What Sarajevski kiseljak does

Sarajevski kiseljak d.o.o. is a Bosnian-Herzegovinian producer of natural mineral water and non-alcoholic beverages, founded in 1891 and headquartered in Kiseljak, Bosnia and Herzegovina. The company operates as a wholly-owned subsidiary within the beverages division of Croatian conglomerate Fortenova Grupa, alongside sister entities Jamnica plus d.o.o. (Croatia), Mg Mivela d.o.o. (Serbia), and Jamnica mineralna voda d.o.o. (Slovenia). The core portfolio comprises sparkling natural mineral water sourced from 150-300m depth in Kiseljak (classified as sodium-calcium-magnesium-hydrogen carbonate-sulfate), plus the Jana (800m), Jamnica (500m), Mg Mivela, and SARA still-water brands. Adjacent product lines include flavored sparkling waters (Sensation), iced tea (Jana Ice Tea), functional beverages (Jana Vitamin, ProSport isotonic), carbonated soft drinks (Sky Cola, SKI), and fruit/vegetable drinks (Toco), as well as distribution of regional wine brands.

The company runs five production lines with combined group-level capacity exceeding 800 million liters annually, more than 60,000 pallet positions of finished-goods storage, and 16 distribution centers serving 20 markets across Southeastern Europe. Underlying production technology centers on natural mineral water extraction from deep wells, aseptic filling, and modern PET and returnable glass packaging lines, with a documented sustainability program covering 100% rPET bottles (reducing energy use by approximately 75% versus virgin plastic), tethered caps (the first such implementation in BiH), and continuous PET weight reduction. Innovation extends to functional ingredients such as 343 mg/l magnesium (Mg Mivela), palatinose and L-carnitine (ProSport), and added vitamins (Jana Vitamin).

Commercially, Sarajevski kiseljak generates revenue through wholesale and retail distribution of branded beverages under a sales-led go-to-market model. Channels include flagship partner Bingo d.o.o. Tuzla in Bosnia and Herzegovina, other retail chains, independent grocers, and HORECA across the region. Marketing combines traditional TV and digital advertising, social media and influencer partnerships (notably for Sky Cola targeting Gen Z and swimmer Lana Pudar as SARA brand ambassador), sports and cultural sponsorships (Sara5k, Kiseljak Open tennis), prize-game promotions, and sustainability content. Pricing is determined at retail and wholesale levels through standard commercial channels and is not published on the company website. Management includes a small disclosed leadership cohort (Executive Director, Director, trade marketing and environmental protection heads), reporting into the Fortenova beverages division leadership structure.

Name

Sarajevski kiseljak

Legal name

Sarajevski kiseljak d.o.o.

Website

https://sarajevski-kiseljak.com

Company type

Private

Founded year

1891

Operating status

Operating

Headcount range

101–250 employees

Short description

Sarajevski kiseljak d.o.o. is a Bosnian-Herzegovinian natural mineral water and non-alcoholic beverage producer (founded 1891), operating as a subsidiary within Fortenova Grupa's beverages division alongside Jamnica, Jana, and Mg Mivela, serving retail and HORECA channels across 20 markets in Southeastern Europe.

Ownership category

akta.pro rank

Product category

Bottled mineral water and non-alcoholic beverages

NAICS

Beverage Manufacturing (3121), Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC)

akta.pro secondary industries

Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics) (AFAFABAH), Sports/Energy/Functional Concentrate Premixes (electrolyte, caffeine, vitamin bases) (AFAFAGAG)

Keywords

• Natural mineral water production
• Sparkling bottled water
• Non-alcoholic beverages
• Flavored mineral water
• Isotonic sports drinks

Headquarters

HQ city

Kiseljak

HQ country

Bosnia & Herzegovina

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Beverage production and sales: Manufacturing and direct/distributor sale of natural mineral waters and non-alcoholic beverages (still and sparkling) under owned brands (Sarajevski kiseljak, Jana, SKI, Jamnica, Mg Mivela, Sensation, Sky Cola, Sara, ProSport, Jana Ice Tea, Jana Vitamin, etc.) and distributed brands (Mladina, Ilocki podrumi, vina Belje, Vupik, vina Laguna, Postup Donja Banda). Revenue generated through retail and foodservice channels in 20 markets.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sarajevski kiseljak d.o.o. produces and packages natural mineral water and a portfolio of non-alcoholic beverages (including flavored waters, carbonated soft drinks, iced tea, isotonic sports drinks, and functional vitamin waters) at its Kiseljak facility, distributing them under owned brands such as Sarajevski kiseljak, Jana, Jamnica, Mg Mivela, Sara, Sensation, Sky Cola, SKI, ProSport, Jana Ice Tea, Jana Vitamin, Toco, and Limunada/Narančada, alongside distributed wine brands. Operating within Fortenova Group's beverages division alongside sister entities in Croatia, Serbia, and Slovenia, the company runs five production lines with over 800 million liters annual capacity and supplies 20 markets.

Product overview

Sarajevski kiseljak is a leading producer of natural mineral water and refreshment beverages in Bosnia and Herzegovina, part of Fortenova Group operating within the beverages division alongside Jamnica plus d.o.o. (Croatia), Mg Mivela d.o.o. (Serbia), and Jamnica mineralna voda d.o.o. (Slovenia). The product portfolio comprises three core natural mineral waters: Sarajevski kiseljak (sparkling, 150-300m depth), Jamnica (sparkling, 500m depth), and MG Mivela (sparkling, magnesium-rich), plus still waters Jana (800m depth) and Sara (central Bosnia). These are supplemented by flavored variants including Jana Ice Tea, Jana vitamin functional drinks, ProSport isotonic sports drinks, Sensation flavored sparkling waters, Sky Cola carbonated beverages, and Sensation Bubble Tea. The company also distributes wine brands (Mladina, Ilocki podrumi, Vina Belje, Vupik, Vina Laguna, Postup Donja Banda) and launched Toco Fruit & Veggie and Jamnica Mild sub-brands. With 5 production lines, over 1,500 employees, presence in 20 markets, 16 distribution centers, and 800+ million liters annual production capacity, the company offers over 500 SKUs.

Differentiator

Problem solved

Functional benefit

Brands

• Sarajevski kiseljak: Gazirana prirodna mineralna voda visoke i prepoznatljive kvalitete, tradicija punjenja duža od 130 godina, natrij-kalcij-magnezij-hidrogenkarbonatna-sulfatna mineralna voda.
• Jana
• Jamnica
• Mg Mivela
• Sky Cola
• Sensation
• Sensation Bubble Tea
• Jana Ice Tea
• Jana vitamin
• Jana s okusom voća
• ProSport
• Jamnica Mild
• SKI
• Sara
• Jamnica (U svakom trenutku)

Products and services

• Sarajevski kiseljak (Sparkling natural mineral water) Sparkling natural mineral water sourced from 150–300m depth at Kiseljak, classified as sodium-calcium-magnesium-hydrogen carbonate-sulfate acidic mineral water. Provides 30% of recommended daily calcium per liter and has a 130+ year bottling tradition. Targeted at general consumers and HORECA accounts in Bosnia and Herzegovina and export markets.
• Jamnica (Sparkling natural mineral water) Sparkling natural mineral water from the Janino vrelo spring at 500m depth in Croatia, naturally aiding digestion and recommended with meals. The leading carbonated mineral water in Croatia with a heritage dating to 1828, marketed regionally through Sarajevski kiseljak's distributor network.
• Mg Mivela (Magnesium sparkling mineral water) Sparkling natural mineral water with 343 mg magnesium per liter that nearly meets daily magnesium requirements while containing low sulfate levels to avoid laxative effects. Produced by Mg Mivela d.o.o. in Serbia and marketed through the Fortenova Group beverages division.
• Jana (Still natural mineral water) Still natural mineral water from 800m depth with a 2:1 calcium-to-magnesium ratio, pH 7.1, and natural silica content beneficial for skin care. Naturally sterile and safe for infants. Won the Grand Gold Quality Award at Monde Selection 2022 in the 'Beers, waters and still beverages' category. Packaged in 100% rPET bottles.
• SARA (Still natural mineral water) Still natural mineral water from the pristine mountainous landscape of central Bosnia (Bitovnja area), with verified origin, balanced mineral composition, and low sodium content. Positioning around purity and provenance; official water of the Mountain Rescue Service of BiH.
• Jamnica Mild (Lightly carbonated mineral water) Lightly carbonated mineral water with reduced bubbles for consumers who want Jamnica's mineral profile with milder fizz. Available in 1.5L and 0.5L PET packaging with reduced bottle weight.
• Sensation (Flavored sparkling mineral water) Flavored sparkling mineral water with natural aromas in multiple fruit variants including lime-kiwano, elderflower-lemon, quince-pear, and mango-maracuja, with approximately 19 calories per 100ml. Targeted at adult consumers seeking flavored hydration.
• Sensation Bubble Tea Carbonated iced tea beverage with tea extract, representing a new category in non-alcoholic beverages. Available in mango-passion fruit and forest fruit flavors.
• Sky Cola (Sparkling soft drink) Sparkling soft drink made using water from the Kiseljak spring and an original recipe. Available in cola, zero, orange, and lemon flavors; cola variant made to an original American recipe. Repositioned for Gen Z consumers through influencer-led marketing.
• SKI (Sparkling soft drink) Sparkling soft drink using water from the Kiseljak spring and original fruit bases for rich flavors. Available in Orange and Mango-Orange flavors.
• ProSport (Isotonic sports drink) Still isotonic sports beverage with fruit flavors and added vitamins and minerals, including palatinose for sustained energy and L-carnitine in the Superfruits variant. Available in lemon-grapefruit, orange, and superfruits flavors. Targeted at consumers undertaking physical activity.
• Jana Ice Tea (Iced tea) Still iced tea beverage with tea extract in four fruit flavors: peach, forest fruit-cranberry, raspberry-hibiscus, and lemon. No preservatives, artificial sweeteners, or artificial colors. Built on the Jana still water base.
• Jana Vitamin (Functional water) Low-calorie still beverage with added vitamins B3, B5, B6, B12, C, biotin, and minerals magnesium and zinc. Contains 60–80 kcal per bottle. Targets consumers seeking functional hydration.
• Jana s okusom voća (Flavored still water) Low-calorie still flavored water combining Jana natural mineral water with carefully selected natural fruit aromas. Minimal calories, no preservatives, no artificial sweeteners.
• Toco Fruit & Veggie (Fruit and vegetable sparkling beverage) Sparkling fruit and vegetable beverage with 10% fruit and vegetable content, natural ingredients, creative fruit-vegetable combinations, and added vitamins. Contains less than 20 kcal per 100 ml with no preservatives or artificial colors.
• Limunada and Narančada (Carbonated lemonade and orange-flavored beverage) Carbonated lemonade and orange-flavored beverage with 16% fruit juice content, combining heritage with contemporary consumer trends. Launched as part of the brand's 135th anniversary program and targeted at younger consumers seeking fruit-juice refreshment.
• Mladina (distributed wine brand) Wine brand from the Fortenova beverages/wine portfolio distributed by Sarajevski kiseljak d.o.o. through retail and HORECA channels in Bosnia and Herzegovina.
• Iločki podrumi (distributed wine brand) Wine brand from the Fortenova beverages/wine portfolio distributed by Sarajevski kiseljak d.o.o. through retail and HORECA channels in Bosnia and Herzegovina.
• Vina Belje (distributed wine brand) Wine brand from the Fortenova beverages/wine portfolio distributed by Sarajevski kiseljak d.o.o. through retail and HORECA channels in Bosnia and Herzegovina.
• Vupik (distributed wine brand) Wine brand from the Fortenova beverages/wine portfolio distributed by Sarajevski kiseljak d.o.o. through retail and HORECA channels in Bosnia and Herzegovina.
• Vina Laguna (distributed wine brand) Wine brand from the Fortenova beverages/wine portfolio distributed by Sarajevski kiseljak d.o.o. through retail and HORECA channels in Bosnia and Herzegovina.
• Postup Donja Banda (distributed wine brand) Wine brand from the Fortenova beverages/wine portfolio distributed by Sarajevski kiseljak d.o.o. through retail and HORECA channels in Bosnia and Herzegovina.

Quantifiable outcome

• 130+ years of commercial bottling tradition
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Udruženje građana Ruke (Citizen Association 'Ruke')minorStrategic or Co-development Partner · 8 April 2021Joint reforestation campaign 'Let’s Do It – milion sadnica za jedan dan'; SARA water donated funds from sales in Bingo stores for tree planting across Bosnia and Herzegovina. Also partnered for the 'Recikliraj i doniraj' (Recycle and Donate) program with reciprocal vending machines (reciklomati).
• Fortenova GrupacoreStrategic or Co-development PartnerSarajevski kiseljak is an integral part of Fortenova Grupa, operating within the beverages division that includes Jamnica plus d.o.o. (Croatia), Mg Mivela d.o.o. (Serbia), and Jamnica mineralna voda d.o.o. (Slovenia). The division collectively manages leading regional brands including Jamnica, Jana, Sarajevski kiseljak, and Mg Mivela.
• Bingo d.o.o. TuzlacoreChannel Partner/ Reseller/ DistributorBingo d.o.o. is the primary retail chain partner for Sarajevski kiseljak in Bosnia and Herzegovina. Joint promotional prize games and product distribution campaigns are regularly conducted, including prize draws with cars, gaming consoles, and vouchers as prizes.
• Eko Život (Packaging waste management operator)minorStrategic or Co-development PartnerPartner in the 'Recikliraj i doniraj' (Recycle and Donate) pilot project with Sarajevski kiseljak and Bingo, deploying smart recycling machines (reciklomati) that accept plastic and glass bottles and convert deposit value into donations for charitable causes.
• Savez gorskih službi spašavanja u BiH (Mountain Rescue Service of BiH)minorGTM or Marketing PartnerSARA water is the official water of the Mountain Rescue Service of BiH under the slogan 'Podržimo junake na djelu!' (Let's support heroes in action). A portion of SARA water sales is directed toward rescue equipment procurement and training for GSS volunteers.
• Lana PudarminorGTM or Marketing PartnerProfessional swimmer Lana Pudar serves as the brand ambassador for SARA still natural mineral water. The partnership continued into 2025, promoting hydration and healthy lifestyle among young consumers.
• Pomozi.ba (Humanitarian organization)minorStrategic or Co-development PartnerCharitable partner in the 'Recikliraj i doniraj' recycling program. Donation recipient of funds generated through the reciprocal recycling machines placed in Bingo stores.

Scale indicators9 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• Coca-Cola HBC: Large multinational bottler of Coca-Cola products operating across SEE including BiH, Croatia, Serbia, and Slovenia; competes in carbonated soft drinks (Sky Cola, SKI) and has unmatched distribution scale and trade marketing leverage.
• Nestlé Waters: Global bottled water leader (Perrier, S. Pellegrino, Vittel, local brands); competes with Jana and Sarajevski kiseljak in premium mineral water and brings multinational marketing and distribution scale.

Direct peers

• Studenac: Croatian still mineral water brand bottled at source in Lipik; directly competes in the regional mineral water category across the Balkans with overlapping retail and HORECA channels.
• Mg Mivela (within Fortenova): Serbian sparkling natural mineral water with 343mg magnesium per liter; sister brand under Fortenova Group producing mineral water from a different source and competing in the same regional category against Sarajevski kiseljak.
• Vitinka: Bosnian natural mineral water producer based in Vitina near Sarajevo; competes head-to-head with Sarajevski kiseljak in the BiH market across retail and foodservice channels.
• Jamnica (within Fortenova): Croatian sparkling natural mineral water brand from 500m depth leading the carbonated mineral water market in Croatia; operates within the same Fortenova beverages division as Sarajevski kiseljak and shares distribution, branding, and product development resources.
• Heba: Bosnian natural mineral water brand from Grude; another direct competitor in the domestic BiH mineral water market, competing for shelf space in retail chains like Bingo and Konzum.

Regional players

• Podravka: Croatian FMCG and food conglomerate with beverage offerings including fruit juices and mineral water; regional incumbent in Croatian and SEE retail with similar product breadth and retail channel relationships.
• Atlantic Grupa: Croatian FMCG conglomerate with sports drinks, juices, and distribution capabilities across SEE; competes with ProSport and Jana Ice Tea and shares retail and foodservice channels with Sarajevski kiseljak.

Emerging players

• Donat Mg: Slovenian natural mineral water high in magnesium from the Donat spring; competes in the magnesium-rich functional mineral water segment overlapping with Mg Mivela and Sarajevski kiseljak's mineral-positioned variants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sarajevski-kiseljak
• Facebookfacebook.com/sara.prirodnavoda

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sarajevski kiseljak