Ice-Watch
Ice-Watch is a Belgian watch brand (BEWATCH srl) that designs and sells analog watches, connected smartwatches, and jewelry across women, men, and kids segments at accessible $59-$179 price points via DTC e-commerce and physical retail across 12 countries.
- Company typePrivate
- Founded-
- HeadquartersNot specified, Belgium
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ice-Watch does
Ice-Watch, operating through the Belgian legal entity BEWATCH srl, designs, manufactures (in part), and distributes a broad portfolio of analog watches, connected smartwatches, and jewelry targeting three consumer segments: women, men, and children. The product range spans fashion timepieces at accessible price points ($69-$179 for watches; $59-$109 for chain bracelets) and connected devices that incorporate AMOLED displays, heart rate monitoring, sleep and activity tracking, built-in GPS, 4G video calling for kids, and geolocation features compatible with Google Works With Android Find Hub and Apple Find My. Select collections carry a Swiss Made designation, and sub-brands include BEWATCH (chronograph and automatic skeleton watches), ICE smart (TKS 2.0, 3.0, junior series), ICE kids 4G, ICE dome, ICE power, ICE steel, ICE forever, ICE mimi, and ICE jewelry.
Ice-Watch firmographics
Firmographics- Name
- Ice-Watch
- Legal name
- BEWATCH srl
- Website
- https://watchpeople.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Ice-Watch is a Belgian watch brand (BEWATCH srl) that designs and sells analog watches, connected smartwatches, and jewelry across women, men, and kids segments at accessible $59-$179 price points via DTC e-commerce and physical retail across 12 countries.
- Ownership category
- akta.pro rank
Ice-Watch industry classification
Industry- Product category
- Consumer Fashion Watches
- NAICS
- Jewelry Retailers (458310)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Smartwatches & Connected Wearables (CRAKADAC)
Keywords
Where Ice-Watch is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Ice-Watch business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales - Watches: Primary revenue stream from selling traditional and smartwatch timepieces across women's, men's, and kids segments. Products range from basic digital watches ($69) to premium smartwatch models ($179).
- Jewelry Sales: Sale of ICE jewelry bracelets and accessories. Chain bracelets range from $59 to $109 depending on material and design.
- Gift Cards: Digital gift card products available for purchase on the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Smartwatches (ICE smart TKS 2.0) |
| Unit Pricing | Pay-as-you-go | Standard Smartwatches (ICE smart 3.0, ICE smart 2.0) |
| Unit Pricing | Pay-as-you-go | Kids Smartwatches (ICE kids 4G) |
| Unit Pricing | Pay-as-you-go | Kids Smartwatches (ICE smart junior series) |
| Unit Pricing | Pay-as-you-go | Traditional Watches (ICE dome, ICE digit, ICE cartoon) |
| Unit Pricing | Pay-as-you-go | Jewelry Bracelets |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Ice-Watch product offering
Product offeringCore offering
Ice-Watch designs, manufactures, and sells a broad portfolio of colorful analog watches, connected smartwatches (with heart rate, sleep, GPS, and 4G capabilities), and jewelry chain bracelets targeted at women, men, and children. The brand operates direct-to-consumer via ice-watch.com and through partner boutiques, with product pricing ranging from approximately $69 for basic digital models to $179 for premium smartwatches.
Product overview
Ice-Watch is a watch company offering a diverse portfolio of timepieces across multiple segments including traditional watches, smartwatches, and jewelry. The product lineup is organized into three main customer segments: Women (including iconic, floral, gradient, glitter, and crystal watches), Men (including chronographs, automatic watches, steel watches, and power watches), and Kids (including smartwatches with geolocation, learning watches, and themed digital watches). Key smartwatch collections include ICE smart TKS 2.0, ICE smart 3.0, ICE smart junior series, and ICE kids 4G. Fashion watch collections span ICE dome, ICE forever, ICE POWER, ICE steel, and ICE mimi. The company also offers BEWATCH chronographs, automatic skeleton watches (BEWATCH 2), Chouchou ring watches, and ICE jewelry chain bracelets. Geolocation-enabled products integrate with Google Works With Android Find Hub, and fitness tracking smartwatches feature GPS/Strava integration. The company operates under BEWATCH srl and offers free delivery over $150, 2-year warranty, and payment options including Alma 3x installment.
Differentiator
Problem solved
Functional benefit
Brands
- BEWATCH: Chronograph men's watches featuring bold statement designs
- ICE jewelry
- ICE smart
- ICE kids 4G
- ICE dome
- ICE power
Quantifiable outcome
- 4.3/5 average rating from 6,391 verified customer reviews
Companies that use Ice-Watch
Customer profileSegments4 records
Ideal customer profiles3 records
Ice-Watch technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Ice-Watch partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AlmaminorPayment partnership enabling customers to pay for Ice-Watch products in 3x installments through the Alma platform. Displayed prominently on website with 'Pay in 3x with Alma' messaging.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Ice-Watch competitors and assessment
Company assessmentDirect peers
- Fossil Group: Fossil designs and sells fashion watches, smartwatches, and accessories across multiple owned brands (Fossil, Michael Kors, Skagen) at comparable accessible price points, with overlapping men's, women's, and hybrid smartwatch offerings.
- Daniel Wellington: Fashion watch and accessory brand sold primarily DTC via e-commerce and influencer marketing, with comparable minimalist-trendy positioning targeting millennials and Gen Z at $100–$250 price points.
- MVMT (Movado Group): DTC-native fashion watch brand now under Movado Group, with overlapping affordable fashion positioning, online-first go-to-market, and men/women segments at sub-$200 price points.
- Xplora: Specialist in 4G GPS smartwatches for children with parental tracking and calling features, directly comparable to Ice-Watch's ICE kids 4G and ICE smart junior Find Hub product lines.
Broad incumbents
- Swatch Group: Swiss watch conglomerate owning brands across price tiers (Swatch, Tissot, Omega, Longines) with comparable fashion-led positioning at the entry level via Swatch brand and broader Swiss Made credentials.
- Casio: Casio produces digital, analog, and G-Shock lines at accessible price points with strong youth and kids appeal, overlapping directly with Ice-Watch's traditional and kids digital watch segments.
- Garmin: Established GPS smartwatch and fitness wearable maker with broad price range; overlaps with Ice-Watch's ICE smart 3.0 and ICE fit RT 3.0 fitness tracking products with Strava integration.
- Garmin: Established GPS smartwatch and fitness wearable maker with broad price range; overlaps with Ice-Watch's ICE smart 3.0 and ICE fit RT 3.0 fitness tracking products with Strava integration.
- Apple (Apple Watch): Dominant smartwatch platform defining category expectations for health, connectivity, and app ecosystems; sets the competitive ceiling and pricing reference for Ice-Watch's connected watch lines.
Emerging players
- Hugo Boss Watches: Licensed fashion watch line at accessible premium price points with men's and women's collections, comparable in lifestyle-brand positioning to Ice-Watch's BEWATCH chronograph line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Ice-Watch social profiles
Digital presenceIce-Watch compliance and trust
Trust signalCompliance1 record
Ice-Watch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ice-Watch leadership team
Management profileNumber of profiles
Ice-Watch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ice-Watch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ice-Watch
What does Ice-Watch do?
Ice-Watch designs, manufactures, and sells a broad portfolio of colorful analog watches, connected smartwatches (with heart rate, sleep, GPS, and 4G capabilities), and jewelry chain bracelets targeted at women, men, and children. The brand operates direct-to-consumer via ice-watch.com and through partner boutiques, with product pricing ranging from approximately $69 for basic digital models to $179 for premium smartwatches.
Is Ice-Watch a public or private company?
Ice-Watch is a private company. It is classified as unknown and is currently operating.
When was Ice-Watch founded?
Ice-Watch was founded in -1.
Where is Ice-Watch based?
Ice-Watch is headquartered in Not specified, Belgium, in the Europe region.
How does Ice-Watch make money?
Three revenue lines are on record. Hardware Sales - Watches are the primary driver. The others are jewelry Sales and gift Cards.
Who are Ice-Watch's main competitors?
Direct peers on record are Fossil Group, Daniel Wellington, MVMT (Movado Group) and Xplora. Broad incumbents are Swatch Group, Casio, Garmin, Garmin and Apple (Apple Watch). Hugo Boss Watches is listed as an emerging player.
Does Ice-Watch have an API?
No public API is recorded for Ice-Watch.
What industry is Ice-Watch in?
Ice-Watch's product category is Consumer Fashion Watches. Its primary akta.pro industry code is CRAKADAC, Smartwatches & Connected Wearables. Its NAICS code is 458310 and its SIC code is 5944.