Manoucher Food & Co

What Manoucher Food & Co does

Manoucher Food & Co is a Toronto-based artisan bakery founded in 1983 by Manoucher Etminan, an Iranian immigrant who entered the category with no prior baking experience and built the company around a single premise: each loaf is made by hand, not machines, using only natural ingredients with no preservatives. The product portfolio spans five categories — Classic Breads (Fokachio, Garlic, Barbaree, Baguette, Persian Noon, Summer Dreams, Basil), a Specialty Sandwich line (the TEEKEH pre-sliced flatbreads in plain, olive oil, whole wheat, tarragon, and rosemary variants), Mini Rolls and slices, a clean-label sub-brand called NAK'D, and fully baked Pizza Crusts in multiple formats. All products are halal certified, distributed primarily in frozen form, and positioned as fully baked and ready-to-serve for foodservice operators. The company has never raised institutional capital and remains founder-owned and operated from a single North York, Ontario manufacturing facility (703 Clayson Rd) with 11–50 employees.

The business model is wholesale-first across two principal channels. Retail Bread Sales supply major Canadian grocery chains (Loblaws, Longos, Metro, Sobeys, Highland Farms, periodic Costco promotional events) and a long tail of specialty retailers. Foodservice Distribution reaches restaurants, hotels, and airlines via national distributors (Gordon Foodservice, Flanagan Foods, Findlay Foods, Porta Via) and direct relationships with named accounts including Air Transat, British Airways, Qatar Airways, Delta Hotels by Marriott, Sheraton, and Westin. A small Direct Factory Sales operation supports local pickup buyers with a one-case minimum, Mon–Fri 8:30am–2pm. Pricing is contract-based wholesale; the only publicly observed retail price is a promotional 2-for-$5.99 at Costco. Exports reach the UK, USA, Panama, and the Middle East, and the company maintains a global trade show cadence (RC Show Toronto, NY Fancy Food Show, WTCE Hamburg, Restaurant Show UK, LUNCH Show London). The competitive moat rests on 35+ years of handcraft expertise, a multi-channel distribution footprint, and long-tenured foodservice relationships (e.g., Birleys Sandwiches UK, 25+ years).

Name

Manoucher Food & Co

Legal name

Manoucher Food & Co.

Website

https://manoucher.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Manoucher Food & Co is a Toronto-based, founder-owned artisan bakery founded in 1983 that produces handcrafted, preservative-free breads across five product lines (Classic, Teekeh, NAK'D, rolls, pizza crusts), distributed wholesale to Canadian grocery chains, foodservice operators, and global airline and hotel accounts.

Ownership category

akta.pro rank

Product category

Artisan Bread Manufacturing

NAICS

Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050)

akta.pro primary industry

Frozen Bakery Products Manufacturing (AFAKAAAF)

akta.pro secondary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

Keywords

• Artisan bread baking
• Handcrafted flatbread
• Clean label breads
• Frozen bakery products
• Foodservice bread supply

Headquarters

HQ city

North York

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Bread Sales: Wholesale distribution of handcrafted artisan breads to retail grocery stores including Loblaws, Longos, Metro, Sobeys, Costco, and specialty retailers. Products sold as finished goods through store bakery and frozen sections.
2. Foodservice Distribution: Supply to restaurants, hotels, airlines, catering services, and institutional food providers. Custom products made for specific foodservice partners. Products fully baked and ready to serve.
3. Direct Factory Sales: One case minimum direct pickup from factory with credit card only payment. Monday-Friday 8:30am-2pm operation.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Manoucher Food & Co. manufactures and distributes handmade, preservative-free artisan breads produced at its North York, Ontario bakery. Its product range includes classic artisan loaves, pre-sliced specialty sandwich breads (Teekeh line), mini rolls, frozen pizza crusts, and the NAK'D clean-label sub-brand. Products are sold fully baked and ready-to-serve, distributed frozen to retail grocery chains and foodservice operators including restaurants, hotels, and airlines across Canada, the US, the UK, Panama, and the Middle East.

Product overview

Manoucher Food & Co is a Toronto-based artisan bakery founded in 1983, offering handcrafted breads for both retail and foodservice channels. The product portfolio includes Classic Breads (Fokachio, Garlic, Barbaree, Baguette, Persian Noon, Summer Dreams, Basil), Specialty Sandwich Breads (the Teekeh line of pre-sliced flatbreads in plain, olive oil, whole wheat, tarragon, and rosemary varieties), Mini Rolls (Noor, Javaneh, Tarah, Bahar, and specialty slices), the NAK'd sub-brand featuring clean-label breads made with minimal ingredients and no preservatives, and Pizza Crusts (flat, rectangular, and round options in multiple sizes). All products are handmade using natural ingredients without preservatives or additives, and are halal certified and suitable for vegetarians.

Differentiator

Problem solved

Functional benefit

Brands

• NAK'D: Clean, simple, honest bread line with no preservatives or additives. NAK'D stands for bread as it is meant to be - just a handful of ingredients that make great tasting bread.

Products and services

• Manoucher FOKACHIO bread A light-tasting loaf brushed with olive oil and tarragon, sold fully baked and ready to serve. Excellent paired with soups and cheeses, and can be transformed into a pizza crust. Sold through retail grocery and foodservice channels.
• Manoucher GARLIC bread An all-natural loaf with soft dough folded around real chunks of garlic cloves, drizzled with extra virgin olive oil and herbs. Sold fully baked ready-to-serve.
• Manoucher FOKACHIO ROMANA bread A bread topped with onion flakes and rosemary, presented as a flavorful variation of the classic Fokachio. Sold fully baked ready-to-serve.
• Manoucher BASIL bread An artisan loaf made with fresh basil, ideal for sandwiches, as a meal accompaniment, or for snacking.
• Manoucher BARBAREE bread An ancient Persian flatbread topped with sesame seeds, low in fat and versatile for sweet or savory service.
• Manoucher BAGUETTE bread A hand-shaped, long, flour-dusted loaf based on Manoucher's original recipe, sold fully baked ready-to-serve.
• Manoucher PERSIAN NOON bread A signature flour-dusted loaf folded around a savory blend of basil and sheep's milk feta cheese with herbs.
• Manoucher SUMMER DREAMS bread A signature folded loaf combining roasted sundried sweet peppers, extra virgin olive oil, and spices.
• Manoucher SLICED TEEKEH A medium-sized pre-sliced loaf with olive oil, designed for quick sandwich preparation without needing a knife.
• Manoucher TEEKEH TARRAGON sliced bread Pre-sliced bread with olive oil and tarragon, designed for creating simple gourmet sandwiches.
• Manoucher WHOLE WHEAT TEEKEH sliced bread Olive oil and herb whole wheat flatbread, exceptional with soups, cheeses, barbecues, and savouries, pre-sliced for sandwich creations.
• Manoucher TEEKEH ROSEMARY sliced bread Medium-sized pre-sliced loaf with rosemary and onion flakes, suited for gourmet sandwiches.
• Manoucher NOOR mini loaf Mini loaf made with simple ingredients: wheat flour, water, olive oil, yeast, and salt.
• Manoucher JAVANEH slice A slice made with wheat flour, water, salt, yeast, and extra virgin olive oil.
• Manoucher TARAH bun Mini bun made with whole wheat and wheat flour, extra virgin olive oil, salt, and yeast.
• Manoucher BAHAR rosemary mini loaf Mini loaf with rosemary, onion flakes, and black pepper, made with extra virgin olive oil.
• Manoucher NOOR red pepper & cheese roll A Noor roll filled with roasted red peppers and mozzarella cheese, flavored with basil and onion flakes.
• Manoucher CINNAMON RAISIN slice A sweet mini loaf with no sugar added, featuring natural cinnamon and raisins.
• Manoucher GARLIC BUTTER bread slice An olive oil and garlic butter bread slice, positioned as an addition to a main dish or bread basket.
• NAK'D loaf THICK CUT Part of the NAK'D clean-label sub-brand, a thick-cut loaf with no preservatives or additives, just simple ingredients.
• NAK'D loaf REGULAR CUT A clean, simple, honest loaf made with wheat flour, water, salt, olive oil, and yeast, with no preservatives.
• NAK'D EVERYTHING loaf THICK CUT Everything-style bread with poppy seeds, sesame seeds, garlic, and onion, made with clean ingredients only.
• NAK'D EVERYTHING buns Everything-style buns with poppy seeds, sesame seeds, garlic, and onion, sold as a clean-label product.
• NAK'D EVERYTHING FLAT Everything-style flatbread with poppy seeds, sesame seeds, garlic, and onion flakes, sold as a clean-label product.
• NAK'D WHOLE WHEAT loaf REGULAR CUT A whole wheat loaf made with simple ingredients, with no preservatives or additives.
• NAK'D CINNAMON & RAISIN WHOLE WHEAT loaf Whole wheat bread with raisins and cinnamon, with no preservatives and no added sugar.
• Manoucher FLAT CRUST 12-inch pizza base A 12-inch flat pizza crust (12in L x 5.5in W x 0.5in H), fully baked and sold ready-to-top.
• Manoucher RECTANGULAR PIZZA crust A rectangular pizza crust (16in L x 7.5in W x 0.5in H), fully baked and sold ready-to-top.
• Manoucher round PIZZA CRUSTS Round fully baked pizza crusts available in 8in (84/case), 9in (36/case), and 12in (32/case) sizes.

Quantifiable outcome

• 35+ years in business since 1983
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• SobeyscoreChannel Partner/ Reseller/ Distributor · 1 October 2018Exclusive partnership for Manoucher BREAD BOX featuring GARLIC bread and SUMMER DREAMS bread, sold exclusively at Sobeys stores across Canada during Thanksgiving. Products available in frozen section.
• Gordon FoodservicecoreChannel Partner/ Reseller/ DistributorMajor foodservice distributor supplying Manoucher products to restaurants, institutions, and foodservice operators across North America.
• Flanagan FoodscoreChannel Partner/ Reseller/ DistributorFoodservice distribution partner for Manoucher bread products.
• Air TransatcoreChannel Partner/ Reseller/ DistributorAirline catering partnership supplying bread products for in-flight meals.
• British AirwayscoreChannel Partner/ Reseller/ DistributorAirline catering partnership supplying bread products for in-flight meals.
• Qatar AirwayscoreChannel Partner/ Reseller/ DistributorAirline catering partnership supplying bread products for in-flight meals.
• Birleys (UK)coreChannel Partner/ Reseller/ DistributorUK sandwich retail chain using Manoucher breads for 25+ years. Customer testimonial provided by Dean Kelly.
• Delta Hotels by Marriott TorontocoreChannel Partner/ Reseller/ DistributorHotel foodservice account featuring Manoucher breads in restaurant and catering operations. Executive Chef Keith Pears creates signature dishes.
• Breakfast Club of CanadaminorOthersCharitable partnership - Manoucher supplies bread products to support Breakfast Club of Canada programs. Partner received Imagine Canada accreditation in 2019.
• Real Food for Real KidsminorChannel Partner/ Reseller/ DistributorChild nutrition foodservice provider receiving Manoucher bread products.
• Wholesome Kids CateringminorChannel Partner/ Reseller/ DistributorChild nutrition catering service receiving Manoucher bread products.
• CLS Catering ServicesminorChannel Partner/ Reseller/ DistributorCatering services partner receiving Manoucher bread products.
• LoblawscoreChannel Partner/ Reseller/ DistributorMajor Canadian grocery retailer carrying Manoucher products in their stores.
• MetrocoreChannel Partner/ Reseller/ DistributorMajor Canadian grocery retailer carrying Manoucher products.
• LongoscoreChannel Partner/ Reseller/ DistributorCanadian specialty grocery retailer carrying Manoucher products including all natural bread slices.
• Costco CanadaminorChannel Partner/ Reseller/ DistributorPeriodic promotional events at Costco locations (Downsview, Mississauga, Vaughan, Scarborough) with limited-time product availability and special pricing.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wolferman's: US premium bakery selling gourmet artisan breads (including signature sourdough and specialty loaves) direct to consumers and via retail. Comparable to Manoucher's artisan positioning and preservative-free craft approach, with similar specialty-bread portfolio breadth.
• La Brea Bakery: US-based artisan frozen bakery producing handcrafted breads, rolls, and par-baked products for retail and foodservice channels. Closely mirrors Manoucher's frozen-distribution artisan model and shares emphasis on clean ingredients and foodservice custom development. Owned by Aryzta.
• Boudin Bakery: Iconic San Francisco-based artisan bakery producing handcrafted sourdough breads for retail bakery storefronts and foodservice. Comparable in handcraft commitment and heritage positioning, with both retail storefront and wholesale distribution to restaurants.
• Stonemill Bakehouse: Canadian artisan bakery producing specialty breads for retail grocery channels across Canada. A leading North American competitor in the artisan/gourmet bread segment with overlapping Canadian retail customers and similar product range.
• ACE Bakery: Toronto-based artisan bakery producing preservative-free, handcrafted European-style breads for retail and foodservice. Most directly comparable Canadian peer, sharing the same Toronto origin, wholesale-plus-retail model, and foodservice penetration. Now owned by Weston Foods but operates with artisan positioning similar to Manoucher.

Regional players

• Warburtons: UK's largest bread brand and family-owned bakery producing handcrafted-style breads for retail and foodservice. Comparable in family/founder-owned heritage and artisan positioning, though UK-focused with mass-market scale Manoucher lacks.
• Hovis: Major UK heritage bread brand with national retail penetration and foodservice supply. Comparable as a long-established bread company with broad distribution and brand recognition, though primarily UK geography and mass-market positioning.

Emerging players

• Cuisine Solutions: US-based manufacturer of sous-vide frozen prepared foods serving airline, hotel, and foodservice channels. Comparable in frozen ready-to-serve production model and international airline customer base, though focused on savory prepared foods rather than baked goods.

Broad incumbents

• Bimbo Bakeries: World's largest bakery company operating brands like Thomas', Entenmann's, Sara Lee, and Marinela across the Americas, Europe, and beyond. Broad incumbent across all bread categories with distribution and shelf-life scale Manoucher cannot match.
• Weston Foods: Canadian and US bakery conglomerate producing brands including D'Italiano, Dempster's, ACE Bakery, and Wonder. Direct competitor in Canadian grocery channels with structural advantages in scale, cost, and shelf life that pressure Manoucher's premium pricing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/Manoucher-Fine-Foods/100064638251301/?fref=ts
• Instagraminstagram.com/manoucher_fine_foods
• Pinterestpinterest.ca/manoucher2287
• Xx.com/manoucher_foods

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manoucher Food & Co