Wolferman's
Wolferman's is a US online bakery and gourmet food gift retailer selling premium English muffins, pastries, cakes, and gift baskets direct-to-consumers through wolfermans.com. It targets gift buyers across occasions like birthdays, sympathy, and holidays, with subscription clubs and a loyalty program.
- Company typePrivate
- Founded1888
- HeadquartersMedford, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wolferman's does
Wolferman's is a direct-to-consumer online bakery and gourmet food gift retailer headquartered in Medford, United States, with a brand heritage dating to 1888. The company sells premium English muffins (its signature super-thick line), bagels, coffee cakes, sweet rolls, kringles, kiffles, baklava, povitica, cookies, brownies, loaf cakes, birthday cakes, and curated gift baskets and boxes, with US-wide shipping and customizable Mix & Match bundling across multiple categories.
The underlying technology stack is a standard Contentstack-based e-commerce storefront (no native mobile app) shared with Harry & David on common CDN infrastructure, suggesting corporate affiliation rather than independent operations. The platform supports promotional pricing tiers (20% off $99+, 15% off $79, 10% off $59), a gift finder tool segmented by recipient and occasion, a Celebrations Passport loyalty program, and Monthly Clubs subscription offerings.
The business model is direct product sales to individual consumers, with primary revenue concentrated in gifting occasions (birthdays, sympathy, get well, thank you, holidays, congratulations). Pricing is unit-based with volume discounts and a recurring subscription tier. Customer acquisition runs entirely through wolfermans.com with occasion-based merchandising; no wholesale, marketplace, or enterprise channel is disclosed, and no public investor relations, ticker, or funding data exists.
Wolferman's firmographics
Firmographics- Name
- Wolferman's
- Website
- https://wolfermans.com
- Company type
- Private
- Founded year
- 1888
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Wolferman's is a US online bakery and gourmet food gift retailer selling premium English muffins, pastries, cakes, and gift baskets direct-to-consumers through wolfermans.com. It targets gift buyers across occasions like birthdays, sympathy, and holidays, with subscription clubs and a loyalty program.
- Ownership category
- akta.pro rank
Wolferman's industry classification
Industry- Product category
- Online Bakery and Gourmet Food Gifts
- NAICS
- Baked Goods Retailers (445291), Retail Bakeries (311811)
- SIC
- Bakery Products (2050), Cookies & Crackers (2052)
- akta.pro primary industry
- Online Bakery & Desserts Delivery (CRAHAIAK)
- akta.pro secondary industries
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Bread & Pastry Specialty Stores (CRAHAGAC), Cookie & Brownie Shops (THAFAGAF)
Keywords
Where Wolferman's is headquartered
LocationHeadquarters
- HQ city
- Medford
- HQ country
- United States
- HQ region
- North America
Markets served
Wolferman's business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Direct Product Sales: Wolferman's generates revenue through direct online sales of baked goods including English muffins, bagels, pastries, cakes, cookies, and gift baskets to consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with volume discounts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Wolferman's product offering
Product offeringCore offering
Wolferman's is a direct-to-consumer online bakery that sells premium English muffins (including super-thick and traditional varieties), bagels, pastries, coffee cakes, sweet rolls, kringles, cookies, specialty baked goods, and curated gift baskets and boxes. Products are sold as customizable Mix & Match bundles and as preset assortments, with direct-to-door shipping across the United States for personal consumption and gifting occasions such as birthdays, sympathy, get well, and holidays.
Product overview
Wolferman's is an online bakery and gourmet food retailer offering a diverse portfolio of baked goods and food gifts. The core product lines include super-thick and traditional English muffins (available in customizable mix-and-match bundles of 4, 6, and 12 packages), premium pastries including coffee cakes, sweet rolls, cinnamon rolls, kringles, kiffles, baklava, and povitica. Additional offerings include cookies, brownies, cakes (birthday cakes, loaf cakes), and gift baskets. The company positions itself as a specialty bakery focusing on premium-quality morning goods and gourmet food gifts, with an emphasis on gift-giving occasions such as birthdays, sympathy, and celebrations. Products are available for direct online purchase with shipping throughout the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Mix & Match Super-Thick English Muffins - 4 Packages Customizable 4-package bundle of super-thick English muffins allowing customers to mix and match their favorite flavors.
- Mix & Match Super-Thick English Muffins - 6 Packages Customizable 6-package bundle of super-thick English muffins allowing customers to mix and match their favorite flavors.
- Mix & Match Super-Thick English Muffins - 12 Packages Customizable 12-package bundle of super-thick English muffins allowing customers to mix and match their favorite flavors.
- Super-Thick English Muffins - 5 Packages Pre-selected bundle of 5 packages of super-thick English muffins in assorted flavors.
- Traditional English Muffins Sampler Sampler of traditional-style English muffins in assorted varieties.
- Favorite Flavors Sampler Curated selection of customer favorite English muffin flavors.
- Mix & Match Traditional English Muffins - 6 Packages Customizable 6-package bundle of traditional English muffins allowing customers to mix and match flavors.
- Loaf Cake Sampler Assorted loaf cakes featuring variety of flavors including banana, pumpkin, and other bakery favorites.
- Cinnamon Sour Cream Coffee Cake Premium coffee cake featuring cinnamon swirl and sour cream topping.
- Chocolate Vanilla Swirl Coffee Cake Coffee cake with chocolate and vanilla marble swirl pattern and premium toppings.
- Linzer Tart Cookies Traditional Austrian-style linzer cookies with fruit filling between two almond-based cookies.
- Kringle Wreaths Danish-style pastry wreath made with rich, flaky dough and premium fillings.
- Mix & Match Sweet Rolls - 2 Trays Customizable bundle of sweet rolls allowing customers to mix and match flavors across 2 trays.
- Nutty Sticky Buns Sweet rolls topped with nuts and sticky caramel glaze.
- Chocolate Birthday Cake Rich chocolate layer cake suitable for birthday celebrations and special occasions.
- Maple-Glazed Sweet Rolls Sweet rolls finished with premium maple glaze.
- Bakery Sweets Assorted collection of premium bakery cookies and sweets.
- Mix & Match Coffee Cakes Customizable selection of coffee cakes allowing customers to mix and match flavors.
- Cinnamon Swirl Sweet roll featuring classic cinnamon swirl filling.
- Signature Baklava Duo Premium baklava featuring layers of flaky phyllo dough with nuts and honey.
- Mix & Match Loaf Cakes - 4 Packages Customizable selection of 4 loaf cake packages allowing customers to mix and match flavors.
- Classic Cinnamon Rolls Traditional cinnamon rolls with classic icing.
- English Walnut and Apple Cinnamon Povitica Duo Traditional Slavic-style bread featuring English walnut and apple cinnamon fillings.
- Apple Streusel Walnut Coffee Cake Coffee cake with apple pieces, walnut topping, and streusel crumb topping.
- Classic Signature Cookie Gift Basket Signature gift basket featuring an assortment of premium cookies.
- Blueberry Coffee Cake Coffee cake loaded with fresh blueberry pieces and topped with crumb streusel.
- Kiffles - One Dozen Traditional Hungarian cookies featuring nut-filled pastry folded into distinctive shapes.
- Wolferman's Bagels Premium bagels sold for personal consumption or as a gift option for bagel enthusiasts.
- Monthly Bakery Favorites Clubs Recurring subscription club delivering curated bakery favorites to customers on a monthly cadence.
- Gift Baskets Hand-crafted assortment gift baskets curated from premium bakery items for gifting occasions.
- Gift Boxes Curated bakery gift boxes for various gifting occasions such as sympathy, birthday, get well, and thank you.
Quantifiable outcome
- Strong customer review volumes indicate established customer base and product satisfaction
Companies that use Wolferman's
Customer profileSegments1 record
Ideal customer profiles1 record
Wolferman's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wolferman's partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Wolferman's competitors and assessment
Company assessmentDirect peers
- Goldbelly: Online marketplace and DTC shipper of artisanal and gourmet foods from iconic American food makers. Directly comparable as a premium online bakery/gourmet food delivery business targeting gifting and special occasions.
- Harry & David: Sister brand under shared ownership/infrastructure (Wolferman's products are served from harryanddavid.com CDN domains). Both are premium direct-to-consumer gourmet food gift retailers selling fruits, baked goods, and gift baskets for occasions like birthdays, sympathy, and holidays.
- Cheryl's Cookies: Direct-to-consumer cookie and baked goods gift retailer operating with similar occasion-driven merchandising, gift basket offerings, and nationwide shipping. Closely comparable in product mix (cookies, brownies, gift baskets) and target customer (gift buyers).
- Mrs. Fields: Heritage cookie and baked goods gifting brand with online nationwide delivery. Comparable in product category (cookies, brownies, gift baskets), brand heritage, and occasion-based DTC merchandising.
- Fannie May Chocolates: Premium chocolate and confectionery gift brand with nationwide DTC shipping. Comparable in heritage positioning, premium gifting focus, and use of occasion-driven promotions (holidays, birthdays, sympathy).
- The Popcorn Factory: Sister brand within the same broader corporate family, offering gourmet popcorn and snack gifts via DTC e-commerce. Comparable in operational infrastructure, occasion-based gifting, and shipping logistics.
- Swiss Colony: Long-running gourmet food and gift retailer specializing in cheeses, baked goods, and gift assortments shipped direct-to-consumer. Comparable in heritage positioning, premium gifting focus, and DTC shipping model.
- 1-800-Baskets: Online gift basket retailer operating within the same broader corporate ecosystem as Harry & David. Comparable in DTC gift basket mechanics, occasion-based merchandising, and nationwide shipping logistics.
- Wine Country Gift Baskets: Direct-to-consumer gift basket retailer offering gourmet food, baked goods, and themed gift assortments. Comparable in product format (gift baskets/boxes), occasion-driven merchandising, and premium positioning.
- David's Cookies: Online cookie and dessert gift retailer offering premium baked goods and gift assortments shipped nationwide. Comparable in product category (cookies, brownies, dessert gifts) and DTC gifting orientation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Wolferman's social profiles
Digital presenceWolferman's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wolferman's leadership team
Management profileNumber of profiles
Wolferman's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wolferman's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wolferman's
What does Wolferman's do?
Wolferman's is a direct-to-consumer online bakery that sells premium English muffins (including super-thick and traditional varieties), bagels, pastries, coffee cakes, sweet rolls, kringles, cookies, specialty baked goods, and curated gift baskets and boxes. Products are sold as customizable Mix & Match bundles and as preset assortments, with direct-to-door shipping across the United States for personal consumption and gifting occasions such as birthdays, sympathy, get well, and holidays.
When was Wolferman's founded?
Wolferman's was founded in 1888. It employs 5,001 to 10,000 people.
Where is Wolferman's based?
Wolferman's is headquartered in Medford, United States, in the North America region.
How does Wolferman's make money?
One revenue line is on record: direct Product Sales.
Who are Wolferman's's main competitors?
Direct peers on record are Goldbelly, Harry & David, Cheryl's Cookies, Mrs. Fields, Fannie May Chocolates, The Popcorn Factory, Swiss Colony, 1-800-Baskets, Wine Country Gift Baskets and David's Cookies.
Does Wolferman's have an API?
No public API is recorded for Wolferman's.
What industry is Wolferman's in?
Wolferman's's product category is Online Bakery and Gourmet Food Gifts. Its primary akta.pro industry code is CRAHAIAK, Online Bakery & Desserts Delivery, with a secondary code of THAFAFAA, Retail Bakeries (Bread & Daily Bakery). Its NAICS code is 445291 and its SIC code is 2050.