclosures are available in the source material. The company is privately held with no disclosed parent or institutional ownership.

Name

Valmano

Legal name

VALMANO GmbH

Website

https://valmano.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

VALMANO GmbH is a private German direct-to-consumer e-commerce retailer selling multi-brand watches and jewelry across six European countries, supported by a 200-store CHRIST in-store service partnership and two private-label lines.

Ownership category

akta.pro rank

Product category

Online Jewelry and Watch Retail

NAICS

Jewelry Retailers (45831), Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Luxury Accessories Retail (Leather Goods, Sunglasses, SLG) (CRAKAGAE)

akta.pro secondary industries

Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA), Luxury Quartz Watches (CRAKADAB), Pre-owned Watch Dealers & Exchanges (CRAKAKAB), Charm & Personalized Fashion Jewelry (Nameplates/Initials/Photo) (CRAKABAE)

Keywords

• Online jewelry retail
• Watch e-commerce
• Fashion accessories
• Engagement rings
• Smartwatches retail

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales - Watches: One-time sales of brand watches including luxury, fashion, and smartwatches. Revenue generated through direct consumer purchases at retail prices.
2. Product Sales - Jewelry: One-time sales of fashion and fine jewelry including rings, necklaces, earrings, bracelets, and charms. Includes own private label VALERIA as well as branded products.
3. B-Ware/Second Chance: Sales of refurbished or overstock jewelry and watches at discounted prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

VALMANO GmbH is a direct-to-consumer online retailer selling watches and jewelry via country-localized e-commerce storefronts in Germany, Austria, Denmark, France, Italy, and Sweden. The assortment includes branded watches (smartwatches, analog, digital, chronographs, automatic) and jewelry (earrings, necklaces, rings, bracelets, charms, pendants), alongside two private-label brands: VALERIA (real gold, silver, diamond, and gemstone jewelry including engagement rings) and FAVS (fashion accessories). Sales are supported by free 30-day returns, 1-3 day DHL delivery, novomind chat support, and the CHRIST in-store service network of over 200 partner shops for sizing, battery replacement, and repairs.

Product overview

Valmano is an online e-commerce platform for watches and jewelry operating as a multi-brand retailer. The core offering consists of a broad portfolio of watches (including smartwatches, analog, digital, chronographs, and automatic watches) and jewelry (earrings, necklaces, rings, bracelets, charms, and pendants) across men's, women's, and children's categories. The platform operates two private-label sub-brands: VALERIA (exclusive real jewelry featuring gold, silver, and diamond pieces including engagement rings) and FAVS (fashion accessories). Major third-party brands include Michael Kors, Fossil, Diesel, Emporio Armani, Thomas Sabo, Jette, Maserati, Guido Maria Kretschmer, Lorus, and Purelei. Valmano also offers personalized jewelry with engraving services and a B-Ware (Second Chance) section for discounted refurbished items. The business model centers on direct-to-consumer online sales with additional services including 30-day free returns, 1-3 day DHL delivery, in-store service at over 200 CHRIST partner locations, and customer chat support.

Differentiator

Problem solved

Functional benefit

Products and services

• Watches Multi-brand assortment of watches for men, women, and children including analog, digital, smartwatches, chronographs, automatic, and sport watches from brands such as Michael Kors, Fossil, Diesel, Emporio Armani, Thomas Sabo, Maserati, and Lorus. Sold directly to consumers through country-localized Valmano online storefronts.
• Jewelry

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

One partnership is on record.

• CHRISTcoreChannel Partner/ Reseller/ DistributorCHRIST serves as Valmano's in-store service partner, providing access to Germany's largest network of over 200 jewelry and watch retail shops. Services include bracelet shortening (often free), battery replacement, and general repairs. Customers can visit any CHRIST location with their order confirmation or invoice to receive service support.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Thomas Sabo: German-based jewelry and watch brand with strong European e-commerce and wholesale presence; directly comparable in DACH jewelry positioning, charm/personalized category, and multi-channel retail strategy.
• Pandora: Global jewelry brand and retailer operating its own e-commerce and stores across Europe; comparable in jewelry assortment, charm/personalized category, and direct-to-consumer online channels serving similar demographics.
• Bucherer: Established European luxury watch and jewelry retailer with stores and e-commerce in multiple countries; comparable as a multi-brand watch specialist serving DACH and wider European markets.
• Watches of Switzerland Group: Multi-brand luxury watch retailer with omnichannel stores across the UK and Europe; comparable as a multi-brand watch specialist with significant brand portfolio overlap and showroom-plus-online model.
• Swarovski: Global crystal and jewelry brand operating extensive direct e-commerce across Europe; comparable in fashion jewelry positioning, European DTC infrastructure, and gift-led purchase occasions.

Direct peers

• Chrono24: Global online watch marketplace headquartered in Germany; directly comparable as a multi-brand online watch platform serving European consumers with a similar assortment of luxury and fashion timepieces.
• CHRIST: Germany's largest jewelry and watch retail network with 200+ stores; Valmano's service partner and direct omnichannel competitor offering both online and in-store jewelry and watch assortments with overlapping brands.
• Blue Nile: Online-first jewelry retailer specializing in engagement rings and fine jewelry; directly comparable in DTC model, diamond and gold product focus, and e-commerce-led jewelry merchandising.

Regional players

• Ocarat: French online jewelry retailer specializing in engagement rings and fine jewelry; comparable as a regional European e-commerce jewelry peer with overlapping assortment and target customer.

Emerging players

• Ice-Watch: Fashion watch brand with European DTC focus; comparable as an affordable fashion-watch specialist targeting similar value-segment consumers with strong online merchandising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Valmano.de
• Instagraminstagram.com/valmano
• Pinterestpinterest.de/valmanoDE
• Xx.com/valmanode
• LinkedInlinkedin.com/company/valmano-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valmano