What Jana does

Jana is a Croatian natural mineral water brand produced and marketed by JAMNICA plus d.o.o., a subsidiary of the diversified Croatian food and beverage conglomerate Fortenova grupa d.d. The company is headquartered at Getaldi\u0107eva 3, Zagreb, and draws its product from an 800-meter deep protected subterranean spring located beneath the hills of Sveta Jana in the \u017dumberak Mountains. The source, protected by geological layers millions of years old, feeds the company's proprietary Ultra-Clean bottling technology, which transfers water directly from depth into sealed bottles without any external contact or human influence until the cap is opened. This yields a stable mineral profile with a calcium-to-magnesium ratio of 2:1, total mineralization under 500 mg/L, and a pH of 7.1, and the product has earned consecutive Monde Selection Grand Gold Quality Awards (2022, 2023).\n\nThe product portfolio spans four core lines — Jana natural still mineral water, Jana fruit-flavored water, Jana vitamin water (with five functional variants including +collagen), and Jana Ice Tea — plus targeted sub-brands: Jana Sport (sports-specific 0.75L PET with Poga\u010dar tie-in), Jana Kids (children-focused 0.33L with educational labels), and limited-edition Jana Water with a Message. Products are packaged in PET and glass formats ranging from 0.25L to 5L and are distributed through retail chains, convenience stores, HORECA, and local distributors. Jana operates in more than 20 international markets, primarily across Southeastern and Central Europe (Croatia, Slovenia, Serbia, Bosnia and Herzegovina, Montenegro, North Macedonia, Kosovo, Slovakia, Hungary) via country-specific distribution partners.\n\nThe business model is consumer packaged goods retail sales (hardware_sales model) with a product-led growth motion, mass-market advertising, sports sponsorships (notably Tadej Poga\u010dar as hydration partner since 2023, renewed into 2025), seasonal digital campaigns, and CSR-led brand-building through partnerships with the Croatian Ministry of Science and Education. Customer segmentation is deliberately horizontal — general consumers across all age groups, athletes, children/families, and flavored-beverage consumers — and pricing is retail-channel-based with no public price points disclosed. There are no disclosed funding rounds, no M&A activity, and revenue is not publicly reported.

Name

Jana

Legal name

JAMNICA plus d.o.o.

Website

https://jana-water.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Jana is a Croatian premium natural mineral water brand produced by JAMNICA plus d.o.o. (part of Fortenova grupa), sourcing from an 800m-deep protected spring via proprietary Ultra-Clean bottling. It sells still water, flavored, vitamin, and ice-tea variants across 20+ markets in Southeastern and Central Europe.

Ownership category

akta.pro rank

Product category

Bottled Mineral Water

NAICS

Bottled Water Manufacturing (312112), Soft Drink Manufacturing (312111)

SIC

Beverages (2080)

akta.pro primary industry

Mineral Water Bottling (Naturally Mineral) (AFAFACAB)

akta.pro secondary industries

Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC), Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB), Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)

Keywords

• Bottled mineral water
• Natural spring water
• Flavored water
• Vitamin water
• Iced tea beverages

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Bottled Water and Beverage Product Sales: Jana generates revenue through the sale of its portfolio of bottled beverages including natural mineral water (still), fruit-flavoured water, vitamin water, and ice tea, sold in PET and glass bottle formats of various sizes through retail distribution channels across domestic and export markets.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Jana produces and markets natural mineral water bottled from an 800-meter deep protected spring in Sveta Jana, Croatia. Its product portfolio includes still mineral water, fruit-flavored water, vitamin water, and iced tea sold in PET and glass bottles through retail distribution across Croatia and more than 20 export markets.

Product overview

Jana is a Croatian natural mineral water brand owned by Jamnica plus d.o.o., part of the Fortenova Group. The product portfolio consists of four core product lines: Jana natural mineral water (still, from an 800m deep protected spring with low mineralisation and balanced calcium-magnesium ratio), Jana fruit-flavoured water (with natural fruit aromas in four flavours), Jana vitamin water (enhanced with vitamins and minerals in five variants targeting immunity, energy, mood, and antioxidant protection), and Jana Ice Tea (herbal tea beverages in six flavours including a sugar-free ZERO option). Supporting offerings include Jana Sport (sports-specific packaging), Jana Kids (child-focused packaging with educational themes), and special edition 'Water with a message' bottles. All products are based on Jana's natural mineral water sourced from the Sveta Jana protected spring area.

Differentiator

Problem solved

Functional benefit

Brands

• Jana Ice Tea: Iced tea beverages based on Jana natural mineral water, available in multiple flavors including peach, lemon, forest fruit cranberry, mango, and peach ZERO.
• Jana Vitamin Water
• Jana Fruit-Flavoured Water
• Jana Sport
• Jana Kids
• Jana Water with a Message

Products and services

• Jana natural mineral water Natural still mineral water bottled directly from an 800-meter deep protected subterranean spring in Sveta Jana, Croatia, with low mineralisation under 500 mg/L, a balanced calcium-to-magnesium ratio of 2:1, and pH of 7.1. Packaged in PET and glass bottles across multiple sizes for general consumer daily hydration.
• Jana fruit-flavored water Flavored still water combining Jana natural mineral water with selected natural fruit aromas, offering low-calorie refreshment in 0.5l and 1.5l PET bottles. Targeted at consumers seeking variety beyond plain still water.
• Jana vitamin water Water enhanced with vitamins and minerals built on Jana natural mineral water, available in five functional variants targeting immune support, energy metabolism, mood, antioxidant protection, and collagen supplementation. Designed for consumers seeking functional beverage benefits.
• Jana Ice Tea Iced tea beverage manufactured on a base of Jana natural mineral water with herbal extracts, available in multiple flavors including a sugar-free ZERO option. Packaged in 0.25l glass, 0.5l PET, and 1.5l PET bottles for refreshment occasions.
• Jana Sport 0.75L PET Natural mineral water in a specially designed 0.75L PET sports bottle with a practical grip and shape that fits standard bicycle bottle holders, including a sports cap for comfortable consumption during sports. Targeted at athletes and active consumers.
• Jana Kids Natural mineral water in 0.33L bottles designed for children, featuring imaginative themed labels including the 'Imagination' edition with six different label designs. Maintains the same mineral composition as regular Jana, suitable for young children.
• Jana Water with a Message Limited-edition natural mineral water bottles featuring inspirational messages on labels, including messages from the Croatian Olympic team. Positioned as a special promotional and brand-building product.

Quantifiable outcome

• Jana won the Grand Gold Quality Award at Monde Selection 2023 among 3,200 products in the 'Beer, water and non-carbonated beverages' category, the highest world recognition for product quality.
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Tadej PogačarcoreGTM or Marketing PartnerTadej Pogačar, the world's top-ranked cyclist and three-time Tour de France winner, serves as Jana's official hydration partner. The partnership began in 2023 and continues into 2025. Jana and Pogačar share a philosophy of excellence, naturalness, and personal development. A special edition Jana Sport 0.75L bottle featuring Pogačar's image is sold in Slovenia. Ante Pralija, member of Jamnica's management board and director of Jamnica Slovenia, highlighted the importance of this partnership for the Slovenian market.
• Mliječni Zub (Croatian educational platform)minorStrategic or Co-development PartnerJana partnered with Mliječni Zub's educational platform to launch the 'Abeceda zdravog odrastanja – Emotional Development of Children' project, under the patronage of Croatia's Ministry of Science and Education, running from September 2024 to March 2025. The initiative promotes healthy habits in preschool children through education of educators, parents, and children. Jana introduced special Jana Kids 0.33L labels featuring droplet characters representing emotions to help children identify and express feelings.
• Ministry of Science and Education of CroatiaminorStrategic or Co-development PartnerThe Croatian Ministry of Science and Education provides expert patronage for the 'Abeceda zdravog odrastanja – Emotional Development of Children' project partnered with Jana and implemented by Mliječni Zub educational platform.
• Awt International Doo (North Macedonia)coreChannel Partner/ Reseller/ DistributorAwt International Doo is Jana's exclusive distributor in North Macedonia, headquartered at Bul. Kiro Gligorov 4, Skopje. Contact: +38902 2462 090 / [email protected].
• Škorpion d.o.o. (Montenegro)coreChannel Partner/ Reseller/ DistributorŠkorpion d.o.o. distributes Jana products in Montenegro, located at Trebinjska bb, Igalo-Herceg Novi. Contact: +382 31335115 / [email protected].
• MIGROS GROUP SHPK (Kosovo)coreChannel Partner/ Reseller/ DistributorMIGROS GROUP SHPK is Jana's distributor in Kosovo, located at Zona Industriale Pn, Priština. Contact: +381 38543038 / [email protected].
• Local Distributor (Bosnia and Herzegovina)coreChannel Partner/ Reseller/ DistributorJana is distributed in Bosnia and Herzegovina, with office at Kraljice mira 7, Kiseljak. Contact: +387 30 871 800 / [email protected].
• Local Distributor (Serbia)coreChannel Partner/ Reseller/ DistributorJana is distributed in Serbia, with office at Partizanske avijacije 28, Belgrade. Contact: +381 11 2608 198 / [email protected].
• McCarter a.s. (Slovakia)coreChannel Partner/ Reseller/ DistributorMcCarter a.s. is Jana's distributor in Slovakia, located at Bajkalská 25, 821 01 Bratislava. Contact: +421 2 58 23 33 79 / [email protected].
• Local Distributor (Slovenia)coreChannel Partner/ Reseller/ DistributorJana is distributed in Slovenia through a local partner, with office at Limbuška cesta 2, 2341 Limbuš. Contact: +386 2 429 57 43 / [email protected]. Slovenia is identified as one of Jana's most important markets.
• Fonyódi Ásványvíz Kft. (Hungary)coreChannel Partner/ Reseller/ DistributorFonyódi Ásványvíz Kft. distributes Jana in Hungary, located at Malomkő u. 7., 2040 Budaörs. Contact: +36 23 500 577 / [email protected].

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Studena: Croatian natural mineral water brand from the Sveta Nedelja source, directly competing with Jana in Croatian retail and HORECA channels across PET and glass formats. Most directly comparable peer given same geography and product category.
• Donat Mg: Slovenian natural mineral water with high-magnesium positioning, sold across the same Balkan/Central European footprint as Jana. Comparable as a regional mineral water brand monetizing geological uniqueness for premium positioning.
• Radenska: Slovenian mineral and sparkling water brand owned by Droga Kolinska/PepsiCo. Overlaps with Jana in Slovenia retail and across SEE export markets, with both glass and PET packaging and a similar multi-format portfolio.

Others

• Jamnica: Sister brand under the same parent (Jamnica plus d.o.o.). Operates mineral water, carbonated, and beverage lines in the same Croatian and export retail channels; useful as a sibling comparable rather than a competitor.

Broad incumbents

• Evian (Danone): Premium global mineral water benchmark. Comparable in positioning (geological-source premium mineral water, glass bottle HORECA presence) rather than direct market overlap; informs Jana's long-term premium ceiling.
• Gerolsteiner: German premium mineral water brand built on a unique deep volcanic source with mineral-rich composition. Comparable as a premium mineral water brand monetizing geological provenance and high mineral content — analogous to Jana's positioning around deep dolomite source and Ca:Mg 2:1 mineral balance.
• Coca-Cola HBC: Multinational bottler with extensive operations in Croatia, Slovenia, Serbia, BiH, Hungary and other Jana markets. Sells bottled water (e.g., local still and sparkling SKUs) alongside soft drinks, with vastly larger scale and shelf-share bargaining power.
• Nestlé Waters: Global bottled water giant (S. Pellegrino, Perrier, Pure Life, etc.) with multinational marketing budgets and distribution. Represents the broad-incumbent competitive ceiling Jana would face if it expands west of Hungary/Slovakia.

Regional players

• Knjaz Miloš: Serbian natural mineral water brand and one of the largest bottled water producers in SEE, competing with Jana in Serbia and across Balkan markets with similar PET/glass multi-format offerings.
• Sarajevski kiseljak: Bosnian mineral water brand with carbonated and still variants, selling into the same regional retail networks as Jana across BiH and neighboring SEE markets. Comparable regional mineral water peer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/waterJANA
• Facebookfacebook.com/jana.water
• Instagraminstagram.com/jana_water
• LinkedInlinkedin.com/company/h20bv

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jana