Dia-Foot

What Dia-Foot does

Dia-Foot is a U.S.-based diabetic footwear distributor and light manufacturer founded in 2004 by Dr. Gaynor. The company operates a multi-brand e-commerce catalog positioning itself as offering the largest selection of diabetic shoe brands in the country, including Anodyne, Brooks, Dr. Comfort, New Balance, Orthofeet, Propet, Apis, Billy Footwear, and DrD. In parallel, Dia-Foot manufactures its proprietary Pure Stride line of orthotics, gel foot pads, diabetic socks, therapeutic sandals and slides, and plantar fasciitis flip flops at its in-house Dia-Foot Lab, with quality assurance under FDA Registration 3005472804 and broad PDAC approvals across CPT codes L3060, L3040, A5512, A5513, and A5514.

The business model is B2B-led: registered healthcare providers and podiatry suppliers order through the website on a PO/invoice basis (no online payment capture), with patients referred to providers via a "Find a Provider" directory. Revenue derives primarily from one-time sales of multi-brand diabetic shoes, proprietary Pure Stride orthotics, custom and pre-fabricated diabetic inserts (the latter billed under A5512/A5513/A5514), and ancillary accessories. An adjacent practice-solutions services stack — Medicare Compliance Program, Network Solutions Insurance Program, Scanning Technology, Private Label, Titanium Partnership, and the Pure Stride Pledge — monetizes beyond product by helping suppliers navigate Therapeutic Shoe Program administration and compliance.

In January 2026, Dia-Foot was acquired by Anodyne through a transaction advised by VERTESS, transitioning the company from independent founder-led operations to a subsidiary of a larger strategic acquirer in the durable medical equipment / diabetic footwear space. Geographic scope is single-country (United States), with patient-facing footprints referenced in Florida and Las Vegas; no international expansion, no venture funding history, and no public revenue disclosure is present in available data.

Name

Dia-Foot

Legal name

Dia-Foot

Website

https://dia-foot.com

Company type

Private

Founded year

2004

Operating status

Acquired

Headcount range

1–10 employees

Short description

Dia-Foot is a U.S. B2B distributor and manufacturer of diabetic footwear, offering the largest multi-brand catalog (Anodyne, Brooks, Dr. Comfort, New Balance, Orthofeet, and others) alongside its proprietary Pure Stride orthotics and FDA-registered, PDAC-approved custom inserts, serving podiatry suppliers in the Medicare Therapeutic Shoe Program.

Ownership category

akta.pro rank

Product category

Diabetic Footwear & Orthopedic Inserts

NAICS

Shoe Retailers (45821), Footwear Manufacturing (3162), Footwear Merchant Wholesalers (42434)

SIC

Retail-Shoe Stores (5661), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Footwear, (No Rubber) (3140)

akta.pro primary industry

Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG)

akta.pro secondary industries

Comfort, Orthopedic & Medical Footwear (CRAAACAG), Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom) (IMAOAIAI)

Keywords

• Diabetic footwear distribution
• Therapeutic shoe program supplies
• Custom diabetic orthotics manufacturing
• Podiatry practice supplies
• Durable medical equipment footwear

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Diabetic Shoes Sales: Dia-Foot distributes diabetic shoes from multiple brands including Anodyne, Brooks, Dr. Comfort, New Balance, Orthofeet, and Propet. They claim to provide the largest selection of diabetic shoe brands and styles in the country.
2. Orthotics and Foot Care Products: Sale of Pure Stride brand orthotics, therapeutic sandals, gel foot pads, diabetic socks, and accessories. Products are sold to healthcare providers who dispense them to patients.
3. Custom and Pre-fab Diabetic Inserts: Manufactured inserts sold to podiatry suppliers. Custom inserts are A5513/14 billable; Pre-fab inserts are A5512 billable. Dia-Foot maintains active FDA registration for billing purposes.
4. Practice Solutions Services: Dia-Foot Practice Solutions help support podiatry suppliers participating in the Therapeutic Shoe Program, including Medicare Compliance Program, Network Solutions Insurance Program, and Scanning Solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Dia-Foot distributes the largest selection of diabetic shoe brands in the U.S. and manufactures its proprietary Pure Stride line of orthotics, therapeutic sandals, custom and pre-fab diabetic inserts, gel foot pads, and diabetic socks. It also delivers Practice Solutions services (Medicare Compliance, Network Solutions Insurance, Scanning Technology, Private Label, Titanium Partnership) that help podiatry suppliers run the Medicare Therapeutic Shoe Program.

Product overview

Dia-Foot is a diabetic footwear retailer and manufacturer offering the largest selection of diabetic shoe brands in the industry. The company operates as both a multi-brand e-commerce platform selling footwear from Anodyne, Dr. Comfort, Brooks, New Balance, Orthofeet, Propet, and other manufacturers, as well as a manufacturer of its proprietary Pure Stride brand orthotics and therapeutic products. Pure Stride products include full-length and 3/4 orthotics, gel foot pads, diabetic socks, plantar fasciitis slides and flip flops, and custom/pre-fabricated diabetic inserts. The company also provides practice solutions for podiatrists including Medicare compliance support, insurance network programs, and scanning technology services. Dr. Gaynor founded Dia-Foot in 2004 to support at-risk diabetic patients and the podiatry suppliers dispensing therapeutic shoes under the Therapeutic Shoe Program.

Differentiator

Problem solved

Functional benefit

Brands

• Pure Stride: The company's own brand of orthotics and therapeutic products including orthotics, gel foot pads, diabetic socks, flip flops for plantar fasciitis, and comfort insoles. Pure Stride products are manufactured in the Dia-Foot Lab.

Products and services

• Multi-brand Diabetic Shoes (Anodyne, Dr. Comfort, Brooks, New Balance, Orthofeet, Propet, Apis, Billy Footwear, DrD) Curated catalog of therapeutic footwear from leading diabetic and orthopedic brands, offered in men's, women's, and children's sizes (athletic, casual, dress, boots, sandals, slippers, workwear, hands-free, stretchable, double depth). Sold to healthcare providers who dispense to diabetic patients, including A5500-certified styles.
• Pure Stride Orthotics Proprietary line of orthotics (full length, 3/4 length, RX PU, RX MF, Ultra, Bold, Men's/Women's Dress, Kids/Toddlers, Court, Golf, Pain Relief, Comfort Insoles) built with multi-layer EVA/PU foam, polypropylene shell, Poron heel cushioning, and anti-bacterial mesh. PDAC-approved for CPT codes L3060 and L3040; dispensed only by medical professionals.
• Custom Diabetic Inserts (A5514 / A5513) A5514 Standard Cushioned Bi-Laminate Custom Diabetic Insert with Dia-Cell top cover, EVA shell, and Shore A 50-55 Durometer base layer. Vacuum pressed on a physical positive foot model to meet CMS A5513 custom molding requirements; billable under A5513/A5514.
• Pre-fab Diabetic Inserts (A5512) EVA bilaminate pre-fabricated diabetic inserts, multiple density, direct formed and heat molded at 230°F or higher, total contact with the foot including the arch. PDAC approved for billing code A5512 and manufactured under FDA registration 3005472804.
• Pure Stride Gel Foot Pads Gel-based foot comfort accessories including heel spur cushions, metatarsal cushions, callus cushions, ball-of-foot cushions, toe separators, toe tubes, toe caps, bunion shields, and bunion relief pads.
• Pure Stride Diabetic Socks Diabetic socks made from a Spandex, Coolmax, and Polyester blend with non-binding top and seamless toe, available in crew and quarter sizes in black and white.
• Pure Stride Slides for Plantar Fasciitis EVA premium foam therapeutic slides with built-in arch support and heel cup for plantar fasciitis relief, available in Navy, Black, and Gray, sized from women's 6 to men's 14.
• Pure Stride Flip Flops for Plantar Fasciitis EVA premium foam flip flops with built-in arch support and heel cup targeting heel, arch, and metatarsal pain, available in black, navy, white, and gray, sized from women's 6 to men's 14.
• Pure Stride Kids/Toddlers Youth Orthotics Youth orthotics built on the Pure Stride Full Length design with a polypropylene shell surrounded by two layers of EVA; lightweight with firm arch support; available in 8 kids sizes. PDAC approved for CPT code L3060.
• Dia-Foot Practice Solutions (Medicare Compliance, Network Solutions, Scanning) Support services for podiatry suppliers participating in the Therapeutic Shoe Program, including Medicare Compliance Program, Network Solutions Insurance Program, Scanning Technology, Private Label Program, Titanium Partnership, and Pure Stride Pledge.
• Scanning Technology Service Practice solution providing scanning technology to help providers capture foot data for diabetic footwear fitting and custom orthotic fabrication.

Quantifiable outcome

• All diabetic inserts are PDAC approved for insurance billing
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• AnodynecoreOthers · 5 February 2026Dia-Foot was acquired by Anodyne as announced by VERTESS healthcare M&A advisory firm. The transaction was part of a series of healthcare M&A deals in late 2025/early 2026. Dia-Foot is now part of Anodyne's operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Propet: Comfort and diabetic footwear brand carried by Dia-Foot; also sells directly to podiatrists and DME suppliers, creating direct channel overlap with Dia-Foot's provider base.
• Apex Foot Health: Specialty manufacturer of orthopedic footwear, orthotics, and diabetic inserts serving podiatry and DME channels. Comparable product mix and reimbursement-code-driven economics to Dia-Foot.
• Dr. Comfort: One of the largest US diabetic and orthopedic footwear brands. Competes head-to-head with Dia-Foot's distributed catalog and supplies the same podiatry channel under the Medicare Therapeutic Shoe Program.
• Powerstep: Manufacturer of OTC and custom orthotic insoles including diabetic-friendly lines, sold through podiatry and DME channels. Direct overlap with Dia-Foot's Pure Stride orthotics franchise.
• Orthofeet: Orthopedic and diabetic footwear brand with orthotic insoles, distributed by Dia-Foot and competing against its Pure Stride line for the same at-risk diabetic and podiatry customers.
• Apis Footwear: Diabetic and orthopedic shoe brand (including extra-depth and extra-wide sizes) distributed by Dia-Foot. Targets the same podiatric provider channel and Medicare-eligible patient population.
• Darco International: Specialty orthopedic and post-op footwear/boot manufacturer selling to podiatrists and wound-care clinicians. Comparable PDAC-billable product economics and podiatry-channel go-to-market.

Broad incumbents

• Aetrex: Foot health brand spanning orthotics, comfort footwear, and scanning technology. Competes with Dia-Foot's Pure Stride orthotics line and offers its own scanning solution, overlapping on both product and workflow.
• Anodyne: Manufacturer of diabetic footwear (including Heel Assist technology and A5500-certified shoes) and now the parent company of Dia-Foot. Direct overlap in product category, customer base, and Medicare billing pathway.
• Enovis (DJO / Dr. Comfort parent): Large orthopedic medical device company whose portfolio includes Dr. Comfort and broader bracing/foot-care lines. Competes broadly with Dia-Foot in the orthopedic DME channel with much greater scale and capital.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/diafootshoes
• LinkedInlinkedin.com/company/robert-gaynor-94704299

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dia-Foot