What Many Tricks does

Many Tricks is a privately held, founder-owned software company headquartered in Beaverton, Oregon, that develops a suite of native macOS utility applications. Founded in 2003 by Peter, with Rob Griffiths joining in 2010, the company operates as a two-person team and has shipped roughly fifteen standalone utilities targeting individual Mac power users. The product portfolio spans window management (Moom), batch file renaming (Name Mangler), application and tab switching (Witch), media library management and playback (Usher), task automation (Butler, the founding product), download acceleration (Leech), automatic time tracking (Time Sink), display resolution control (Resolutionator), accessibility (Keymou), and several smaller utilities including Hudlum, Menuwhere, Desktop Curtain, and three free tools (Displaperture, Menu Bar Tint, Key Codes).

The applications are built as native macOS software with no unified platform layer; each utility functions independently with its own in-app documentation and FAQ. Distribution occurs primarily through direct e-commerce sales on manytricks.com (processed by FastSpring), supplemented by Mac App Store availability for selected apps. The company employs a perpetual-license revenue model with optional paid updates priced at roughly 50% of the original purchase after at least one year of included updates, deliberately avoiding subscriptions. Marketing is content-driven via the long-running "Tales of a Running Bird" blog, RSS feeds, and a Discord community, with no evidence of paid acquisition.

Many Tricks has received no venture capital or institutional funding and has been self-sustaining through software sales for over two decades. In May 2021 the company announced a structural change to its update model ("evolutionary app update model"), replacing major-version paid upgrades with optional paid updates, with the first full implementation occurring with Moom 4.4 in November 2025. Product development remains active, with multiple Moom releases throughout 2025-2026 alongside new launches such as Hudlum and ongoing Usher iteration.

Name

Many Tricks

Legal name

Many Tricks

Website

https://manytricks.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Many Tricks is a two-person, founder-owned software company in Beaverton, Oregon, that develops and sells roughly fifteen native macOS utility applications — including Moom, Name Mangler, Witch, Usher, and Butler — to individual Mac power users via perpetual licenses sold directly and through the Mac App Store.

Ownership category

akta.pro rank

Headquarters

HQ city

Beaverton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Direct Software Sales: One-time purchase of perpetual licenses. When you buy an app, you own that version forever with at least one year of free updates. After the free period, optional paid updates are available at approximately 50% of the full price, which also include another year of updates.
2. Paid Updates: Optional paid updates available after the initial free update period (at least one year). Update pricing is typically around 50% of the original purchase price and includes another year of future updates.
3. Mac App Store Sales: Some apps like Key Codes are also available through the Mac App Store, though most flagship apps are sold directly.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Many Tricks develops and sells a suite of standalone native macOS utility applications that address specific productivity tasks for individual Mac users. Its portfolio includes Moom (window management), Name Mangler (batch file renaming), Witch (app/window/tab switching), Usher (media library and player), Butler (task automation), Time Sink (automatic time tracking), Leech (download manager), Keymou (keyboard-based mouse control), Resolutionator, Menuwhere, Hudlum, Desktop Curtain, and free utilities Displaperture, Menu Bar Tint, and Key Codes.

Product overview

Many Tricks develops a suite of individual Mac utility applications rather than a unified platform. The product portfolio includes window management (Moom), batch file renaming (Name Mangler), app/window switching (Witch), media playback and library management (Usher), volume control (Hudlum), menu access (Menuwhere), display resolution (Resolutionator), download management (Leech), keyboard-based mouse control (Keymou), time tracking (Time Sink), desktop covering (Desktop Curtain), and the foundational Butler task automation tool. The company also offers three free utilities: Displaperture (display corner rounding), Menu Bar Tint (menu dimming), and Key Codes (keyboard event information). Each application functions as a standalone utility with no unified platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Many Tricks: Primary company brand for Mac utility software suite
• Tales of a Running Bird

Products and services

• Moom Window management utility for macOS that lets users move, zoom, and snap windows and automatically adjusts to display setups, including multi-display configurations and saved layouts.
• Name Mangler Batch file renaming utility for macOS with a simple user interface that supports powerful multi-step renaming operations.
• Witch Application, window, and tab switcher for macOS that provides enhanced switching capabilities beyond the standard Command-Tab functionality, with search and custom sorting.
• Usher Media library management and playback application for macOS that serves as both a media shoebox and player for local video files.
• Butler Task automation utility for macOS (the original Many Tricks product) that lets users automate routine tasks such as application launching, file opening, user switching, iTunes control, web searching, and script execution via customizable triggers including hotkeys, hot corners, abbreviations, and menu bar items.
• Time Sink Automatic time tracking utility for macOS that monitors application and window usage and provides insights into how time is spent.
• Leech Download manager for macOS with site-specific queues, download acceleration, resuming capability, and advanced download management.
• Keymou Accessibility utility for macOS that enables mouse pointer control via keyboard for users who prefer keyboard-based navigation.
• Menuwhere Menu bar utility for macOS that allows accessing the application menu from any location on screen.
• Resolutionator Display resolution utility for macOS accessible from the menu bar, including support for unusual and non-standard resolutions.
• Hudlum Volume indicator utility for macOS that displays the volume level in the lower center of the display.
• Desktop Curtain Desktop covering utility for macOS that overlays the desktop to hide clutter for presentations or focused work.
• Displaperture Free utility for macOS that rounds display corners for aesthetic customization of the Mac display edges.
• Menu Bar Tint Free utility for macOS that dims the menu bar without hiding it entirely.
• Key Codes Free developer utility for macOS that displays the key code, Unicode value, and modifier-key state for any key combination pressed; also available on the Mac App Store.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Objective Development: Small independent developer of Mac-native utility/security software (Little Snitch, LaunchBar). Highly comparable to Many Tricks as a similarly-sized, privately-held shop selling individual Mac utilities via direct download with perpetual licenses.
• Panic Inc. Independent Apple-platform developer (Coda, Nova, Transmit, Unison). Comparable to Many Tricks as a privately-held, Mac-first indie studio selling productivity/developer utilities direct to users, with a strong reputation in the Mac community.
• The Omni Group: Long-standing Mac productivity software publisher (OmniFocus, OmniGraffle, OmniPlan). Comparable to Many Tricks as an established, Mac-native indie developer selling focused productivity utilities to professional and power users.
• Rogue Amoeba: Long-running, small-team Mac software publisher known for Audio Hijack, Loopback, and Fission. Closely parallels Many Tricks' profile as an established indie Mac utility developer with a suite of focused, single-purpose paid apps sold direct.
• Iconfactory: Independent Mac/iOS developer of utility and customization apps (e.g., Twitterrific, Wallaroo). Comparable to Many Tricks as a small, design-forward indie studio building Mac-native utility software for enthusiast users.
• Smile Software: Developer of Mac-native productivity tools (PDFpen, TextExpander). Comparable to Many Tricks as an independent Mac utility publisher targeting professionals and power users with focused, paid direct-download applications.

Others

• Setapp: Subscription bundle of curated Mac applications operated by MacPaw. Comparable to Many Tricks as a competing go-to-market channel/distribution model for Mac utilities, but does not develop competing products directly.

Broad incumbents

• MacPaw: Larger Mac software publisher behind CleanMyMac, CleanMyPhone, and the Setapp subscription bundle. Overlaps with Many Tricks in the Mac utility category but operates at significantly greater scale and with a subscription-led model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/manytricks
• LinkedInlinkedin.com/company/many-tricks

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Many Tricks